He was forced to watch Franklin and Lamar roast IRL

GTA 5’s Lamar roasts Franklin scene has turned iconic.
Perhaps owed to TH-cam’s algorithm or some other obscure reason, one of the early scenes in GTA 5‘s story has turned into a meme. Technically, that happened around the game’s release in 2013, but only recently jumped back into the mainstream.
If you played the game, you probably remember the moment Lamar started roasting Franklin, with the latter unable to respond.
Since then, countless other versions of that moment have existed, sometimes with iconic characters from the wider pop culture, and other times with simple model swaps with some of the game’s other characters.