As a TH-camr I selfishly want more TH-cam content but as a compromise, how about diving deep into packaging? Every marketer, TH-camr, and writer knows that the 80/20 is simply getting the click or view. Would love to hear your frameworks on writing titles & hooks, both for digital writing and some differences you've noticed on TH-cam.
Datapoint for Iteration: Dude, everything on content flywheels, creating content libraries and distribution/re-purposing of content in different mediums is pure gold coming from you. Please do more of that! For example: - More on the process of turning your written library into video and then atomizing it back into shorter form stuff. Like turning the best performing social pieces of a month into longform youtube video, then doing a bunch of social content based off of that video (like one atomic essay, one short, one LI Post, one carousel/thread or whatever) and scheduling that out on social over a decent period of time (all linking back to the relevant YT piece of course) so that the longform asset gets resurfaced time and time again. - More on creating a YT content Library/strategy from scratch (if someone does not have a 10 year track record of writing online and a million validated idead/themes): Would you use sth. like Vid IQ for it? - More on the production process: Do you do the packaging (title/thumbnail) and editing yourself? Thanks😎
I like what you said how we will repeat ourselves a painful amount of times. That's tough for some us to do. It makes me feel like I'm wasting my time if I've already said it. Gotta learn to play the game, to remind them over and over again.
Thanks man. All of your videos pack so much value. I agree with just getting started with what you have and put out volume then improve quality as you go. Also the skill set to write and to make videos are different. My question is for someone starting out where i can't yet afford to have a team. How do i switch between writing and making videos? Some days I'm feeling like writing and other days I just want to make videos. But this isn't good for my consistency. How can I fix this? To switch easily between the modes
I'd love you to make some more videos about TH-cam in specific topics, especially on the technicalities on how you tested yourself - what works and what not.
Remembering that people want to learn how to make more money online was so key and not romanticizing other things when the data doesn’t match up. Also loved the 100 first video low production idea. The data point from me is the part where you said setup a landing page for email collection before you start. I would love to see how you think through creating this with this intention for new creators on here.
Great topic! In regards to creating content, I struggle with... "Do I have enough authority on this topic to create worthwhile content?" Particularly in the context of TH-cam. Imposter syndrome is real.
I have a counterintuitive method to the flywheel and I’ve actually stolen it from you One of the things that you teach and I remember right with AI newsletter about this was expanding tweets into full article articles So the counterintuitive method is to apply a short form video the same strategy that you were using with tweets Where you create a tonne of short form content and then use the performance of the short form content to validate ideas that then get expanded into longform videos Hermosa was saying that the audience for shorts and long is completely separate And I think that’s why you use shorts to validate ideas and then expand them into longform you’re gonna be far better off So I think what you should be doing is taking your tweet sitting in front of a camera turning them into shorts Then, based on performance turning those shorts into longform video by expanding them
Interesting idea, but if the Hormozi hypothesis is right (short and long form audiences being completely different), which I think it mostly is, then there would be no real validation happening. As the audience that validated the shorts would be a (mostly) different one than the audience that watches longform. So, following the logic, the only thing that would really be validated is making MORE SHORTS on the topics that have been succesful shorts before. For someone like Cole with a high ticket offer, I'm sure the focus is on longform and rightfully so as the probability of someone converting from a 1 Minute short into buying sth. for multiple thousands is rather low. I suppose the shorts are more of a byproduct of quality longform that get used top of funnel to attract more eyeballs of which some then maybe do convert by opting in to the EEC or watching the longform stuff, where the real trust is built.
@@tobiasburkhardt7602 I agree with your premise that using shorts to validate an idea in the hope that it converts the viewer to longform is flawed. However, that is because the segmentation of audience is based upon preferred format for delivery. Cole has previously promoted that you should use Twitter to test out ideas to see which ones stick and then write along form article on it. The premise is the same. You’re validating weather. There is interest for a particular topic and a particular point of view of said topic using short form content before you invest the time in long form. I would also argue for Hormozi and in general there is a segment of audience based upon content delivery type - but that’s because we’re doing things the other way around. People that are interested in podcast clips are interested in podcast clips because they don’t want to watch the whole podcast. I just want the bite-size bits that are interesting. Where is if you reverse it and go with short form as the teaser and validation of idea with the view to convert the viewer into a longform viewer based upon an expanded version of the short content then you would have cross over. But where can we look to validate this hypothesis? Well, how do most newsletters grow? You write short form content with the cold action to go and view the longform version of it. That’s how Cole does it on Twitter. Why couldn’t the mechanics of the process work the same on TH-cam?
Great video, thanks for making this 🙌 I signed up for Ship 30 to 30 after watching this and watching your podcast with Ali Abdaal, now I’m trying to figure out the direction and plan for my book 📖
Headline Idea: "The 3 Secrets Most Writers Don't Want To Hear - But Can Provably 10X Their Revenue Long Term" - might let you talk about those things you wanna but can't ? Also, on the YT front: Does the flashy editing make much impact? You're suggesting volume wins, but you do now have some data on what the impact of high production quality is? I suppose its the broad top of funnel (needs good production value) vs niche content (doesn't need prod value) trade off, but it would be fascinating to see the data
hmmm... thinking about the stuff you've put out, I reckon I could guess the 1st secret would have something to do with the book "A Swim In A Pond In The Rain", I read that on your recommendation. Probably not something I would ever have picked up, but it was valuable from a 'improve your craft' perspective on writing
Super helpful! You just helped me and my Business Partner to re-evaluate our entry into TH-cam. We probably should just focus on LinkedIn for now. Would be great to hear about how you grew your LinkedIn audience leading to Business growth.
As a new creator (writer first on Threads, TH-cam shorts next, then long form once ideas are validated), this gold, thank you!
So glad 🙏🏼
As a TH-camr I selfishly want more TH-cam content but as a compromise, how about diving deep into packaging? Every marketer, TH-camr, and writer knows that the 80/20 is simply getting the click or view. Would love to hear your frameworks on writing titles & hooks, both for digital writing and some differences you've noticed on TH-cam.
Great idea, will add to my list!
Yes! I was wondering about this yesterday. Would love more about hooks, loops, and scripts. Thank you! Just recommended your program to my friend. ☺️
Loving the transparency brother. The volume too. Nice getting more content from you, been learning a ton 🙏
Awesome, I'm glad. Any topics you want me to cover/add to my list?
Datapoint for Iteration:
Dude, everything on content flywheels, creating content libraries and distribution/re-purposing of content in different mediums is pure gold coming from you. Please do more of that!
For example:
- More on the process of turning your written library into video and then atomizing it back into shorter form stuff. Like turning the best performing social pieces of a month into longform youtube video, then doing a bunch of social content based off of that video (like one atomic essay, one short, one LI Post, one carousel/thread or whatever) and scheduling that out on social over a decent period of time (all linking back to the relevant YT piece of course) so that the longform asset gets resurfaced time and time again.
- More on creating a YT content Library/strategy from scratch (if someone does not have a 10 year track record of writing online and a million validated idead/themes): Would you use sth. like Vid IQ for it?
- More on the production process: Do you do the packaging (title/thumbnail) and editing yourself?
Thanks😎
Thanks for the signal :)
I like what you said how we will repeat ourselves a painful amount of times. That's tough for some us to do. It makes me feel like I'm wasting my time if I've already said it. Gotta learn to play the game, to remind them over and over again.
Glad that point landed. It's a hard lesson to learn/internalize
Thanks man. All of your videos pack so much value. I agree with just getting started with what you have and put out volume then improve quality as you go. Also the skill set to write and to make videos are different. My question is for someone starting out where i can't yet afford to have a team. How do i switch between writing and making videos? Some days I'm feeling like writing and other days I just want to make videos. But this isn't good for my consistency. How can I fix this? To switch easily between the modes
You can alternate. I do. It's a mistake to try to do "everything, every day." Some days require focusing on different things.
❤ the shipping container name. And loving the more conversational tone of this vid. Feels like we are sitting over coffee together.
Thanks! Working on it haha
I'd love you to make some more videos about TH-cam in specific topics, especially on the technicalities on how you tested yourself - what works and what not.
Honest, straight forward and to the point.
Always the goal.
Remembering that people want to learn how to make more money online was so key and not romanticizing other things when the data doesn’t match up. Also loved the 100 first video low production idea. The data point from me is the part where you said setup a landing page for email collection before you start. I would love to see how you think through creating this with this intention for new creators on here.
Good to know! Will add to my list
Yes, I found this really interesting. Thankyou for sharing your knowledge.
I am not good in this but I tried not to repeat myself. So this about repeating myself is very valuable to me. Thank you 🙏
Good, I'm glad!
Great content Cole 💎
Thanks for watching 🙏🏼
One topic I would love to hear your thoughts on:
1. Category design (mistakes, buzzwords, frameworks)
Adding to my list :)
I need this right now
Glad the algo served it up!
Great topic! In regards to creating content, I struggle with... "Do I have enough authority on this topic to create worthwhile content?" Particularly in the context of TH-cam. Imposter syndrome is real.
Thanks for the great lol at ‘shipping container’
lololol
Hi Cole thanks for video. Can you please talk more about writing high creating high converting Sales/Landing Pages for courses
Will add to my list
Teleprompters are a game changer for TH-cam
Big time
I have a counterintuitive method to the flywheel and I’ve actually stolen it from you
One of the things that you teach and I remember right with AI newsletter about this was expanding tweets into full article articles
So the counterintuitive method is to apply a short form video the same strategy that you were using with tweets
Where you create a tonne of short form content and then use the performance of the short form content to validate ideas that then get expanded into longform videos
Hermosa was saying that the audience for shorts and long is completely separate
And I think that’s why you use shorts to validate ideas and then expand them into longform you’re gonna be far better off
So I think what you should be doing is taking your tweet sitting in front of a camera turning them into shorts
Then, based on performance turning those shorts into longform video by expanding them
Interesting idea, but if the Hormozi hypothesis is right (short and long form audiences being completely different), which I think it mostly is, then there would be no real validation happening.
As the audience that validated the shorts would be a (mostly) different one than the audience that watches longform. So, following the logic, the only thing that would really be validated is making MORE SHORTS on the topics that have been succesful shorts before.
For someone like Cole with a high ticket offer, I'm sure the focus is on longform and rightfully so as the probability of someone converting from a 1 Minute short into buying sth. for multiple thousands is rather low. I suppose the shorts are more of a byproduct of quality longform that get used top of funnel to attract more eyeballs of which some then maybe do convert by opting in to the EEC or watching the longform stuff, where the real trust is built.
@@tobiasburkhardt7602 I agree with your premise that using shorts to validate an idea in the hope that it converts the viewer to longform is flawed.
However, that is because the segmentation of audience is based upon preferred format for delivery.
Cole has previously promoted that you should use Twitter to test out ideas to see which ones stick and then write along form article on it.
The premise is the same.
You’re validating weather. There is interest for a particular topic and a particular point of view of said topic using short form content before you invest the time in long form.
I would also argue for Hormozi and in general there is a segment of audience based upon content delivery type - but that’s because we’re doing things the other way around. People that are interested in podcast clips are interested in podcast clips because they don’t want to watch the whole podcast. I just want the bite-size bits that are interesting.
Where is if you reverse it and go with short form as the teaser and validation of idea with the view to convert the viewer into a longform viewer based upon an expanded version of the short content then you would have cross over.
But where can we look to validate this hypothesis?
Well, how do most newsletters grow? You write short form content with the cold action to go and view the longform version of it. That’s how Cole does it on Twitter. Why couldn’t the mechanics of the process work the same on TH-cam?
Curious about LITRPG Progress 😅?
Targeting December publish date :)
@@nicolascole77I'm excited about your progress with this as well.
Great video, thanks for making this 🙌
I signed up for Ship 30 to 30 after watching this and watching your podcast with Ali Abdaal, now I’m trying to figure out the direction and plan for my book 📖
More please!
Thanks to the PGA, I can now only watch these videos at 1.2 speed lmao. Love the insights.
Haha I'm glad
Loom video?
www.loom.com
What about becoming a twitch streamer and share shorts in youtube/insta?
Not my domain but yea, people do it. Go for it.
I like broccoli.
Then you're in the right place.
Headline Idea: "The 3 Secrets Most Writers Don't Want To Hear - But Can Provably 10X Their Revenue Long Term" - might let you talk about those things you wanna but can't ?
Also, on the YT front: Does the flashy editing make much impact? You're suggesting volume wins, but you do now have some data on what the impact of high production quality is? I suppose its the broad top of funnel (needs good production value) vs niche content (doesn't need prod value) trade off, but it would be fascinating to see the data
hmmm... thinking about the stuff you've put out, I reckon I could guess the 1st secret would have something to do with the book "A Swim In A Pond In The Rain", I read that on your recommendation. Probably not something I would ever have picked up, but it was valuable from a 'improve your craft' perspective on writing
Awesome
Super helpful! You just helped me and my Business Partner to re-evaluate our entry into TH-cam. We probably should just focus on LinkedIn for now. Would be great to hear about how you grew your LinkedIn audience leading to Business growth.
What's a loom video?
Por favor - your work as applied to service businesses as opposed to a digital products or education business. Videographer 🙋🏼♂️
I want 🥦
Miami a high cost of living unfortunately.
Thanks for sharing the transparent TH-cam strategy Cole 🫡
Honest & clear advice!
Happy to share 💯