Vuori is basically for people who want to look like they just crushed a sunrise hike but are really just heading to Starbucks. It’s where you go when Lululemon feels too mainstream, but you still want to spend $100 on sweatpants to binge-watch Netflix. Their whole vibe is “adventure meets athleisure,” but let’s be real, most of those joggers are seeing more couches than cliffs.
@@Catapultouthe’s right though. Same thing happened to Nike. Eventually growth slows and new players come on stream and takes that market share because customers want something “new”
Lululemon went down the path of every company. Very high quality to begin with, build reputation on quality, then once they have the customer base they degrade quality to save money but increase prices.
As a San Diego resident, I found Vuori several years ago locally, and still buy their shorts today. I used to see the brand occasionally when out, but now I see them everywhere around soCal and the west coast in general. They are up and coming, for sure.
I’ve been buying the Vuori clothes for a few years now. They are so comfortable if you compare their items to Lululemon or Athleta. Their fabric feels like butter!
This happens to all “legacy brands”. Eventually sales grow slow YoY to about 4-6%. Eventually that will happen to all the “challengers”. That’s the business cycle.
Been buying t shirt and hoodie from Uniqlo since 2000 and still buying them. Nothing beats getting a quality t shirt for $12.99 and $29 for a hoodie on clearance. Quality is great. Same with jeans only wear Levi’s when then have them on sale. A pair last years and still look good.
Horrible take here. iPhone doesn’t really have competition. It’s been the top phone ever since its inception and I’ll argue that it probably won’t change in our lifetime. Apples 4 trillion market cap is proof of that. There’s even memes about the icky green text from non-Apple users.
Finally, clothing mainly focus on males and not females. I’ve shopped there and the closing is nice, comfortable and made with quality in mind. Most stores offered 80% to women and 20% to men.
Joe said he didn't like "big logos", yet, when I went to one of the stores and saw their products, most of them have a big "V". Quality and discreet logos is what I'm looking for.
I love Vuori. That’s all I bought my husband for Christmas: long sleeves, sweatpants, pants for work. Their pieces are quality and soft, even after multiple washes. I’m not surprised to have stumbled upon this on CNBC.
I've had Vuori products from the early years and the quality has dropped, not a ton, but enough to drive me to Lululemon. Lulu hoodies and lined workout shorts are on another level.
Lululemon at one point had a huge quality drop off as well before they saw sales dipping and had to change back. If you spend top dollars, you expect top products.
I don't get the love of Lululemon af all. I found their clothes for exercise were no better than the All in Motion brand from Target. At least Vuori is comfortable.
@@TheBooban I agree especially when they go public/ipo. Most people will just stick to the brand due to brand loyalty. As for is every clothing item the same? No it’s not, good quality clothing can last much longer by having more stitching, better fabric etc. is it worth 10x more than your value store bought one? No it’s not, most of them are still made in sweatshops and cost maybe $1-2 more to make
I have been purchasing this brand for over 5 years now. Vuori has risen because it solves two main problems many people have. Simplicity and functionality. People want something they can wear outside of the gym that doesn't scream "I just got done lifting weights", but also has quality material that can be washed over and over again, and not wear out so quick. This is just a personal opinion, but Vuori's image doesn't seem to be targeted at just younger people. Their designs look good on every age. I really never see seniors (55+) wearing Lululemon, but I've seen so many older folks wearing Vuori.
My wife wears Alo all the time and she's never used it for yoga or working out. Meanwhile I'm going to the gym and hiking in regular clothes that have been worn down from day to day use and are wasteful to throw out.
LuLu Lemon forgot the majority of their customers get off on the fact that they are among a "select group" of people who can afford to shop there. Once they see too many people wearing it the articficial scarcity is gone, and the allure dissapears.
Glen powell (Top gun 2, twisters) talked about vuori on a GQ YT interview a few years back. Saw it at a surf shop and bought a pair and immediately bought 3 other items from their site. The T-shirts are some of the most comfy I've ever worn.
Vuori quality has fallen, anyone who’s had the products for a couple years knows that, shame but there’s no lack of others offering actually good quality athleisure
Same page. I love my lululemon and nothing beats the quality. I was introduce to lululemon by mg gf but i used to have underarmour then i fell in love with lululemon when i had one! 🥰😍
Have been wearing lululemon for over 15 years and I decided to try out Vuori. It’s not even close. Lululemon quality is way better. We are happy and will continue to wear lululemon!
I own both Vuori and Lululemon pants. Vuori clothes are indeed very soft, however they don’t match the top notch quality and attention to details that Lululemon has. For example, for the same pair of pants with same price tag $100-128, Vuori pants have plastic button along it look very cheap, and inconsistent actual length for the same size. Meanwhile Lululemon’s pants have metal button and consistent size. Lululemon’s ABC is top notch. It is worth noting that Vuori does offer more bright colors for their meta pants than just the 4-5 colors Lululemon’s ABC has.
I dont own any Vuori, but I am disappointed that Lululemon's newer ABC joggers are trash. They have cheaper materials, less fabric, thinner drawstrings, tiny pockets, and non-existent quality promise.
there is! but it seems like it really only caters to people who care about the difference. for example, lululemon fits me (and many others) perfectly. Alo not so much. this is important to me because i am out all the time except when I go home to sleep. also, i thrift a lot of my lulus. because the quality is great, it looks brand new!
@@MissPickleHeads no its not...remove the logos from these brands..compare the products side by side. I can guarantee u you wouldn't notice a difference.
It's interesting to see companies go from activewear to athleisure to sportswear. I was watching Under Armour's investor meeting and noticed they've also started using the term sportswear.
I discovered Vuori in Boston last year and immediately liked it. The material was very soft and designs were manly enough so that I would prefer it to Lululemon. I think that Lulu these days is most associated with yoga pants for women, while Vuori is more neutral and caters to both.
I’ve never heard of it but just looking at it from the videos it looks like another basic brand. But when I say basic, I do mean I do like it. I like the simple minimalistic stuff so I’m not saying it’s bad but it doesn’t scream out anything better than what I’ve seen currently
Ive noticed theyve pushed alot of their budget towards marketing with online ads and even merchandising space in retail spaces. I dont really see many people wearing this brand as i do lulu, fabletics, alo, and the traditional brands like nike and adidas.
Lululemon also shifted their production to overseas, but forgot to lower the price tags accordingly. They must have forgotten. Like they will be forgotten.
This is VERY interesting! I discovered Vuori while shopping in Nordstrom and thought the quality was amazing! Then I stumbled upon one of their store fronts while hanging out in Malibu last summer! Theyre def gaining a lot of momentum and I'm a fan. I am currently considering a pair of Alo sweatpants or Vuori. I honestly can't decide LOL
I don’t care about a company being able to sell itself to investors, I want to know why this is a great company. What are they offering that’s so amazing?
Combine that with rise of usage of glp-1. People are taking drugs to look good, then buying expensive clothes to make themselves looking even better. This video showed up on my recommendation after watching another video on why Americans feel poor.
@Filmchica99 matter of an opinion. To some, it is worth it. Some ppl always upgrade to premium seating for travel despite few inches. Other ppl always fly business. Life is about what you want vs what you need. How much you make determines which side of the scale you lean toward.
@@Steven-xf8mz it’s more of a “this will last longer than most products” kind of thing though so it’s more of a longevity thing. I’m sure they will sell out at some point and become crap quality but for now, incomparable quality
@Filmchica99 I have to take your words for it. I don't think durable is truly a quality ppl look for when they buy expensive items. Those buys expensive items tend to get the new seasonal clothes every year/season, so quality has little or no value unless they're keeping their shirt for many many years. I wear a puma sweat pants for over 5 years, and I own no more than 3 at a time. So quality and durability isn't always the same thing, ppl behavior is the main factor. Lulu wouldn't be selling so much if ppl truly keep their stuff year over year. Also as stuff gets more expensive, the durability parts goes other way. Higher end tends to be dry clean only.
Copy and paste these same videos. Every other day, the same people desperate to fit in but simultaneously wanting to feel different hyperbolize things like atleisure wear, artisanal ice cream shops, gadgets, and meal delivery services like they are the next coming of Jesus himself. And they are always framed as major disrupters. Not really. Most of the people who buy Lululemon don’t do it for their superior quality (even though they say they do). They do it for their status symbol. Which means as soon as another splashier/more social media prevalent brand comes around, they switch to that. They keep chasing something they will never find through buying more stuff…an actual personality and a sense of self. This desperation is great for the company of the now because it gets a bunch of revenue and organic media. Sucks for the passé companies who are now seen as dated or behind the times. In less than five years, Alo and Vuori will be closing stores with their inventory on discount. Just like Allbirds didn’t fundamentally disrupt Nike. CNBC just creates this overblown frenzy just so they have content for their TH-cam videos. If you look at their previous videos, most don’t end up materializing.
Great coverage of a great brand! As a So Cal yoga instructor, I dropped Alo in 2021 when their quality dropped and prices rose. I found Vuori and loved them instantly - I was lucky enough to get in as an "influencer" with Vuori and get 40% off - I wear them constantly - Love them and a well deserved elevation to a quality brand! Lululemon has pretty much been a consistantly good brand. But too soccer mom dated. Vuori is still young and fresh.
@@a124as yeah they acquired it in 2021 but the quality is still decent - and its sales is generous especially when there's a discount on top of sales items!
Honestly there's little differentiation between all these brands, apart from their logos. Lululemon can now basically coast on their inertia alone for years. You can convince someone new to Vuori to give it a try but hard to ask them to switch brand loyalty if that already lies with w/ some other company.
Clothes are made in southeast Asia with not much disclosure on how 'ethickly' they treat their employees and the environment in production. Look it up yourself.
I shop at lululemon and am pretty loyal to it. But like the video mentioned, both brands, also alo, are all too similar. They all have the same grey, black, white, and navy shirts and sweatpants. Both need to show innovation. Lululemon brought out the shoes. I wonder what others have in store. Maybe a running division? Running glasses? It will be interesting. The only reason I haven’t bought anything from Vuori is the quality. I felt it right away. Lululemon is still better at that. However, my girlfriend likes vuori and is slowly beginning to replace Lululemon. At the end of the day, it’s all about hype. Influencers. Who is wearing what. Etc.
When a brand's hard work shines, investors jump in like crazy which i know is necessary for expansion but these same investors then bring down the brand due to their demands and pressure to proritise profit over customer satisfaction and quality
Can’t justify buying $70 shorts! They opened one right next to my office in NYC. The previous occupant was Allbirds and in future the space would be taken by someone else replacing Vuori.
Vuori is fast fashion, no matter how hard it tries to brand itself as different or better for the environment. All their clothes are made polyester which is plastic. When we sweat, that plastic leaks into our body-hence the microplastic problem we have. The future is 100% cotton workout clothes. MATE and Purakai are better.
The reason I keep going back to this band is because of how low key, comfortable, and durable it is. A brand that shows no brand. My Vuori joggers has been with me through all kinds of conditions. At this point I only wear their products.
I stopped shopping at lululemon. Bought a long sleeve tee to use for work and less than a year it started falling apart. Besides that, it’s just too mainstream for me. I don’t want to wear clothes that teenagers are also shopping for. I will say the joggers of vuori are unlike any other! I’m a SoCal resident so I buy my vuori products at sample sales or their outlet stores.
So what does Vuori do different ? The video says they started off as men’s go to for yoga pants or shorts or whatever which is probably one of the tiniest niches in athleisure. Not a great position to introduce a brand but it is what it is. Looks like they’re differentiating based on product and store quality but what is it they’re doing differently that’s helping them gain market share from the likes of Lululemon ? The video just overlooks that and it’s all just fluff in terms investment, revenue numbers blah blah that’s all just superficial. The core or value proposition is not coming out clearly at all and so this is kind of a shallow video tbh, but if Vuori don’t have a distinct positioning they won’t last long or may just be another option and not a go to brand for anything.
Personally I’ve gotten sick of paying high prices for Lulu and Alo. So when Vuori started popping up and I saw their prices were just as high and in some cases higher I was disappointed. I just wish they were a tad cheaper for how simple and muted the clothes are. But they don’t need my help! Clearly, doing very well.
There’s a Vuori store getting ready to open up in my town in a small mall next month about a 150 yards from a Lulu shop. I’m a huge Vuori fan so this is exciting! Been going to a Sports Basement store to get Vuori this past year. The Lulu Lemon store makes a killing here, Always packed and security guard on watch. For mens clothing, I feel Vuori is straight up just better. The fit, the look, the softness is so nice. The casual and athletic fashion look is hot right now for men and women. But it’s also nice they have jackets, socks, collard shirts, flannels, dress pants all focused on these new soft materials. I can’t wear a 100% cotton t shirt anymore after wearing Vuori, that cotton feels like a heavy piece of outdated cardboard now lol, And no more ironing with these new materials!
Vuori has been around forever, and sold in Nordstrom since like 2017. I've been tempted to buy their clothes but I've been scared off by some bad reviews I've seen online.
I gave Vuori a try and was really disappointed with the quality, especially for the price they charge. The fleece jacket I got tore a seam after less than a month of wear, and I had to pay for repairs myself after being ghosted by their customer service. Their soft pants also pill easily, which is frustrating given how expensive they are. The only item I’ve liked so far is a raincoat, but based on my overall experience, I don’t trust their quality enough to buy from them again.
i was super excited when vuori opened in philly but after going in store i realized it’s just uglier + similar maybe even worse materials with the same price tag. so why would i switch from lululemon 😂
I don’t understand how these brands get so big……all three of these brands (including skims) too basically making the same exact clothes (not even the designs are different) prob all made in the same factories……selling for 100$ plus for clothes that cost less then 2$ to make
Never was interested to check Alo or Vuori, fine with Lululemon and Lulu's logo on the clothes is MUCH more discrete than the other two brands. Alo just came out of nowhere, Lulu knockoffs but with a big noticeable "Alo" on it -- no clue how this could get big other than having influencers push it lol
I know a project Manager for Vuori! I saw their clothes but as someone who has flabby skin from weight loss, their clothes are too thin for me to feel comfortable
As a linguist, the fact that the founder is not pronouncing the brand name based on the spelling in English or the actual pronunciation in Finnish drives me nuts.
@@teoleno4019 I asked a shop worker a couple of months ago, and she said the founder chose that name intentionally because it sounded nice. It means “mountain” in Finnish. Finnish pronunciation is very simple as far as the phonemes always represent sounds that match the International Phonetic Alphabet. Thus, “vuori” is pronounced /vuori/ not /viuri/. ‘R’s are trilled in Finnish, so it is actually pronounced with a trilled ‘r’.
@GrrliinaK I know. I'm half Latvian and Estonian. I do understand Finnish a bit. I was just confused by the name since it's entirely an American company.
Never heard of them until this infommercial.
same here 😇
For real? They’re all over in California / SoCal….. they’re a much higher quality overall than Lulu
Then you must not work out much. I've been wearing Vuori for years. Much better than Lululemon
thank you
@@NadiaSeesIt lol wow
i love my Vuori clothes. so soft and comfortable. perfect for the arduous journey from my couch to the kitchen and back
You walk to the kitchen?
Adventurous.
😂
@@rickzane6433 Yep that guy's a badass. I crawl around the house daily. These clothes are so durable they could take constant friction and never break
@@invisi6l339 Don't tempt me.
Yes and yes
Vuori is basically for people who want to look like they just crushed a sunrise hike but are really just heading to Starbucks. It’s where you go when Lululemon feels too mainstream, but you still want to spend $100 on sweatpants to binge-watch Netflix. Their whole vibe is “adventure meets athleisure,” but let’s be real, most of those joggers are seeing more couches than cliffs.
Judge all you want. They found an untapped market and made a billion dollars. So, I think your opinion is funny, but isnt very economic
@@Catapultouthe’s right though. Same thing happened to Nike. Eventually growth slows and new players come on stream and takes that market share because customers want something “new”
@@Catapultoutit’s a fad, they will be irrelevant in the next 5 years
@@justrandomthings319 I don’t like how wispy their shorts are… I need something more robust on my way to Starbucks 😂
To be fair, the material isn't really workout type of material. Definitely more athleisure--or just leisure.
Lululemon went down the path of every company. Very high quality to begin with, build reputation on quality, then once they have the customer base they degrade quality to save money but increase prices.
Greed and pressure from Wall St
As a San Diego resident, I found Vuori several years ago locally, and still buy their shorts today. I used to see the brand occasionally when out, but now I see them everywhere around soCal and the west coast in general. They are up and coming, for sure.
On homeless people?
I’ve been buying the Vuori clothes for a few years now. They are so comfortable if you compare their items to Lululemon or Athleta. Their fabric feels like butter!
This happens to all “legacy brands”. Eventually sales grow slow YoY to about 4-6%. Eventually that will happen to all the “challengers”. That’s the business cycle.
Yeah after bean counters come in and quality drops. Fine for fashions but it happens in companies like Boeing too.
Fashion brands are now like phone models: Every 1-3 years people will want something new. No brand is safe.
One brands expand their quality goes down. So we have to change
Been buying t shirt and hoodie from Uniqlo since 2000 and still buying them. Nothing beats getting a quality t shirt for $12.99 and $29 for a hoodie on clearance. Quality is great. Same with jeans only wear Levi’s when then have them on sale. A pair last years and still look good.
Brands growth model is cheapening their costs which leads to worse products.
Smart thought 👌
Horrible take here. iPhone doesn’t really have competition. It’s been the top phone ever since its inception and I’ll argue that it probably won’t change in our lifetime. Apples 4 trillion market cap is proof of that. There’s even memes about the icky green text from non-Apple users.
Finally, clothing mainly focus on males and not females. I’ve shopped there and the closing is nice, comfortable and made with quality in mind.
Most stores offered 80% to women and 20% to men.
$100 for leggings? so we are going from one expensive brand to a more expensive brand? pass.
Joe said he didn't like "big logos", yet, when I went to one of the stores and saw their products, most of them have a big "V". Quality and discreet logos is what I'm looking for.
Ive been wearing this from like 5 years ago and all of a sudden i see them everywhere. Great job!
What made you want to buy it in the first place?
@ i saw an ad about it and i thought everyone’s wearing lululemon and i want to try something different and i like it since then
@@leeiideeeiinice:)
I love Vuori. That’s all I bought my husband for Christmas: long sleeves, sweatpants, pants for work. Their pieces are quality and soft, even after multiple washes. I’m not surprised to have stumbled upon this on CNBC.
Your husband wished you got him Lulu though 😂
I've had Vuori products from the early years and the quality has dropped, not a ton, but enough to drive me to Lululemon. Lulu hoodies and lined workout shorts are on another level.
Lululemon at one point had a huge quality drop off as well before they saw sales dipping and had to change back. If you spend top dollars, you expect top products.
They all do the same thing. Start high quality then hope you don’t notice the quality drop so you still pay the high price.
I don't get the love of Lululemon af all. I found their clothes for exercise were no better than the All in Motion brand from Target. At least Vuori is comfortable.
@@NadiaSeesIt i don’t understand how jogging pants and hoodies can be so much more comfortable. How can they not be all the same? At least in comfort.
@@TheBooban I agree especially when they go public/ipo. Most people will just stick to the brand due to brand loyalty. As for is every clothing item the same? No it’s not, good quality clothing can last much longer by having more stitching, better fabric etc. is it worth 10x more than your value store bought one? No it’s not, most of them are still made in sweatshops and cost maybe $1-2 more to make
I have been purchasing this brand for over 5 years now. Vuori has risen because it solves two main problems many people have. Simplicity and functionality. People want something they can wear outside of the gym that doesn't scream "I just got done lifting weights", but also has quality material that can be washed over and over again, and not wear out so quick. This is just a personal opinion, but Vuori's image doesn't seem to be targeted at just younger people. Their designs look good on every age. I really never see seniors (55+) wearing Lululemon, but I've seen so many older folks wearing Vuori.
My wife wears Alo all the time and she's never used it for yoga or working out. Meanwhile I'm going to the gym and hiking in regular clothes that have been worn down from day to day use and are wasteful to throw out.
LuLu Lemon forgot the majority of their customers get off on the fact that they are among a "select group" of people who can afford to shop there. Once they see too many people wearing it the articficial scarcity is gone, and the allure dissapears.
^^^ nailed it, alo is next seems it’s everywhere.
if you're buying clothes to be part of a "select group", you're pretty stupid, ngl.
Glen powell (Top gun 2, twisters) talked about vuori on a GQ YT interview a few years back. Saw it at a surf shop and bought a pair and immediately bought 3 other items from their site. The T-shirts are some of the most comfy I've ever worn.
Vuori quality has fallen, anyone who’s had the products for a couple years knows that, shame but there’s no lack of others offering actually good quality athleisure
Next year on CNBC “ How X is taking over Vuori”
Spot on 😂
@@SG11007that's for every brand and everything on the Internet.
I have tried several brands, including Alo Yoga, Nike etc. But none surpassed Lululemon in terms of quality, design, and comfort. I love Lulu.❤❤❤
Same page. I love my lululemon and nothing beats the quality. I was introduce to lululemon by mg gf but i used to have underarmour then i fell in love with lululemon when i had one! 🥰😍
Beyond Yoga is the best.
Have been wearing lululemon for over 15 years and I decided to try out Vuori.
It’s not even close. Lululemon quality is way better. We are happy and will continue to wear lululemon!
I own both Vuori and Lululemon pants.
Vuori clothes are indeed very soft, however they don’t match the top notch quality and attention to details that Lululemon has.
For example, for the same pair of pants with same price tag $100-128, Vuori pants have plastic button along it look very cheap, and inconsistent actual length for the same size. Meanwhile Lululemon’s pants have metal button and consistent size. Lululemon’s ABC is top notch.
It is worth noting that Vuori does offer more bright colors for their meta pants than just the 4-5 colors Lululemon’s ABC has.
I dont own any Vuori, but I am disappointed that Lululemon's newer ABC joggers are trash. They have cheaper materials, less fabric, thinner drawstrings, tiny pockets, and non-existent quality promise.
@@flapplewapplea lot of people have said the same thing about their ABC joggers
There’s no discernible difference between any of these brands
there is! but it seems like it really only caters to people who care about the difference. for example, lululemon fits me (and many others) perfectly. Alo not so much. this is important to me because i am out all the time except when I go home to sleep. also, i thrift a lot of my lulus. because the quality is great, it looks brand new!
Plain, expensive clothes with questionable fabrics/ethics marketed to tech and finance bros
@@MissPickleHeadsWhat I like about Lulu is I’m the same size in every item, colors and fit never changes after laundry.
Correct.
@@MissPickleHeads no its not...remove the logos from these brands..compare the products side by side. I can guarantee u you wouldn't notice a difference.
It's interesting to see companies go from activewear to athleisure to sportswear. I was watching Under Armour's investor meeting and noticed they've also started using the term sportswear.
They trying to get back to their roots and serve actual athletes and active people?
Hey, I want to start investing but don't know where to begin. Any advice or contacts for help?
It's wise to seek professional guidance when building a strong financial portfolio due to its complexity.
Same, I met Mr Liam watt last
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changed for good. God bless Mr Liam
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Please who is this Mr Liam
This sounds so good andI would like to
be a party to this, is there any wayl can
speak with him?
Yeah get connected to mr Liam , here is he’s line👎🏻
🎉❤
Never heard of this brand
I discovered Vuori in Boston last year and immediately liked it. The material was very soft and designs were manly enough so that I would prefer it to Lululemon.
I think that Lulu these days is most associated with yoga pants for women, while Vuori is more neutral and caters to both.
LuLuLemon prices are Cccccrrrraaazzzy for the quality.
I’ve never heard of it but just looking at it from the videos it looks like another basic brand. But when I say basic, I do mean I do like it. I like the simple minimalistic stuff so I’m not saying it’s bad but it doesn’t scream out anything better than what I’ve seen currently
Since becoming a member at Equinox two years ago, I have purchased all brands related to workout clothing. Comfortable and hip. I'm in my 70th year.
I have a few Vuori pieces that I bought when they were new. I still use them and some almost daily. Good stuff
The quality seems to go down vs the pieces I purchased 6 years ago.
Ive noticed theyve pushed alot of their budget towards marketing with online ads and even merchandising space in retail spaces. I dont really see many people wearing this brand as i do lulu, fabletics, alo, and the traditional brands like nike and adidas.
Happens every time.
Lululemon also shifted their production to overseas, but forgot to lower the price tags accordingly.
They must have forgotten.
Like they will be forgotten.
This is VERY interesting! I discovered Vuori while shopping in Nordstrom and thought the quality was amazing! Then I stumbled upon one of their store fronts while hanging out in Malibu last summer! Theyre def gaining a lot of momentum and I'm a fan. I am currently considering a pair of Alo sweatpants or Vuori. I honestly can't decide LOL
Wow a rich monkety.
Vuori is THE BEST! I’m a runner and all my running gear are from Vuori.
I don’t care about a company being able to sell itself to investors, I want to know why this is a great company. What are they offering that’s so amazing?
Combine that with rise of usage of glp-1. People are taking drugs to look good, then buying expensive clothes to make themselves looking even better.
This video showed up on my recommendation after watching another video on why Americans feel poor.
It showed up cause they are both CNBC videos
These products are actually high enough quality for the price point, which is rare.
@Filmchica99 matter of an opinion. To some, it is worth it. Some ppl always upgrade to premium seating for travel despite few inches. Other ppl always fly business. Life is about what you want vs what you need. How much you make determines which side of the scale you lean toward.
@@Steven-xf8mz it’s more of a “this will last longer than most products” kind of thing though so it’s more of a longevity thing. I’m sure they will sell out at some point and become crap quality but for now, incomparable quality
@Filmchica99 I have to take your words for it. I don't think durable is truly a quality ppl look for when they buy expensive items. Those buys expensive items tend to get the new seasonal clothes every year/season, so quality has little or no value unless they're keeping their shirt for many many years. I wear a puma sweat pants for over 5 years, and I own no more than 3 at a time. So quality and durability isn't always the same thing, ppl behavior is the main factor. Lulu wouldn't be selling so much if ppl truly keep their stuff year over year.
Also as stuff gets more expensive, the durability parts goes other way. Higher end tends to be dry clean only.
this is clearly a commercial.
And bots in comments praising the brand nobody ever heard of
Copy and paste these same videos. Every other day, the same people desperate to fit in but simultaneously wanting to feel different hyperbolize things like atleisure wear, artisanal ice cream shops, gadgets, and meal delivery services like they are the next coming of Jesus himself. And they are always framed as major disrupters. Not really. Most of the people who buy Lululemon don’t do it for their superior quality (even though they say they do). They do it for their status symbol. Which means as soon as another splashier/more social media prevalent brand comes around, they switch to that. They keep chasing something they will never find through buying more stuff…an actual personality and a sense of self. This desperation is great for the company of the now because it gets a bunch of revenue and organic media. Sucks for the passé companies who are now seen as dated or behind the times.
In less than five years, Alo and Vuori will be closing stores with their inventory on discount. Just like Allbirds didn’t fundamentally disrupt Nike. CNBC just creates this overblown frenzy just so they have content for their TH-cam videos. If you look at their previous videos, most don’t end up materializing.
Well said!!
Great coverage of a great brand! As a So Cal yoga instructor, I dropped Alo in 2021 when their quality dropped and prices rose. I found Vuori and loved them instantly - I was lucky enough to get in as an "influencer" with Vuori and get 40% off - I wear them constantly - Love them and a well deserved elevation to a quality brand! Lululemon has pretty much been a consistantly good brand. But too soccer mom dated. Vuori is still young and fresh.
This is clearly an ad for Vuori
Beyond Yoga is the gem in the category imo
Levi’s owns beyond yoga
@@a124as yeah they acquired it in 2021 but the quality is still decent - and its sales is generous especially when there's a discount on top of sales items!
Agreed!
Yes! Great brand
Yes. However, so is Vouri
the quality at lululemon has been going down the gutter so it makes sense for other players coming in
Bubble, after bubble. That is why the secondary tender offer comes to play. BE CAUTIOUS!
Proud to say have never or will ever buy anything from Lululemon or Vuori
Vuori is the most comfortable clothes for dance ;) love their design also
Honestly there's little differentiation between all these brands, apart from their logos. Lululemon can now basically coast on their inertia alone for years. You can convince someone new to Vuori to give it a try but hard to ask them to switch brand loyalty if that already lies with w/ some other company.
Clothes are made in southeast Asia with not much disclosure on how 'ethickly' they treat their employees and the environment in production. Look it up yourself.
I shop at lululemon and am pretty loyal to it. But like the video mentioned, both brands, also alo, are all too similar. They all have the same grey, black, white, and navy shirts and sweatpants. Both need to show innovation. Lululemon brought out the shoes. I wonder what others have in store. Maybe a running division? Running glasses? It will be interesting.
The only reason I haven’t bought anything from Vuori is the quality. I felt it right away. Lululemon is still better at that. However, my girlfriend likes vuori and is slowly beginning to replace Lululemon.
At the end of the day, it’s all about hype. Influencers. Who is wearing what. Etc.
VUORI and ON the two most hyped brands at the moment.
On is actually good. Vuori is just an American brand that's pretending to be European.
@@teoleno4019Thanks for letting me know about ON! The quality looks pretty damn good.
Most comfortable shirts ever.. I really have not tried the shorts or pants..
Vuori is my favorite WFH wear 😂😅
When a brand's hard work shines, investors jump in like crazy which i know is necessary for expansion but these same investors then bring down the brand due to their demands and pressure to proritise profit over customer satisfaction and quality
Can’t justify buying $70 shorts! They opened one right next to my office in NYC. The previous occupant was Allbirds and in future the space would be taken by someone else replacing Vuori.
Vuori is fast fashion, no matter how hard it tries to brand itself as different or better for the environment. All their clothes are made polyester which is plastic. When we sweat, that plastic leaks into our body-hence the microplastic problem we have. The future is 100% cotton workout clothes. MATE and Purakai are better.
Their products are actually the business. Love every Vuori item I own.
I get compliments all the time for my athletic wear. Sometimes i lie and say it's from Lulu but it's all from Old Navy😅😅
He was an accountant for a major firm that’s awesome I’d love to hear more of the story
Spot on!
Waitin for the chinese copy🎉
Yep...Chinese can produce quality. They manufacturer most of the top designer and street wear.
The reason I keep going back to this band is because of how low key, comfortable, and durable it is. A brand that shows no brand. My Vuori joggers has been with me through all kinds of conditions. At this point I only wear their products.
I stopped shopping at lululemon. Bought a long sleeve tee to use for work and less than a year it started falling apart. Besides that, it’s just too mainstream for me. I don’t want to wear clothes that teenagers are also shopping for. I will say the joggers of vuori are unlike any other! I’m a SoCal resident so I buy my vuori products at sample sales or their outlet stores.
They have great clothes! I love wearing the joggers! Not cheap, though!
I love their elevation pants. Perfect in the office and so comfortable. Could also wear them casually. Just perfect.
This felt more like an ad than any kind of reporting or analysis.
Saw this and decided to try Alo. Basically paid for something that was way more expensive but worse quality than lulu. How is a hair band 30 dollars?
I’ve never even heard of them. Lulu forever!!
So what does Vuori do different ? The video says they started off as men’s go to for yoga pants or shorts or whatever which is probably one of the tiniest niches in athleisure. Not a great position to introduce a brand but it is what it is. Looks like they’re differentiating based on product and store quality but what is it they’re doing differently that’s helping them gain market share from the likes of Lululemon ? The video just overlooks that and it’s all just fluff in terms investment, revenue numbers blah blah that’s all just superficial. The core or value proposition is not coming out clearly at all and so this is kind of a shallow video tbh, but if Vuori don’t have a distinct positioning they won’t last long or may just be another option and not a go to brand for anything.
Personally I’ve gotten sick of paying high prices for Lulu and Alo. So when Vuori started popping up and I saw their prices were just as high and in some cases higher I was disappointed. I just wish they were a tad cheaper for how simple and muted the clothes are. But they don’t need my help! Clearly, doing very well.
There’s a Vuori store getting ready to open up in my town in a small mall next month about a 150 yards from a Lulu shop. I’m a huge Vuori fan so this is exciting! Been going to a Sports Basement store to get Vuori this past year. The Lulu Lemon store makes a killing here, Always packed and security guard on watch. For mens clothing, I feel Vuori is straight up just better. The fit, the look, the softness is so nice. The casual and athletic fashion look is hot right now for men and women. But it’s also nice they have jackets, socks, collard shirts, flannels, dress pants all focused on these new soft materials. I can’t wear a 100% cotton t shirt anymore after wearing Vuori, that cotton feels like a heavy piece of outdated cardboard now lol, And no more ironing with these new materials!
😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂dear god so obvious
NOTHING BEATS COTTON
@@bambinaforever1402what’s so obvious???
Love their stuff. Have a few items and they fit great!
I buy mine at REI since that's where I shop all the time. Really good quality joggers.
Vuori has been around forever, and sold in Nordstrom since like 2017. I've been tempted to buy their clothes but I've been scared off by some bad reviews I've seen online.
These trends will come and go ! .... Why focus ! .... 😎 ....
I gave Vuori a try and was really disappointed with the quality, especially for the price they charge. The fleece jacket I got tore a seam after less than a month of wear, and I had to pay for repairs myself after being ghosted by their customer service. Their soft pants also pill easily, which is frustrating given how expensive they are. The only item I’ve liked so far is a raincoat, but based on my overall experience, I don’t trust their quality enough to buy from them again.
I am wearing vuoris I bought in 2019 and they’re in perfect condition
I love Vuori very high quality clothing.
$80 for a sports bra? Can get similar styles at target
I’ll stick to Lululemon 🙌🏼
❤ i love Goodwill...i love retiring at 48. I don't care for Yoga. I hike, hunt, and cure my own meat. I don't care for Whole foods.
Never heard of most of those brands in the beginning.
i was super excited when vuori opened in philly but after going in store i realized it’s just uglier + similar maybe even worse materials with the same price tag. so why would i switch from lululemon 😂
I don’t understand how these brands get so big……all three of these brands (including skims) too basically making the same exact clothes (not even the designs are different) prob all made in the same factories……selling for 100$ plus for clothes that cost less then 2$ to make
Just went to the website and it’s over priced garbage. Lululemon is wildly expensive but the look and quality is unbeatable.
Vuori is painfully expensive. The one thing I have from them was a gift and I don’t plan on spending my money on their clothes.
This has to be a commercial
What I want is color! Tired of grey,white & black.
Never was interested to check Alo or Vuori, fine with Lululemon and Lulu's logo on the clothes is MUCH more discrete than the other two brands. Alo just came out of nowhere, Lulu knockoffs but with a big noticeable "Alo" on it -- no clue how this could get big other than having influencers push it lol
I've never heard of this brand
Does the name come from Finnish word for mountain?
Are they going for listing? Otherwise how can we take advantage of this competition?
Lulu ann sales are 30 X greater than V according to your data. Is this even a serious comparison or just click bait?
It's so comfy but lacks style. So the price point is kinda ridiculous.
Who the hell is yoga?
How who is taking on what and which?
I know a project Manager for Vuori! I saw their clothes but as someone who has flabby skin from weight loss, their clothes are too thin for me to feel comfortable
This is pointless. Eventually some Chinese brand will eat up their market share. An easy stock to avoid.
@@youdontsay2529 Chinese is not good at branding
@@jelly_fischer TikTok and TEMU don't exist I guess. Never mind, Huawei and DJI lol
@@jelly_fischer not particularly good at quality goods either
@@zofobreadall made in China do what are you talking about their quality?
As a linguist, the fact that the founder is not pronouncing the brand name based on the spelling in English or the actual pronunciation in Finnish drives me nuts.
Really? Who cares.
@ as your name suggests, just me being me :).
None of the founders are Finnish or anywhere from there. Why did they call it that way?! 🤔
@@teoleno4019 I asked a shop worker a couple of months ago, and she said the founder chose that name intentionally because it sounded nice. It means “mountain” in Finnish. Finnish pronunciation is very simple as far as the phonemes always represent sounds that match the International Phonetic Alphabet. Thus, “vuori” is pronounced /vuori/ not /viuri/. ‘R’s are trilled in Finnish, so it is actually pronounced with a trilled ‘r’.
@GrrliinaK I know. I'm half Latvian and Estonian. I do understand Finnish a bit. I was just confused by the name since it's entirely an American company.
It's a a very niche market selling "mens" clothing in a female clothing store.