Blockchain Rocks Marketing and UX, 2024 Trends

Blockchain, as the basis of Web3, significantly impacts product marketing and branding of projects that strive to be future-oriented. I talk about famous companies like Starbucks, Gucci, Apple, Ferrari, Visa and Budweiser, who research or use the power of blockchain technologies to attract a new young audience.
🪪 The wallets using Account Abstraction, Safe, Argent, Clave, and Ambire Wallet were mentioned as the trendsetters for mass blockchain adoption.
Also, in the video, I link to a great article by Estevan Vilar, a community manager of zkSync, that explains the essence of Open Brands using NounsDAO as an example.
📚 The articles and sources I used to create this video:
1. The Era of ‘Open Brands’ by Estevan Vilar: cmr.berkeley.edu/2023/09/the-...
2. Upgrading Web3 User Experience With Account Abstraction: www.forbes.com/sites/tomerniv...
3. Account Abstraction: The True Path to Mass Blockchain Adoption by Andrii Bondar: hackernoon.com/account-abstra...
4. Account Abstraction by Ethereum org: ethereum.org/en/roadmap/accou...
👩🏼‍💻 About Daria:
Strategic Brand Marketer & Growth Expert. Helping blockchain-powered projects get awareness and trust among users and developers. Team Manager. Public Speaker. Ukrainian 🇺🇦
Learn more and follow:
🔗 Website: dariastrategy.com
👩🏼‍💻 Linkedin: / dariastrategy
👾 HackerNoon: hackernoon.com/u/dariavolkova
🪞 Mirror: mirror.xyz/0x2dfDce7A56808D40...
Timing:
00:00 - Intro about brands entering Web3.
00:30 - What can brands implement to make the blockchain mass adoption closer?
00:57 - Proof of Ownership is a trend for luxury brands. Ferrari, Apple, and Sotheby's cases.
03:03 - Web3 experience with Account Abstraction. Visa's Paymaster. Safe, Ambire, Argent and Clave wallets.
04:51 - Open Brands with Community Governance. Case of NounsDAO.

[@glitterglory245]

Thanks for sharing this!

[@anasolod]

Thanks for sharing! Great video to follow to on the latest trends👏🏻

[@dariastrategy]

Thank you for your kind feedback ❤ More to come!

[@princeondende8390]

Frankly it’s a joy to view your videos, because your videos are full of relevant information, you are really a blessing for the Web3 community, and to be honest, your professional profile helped me to clearly define what I plan to do, so I decided to train in MARKETING AND BRANDING AND GROWTH WEB3 PRODUCTS. I’m looking forward to your next video. God bless you.

[@dariastrategy]

Thank you very much! It's a pleasure to read such comments. 🥹🙌🏻

[@princeondende8390]

It is especially for me to say thank you, for your content rich in information. God bless you.