The Power of Collaboration Between Design and Data in Product Development | Maiju Tompuri, Zalando

In Zalando B2B (business-to-business) we foster collaboration between design and data experts to craft products shaped by data insights.
Designers don’t need to be data experts, but using data insights can improve how we develop products that better serve our users’ needs. The teamwork between designers and data experts enables us to make more informed decisions, resulting in user-friendly products that also align with business objectives.
Discover how Zalando create meaningful products through teaming up with design and data!
Keynote speaker: Maiju Tompuri | Product Designer | Zalando.
Maiju is a product designer with diverse experience in the complex B2B domain, ranging from weather applications to education and e-commerce. Maiju is driven to solve tough problems, always questioning the status quo and exploring new ideas to make people’s daily lives a bit smoother with clever design solutions.
The recording was shot at the Mimmit koodaa virtual event in Spring 2024. #MimmitKoodaa