How Does Hair Lift? How to Lighten Dark Hair Using High Lift Hair Color with @ianhairspray

How does hair lift? Watch pro stylist Ian Mayer-Marszalek (@ianhairspray) reveal the science of bleaching hair and how high lift hair color has evolved over time.
In this video, Ian will show you what makes hair lift, hair lightener methods from decades past, and how to lighten hair without damage today.
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[@heatherhowe351]

Loved this video- so interesring learning about the history behind lightening. Would love more like this

[@SchwarzkopfProfessionalUSA]

Glad you enjoyed it!

[@flood1417]

Super fun and informative. thank you so much!

[@SchwarzkopfProfessionalUSA]

Such a great educator! We love Ian 🧪👨‍🔬🥼

[@matthewirvin6505]

I definitely need help my hair is terrible

[@rosemaryquintero2543]

Love this!

[@SchwarzkopfProfessionalUSA]

So glad to hear that! Thanks for watching!