Part 2/3: Shortcomings with the estimation of willingness to pay

In this three part video series, Prof. Dr. Christian Schlereth summarizes findings from his Management Science article (co-authored by Bernd Skiera) on the estimation of willingness to pay. He presents today’s use of data-collection mechanisms to estimate willingness-to-pay. He also outlines three shortcomings with the estimation and proposes the new method separated adaptive dual response (SADR), which substantially improves the estimation of willingness-to-pay and overcomes these shortcomings.
Live-demonstration
- Separated adaptive dual response: www.dise-online...
- Other discrete choice experiments: www.dise-online...
Video-series: • Measuring willingness ...
- Part 1/3: Measuring willingness-to-pay using discrete choice experiments: • Part 1/3: Measuring wi...
- Part 2/3: Shortcomings with the estimation of willingness to pay: • Part 2/3: Shortcomings...
- Part 3/3: Mechanism of new method separated adaptive dual response: • Part 3/3: Mechanism of...
Podcast (inkl. MP3-download): bit.ly/1oqR9aZ
Slideshare presentation: bit.ly/1mJmkgt
Complete article:
- Researchgate: bit.ly/21aiNXX
- Academia.edu: bit.ly/1TofBVX