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- เผยแพร่เมื่อ 28 ก.ย. 2024
- Thanks for watching me, a humble American, react to Australian beer ads
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The carlton drought beer was pre cgi and it was done entirely with extras. Epic ad.
* big ad
@@monotonehell expensive ad
If you’re referring to the Carlton draught “big ad” this ad absolutely used cgi! They took 300 extras and made them look like 3000. Animal Logic was the production company that did it, they also did the Matrix.
@@Dr_KAPdid you work on the bloody big ad as I don’t remember paying Animal Production for this, I know paying the talent we paid over 700 people for it
@@bronwynstevens6658 No but I do use trustworthy sources and have read a number of articles and seen marketing presentations on how it was done.
The Big Beer ad - “This year Australia's very own big ad took 300 people and a budget - according to industry sources - of little more than $1 million.”
“For the animation, Mr Middleditch called in digital production company Animal Logic, which worked on The Matrix and Moulin Rouge. They created 3-D computer-generated human extras for the nine aerial crowd shots and then, using crowd simulation software called Massive, they replicated them thousands of times over. Each character was assigned its own random movement and direction, according to Animal Logic creative director Bruce Carter. This is the first time Massive has been used in Australia for a TV advertisement”
The Age, Aug 15, 2005.
Ps I’m not denying you may have paid 700 people, but the extras in the Ad were 300 people made to look like 3000 using computer animation
Who doesn't love the Flashdance parody guy? Impressive take and dance moves 🤣👍🇦🇺
Not sure Ryan got the reference with this one! Especially the end 😂😂😂
@@AussieAinsley yep I think that (unfortunately ) misses a few😂
I thought I saw him in the next ad.
Might have just been another plump bearded blond guy.
Yes, it's a shame Ryan didn't get it, perhaps he is too young. It was hilarious if you've seen the Flashdance movie 😂
My favourite Tooheys ad is a man and a small dog (like a fox terrier) is walking past a pub. You can see he gets an idea, and he puts dark sunnies and walks in. The barkeep syas "Oi, no dogs allowed!" and he responds "It's my seeing-eye dog". The barkeep asks "Aren't guide dogs normally Labradors?" the man responds...."So what'd they give me?"
Incidentally the music in the first ad is basically the underlying theme of all VB add.
All of these beers are well known, and readily available - beers you might drink for quantity over quality....none of them are terrible, but they wouldn't be your first "goto " either.
"get that man a New"
I'm really disappointed none of those ads made it into this list. I'd toss up between the one you mentioned & the Olympic Games one, where they re-routed the marathon around their backyard hills hoist & add says "NOT a sponsor of the Sydney Olympics" at a time when so many companies were promoting how they were sponsors
The no3 tooheys ad has all the people working together with the music from “the great escape” throwing all the ingredients for beer into the cloud. They also add two hot girls and finally the stag (tooheys mascot on every can) the rest you got on raining tooheys.
The “flash beer” ad is based on the famous scene from the movie “flash dance”. What is really funny is not just swapping a beautiful girl for an overweight guy in her clothes but he does all the dance moves (badly) that she does in the movie. Even the ending is the same.
Yes the beer bottle orchestra is real. Bundaberg's famous for rum and ginger beer
And all kinds of brewed soft drinks.
Bloody good town too, in Queensland
@@lindyroberts4174I lived there for thirteen years. It was a great place to raise kids.
I don't drink alcohol but I drink Bundaberg Ginger Beer.
@@jennytmaherme too. I have like 4 bottles in the fridge.
I think I’ll go & get one NOW.
I did. YUMMO!
The tropical mango is great, too.
That was fun, thanks Ryan! 🙋 We used to do lots of these big ads, with big jingles and big crowds and great music! Until alcohol and cigarettes were banned from promotions and sponsorships! Definitely look up Bundaberg - the best ginger beer and Australian Rum! 😄
Bundaberg ginger beer is the best.
@@Shimmering_rain Totally! 😋
First clip of the VB ad with the orchestra playing the bottles. The song they are playing is the VB theme song. It's always playing in every VB ad
Hi Ryan, Tooheys is pronounced "Two-ees". Yes lots of Aussie beers. Each state has its own major brewer: Carlton and United Brewery (CUB - makes Victoria Bitter, Carlton Draught and many others), Victoria, Tooheys, NSW, XXXX (pronounced "4x"), QLD, Coopers, SA, Swan, WA, Cascade, southern TAS and Boags, Northern TAS + many others, including lots of craft brewers and micro breweries. The music that the orchestra was playing was the CUB theme, which was used in many ads over decades, usually with a narrator describing how you get the thirst - "You can get it ridin', you can get it slidin', you can feel it comin' on about 4. A hard earned thirst needs a big cold beer, and the best cod beer is Vic - Vc Bitter". When you said: "Mmmmmm, Vic", I reminded me of Homer Simpson. No idea why number 2 on the list of the top 10 beer ads is an ad for rum.
Did you know that XXXX originally started in Castlemaine in Victoria? And Mathew Toohey started his first brewery in Melbourne after coming to Australia from Ireland.
Fun fact: Victoria Bitter is named after the street the brewery was on "Victoria Parade" not after the state of Victoria.
The beer list was not the best. The old VB ad and the old Tooheys ad needed a spot. XXXX too.
We both missed James Squire. You covered it by writing "many others". But is that even really a brand. I mean they just use his name yeah? James Squire must be owned by one of the other brands.
Yes, with emphasìs/stress on 'two'.
YES! I was gonna say it, Bundy is rum, not beer.
Not even strong beer.
There’s an old joke we can’t tell any more.
“Why do Queenslanders drink XXXX?” “Cos we can’t spell beer!”
Always make me smile to see your videos Ryan, thank you
The orchestra was playing the VB song, which is based on the theme music of The Magnificent Seven
Yes, thank you! I knew it was more than an ad jingle.
the dance for Carlton draught IS good and so is the last with the BIG AD.
OMFG, that tongue ad nearly made me hurl back in the day. I used to have to turn the telly off. Disgusting!
Good beer. Bad ad.
Thanks for not cutting the music and risking it, great reaction
The deer is a white stag. All tooheys beers have a white stag on the label as the tooheys brothers who set up the company where pub owners and their first pub was called the white stag
Missed the best one, Tooheys ad when the guy pretended to be blind to get his dog into the pub
Nooo, my favourite Carlton ad wasn't there! Remember the 'More horses!' one?
The music in the last add was from the 70's movie Excalibur - music by Orff
You can get budweiser, heinekin and other european beers in Australia, but they are super expensive due to the import costs added
You can get a Budweiser... but why would you? 😂
All beer is super expensive in Australia because of alcohol tax. The domestic beers are a little cheaper than the imported. You can get cheaper imported beers from Germany. Heineken is a famous advertised brand. Try Bavaria beer. Many imported brands are brewed in Australia. Stella Artois for example. Fresher is better.
I didn't realise just how much it was taxed in Australia until I bought an extra large can of beer in an Italian supermarket for 80c (Euro) and it was imported beer.
Except Heineken is brewed in Australia by Lion, not imported. I don't think it's possible to get imported Heineken anymore
ironically enough even though those ads were old i have seen that last one on tv within the last year or 2
Draught is pronounced Draft in Australia :)
They missed the one where the bloke drops a case of beer in to a creek, climbs in to get it and asks his mate, “there aren’t any sharks in here?” “Nah mate… crocodiles ate all the sharks”.
And of course, “he’s got to go back, and get his hat”
The VB ad at number 10 was the VB theme played on VB bottles.
No 10, you asked, what are they playing? Mate, thats the VB theme song. That ad worked because that theme tune has been playing in all the VB adds leading up to it for years.
The Toohey’s ‘tongue’ ad (9) was actually banned after it got so many complaints
I remember that as well.
Good!
First song is the Victoria Bitter jingle.
The bottle orchestra were playing the VB ad theme tune. And yes most bottle shops here have slabs of Budweiser
The first Ad was the theme song for an older VB Ad. The older Ad must be watched. The Voice Over for the older Ad says it all.
Walking past the Carlton Brewery in Melbourne it smelled like hot Weetbix. An open cartload of hot malt mash pulled by two Clydesdale horses, Bonnie and Clyde, would come out dripping and steaming into the road. So cool.
Plenty of beer imports from the states here . Not too mention our craft beer scene is huge with small craft breweries popping up everywhere 🍻
I love mowing & I would know…
💁🏼♀️😉🤣
Last ad is my all time fave, it was bloooody huge! 🍺
The VB theme song that was played by the orchestra
My first father-in-law was in the maintenance team at the Carlton United Brewery in Richmond for many years. He would "sample" the beer all day long, then come home and finish off a couple of bottles. One day he was really sick, which made me worried. Then I realised what was wrong with him. He was SOBER! First time I ever saw it and it freaked me out! True story! Fair dinkum! Ridgey didge! Dead set!
The tongue ad, If you havnt got esky’s for your ice and beer we fill our bathtubs and use them.
The Orchestra one is real.. And thats Vic Bitters theme song for like.. forever..
VB versus Carlton Draught. It's like the Ford versus General Motors rivalry.
At the risk of starting a war, all these ads were from the eastern states, the beers made by Coopers in SA are so good they don't need to advertise.
Don't worry we have heard of it. No war. It wasn't very good. I would prefer any Eastern State beer to Coopers. To each his own.
S.A. is good at wine. Mclaren vale shiraz is the best. Beer is made using water, not S.A.'s forte. Tassie maybe not SA.
XXXX uses the Pride of Queensland hops.
I don't think SA's German connection was anything to do with beer. Different Germans. The SA Germans were religious more than beer brewers.
I get your point though. I just think South Australia is not a good example of it.
Now if you compared the Dutch brand Heineken and it's high advertising to a lesser-known Belgian brewery you would have had a point there. Belgian beer is awesome and Dutch (Heineken) beer sux.
My favourite beer is Coopers pale ale and I have tasted many different beers over my years. I had one in New Zealand that was in a pub on tap, it was very nice just wished I could remember the name of it. Wouldn't life be boring if we all liked the same thing.
Swear this better have it's a big add in the line up
I remember walking past the TV and these beer ads stopped me in my tracks to watch and I was a kid
We make some darn good wine too and thats what i prefer. A good red.
Yes we have imported beers like Budweiser here, in fact, beers from all over the world, and yes theyre obviously more expensive than our local beer...We also have beers that are made in Tasmania, but you dont see advertising up here on the mainland for them , at least only the occasional one, Ive ever seen in my 74 years, plus beers brewed in South Australia, like Coopers, and many from different States....Fosters, brewed in Melbourne, was actually started by two American brothers, from New York, obviously named Foster, here in 1886, and is still being brewed here....
Number 10 VB orchestra ad was the best
Flashdance meets Carlton 😂
The tongue ad was pulled after a while from memory. People got grossed out by out and complained. 😅
its a big ad, is immortalized
Omg not that tongue one 🤪🤣🤣🤣🤣🤣
You can get a American beer, but it's like make love in a canoe. Close to fucking water lol. Tooheys is a NSW beer. VB, Carlton and Foster's is made by Carlton United Breweries (CUB) from Victoria. Cascade and Boggs is Tasmania. Coopers and West End is South Australia. Swan Large Emu and Haan are Western Australian. Darwin Stubbie, and Great Northern are from Northern Territory. XXXX and Iron Jack are Queensland beers. But you can get the all over Australia now.
Bundaberg is a sugar cane city 400 km north of Brisbane
Coopers pale ale is where it’s at.
Tooheys is the number 2 beer in Australia, it's a Sydney beer.
They were cloud seeding, clever idea lol
Haha, Bundaberg is where I am. 😂
We can get Budweiser but no Aussie is going to drink it 😂
Common American blunder: the h in Toohey’s is silent.
I think a reaction to aussie aldi ads is in order
Bundy bear is Australia’s only bear.
When I was a young man Aussie beer was great. Now it's gone the weak Budweiser path.
Best to drink Polish Spirits.
80%.
Very Strong.
You are an alcoholic mate. You are not really a beer drinker.
Check out NZ Speights beer commercials
VB is foul. Probably safest first try is Coopers Pale, or one of the weak ones like Tooheys Extra dry or Hahn Premium.
... and there goes my plans for 'abstinence' this Saturday arvo 🙄
Now I want a beer,a cold VB lol
The best cold beer.
It might have been simply raining!!?
I have to say, some of these, I just don't get!!?
Question - Why do they say that American beer is like having sex in a canoe?
Answer - Because its fuckin close to water!
We can get bud & other brands but we’ll never buy bud light.
We Aussies don't drink light beer.
Light beer is like nonalcoholic beer. WTF?
We will only drink light beer at sporting events that won't serve full strength.
We can get American beers, but no one drinks them here, because our local beers are levels above in quality, it's not really a fair comparison at all.
These ads brought back so many memories of days when people knew how to NOT take things so seriously.
bring back those days. where you can take the mickey out of eachother without someone being offended
@@darktrackerrs1937 totally agree it was a great time . Unfortunately the Aussie humour has been taken away from us
The beers we import to Australia come from South America, Europe, Asia... Corona, Guinness, etc. We import bourbon from Kentucky and Canada. That's what the USA is famous for. From what I hear your beer sucks. Try a Coopers home brew kit; they're world famous so you can probably buy them from your department stores. Once you try one of those kits you'll know why we don't import beer from North America.
Queenslanders have XXXX because they cannot spell beer.
As a Queenslander I am offended that you think I can't spell bear!
@@bencodykirk well played 😂
@@EllzaBelllza my old man used to delight in telling it because my old girl is from QLD.
And me.
Why on earth would we drink American beer when ours are so much better!
Absolutely. And I don’t drink!
@@judithstrachan9399 Neither do I but I have tried a few good beers over the years as well as Guinness which is the best brew of all especially when sipped through that deliciously creamy head!
We get beers from many places including the States and Europe. We also have a very health craft beer culture and wine makers too...
Ryan, the ad with the guy dancing to get the job as a brewery worker is a funny take on the 80s movie Flashdance, where a female factory welder dreams of being a dancer and this is her audition for dance school. The ad did a great job with this scene!
Worth watching that scene Ryan to see how apt the ad was.
Thanks captain obvious
I don't think it was obvious to ol' mate @@mervstash3692
Beers from all over the World are available to us in Oz, yes, but they don't compete
I like the old "how do you feel" Toohey's ads from the 80's.. I remember the Dennis Lillee/Cricket ones the most!
Same guys who made that song made the VB jingle. They also did "C'mon Aussie C'mon" for the cricket.
Oh my god, this just took me back to my childhood, I forgot all about these ads. The “it’s a big ad”, the raining beer ad and the satisfaction tongue beer ad were absolutely iconic. (As a relatively new Melbournian, Carlton Draught is the goat Aussie beer)
Bundy rum is known as fighting juice.
Sugarcane champagne
So many fights started at street parties back in high school because of it, lol.
Just watching from UK here and the last advert reminded me of one we had here for British Airways! Referred to as the BA "Face" advertisement, it was a television commercial campaign by BA in 1989. It was made by advertising firm Saatchi & Saatchi and is often considered to be a television 'commercial classic'. Thousands of people (dressed in various coloured clothing) gather together and form a GIANT "Face" - all filmed from the air. They did three versions and it was all filmed on the Salt Flats, Utah. A poll conducted by Channel 4 and The Sunday Times, ranked it 62 on "The 100 Greatest TV Ads" TV programme. But then it did much higher on ITV1's "ITV's Best Ads Ever" programme (aired in 2005), ranking at number 15. I wonder if the 'Carlton' ad was also made by S&S? (still trying to find out).
EDIT: "Big Ad" was made by George Patterson and Partners (Melbourne) and the advert has since received over 30 awards globally, including a prestigious 'Gold Lion' award at the 53rd Cannes Lions International Advertising Festival in 2006.
Yeah I remember that British Airways ad. British Airways - the world's favourite airline. They definitely copied the idea of BA.
It’s not a copy, it’s actually a satire of that ad.
S&S are, I believe, an Oz company. I keep seeing their name mentioned in the best Oz ads.
It is pronounced, “Too ease” in Australia.
and Draught is pronounced 'Draft'.
Tooheys is pronounced TOO EEZ.
Meanwhile, Cascade and Boags are so good (and not the easiest to get on the mainland) that they don't need fancy ads, just word of mouth from visitors to this southern state
Easy to get in Melbourne. Boags is in on tap in many pubs and clubs in Vic.
Also, James Boags have had tv ads. Where have you been?
I stopped buying Boags when it went from 5% to 4.6%
I am from southern NSW and I really miss Cascade premium
We still get the light but I miss the full strength versit
I can get Boag here in States
Love it!
Bahahaha thanks Ryan that took me back a few years 😂🇦🇺👍💜
I think Ryan has never seen Flashdance!
Well, it was made before he was born so I guess we'll excuse him for that :)
There have been so many great Aussie beer ads, yet for some baffling reason they included one for rum... Would recommend checking out a VB ad compilation, that jingle and the "hard earned thirst" slogan are iconic.
I was waiting for this one 😂😂❤I’ve never watched the tooheys one, gross
Victoria Bitter is one of the Carlton United Beers brands. Tooheys are Sydney's main beer. XXXX is from Queensland because they can't spell beer. Hahn is SA as is Coopers.
Coopers is more premium than the others. The correct SA comparison would be West End.
Tooheys and XXXX were both originally breweries in the state of Victoria.
XXXX is a product name brand. The brewer is called Castlemaine.
XXXX is actually a symbol of top quality. What have you got against Queenslanders anyway?
You must be from New South Wales.
@@berranari1nothing against Queenslanders, we all know there a bit slower...... It's an old school joke mate and a bloody good one 😂
I don't remember anyone pronouncing the H in Tooheys. two-ees. Dad used to be a Tooheys New drinker til he switched to Coopers.
1:10 They are playing an epic version of their usual ad jingle.
1:30 think "Two-ee's"
7:25 hey you made the filters, I'm watching 😁
9:00 the stag is the logo for the brand
9:30 a few of them are named after where they came from - Carlton and Bundaberg are towns, Victoria is a state, etc. Bundaberg is a giant sugar cane area, so naturally some of that sugar gets brewed into rum, lol.
11:45 that last Carlton ad is much older than 12 years as well - and it was just a regular TV ad. Whilst obviously sporting ad spots are big, but we don't really have the money in it like you guys, so no Superbowl like segment in the year
We can get most mainstream American beers but only wannabe Yanks drink them, to the rest of us it all tastes like dishwater, I will make an exception for Sam Adams however.
So context for these ads is that advertising alcohol in Australia is very restricted.
The code of conduct states that:
the content cannot target minors or young people under 25 years of age
the content cannot encourage heavy or excessive drinking
the content cannot promote alcohol as a mood enhancer, therapeutic solution, or contributor to success
the content cannot show alcohol being consumed during an activity that requires safety precautions (such as driving or operating heavy machinery).
Point 3 in particular makes it hard to use a lot of traditional marketing of alcohol. You can't suggest that people will have a better time or be more social because of alcohol.
So these companies have huge advertising budgets, and need to get creative.
Bloody Queenslanders confusing rum for beer again.
The people that put the list together obviously don't like xxxx
Tooheys is a nsw beer & it’s a stag 🦌God bless from Newcastle Australia 🇦🇺
I suppose I'll embrace the happy arvo....since I've had about 37463738 beers
😂
😂😂🍺🍻
Ryan.... starting with that Budweiser stuff - describing it as like making love in a punt (I'll leave you to wonder what that elusiion means).... but seriously the tune being played in both Victoria Bitter ads is the jingle for the brand, which they've now used for over sixty years. Usually with the narration "You can get it [working], you can get it [running], as a matter of fact I've got it now. For a hard earned thirst, deserves the big cold beer, and the best cold beer is Vic, Victoria Bitter" from the late John Mellion - who's best remembered globally for his supporting role in the first two Crocodile Dundee films. And the tune is a subtle reworking of the theme from The Magnificent Seven.
Can we get bud light ?? No ones drinking bud lights anymore even if we could 🤣
They’re some of the major beer labels, none are particularly great. We’ve got a lot of far better beer.
I live close to Bunderburg…can nearly smell it on brewing days 😂😂😂😂💞💞💞💞🇦🇺🇦🇺🇦🇺🇦🇺
Tooheys, (Too-ease) the “h,” is silent. Also, did you say, Bud Light?!! We know what’s going on in America you know, and I approve hole heartedly of the Bud Light boycott.
Yeah we can get your yanky beers, we just don't like them! There are some fun adverts for West End Draught which is a South Australian beer - may not have made this list depending upon where the creator lives as West End isn't common in some parts of Australia. Here's an example poking fun at the Victorians: th-cam.com/video/jyYXUqoEqbY/w-d-xo.html
Why would we drink Bud Light when Australian beer is so much better? If you ever come to Canberra I'll take you to Capital Brewing Company.
The only one I can ACTUALLY remember is the Toohey’s ad 😂🤣😂 omg where the hell have I been
I recognised 3 or 4 & I don’t drink. Yeah, where have you been?
Budlite. Wouldn’t be seen drinking in a desert
America has yet to bring a beer to Australia that will suit. Fight me mate. ⚡️🤘🏼