45. Choosing Better User Impact Metrics (feat. Connor Joyce, Author & Behavioral Scientist)

Most experienced professionals in the industry will tell you that the best designs don't operate in a vacuum. Yet, most of our measurement approaches do. How do you know you're actually making a measurable impact toward users' long-term goals? Connor Joyce, author of the book, Bridging Intention to Impact, shares his thoughts on how to create and evaluate products that center on meaningful user outcomes.
Connect with Connor Joyce: / connectconnor
Order the book:
www.amazon.com...
Related NN/g Resources & Courses:
Free Articles on Analytics & Metrics: www.nngroup.co...
Report on UX Metrics & ROI: www.nngroup.co...
Full-Day or 2 Half-Day Course on Measuring UX and ROI: www.nngroup.co...