Sweet it's taken SEAT a while but at last here it is.I think it would be better with no badge and just the cupra wording.Hopefully SEAT don't price it too high.Another Autogefuhl first great review.
I don't like Cupra as a separate brand at all. I actually liked the fact that Seat as a normal brand could also have cars like this. And it doesn't make sense to have a separate brand which has the same cars as another brand, just more sporty. Brian was talking to the tall guy (who's name he forgot to mention) about uniqueness. But that's really what Cupra not, right? Making models more sporty and base you entire brand on that, has nothing to do with uniqueness. Heck, all other brands actually do it's within the brand and for separate (sub-)brands have entire different models. I don't even like how Genesis became a separate brand from Hyundai because it's clearly the same organization, and you can't have a brand that only had one model.
Gotta love the airbag error. Not so sure about the Cupra brand. It's a bit like Renault calling the Megane RS the Alpine RS. It doesn't make sense. This should be a trim level, not another brand.
Not everyone needs a DS style separate brand. Would much prefer cupra remain the top sporty trim. With a Seat badge and cupra written on the front and back bumpers.
I own an Ateca so I'm a little biased. I do like the Cuprs Ateca and like the idea of a Cuprs brand. My issue is the logo. I don't like it and think it's too large.
This new logo looks bad. While the new Cupra setup looks pretty amazing, the logo itself is a step backward. The logo looks like a logo of one of those laptops gaming sub brands that nobody knows.
Hi Brian (sorry if I wording your name wrong). My #1 resource of vehicle review is Autogefühl. You are perfect. No need others. Just proposal from my side, each Autogefühl presenter give us a intro, you know AJ and Jonas have special nice intro. See you next review....
Of all the numerous SUV's available on the MQB platform (T-Roc, Arona, Q2, Ateca, Karoq, Kodiaq, this Cupra) why not just get the best: SWB Tiguan SEL with every extra? (Until the new Mk2 Q3 appears, which will just be over the top expensive...!) The Tiguan SEL has all the details too, plus an HUD.
You prolly dont care but if you guys are bored like me during the covid times you can stream pretty much all of the new movies and series on Instaflixxer. Have been binge watching with my girlfriend for the last few days :)
Love the car, waited for it for months, but the low budget tattoo logo and horrible bronze elements have completely killed it for me. I could look away from the rear badge but that thing on the front is just appalling, Hope they take notice of how almost everyone seems to hate it otherwise I don't see them lasting long as a separate brand. I was seriously considering ordering one as soon as they came out but couldn't be more disappointed. Probably a Tiguan R will do it.
I wish all the best to the new CUPRA brand but I'm not convinced with its logo. Moreover, I don't see the Ateca as a car to be branded by CUPRA. The Ibiza instead, would be a better candidate. Time will tell.
The old Seat logo was lame, when the new came out in 2012 I was really thrilled but the Cupra Logo is just AWESOME, I love it. I really hope Cupra will release a car with an RS3 like engine, 4Drive and the style of an Scirocco :D
Haha anyone remember the Corsair Gaming Tribal Logo, same with this one here. Luckily they reverted it to the old 3 Sails Logo, but I wouldn't bet that Seat is changing its Cupra Logo soon.
as a proud owner of a cupra leon 300, and previously ibiza cupra 1.4 180bhp, i despite the new color in the logo and the fact is not transparent and looks ugly especialy inside of that square frame.😠
As an owner of Ibiza Cupra and a Leon Cupra in the family, I am greatly disappointed by this badge!! Who the fuck gave the OK for this ugly badge? It is looks like the badge of Buick from a distance and even uglier up close!!! Epic fail from Seat and I would be even put off to buy a Cupra in the future unless I immediately change this shit badge with a Seat logo everywhere or badge less mask at least!!
New logo bit changed outside bumbers and new engine. Virtual cockpit will come to all VW group cars soon even skoda. So basically they just will sell this car for better engine. Depends its price but it doesnt look that much different to regular Ateca. Would have hoped better or unique interiour.
No idea why they did this. The logo looks terrible. I realise they were trying to do the Abarth trick, but they failed with such an aftermarket looking logo. Very sad.
I’m a huge fan of Seat and of course Cupra. Honestly this new logo does not make sense at all about the brand and DNA of Cupra. The racing flag is far away better and representative. By the other hand this new logo is clearly the a section of a pentagram upside down ... really?!?! That is the essence of Cupra? Cupra deserves a greater logo other than this this that looks a spider, horns or I don’t know what!... I really think this will be the feeling of many true fans and enthusiasts of the brand. Finally I personally always will prefer to get a Cupra with the racing flag than this ugly and non-sense logo. Or maybe, perhaps I will have to change to VW or Audi.
Great review guys! The logo does add to the sharp and aggressive, yet sophisticated look of the car. It will be good to see what happens with the other models.
NOW I AM a Cupra Ateca Junky....thrown my Porsche Macan away!!! Cupra Ateca....such an amazing Car!!!! By the way....the Logo is great!! So much fun in driving and „using“ this car!!! Makes fun like the Lancia Delta Integrale in the early 90‘s!!!
Autogefühl Yes seems like, honestly I do not get it. What I like about Seat Cupra is this is wolf in sheeps clothes. If customers want to show off there are brands neither Seat not Cupra can compete wih. Seat had this nice niche of people who want a family sleeper that noone who do not understand cars is jelous about. This Cupra brand has nothing of this. It is far from premium brand and it lost this surprising element of social car beating german 70k monster at the traffic lights anytime
The 0-100 time on this car has changed more than your underwear. Same engine on the Cupra model and it has gone from 5.4, to 5.2 to 5.1 now 4.9. I don't know what to believe. I will know when I stage 2 my own that it will definitely be in the 4s then though lol.
I really hope they work on making the exhaust sound better, current leon cupras sound like nothing (only dsg farts) and even on this super sporty model of a pretty sporty brand you can't pick any kind of sports exhaust... disappointing. disappointing also that the sound in the cupra mode comes from the speakers. Just try to make it sound a bit sportier, even if its an option. And its well known that 4 cyl engines can sound decent - for example A45. I'm guessing you order those cars through cupra themselves? What I would really like would be something like audi or porsche where you can really customize certain things on your car, up until now you can even choose what kind of decor inlays you want inside the car, at least give some more choices and packages for people who want to personalize their car further. and the logo and the styling is really on the line of being overly cheesy
This car looks amazing, especially the beastly dual twin exhaust. However, the fact that it's gonna be like 80-100k euro means I sadly won't see myself as an owner of it.
I ordered a Cupra ST 4 Drive for April 2018, this was ordered in September 2017. I feel cheated in a way that they rebrand so slow, so I take it my car is worthless in 2 years time 😏.
If SEAT is a kind of sporty brand into VAG, and you take off the halo versions as Cupra, what is going to be SEAT now?. The logo is terrible. It looks like a bad ridiculous fake ethnic tattoo, or the logo of a "B series" movie's villain, or maybe a pretencious symbor of a secret society. Anyway, it doesn't transmite speed, or strengh, or agility, or passion.... I can't find any link between SEAT or any other thing about cars and this logo.
The logo is not the problem. you can easly change it. I think the greatest problem is the time it takes Seat to deliver their cars. In Germany you have to wait ONE YEAR to even get a normal Ateca and a bit more than 6 months for the Leon Cupra. That is not only depressing for customers but an Ateca buyer will most likely never have the newest model available.
It really is a nice car but the interior....seems like it got the leftovers after Volkswagen and Skoda got theirs first. Why don't they offer the same crystal clear screen and the interior lighting that even Skoda has? It would have been a no-brainer to buy this car
Ateca Cupra??... What... No thx... Ibiza and Leon is great for Cupra brands, Ateca is not.. Sorry seat wrong turn there I think..... And the new logo is really a turn off for me.....
I think that the new copper Cupra logo fits perfectly to the well-known sharp design of all SEAT models. When you know the meaning of the CUPRA logo you will like it… In my opinion it was the right choice to separate CUPRA from SEAT because everyone who is interested in cars knows the name of the sport models of SEAT. I really like the CUPRA Ibiza, CUPRA Ateca, CUPRA Arona and the CUPRA TCR. I think with the presence in the TCR Series the brand will continue growing so that we can expect more of these cool vehicles. 😍👍
The Cupra logo looks sexy..... But, I feel VW group have more money than sense.... and it’s so frustrating. They have a well established and respected brand called VW.... in the same space (for roughly the same money) they have Skoda and Seat. In the UK where people are moving towards luxury brands... Skoda brand is toxic... it’s associated with low rent cars (although the cars are great and not cheap).. many people will not be seen dead in a Skoda, no matter how good the car looks. Now, VW group are spending money and effort on Cupra! Why not develop the VW R model range? Why not make VW cars better and cheaper. Maybe replace the VW R brand with Cupra. They are gonna ruin the VW brand like this. They have started giving low rent interiors in VW brand cars now as well (the new T Roc). Why can’t you make VW cars that are exciting and good to drive... why waste money on Seat and Cupra. Also Skoda needs to be more like Dacia and much cheaper than they are now. Or they should scrap Skoda in wealthier countries and sell cheaper VW models.
88detox This tells more about the UK than about VAG. At least Clarkson wasn’t that stupid. VW has the GTI and R sub-brands, so I have no idea what you’re talking about. There will be a Tiguan and T-Toc R later this year already. Btw VW has sold more cars than ever last year and are world leader. They’re fine!
kraenk12 I meant that VW could use this money to develop the R and GTI brands further. Rather than throwing money at Seat. Cupra will do well in UK (especially if prices right) as there is always demand for performance cars in UK.
Great job Brian and Thomas. Another splendid Autogefül review.
Seat Ateca with tribal tattoo. I'm happy my 2018 ibiza have the oem seat logo.
Sweet it's taken SEAT a while but at last here it is.I think it would be better with no badge and just the cupra wording.Hopefully SEAT don't price it too high.Another Autogefuhl first great review.
I don't like Cupra as a separate brand at all. I actually liked the fact that Seat as a normal brand could also have cars like this. And it doesn't make sense to have a separate brand which has the same cars as another brand, just more sporty. Brian was talking to the tall guy (who's name he forgot to mention) about uniqueness. But that's really what Cupra not, right? Making models more sporty and base you entire brand on that, has nothing to do with uniqueness. Heck, all other brands actually do it's within the brand and for separate (sub-)brands have entire different models.
I don't even like how Genesis became a separate brand from Hyundai because it's clearly the same organization, and you can't have a brand that only had one model.
Gotta love the airbag error.
Not so sure about the Cupra brand. It's a bit like Renault calling the Megane RS the Alpine RS.
It doesn't make sense. This should be a trim level, not another brand.
Not everyone needs a DS style separate brand. Would much prefer cupra remain the top sporty trim. With a Seat badge and cupra written on the front and back bumpers.
I prefer the standard logo of SEAT.
I own an Ateca so I'm a little biased. I do like the Cuprs Ateca and like the idea of a Cuprs brand. My issue is the logo. I don't like it and think it's too large.
logo looks like something you'd see on a gaming laptop
The awkward moment when your in your gti and getting done by an suv with no reputation 🤣
Never heard it pronounced “Atayka” before. Always been “Atecka” to me. Well done guys, another first. You guys always get there first!
pipsicle british pronounciation is always strange to me.
pipsicle it’s Atecka. English speakers never pronounce brands and names the right way.
This new logo looks bad. While the new Cupra setup looks pretty amazing, the logo itself is a step backward. The logo looks like a logo of one of those laptops gaming sub brands that nobody knows.
Dimitar Angelkov Exactly...generic and immature.
Please bring this brand to Canada!
Hi Brian (sorry if I wording your name wrong). My #1 resource of vehicle review is Autogefühl. You are perfect. No need others. Just proposal from my side, each Autogefühl presenter give us a intro, you know AJ and Jonas have special nice intro. See you next review....
Brian is fine =)
Of all the numerous SUV's available on the MQB platform (T-Roc, Arona, Q2, Ateca, Karoq, Kodiaq, this Cupra) why not just get the best: SWB Tiguan SEL with every extra? (Until the new Mk2 Q3 appears, which will just be over the top expensive...!) The Tiguan SEL has all the details too, plus an HUD.
A brand within a brand within a brand...
You prolly dont care but if you guys are bored like me during the covid times you can stream pretty much all of the new movies and series on Instaflixxer. Have been binge watching with my girlfriend for the last few days :)
@Bodhi Brian definitely, been using InstaFlixxer for months myself =)
Odd looking logo. Did they watch the mortal instrument city of bones film ;)
OHH I was waiting for this!
Love the car, waited for it for months, but the low budget tattoo logo and horrible bronze elements have completely killed it for me. I could look away from the rear badge but that thing on the front is just appalling, Hope they take notice of how almost everyone seems to hate it otherwise I don't see them lasting long as a separate brand. I was seriously considering ordering one as soon as they came out but couldn't be more disappointed. Probably a Tiguan R will do it.
I wish all the best to the new CUPRA brand but I'm not convinced with its logo. Moreover, I don't see the Ateca as a car to be branded by CUPRA. The Ibiza instead, would be a better candidate. Time will tell.
True! That logo is just horrible and also not loving this branding idea..
The old Seat logo was lame, when the new came out in 2012 I was really thrilled but the Cupra Logo is just AWESOME, I love it.
I really hope Cupra will release a car with an RS3 like engine, 4Drive and the style of an Scirocco :D
It was a mistake to create a new brand. The personal wish of managers to run thier own business, won over the interest of the company.
Haha anyone remember the Corsair Gaming Tribal Logo, same with this one here. Luckily they reverted it to the old 3 Sails Logo, but I wouldn't bet that Seat is changing its Cupra Logo soon.
Mostly looks OK, but I think they should have made the top of the doors soft-touch, as well as the drivers hand-rest on the door.
That logo looks like a sprite from the Space Invaders video game. Crap.
as a proud owner of a cupra leon 300, and previously ibiza cupra 1.4 180bhp, i despite the new color in the logo and the fact is not transparent and looks ugly especialy inside of that square frame.😠
As an owner of Ibiza Cupra and a Leon Cupra in the family, I am greatly disappointed by this badge!!
Who the fuck gave the OK for this ugly badge? It is looks like the badge of Buick from a distance and even uglier up close!!!
Epic fail from Seat and I would be even put off to buy a Cupra in the future unless I immediately change this shit badge with a Seat logo everywhere or badge less mask at least!!
chief27 Pontiac not Buick
kraenk12 Thanks man, I am from Europe so I don’t know so good the American brands. I thought it was Buick
I love this new Logo
Seat are really on the ball.
New logo bit changed outside bumbers and new engine. Virtual cockpit will come to all VW group cars soon even skoda.
So basically they just will sell this car for better engine. Depends its price but it doesnt look that much different to regular Ateca. Would have hoped better or unique interiour.
Awesome car. Will be better with a APR Stage 2 tune!
No idea why they did this. The logo looks terrible. I realise they were trying to do the Abarth trick, but they failed with such an aftermarket looking logo. Very sad.
I’m a huge fan of Seat and of course Cupra.
Honestly this new logo does not make sense at all about the brand and DNA of Cupra.
The racing flag is far away better and representative.
By the other hand this new logo is clearly the a section of a pentagram upside down ... really?!?! That is the essence of Cupra?
Cupra deserves a greater logo other than this this that looks a spider, horns or I don’t know what!...
I really think this will be the feeling of many true fans and enthusiasts of the brand.
Finally I personally always will prefer to get a Cupra with the racing flag than this ugly and non-sense logo.
Or maybe, perhaps I will have to change to VW or Audi.
vocho911 ñ
That logo reminds me gaming brands that make their mouses full of LED lights. Looks cheap and idiotic.
the cupra logo is reason why I don't interest in this car ... it looks like a chinese copy of SEAT
That logo looks like something a Marvel baddie would have on their hat!
The new logo is awful and I think it'll never grow on me.
seems very immature and generic
I agree. The cooper styling doesn’t help either.
It’s more like gaming pc logo. Not for the car.
The oho looks as if it’s been stolen from Captain Kirk!
Where is the 9.2in infotainment ?
What colour is this one?
Great review guys! The logo does add to the sharp and aggressive, yet sophisticated look of the car. It will be good to see what happens with the other models.
cheers Richard !
NOW I AM a Cupra Ateca Junky....thrown my Porsche Macan away!!! Cupra Ateca....such an amazing Car!!!! By the way....the Logo is great!! So much fun in driving and „using“ this car!!! Makes fun like the Lancia Delta Integrale in the early 90‘s!!!
!
The logo is not the problem here. The price will be! :)
Thomas as cameraman now ? :)
In the race car, what is the big stick? the transmission or the handbrake?
We have more than one Thomas =)
So there is also a team Thomas & Thomas sometimes
Cameraman and editor! 😎 The "big stick" is the handbrake. This car has got a dual clutch transmission.
Autogefuhl - I thought there were 3 Thomas's...! Hope the car expert Thomas Imhof is still part of the team too...!!!
Volkswagen Group launched a new brand or did SEAT launch a sub-brand like Land Rover has the Range Rover sub-brand?
that ll be a daughter company of Seat it seems
SuperHollowfied I’d say sub-brand as all the models are sportier versions of their sister models. Quite like Abarth is for Fiat.
Autogefühl Yes seems like, honestly I do not get it. What I like about Seat Cupra is this is wolf in sheeps clothes. If customers want to show off there are brands neither Seat not Cupra can compete wih. Seat had this nice niche of people who want a family sleeper that noone who do not understand cars is jelous about. This Cupra brand has nothing of this. It is far from premium brand and it lost this surprising element of social car beating german 70k monster at the traffic lights anytime
The 0-100 time on this car has changed more than your underwear.
Same engine on the Cupra model and it has gone from 5.4, to 5.2 to 5.1 now 4.9. I don't know what to believe. I will know when I stage 2 my own that it will definitely be in the 4s then though lol.
I really hope they work on making the exhaust sound better, current leon cupras sound like nothing (only dsg farts) and even on this super sporty model of a pretty sporty brand you can't pick any kind of sports exhaust... disappointing. disappointing also that the sound in the cupra mode comes from the speakers. Just try to make it sound a bit sportier, even if its an option. And its well known that 4 cyl engines can sound decent - for example A45.
I'm guessing you order those cars through cupra themselves? What I would really like would be something like audi or porsche where you can really customize certain things on your car, up until now you can even choose what kind of decor inlays you want inside the car, at least give some more choices and packages for people who want to personalize their car further.
and the logo and the styling is really on the line of being overly cheesy
Timo Oertel If you’re immature you can always fit an aftermarket exhaust.
This car looks amazing, especially the beastly dual twin exhaust. However, the fact that it's gonna be like 80-100k euro means I sadly won't see myself as an owner of it.
rolande59 80-100k?? Where do you live?
KernelOKey Denmark. Unfortunately we pay around 150% of the car's worth in taxes. Being a car enthusiast in this country is saddening :(
Oh shit, I live in Sweden and I dont think they will sell a car if it costs more than 40-45k
The new logo....it looks like some sort of Klingon weapon.......
Autogefühl ★★★★. Seat exterior design very hard for me. Many sharp lines and character around car.
The Cupra Logo is way better than the Seat Logo.
The logo reminds me of a fox head
I ordered a Cupra ST 4 Drive for April 2018, this was ordered in September 2017. I feel cheated in a way that they rebrand so slow, so I take it my car is worthless in 2 years time 😏.
I dont think the re-branding will have a big effect on resale
Imagine this with a big turbo =D
Logo doesn't look new. Looks like Pontiac.
evtrekker13 It does from a distance.
There is nothing discrete about that tramp stamp of a logo. They've done a Corsair.
I wonder if the comments sufficiently expresses the massive dislike for the new logo?🤔
brian is a nice dude
If SEAT is a kind of sporty brand into VAG, and you take off the halo versions as Cupra, what is going to be SEAT now?. The logo is terrible. It looks like a bad ridiculous fake ethnic tattoo, or the logo of a "B series" movie's villain, or maybe a pretencious symbor of a secret society.
Anyway, it doesn't transmite speed, or strengh, or agility, or passion.... I can't find any link between SEAT or any other thing about cars and this logo.
Don´t get the brake package!!! They are around 1,8k when replacing them, around 1000€ more then the normal brakes which are doing a fantastic job ...
Hate the logo.. makes this look like a Chinese copy of a seat
with the new brand the cupra cars should be much more expansive than before. Big disadvantage
I hope this will be once Skoda Karoq RS. Karoq and Ateca are from 75% the same car, sharing the same production line in Kvasiny.
The logo is not the problem. you can easly change it. I think the greatest problem is the time it takes Seat to deliver their cars. In Germany you have to wait ONE YEAR to even get a normal Ateca and a bit more than 6 months for the Leon Cupra. That is not only depressing for customers but an Ateca buyer will most likely never have the newest model available.
winnipegfiredep So It’s depressing the cars are sought after and the brand is successful?!
It really is a nice car but the interior....seems like it got the leftovers after Volkswagen and Skoda got theirs first. Why don't they offer the same crystal clear screen and the interior lighting that even Skoda has? It would have been a no-brainer to buy this car
Brand new demo car with airbag problem light on... !?!?!? 😁
We say NO to gold chinese styling
Jiří Jankovec It’s cooper, not gold. But yes, it does look cheap.
Diego Mendi Copper not cooper
The Cupra Ateca gets a dpf. Bad. :(
Well the carbon fiber look is a bit tacky, but i still want the car...
Almost same stuff with extra 20% price charge ...
Diesel ?
No
I like all off it
Love it¡
i prefer seat though
The interior just tells you the car's origin, vw group influenced.
Marcel Tansie Which is a good thing.
Seat Maximus Prime
Blondi in red 👍😁
You pay a lot of money for others to think you driving a Chinese brand... The same failure as with Citroen DS brand.
Ateca Cupra??... What... No thx... Ibiza and Leon is great for Cupra brands, Ateca is not.. Sorry seat wrong turn there I think..... And the new logo is really a turn off for me.....
I actually want a car with higher ground clearence and good performance
I`m a Seat owner so i like the brand but damn that new logo is ugly, looks like a cheap american brand logo.
I think that the new copper Cupra logo fits perfectly to the well-known sharp design of all SEAT models. When you know the meaning of the CUPRA logo you will like it… In my opinion it was the right choice to separate CUPRA from SEAT because everyone who is interested in cars knows the name of the sport models of SEAT. I really like the CUPRA Ibiza, CUPRA Ateca, CUPRA Arona and the CUPRA TCR. I think with the presence in the TCR Series the brand will continue growing so that we can expect more of these cool vehicles. 😍👍
car addicted It looks stupid so was the designer’s explanation.
This logo remind me something like PC game 🙄
Cupra text on front is lousy and weak rip off from Audi
Looks like a car for rich teenage boys
The right thing for me ;D
What a strange little man.
The Cupra logo looks sexy..... But, I feel VW group have more money than sense.... and it’s so frustrating. They have a well established and respected brand called VW.... in the same space (for roughly the same money) they have Skoda and Seat. In the UK where people are moving towards luxury brands... Skoda brand is toxic... it’s associated with low rent cars (although the cars are great and not cheap).. many people will not be seen dead in a Skoda, no matter how good the car looks.
Now, VW group are spending money and effort on Cupra! Why not develop the VW R model range? Why not make VW cars better and cheaper. Maybe replace the VW R brand with Cupra. They are gonna ruin the VW brand like this. They have started giving low rent interiors in VW brand cars now as well (the new T Roc). Why can’t you make VW cars that are exciting and good to drive... why waste money on Seat and Cupra. Also Skoda needs to be more like Dacia and much cheaper than they are now. Or they should scrap Skoda in wealthier countries and sell cheaper VW models.
88detox This tells more about the UK than about VAG. At least Clarkson wasn’t that stupid.
VW has the GTI and R sub-brands, so I have no idea what you’re talking about. There will be a Tiguan and T-Toc R later this year already.
Btw VW has sold more cars than ever last year and are world leader. They’re fine!
kraenk12 I meant that VW could use this money to develop the R and GTI brands further. Rather than throwing money at Seat. Cupra will do well in UK (especially if prices right) as there is always demand for performance cars in UK.
Logo is atrocious
this is eu at the best
VikoLini Wtf is that supposed to mean?
what an ugly car brand and model