Resurrecting Renowned Explorers: Forging Success From a Failed Launch

CONTROL CONFERENCE 2016
Manuel Kerssemakers | Co-founder, Marketeer, Programmer | Abbey Games
Manuel Kerssemakers shares how Abbey Games turned the failed launch of Renowned Explorers into a success.
Launching games is known to be hit-or-miss. You work hard, hopefully release and then roll the dice. Success means lots of sales and good reviews, and otherwise we’re quick to label something a failure, but is a game’s performance this binary? In 2015, Abbey Games failed to launch Renowned Explorers properly, now it’s over a $1M in revenue. What happened in between? In this talk Abbey Games dissects the troubled and ambiguous launch of Renowned Explorers and views the steps it took to turn a big loss into a big win.
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