Hi @minhajtrendz1196 sure thing! Amazon ads is a very important topic so I'll make sure to make more videos about it in the future, including manual campaigns and further optimizations : )
Hi Tiz, Thank you for the video. do you prefer auto campaign than manual? one more question, if I add several books that are not in the same niches or keywords in one auto campaign, would it be working?
I usually start with an auto campaign and then add at least a manual campaign. Depending on the books, sometimes auto campaigns perform better for me! Other times manual campaigns do more impressions, I think it depends on the keywords chosen, and on how easily Amazon can understand the topic of your book from metadata, and target it to the right people. Honestly, I don't think that adding multiple books in a single campaign would work! I prefer to keep everything well separated and organized. I think it is better for us to manage, and for Amazon to target the book to the right audience more effectively! 🙂
Hello! I'm sorry to hear that you're not getting sales. Unfortunately, that can happen regardless of the campaigns sometimes, it can depend on the type of book (low content/high content etc), demand, and competition on Amazon, and perhaps some books just resonate better with the people than others! I would always think of the Amazon Ads as a multiplier to increase the potential of your books so that if they sell a little organically, or the problem would be JUST the ranking, the Ads will make them sell more. But some other times perhaps the books could need some improvement. The good thing is that in case some part of your book/listing needs to be changed, the ads data will give you clues! Not enough impressions? Maybe the bid is too little. A lot of impressions but no clicks? Maybe the cover is not eye-catching enough. A lot of clicks but no sales? Maybe the cover is fine but there aren't good reviews, or the listing page doesn't convince you to buy. I would suggest you analyze the data and see if something needs to be changed, and then make 1 change at a time, to see if there is any improvement. Please be always mindful of the budget, so that you don't overspend if you increase the bids. Also, if the content of your book is not immediately clear from the title/subtitle, perhaps manual targeting would help to drive better traffic to your book. But the hard truth is that ultimately not every book will sell, when happened to me I didn't overstress about it and after trying a few things, I simply moved to the next one, trying to make a better book and improve the process a bit every time! Let me know how it goes!🙂
Completely off-topic, but I must say, you're quite charming! Now, onto the main question: If you were to start over but armed with the knowledge you possess, what would be your daily budget for ads? Additionally, what would be the optimal duration for running these ads?
Thanks so much for the compliment, It must be the camera I suppose! 😀 About the budget, I always start with something like $5-10 per day, and then I adjust it based on how the campaign performs. Ideally, I may want to increase it if the campaign is selling, it is profitable, and goes out of budget during the day. Or if I acknowledge that with the bid needed to make impressions, the maximum number of clicks that my budget would allow, is not enough to make sales. And by the way, be careful when increasing the budget because - this is very important - you will have to pay Amazon way sooner than when you will receive the royalties, so you will need to have liquidity in advance! About the duration, the ideal duration would be forever, in a sustainable way of course! 🙂 Because ideally, I want my books to continue to sell long term. More sales -> better rank -> even more sales. If a book/campaign doesn't quite work, I would rather try to optimize it anyway, instead of stop it. Literally, I have campaigns I started years ago still running. 😀 Let me know if that helps!
@@tizcoppoli Haha, well, the camera is lucky to capture your charm then! 😉 I appreciate your thorough explanation. I'll put this into practice and keep you updated on the results. Thank you!
Hello! I actually do increase the bid for the top of search's placement, especially when using the bidding strategy 'down only'! When using the bidding strategy 'up and down', Amazon will raise the bid anyway when it's more likely to convert, so, in that case, I would recommend being careful and not raising it too much for the top of search, because the bid can get out of hand quickly. 🙂
I am running a campaign but it was unsuccessful and didn't make any sales just lost money but I noticed that ads are categories by the market and I did run my complaint for the US market ,is running ads to target different market would give me different result
Hi, I'm sorry to hear about that! Yeah, the Amazon Ads platform is market specific, unfortunately. About the other markets, It really depends on your target and book. If your book is directed primarily to a US audience, then chances are that advertising your book in other markets won't work either. But you could always try to experiment in other markets setting a daily budget limit so that you don't overspend! The good news is that you can get hints of what is not working from the data the campaign is collecting and try to adjust the book or the campaign accordingly. For example, if the campaign is not making impressions, then the bid is too low. In your case, if you spent some money it means that someone clicked it, so if many people clicked, but then they didn't buy, perhaps something in your listing may be improved, like the description or A+ content? Sometimes unfortunately, even if the listing is perfect in every aspect, certain books simply don't resonate with the customers, it may be the title, the cover design, or simply a competitor that has more relevancy in the same niche 'steal' all the sales.
@@tizcoppoli Thx for repying , Just find out that the keywords that amazon automatic were using are not the one that I want him to use for my book ,ppl were clicking cuz they were curious not because they were interested in buying ,I stop the automatic targeting and start using targeting keywords for my group ads it seems it work better this way, the Amazon dashboard is really sucks and it's very hard to use or analyze the data ,it's horrible
@fatisummer9106 Yeah that is certainly one risk of automatic campaigns, Amazon for example may target words in the title/subtitle that are not really relevant! Well done for finding that and for reacting and creating a manual campaign. After an auto campaign, the next step for me is almost always to add a manual campaign as well, targeting broad or specific keywords. One tip to improve the auto campaign, instead of completely stopping it, would be to put those keywords that are not related into the 'negative targeting' section, so they will be automatically excluded, or to adjust the budget. I had better results overall keeping both of them active. Yeah, It's true about the dashboard unfortunately it's not very intuitive. One thing that helps me a lot to understand the data better is to select which column I want to see and hide the ones I'm not interested. For example, I only keep: - Impressions - Clicks - CTR - Spend - CPC - Orders - Sales - ACOS Feel free to let me know if that helps! 🙂
Bro I'm running ads of 2$ per day with cpc of 0.20. But I'm just getting around 40-50 impressions and 0 clicks can you please tell how many impressions are required to get at least 10 clicks per day? Should I change my book cover or increase cpc?
Hello! I'm sorry to hear that! Yeah, I think that 40-50 impressions is really too little to expect any significant interaction. If your ad doesn't make impressions then you can try to raise your bid a little to see if there is some improvement. Then, if you'll make more impressions, but you get still 0 clicks, I would suggest trying to change the cover design. I would suggest making 1 change at a time, and then waiting a few days before changing something else, so you have the time to see if there is some improvement. Sometimes ads data can show with a delay of up to a few days. Be mindful of your CPC, your profit margin, and your daily budget anyway, it's easy with ads campaigns to lose track of the expenses and sell copies for a loss, so the price (therefore the profit margin!) should always be enough to cover the expenses. I usually expect to make a sale every 10 clicks or so. Unfortunately, some niches are just more competitive and large than others so there aren't really magical numbers that work in every case. If you are running just an auto campaign and perhaps Amazon is not sponsoring your book in the relevant keywords, you could try to start an exact/broad campaign to see how your book performs in the most relevant keywords that you decide. Another suggestion, before changing the bid dramatically, could be to change your current bidding strategy to 'up and down', so Amazon will raise the bid automatically when the ad is more likely to be shown. There is also the option to raise your bid specifically for the 'top of search', which raises the bid just for the top positions in the search result page. Let me know if that helps! 🙂
Hello, good question! I would honestly start immediately, because the soon the book starts selling, the better, but it also depends on the reviews. Because without any, the performance of the campaign won't be probably optimal. So it really depends on how much you are willing to push on the ads, and perhaps lose to get some initial visibility/initial sales/reviews. If by any chance you are confident that you can easily get some purchases/reviews in a few days (for example having a mailing list of people interested, or other promotions), you could wait to get at least a few ratings before investing in advertising. If you feel like your book won't have any visibility at all without ads, because It doesn't rank organically, I would start immediately, perhaps trying with a low budget. Because for sure if it doesn't rank, it will hardly be seen by actual people. Either way, keep in mind that usually, the automatic campaigns tend to get better over time in terms of performance, with Amazon 'learning' which search terms and products, are more related to your book. Let me know if this helps! 🙂
I appreciate you sharing the video. My recently published book has been in 'live' status for the past three days. Additionally, I initiated an advertising campaign two days ago. However, I have noticed that there is a lack of impressions on the ads. Currently, there are only one or two impressions per day (no clicks). My question is whether it is necessary to wait for a longer duration in order to get more impressions and reach a larger audience?
Hi Mahdi, there is for sure something that doesn't quite work with the campaign, since you would want perhaps hundreds or thousands impressions per day to sell consistently. If it is an auto campaign, it could surely improve with time, but in your case I would probably try to raise the bid and make sure the book would be SEO optimized. If it is a manual campaign you could also try to change/rethink/add keywords to see if something changes. In any case, keep always an eye on the budget!
@@tizcoppoli Yes, it is an auto campaign and I tried today to raise the bid seeing what will happen. Along with the auto campaign I started a manual campaign. I aimed to make the manual campaign more optimized for SEO and raise the bid for highly competitive keywords. I hope this method will give a positive result.
Unfortunately, the a+ content isn't approved yet. I aimed to show it quickly as long as the ads are running. This delay can negatively affect my sales and ads spending!
Sounds like a good plan, make sure to select good keywords with enough search volume that potentially would drive sales, and let me know how it goes! 🙂
Tiz wanna ask that - for every new order we got for Amazon kdp, email notification will come or directly we have to see dashboard to see order placed???? 😊😊😊 Just bit curiosity 😛
Yeah, they don't send any notifications for new orders, so we have to manually refresh the page ourselves to see any new sales! But they will send emails about the payments a few days in advance. 🙂
Hello! Oh I'm sorry to hear that you ACOS is not great! Usually I create one or more campaigns for each book, and then I organize them in portfolios, but I don't target multiple books in the same campaign. Having a clear separation allows me to focus better on a particular book and understand the data better overall, and that works well for the type and number of books that I publish. Let me know if that helps! 🙂
I’ve been doing ads for 1year now. They really don’t work for me in the sense that I do get a boost in sales but at a very high cost. I end up almost without profit. It’s like you can never win. If it’s low, no impressions. If it’s higher, too many irrelevant impressions and clicks. Then I do the negative targeting but it’s never satisfactory performance for me. At the moment I only kept one which has a 13%ACOS. Will see how long it remains at this good percentage. I sell 90% of my books organically and I just need more reach. They all have 5 stars or 4.5 stars, so I know that my books are ok for the audience I’d like to reach.
Yeah, it can be pretty hard to balance costs. I always suggest comparing how much you spend on ads with how much you get in the KDP dashboard because the Amazon Ads dashboard doesn't tell all the story. Usually with the ads active, you get more exposure which translates into more organic sales as well. Sometimes Amazon could propose your book again to people who clicked on your ad and were interested if they didn't finish the purchase at that time. Btw, if your books sell organically but the ads don't perform well typically there may be a problem with the keywords, or the price. Is it high enough?
Yes and no. Your cover (at first glance) was good enough for somebody to click on it. However, you have to figure out what to improve. In my experience it could be: Minor detail with the cover they didn't see when they clicked on the ad. Your description needs improvement. They didn't like your interior if they used the look inside feature. Hope this helps.
Hello! In that case, I would probably say that 'the presentation' of the book may not be good enough, more than the book itself! 🙂 @CelestialCondor did a pretty good analysis already, on top of that I would add - How many clicks are we talking about? 2-3 or 20-30? In the first case, the clicks might just be not enough to sell. Also, other common things that might draw people away are the reviews/ratings, do you have enough of them? Are they positive 4+ stars? And finally, if you don't have it, the A+ content would help to increase the conversion rate substantially and would make your book look more professional when customers scroll the page looking for more info. 🙂
Hi Mélissa, I create one or more campaigns for each book, but I never target multiple books in the same campaign, because I want to be able to manage each one individually! If you want to create a single campaign for many books, you can just add them when you create the campaign, but I wouldn't recommend it honestly.
Thank you! 🙂 As a starting bid It's a bit high yeah, but ultimately it depends if you are making impressions and sales, and/or if you are going out of budget too soon, and unfortunately some niches are simply more competitive than others, so you have to bid a bit higher. For sure with that bid I would make sure to have a high profit margin per copy, because every sale would need to cover the expense of the clicks that didn't convert. If you are selling well, but you feel like you are spending too much, you could try to reduce it just a bit, and see if the impressions remain pretty much the same. You could also check the cost per click to see how much you are actually spending, you could be surprised by the actual number. It could be even lower than the bid. In that case, there's no need to bid high, as you would get the same result by bidding less. Also, sometimes I'm fine with playing a bit more aggressively with the ads as a strategy to increase the ranking, but that is something I would do just short-term. 🙂
Hello! I'm sorry to hear that you are not getting sales. About the ebooks, I think it all depends on your kind of publications and niches. In my case, I sell mainly paperbacks, and a small percentage of ebooks. Fiction authors instead, generally speaking, make money with ebook sales and pages read via subscription plans like Kindle Unlimited! In my experience, all it takes to sell is a good strategy, quality products, and good marketing and advertising skills, and everything can be learned! 🙂
Unfortunately there could be really many reasons why your book is not selling, and ultimately every situation can be different depending on your book. The good news is that the Amazon Ads campaigns can give you hints about what is not working! For example, If you are not getting impressions, than the bid may be too low, if you are getting impressions but no clicks, then the cover design may not be eye catching enough. Each data tell you something about your books and how you could improve them. 🙂 If you haven't yet, have a look at this video here! I talk about how to increase book sales specifically, hope it helps! --> th-cam.com/video/06MynASp_Bg/w-d-xo.html
if this compain for one book : then u make about 1290$ , i can tell that you book price is 6.99 , then your profit margin about 250 dollar , so you spend 400 dollar for 250 $ ? so you lose about 150 for some reviews ( if u got same ) and free organic , but you should stop compain
Hello! First of all, congrats for getting so many sales, that is always a good sign! About the ACOS, the lower the better but there isn't a magic number that works for everyone sadly, it really depends on your price and profit margin. I always suggest comparing the Amazon Ads expense with the KDP dashboard to get the full picture, and to see if your ads are profitable or not because whether your book would generate sales because of the ads campaign or not, you are getting a boost in visibility anyway that will increase your organic rank as well.🙂
I wouldn't call it a Strategy that will multiply your income, but rather the ABC basic way of setting up an auto campaign. Seems like a clickbait title.
Hi, I'm sorry if you see it that way. The focus of the video is about my easy ad strategy, with some valuable settings and tips, that in my experience are very useful for people that are starting out to play with ads, or didn't get interesting results so far. Happy you found these concepts easy, since that was the purpose of this video. Perhaps this video didn't work out for you because you were looking for more complex ads optimizations, but from what I experienced so far, with a great product you don't need to overoptimized the ads, and it's better to keep things simple. In my case when I started I got immediately a 2X + in royalties, so I see nothing wrong with the title.
@@tizcoppoli The info was valuable, but the title isn't clear for whom it's for. It should say “for beginners” or "for people that don't know what they're doing"
![Create a Professional Book Cover Design for KDP in 10 Minutes Using Canva [Step by Step Tutorial]](http://i.ytimg.com/vi/sEgpQN7FErA/mqdefault.jpg)
![Create a Professional Book Cover Design for KDP in 10 Minutes Using Canva [Step by Step Tutorial]](/img/tr.png)
Super helpful. Thank you!
Great content, subscribed :)
Thank you for this video.
Thank you! Cheers from Nova Scotia!
Oh very nice! Cheers from Ireland! 😀
Great ad results :)
Thank you! 🙂
Many thanks thats help on new novel ad very clear guidance
Hi Khaled, glad it was helpful, and best of luck with your new novel! 🙂
This was very helpful!
Thanks so much! I'm glad it was! 🙂
Thank you!
You're very welcome! 🙂
Super helpful!
Thank you! 😊
please make a step by step full tutorial about amazon ads . thanks man
Hi @minhajtrendz1196 sure thing! Amazon ads is a very important topic so I'll make sure to make more videos about it in the future, including manual campaigns and further optimizations : )
Hi Tiz, Thank you for the video. do you prefer auto campaign than manual? one more question, if I add several books that are not in the same niches or keywords in one auto campaign, would it be working?
I usually start with an auto campaign and then add at least a manual campaign. Depending on the books, sometimes auto campaigns perform better for me! Other times manual campaigns do more impressions, I think it depends on the keywords chosen, and on how easily Amazon can understand the topic of your book from metadata, and target it to the right people.
Honestly, I don't think that adding multiple books in a single campaign would work! I prefer to keep everything well separated and organized. I think it is better for us to manage, and for Amazon to target the book to the right audience more effectively! 🙂
If we do no get sales after certain days like 10 days after ad ?? Can we stop the campaign or ? What is the rules ❤
Hello! I'm sorry to hear that you're not getting sales. Unfortunately, that can happen regardless of the campaigns sometimes, it can depend on the type of book (low content/high content etc), demand, and competition on Amazon, and perhaps some books just resonate better with the people than others!
I would always think of the Amazon Ads as a multiplier to increase the potential of your books so that if they sell a little organically, or the problem would be JUST the ranking, the Ads will make them sell more. But some other times perhaps the books could need some improvement.
The good thing is that in case some part of your book/listing needs to be changed, the ads data will give you clues! Not enough impressions? Maybe the bid is too little. A lot of impressions but no clicks? Maybe the cover is not eye-catching enough. A lot of clicks but no sales? Maybe the cover is fine but there aren't good reviews, or the listing page doesn't convince you to buy.
I would suggest you analyze the data and see if something needs to be changed, and then make 1 change at a time, to see if there is any improvement. Please be always mindful of the budget, so that you don't overspend if you increase the bids.
Also, if the content of your book is not immediately clear from the title/subtitle, perhaps manual targeting would help to drive better traffic to your book.
But the hard truth is that ultimately not every book will sell, when happened to me I didn't overstress about it and after trying a few things, I simply moved to the next one, trying to make a better book and improve the process a bit every time!
Let me know how it goes!🙂
@@tizcoppoli so sweet of you thanks .god bless you ❤️❤️💕😎😎💓💓 love u
Completely off-topic, but I must say, you're quite charming!
Now, onto the main question:
If you were to start over but armed with the knowledge you possess, what would be your daily budget for ads? Additionally, what would be the optimal duration for running these ads?
Thanks so much for the compliment, It must be the camera I suppose! 😀
About the budget, I always start with something like $5-10 per day, and then I adjust it based on how the campaign performs. Ideally, I may want to increase it if the campaign is selling, it is profitable, and goes out of budget during the day. Or if I acknowledge that with the bid needed to make impressions, the maximum number of clicks that my budget would allow, is not enough to make sales.
And by the way, be careful when increasing the budget because - this is very important - you will have to pay Amazon way sooner than when you will receive the royalties, so you will need to have liquidity in advance!
About the duration, the ideal duration would be forever, in a sustainable way of course! 🙂 Because ideally, I want my books to continue to sell long term. More sales -> better rank -> even more sales. If a book/campaign doesn't quite work, I would rather try to optimize it anyway, instead of stop it. Literally, I have campaigns I started years ago still running. 😀
Let me know if that helps!
@@tizcoppoli Haha, well, the camera is lucky to capture your charm then! 😉
I appreciate your thorough explanation. I'll put this into practice and keep you updated on the results. Thank you!
Thanks for the info. How come come you don’t use top of product page search?
Hello! I actually do increase the bid for the top of search's placement, especially when using the bidding strategy 'down only'!
When using the bidding strategy 'up and down', Amazon will raise the bid anyway when it's more likely to convert, so, in that case, I would recommend being careful and not raising it too much for the top of search, because the bid can get out of hand quickly. 🙂
@@tizcoppoli Hello and thank you for the information.
I am running a campaign but it was unsuccessful and didn't make any sales just lost money but I noticed that ads are categories by the market and I did run my complaint for the US market ,is running ads to target different market would give me different result
Hi, I'm sorry to hear about that! Yeah, the Amazon Ads platform is market specific, unfortunately. About the other markets, It really depends on your target and book.
If your book is directed primarily to a US audience, then chances are that advertising your book in other markets won't work either. But you could always try to experiment in other markets setting a daily budget limit so that you don't overspend!
The good news is that you can get hints of what is not working from the data the campaign is collecting and try to adjust the book or the campaign accordingly.
For example, if the campaign is not making impressions, then the bid is too low. In your case, if you spent some money it means that someone clicked it, so if many people clicked, but then they didn't buy, perhaps something in your listing may be improved, like the description or A+ content?
Sometimes unfortunately, even if the listing is perfect in every aspect, certain books simply don't resonate with the customers, it may be the title, the cover design, or simply a competitor that has more relevancy in the same niche 'steal' all the sales.
@@tizcoppoli Thx for repying , Just find out that the keywords that amazon automatic were using are not the one that I want him to use for my book ,ppl were clicking cuz they were curious not because they were interested in buying ,I stop the automatic targeting and start using targeting keywords for my group ads it seems it work better this way, the Amazon dashboard is really sucks and it's very hard to use or analyze the data ,it's horrible
@fatisummer9106 Yeah that is certainly one risk of automatic campaigns, Amazon for example may target words in the title/subtitle that are not really relevant!
Well done for finding that and for reacting and creating a manual campaign. After an auto campaign, the next step for me is almost always to add a manual campaign as well, targeting broad or specific keywords.
One tip to improve the auto campaign, instead of completely stopping it, would be to put those keywords that are not related into the 'negative targeting' section, so they will be automatically excluded, or to adjust the budget. I had better results overall keeping both of them active.
Yeah, It's true about the dashboard unfortunately it's not very intuitive. One thing that helps me a lot to understand the data better is to select which column I want to see and hide the ones I'm not interested.
For example, I only keep:
- Impressions
- Clicks
- CTR
- Spend
- CPC
- Orders
- Sales
- ACOS
Feel free to let me know if that helps! 🙂
Bro I'm running ads of 2$ per day with cpc of 0.20.
But I'm just getting around 40-50 impressions and 0 clicks can you please tell how many impressions are required to get at least 10 clicks per day?
Should I change my book cover or increase cpc?
Hello! I'm sorry to hear that! Yeah, I think that 40-50 impressions is really too little to expect any significant interaction. If your ad doesn't make impressions then you can try to raise your bid a little to see if there is some improvement.
Then, if you'll make more impressions, but you get still 0 clicks, I would suggest trying to change the cover design. I would suggest making 1 change at a time, and then waiting a few days before changing something else, so you have the time to see if there is some improvement. Sometimes ads data can show with a delay of up to a few days.
Be mindful of your CPC, your profit margin, and your daily budget anyway, it's easy with ads campaigns to lose track of the expenses and sell copies for a loss, so the price (therefore the profit margin!) should always be enough to cover the expenses. I usually expect to make a sale every 10 clicks or so.
Unfortunately, some niches are just more competitive and large than others so there aren't really magical numbers that work in every case. If you are running just an auto campaign and perhaps Amazon is not sponsoring your book in the relevant keywords, you could try to start an exact/broad campaign to see how your book performs in the most relevant keywords that you decide.
Another suggestion, before changing the bid dramatically, could be to change your current bidding strategy to 'up and down', so Amazon will raise the bid automatically when the ad is more likely to be shown. There is also the option to raise your bid specifically for the 'top of search', which raises the bid just for the top positions in the search result page.
Let me know if that helps! 🙂
@@tizcoppoli Thank you very much, I had raised my bid by 0.05 today lets see, If I encountered any doubts I will contact you.
when should I add a book to my ad? immediately after publication or wait a few weeks?
Hello, good question! I would honestly start immediately, because the soon the book starts selling, the better, but it also depends on the reviews. Because without any, the performance of the campaign won't be probably optimal.
So it really depends on how much you are willing to push on the ads, and perhaps lose to get some initial visibility/initial sales/reviews.
If by any chance you are confident that you can easily get some purchases/reviews in a few days (for example having a mailing list of people interested, or other promotions), you could wait to get at least a few ratings before investing in advertising.
If you feel like your book won't have any visibility at all without ads, because It doesn't rank organically, I would start immediately, perhaps trying with a low budget. Because for sure if it doesn't rank, it will hardly be seen by actual people.
Either way, keep in mind that usually, the automatic campaigns tend to get better over time in terms of performance, with Amazon 'learning' which search terms and products, are more related to your book.
Let me know if this helps! 🙂
I appreciate you sharing the video.
My recently published book has been in 'live' status for the past three days. Additionally, I initiated an advertising campaign two days ago. However, I have noticed that there is a lack of impressions on the ads. Currently, there are only one or two impressions per day (no clicks).
My question is whether it is necessary to wait for a longer duration in order to get more impressions and reach a larger audience?
Hi Mahdi, there is for sure something that doesn't quite work with the campaign, since you would want perhaps hundreds or thousands impressions per day to sell consistently.
If it is an auto campaign, it could surely improve with time, but in your case I would probably try to raise the bid and make sure the book would be SEO optimized. If it is a manual campaign you could also try to change/rethink/add keywords to see if something changes. In any case, keep always an eye on the budget!
@@tizcoppoli Yes, it is an auto campaign and I tried today to raise the bid seeing what will happen.
Along with the auto campaign I started a manual campaign.
I aimed to make the manual campaign more optimized for SEO and raise the bid for highly competitive keywords.
I hope this method will give a positive result.
Unfortunately, the a+ content isn't approved yet.
I aimed to show it quickly as long as the ads are running.
This delay can negatively affect my sales and ads spending!
Yeah the A+ content for sure helps to increase the conversion rate. They should be relatively quick to approve it hopefully!
Sounds like a good plan, make sure to select good keywords with enough search volume that potentially would drive sales, and let me know how it goes! 🙂
love you
Thank you I'm glad you enjoy my videos! 🙂
Tiz wanna ask that - for every new order we got for Amazon kdp, email notification will come or directly we have to see dashboard to see order placed???? 😊😊😊 Just bit curiosity 😛
Yeah, they don't send any notifications for new orders, so we have to manually refresh the page ourselves to see any new sales! But they will send emails about the payments a few days in advance. 🙂
@@tizcoppolido u have a private group?
Not yet, but it is definitely something that I plan to do in the near future! 🙂
I started a Lottery campaign and got over 1228% ACOS.
Is it better to have an individual campaign for each book?
Hello! Oh I'm sorry to hear that you ACOS is not great! Usually I create one or more campaigns for each book, and then I organize them in portfolios, but I don't target multiple books in the same campaign.
Having a clear separation allows me to focus better on a particular book and understand the data better overall, and that works well for the type and number of books that I publish.
Let me know if that helps! 🙂
Does Amazon ads Money deducted from kdp income we generate or we need to pay seperately from card...
Hello! Unfortunately they don't deduct the ads automatically from the KDP royalties, so yeah we have to pay in advance!
@@tizcoppoli hmmm thanks ❤️❤️❤️❤️I got
I’ve been doing ads for 1year now. They really don’t work for me in the sense that I do get a boost in sales but at a very high cost. I end up almost without profit. It’s like you can never win. If it’s low, no impressions. If it’s higher, too many irrelevant impressions and clicks. Then I do the negative targeting but it’s never satisfactory performance for me. At the moment I only kept one which has a 13%ACOS. Will see how long it remains at this good percentage. I sell 90% of my books organically and I just need more reach. They all have 5 stars or 4.5 stars, so I know that my books are ok for the audience I’d like to reach.
Yeah, it can be pretty hard to balance costs. I always suggest comparing how much you spend on ads with how much you get in the KDP dashboard because the Amazon Ads dashboard doesn't tell all the story.
Usually with the ads active, you get more exposure which translates into more organic sales as well. Sometimes Amazon could propose your book again to people who clicked on your ad and were interested if they didn't finish the purchase at that time.
Btw, if your books sell organically but the ads don't perform well typically there may be a problem with the keywords, or the price. Is it high enough?
So, if I get click but no sales, does that mean that the book is not good enough?
Yes and no. Your cover (at first glance) was good enough for somebody to click on it.
However, you have to figure out what to improve. In my experience it could be:
Minor detail with the cover they didn't see when they clicked on the ad.
Your description needs improvement.
They didn't like your interior if they used the look inside feature.
Hope this helps.
Hello! In that case, I would probably say that 'the presentation' of the book may not be good enough, more than the book itself! 🙂
@CelestialCondor did a pretty good analysis already, on top of that I would add - How many clicks are we talking about? 2-3 or 20-30? In the first case, the clicks might just be not enough to sell.
Also, other common things that might draw people away are the reviews/ratings, do you have enough of them? Are they positive 4+ stars? And finally, if you don't have it, the A+ content would help to increase the conversion rate substantially and would make your book look more professional when customers scroll the page looking for more info. 🙂
Can you please make the step by step...from A to Z.thanks a lot
Hi Mélissa! Sure thing! I will definitely make more videos in the future about the Amazon Ads and how to setup them step by step. 🙂
Did you put ads on one book only.???how if you want put ads on all your books??
Hi Mélissa, I create one or more campaigns for each book, but I never target multiple books in the same campaign, because I want to be able to manage each one individually! If you want to create a single campaign for many books, you can just add them when you create the campaign, but I wouldn't recommend it honestly.
Thanks for the video very informative. Is $0.40 too much?
Thank you! 🙂 As a starting bid It's a bit high yeah, but ultimately it depends if you are making impressions and sales, and/or if you are going out of budget too soon, and unfortunately some niches are simply more competitive than others, so you have to bid a bit higher.
For sure with that bid I would make sure to have a high profit margin per copy, because every sale would need to cover the expense of the clicks that didn't convert.
If you are selling well, but you feel like you are spending too much, you could try to reduce it just a bit, and see if the impressions remain pretty much the same.
You could also check the cost per click to see how much you are actually spending, you could be surprised by the actual number. It could be even lower than the bid. In that case, there's no need to bid high, as you would get the same result by bidding less.
Also, sometimes I'm fine with playing a bit more aggressively with the ads as a strategy to increase the ranking, but that is something I would do just short-term. 🙂
Now Amazon kdp is not good for ebook....no sales
Hello! I'm sorry to hear that you are not getting sales. About the ebooks, I think it all depends on your kind of publications and niches. In my case, I sell mainly paperbacks, and a small percentage of ebooks. Fiction authors instead, generally speaking, make money with ebook sales and pages read via subscription plans like Kindle Unlimited! In my experience, all it takes to sell is a good strategy, quality products, and good marketing and advertising skills, and everything can be learned! 🙂
@@tizcoppoli I'm still waiting for first sale. Can you suggest some tips for my books.
Unfortunately there could be really many reasons why your book is not selling, and ultimately every situation can be different depending on your book. The good news is that the Amazon Ads campaigns can give you hints about what is not working! For example, If you are not getting impressions, than the bid may be too low, if you are getting impressions but no clicks, then the cover design may not be eye catching enough. Each data tell you something about your books and how you could improve them. 🙂
If you haven't yet, have a look at this video here! I talk about how to increase book sales specifically, hope it helps! --> th-cam.com/video/06MynASp_Bg/w-d-xo.html
Spend 400$ 180 sales acos 31% is this good sign 🛑
if this compain for one book :
then u make about 1290$ , i can tell that you book price is 6.99 , then your profit margin about 250 dollar , so you spend 400 dollar for 250 $ ? so you lose about 150 for some reviews ( if u got same ) and free organic , but you should stop compain
Hello! First of all, congrats for getting so many sales, that is always a good sign! About the ACOS, the lower the better but there isn't a magic number that works for everyone sadly, it really depends on your price and profit margin.
I always suggest comparing the Amazon Ads expense with the KDP dashboard to get the full picture, and to see if your ads are profitable or not because whether your book would generate sales because of the ads campaign or not, you are getting a boost in visibility anyway that will increase your organic rank as well.🙂
I wouldn't call it a Strategy that will multiply your income, but rather the ABC basic way of setting up an auto campaign. Seems like a clickbait title.
Hi, I'm sorry if you see it that way. The focus of the video is about my easy ad strategy, with some valuable settings and tips, that in my experience are very useful for people that are starting out to play with ads, or didn't get interesting results so far. Happy you found these concepts easy, since that was the purpose of this video.
Perhaps this video didn't work out for you because you were looking for more complex ads optimizations, but from what I experienced so far, with a great product you don't need to overoptimized the ads, and it's better to keep things simple. In my case when I started I got immediately a 2X + in royalties, so I see nothing wrong with the title.
@@tizcoppoli The info was valuable, but the title isn't clear for whom it's for. It should say “for beginners” or "for people that don't know what they're doing"