PFL CEO Pete Murray Brings Out PFLW Stars to NASDAQ

PFL CEO Pete Murray brings out Claressa Shields, Savannah Marshall, and Amber Leibrock to the Nasdaq in New York City for their opening ceremony. Check out the recap from that exciting morning!
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I'm a little confused. On the one hand I think that PFLW is an awesome idea. On the other hand I'm not quite clear on how exactly it differs from what the company has already been doing.