Is Toledano & Chan pricing too high? That and more answered...

Coming together ahead of our exciting event at our Time+Tide London Discovery Studio, Andrew McUtchen, Justin Hast, and the founders of Toledano & Chan - Phil Toledano and Alfred Chan - discuss the watch brand's journey and evolution of its now cult-followed design. They delve into the creation and design philosophy behind Toledano & Chan's three watches, including the notable B/1, B/1.2, and a highly anticipated meteorite model - of which the prototype notably sold at a Phillips auction for US$35,000 (nearly four times its planned retail price).
The conversation then touches on the brand's inspirations, the challenges faced during production, the innovative design elements that set their watches apart in a crowded market, and a meaningful discussion around pricing strategies and market dynamics, providing insights into the complexities of launching a new brand in the competitive watch landscape.
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