Market Segmentation eLearning Course Excerpt on Brainstorming

When planning market segmentation studies, brainstorming segmentation variables prior to questionnaire design is a must. If you plan to host a brainstorming session, optimize success by starting with some productive fodder! In this video, Instructor Jeff McKenna explores different ways to generate ideas for market segmentation variables. Enjoy this 2-minute micro lesson from our course: Market Segmentation: Methodology Options & Project Planning.
Course Link: training.resea...
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