Amber Mac's Proven Tactics for Explosive Social Media Growth through Content Creation

Ever found that you are struggling to build a following on social media? Do you find it difficult to come up with engaging content that resonates with your audience? In this video, Amber Mac will share her expert tips on the Canadian Podcast with ZAK on how to create compelling content for social media and build an audience that loves your brand.
Amber is President of AmberMac Media, Inc., an award-winning content development agency, an award-winning podcaster (This Is Mining, The AI Effect), and a bestselling author. She is also the co-host of the weekly emerging technology radio show and podcast 'TheFeed' on SiriusXM. In 2022, Amber joined the board of directors at GFI (TSXV: PEAS), a plant-based farm-to-fork food and ingredients company.
In 2021, Amber was named one of the Bay Street Bull Women of the Year for her leadership in the technology sector. In 2018, she was named one of DMZ’s 30 inspirational women making a difference in tech.
Amber has keynoted more than 500 events around the world and has moderated sessions with: Canadian Prime Minister Justin Trudeau; German Chancellor Olaf Scholz, former FBI Director James Comey; business coach Tony Robbins; famed astronaut Chris Hadfield; and many other notable leaders.
Amber has hosted and co-hosted a variety of podcast series, including The AI Effect (presented by Accenture), Marketing Disrupted, The Feed, commandN, This is Mining (presented by the Ontario Mining Association), and The Amber Mac Show, and this has led to the following podcast awards:
🏆 Best Technology Series 2022: 'TheFeed' (Canadian Podcast Awards), produced by AmberMac Media Inc. in partnership with SiriusXM Canada
🏆 Best Branded Series 2021: This Is Mining (Canadian Podcast Awards), produced by AmberMac Media Inc. in partnership with the Ontario Mining Association
🏆 Best Technology Series 2019: The AI Effect (Canadian Podcast Awards)
🏆 Best Innovative Media Award 2019: The AI Effect (CMA Awards)
In 2010, she wrote the national bestselling business book Power Friending (Portfolio: New York) and in 2016, she co-wrote the Amazon bestseller, Outsmarting Your Kids Online.
She is a regular business host and expert for Fast Company, CNN, Bloomberg, CBS, BNN, CTV, The Marilyn Denis Show, and SiriusXM.
Amber Mac started her career in San Francisco and Boston during the dot-com boom. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches.
As a child, Amber attended a two-room country schoolhouse and shared a party telephone line with neighbouring houses. She is now recognized internationally as an innovation and technology leader.
Learn more about Amber Mac at:
ambermac.com/
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Tips to Build a Loyal Following:
Know Your Audience:
The first step in creating great content for social media is to know who you're targeting. This means understanding your audience's interests, needs, and pain points. Once you have a clear understanding of your audience, you can create content that speaks directly to them and provides value.
Be Consistent:
Consistency is key when it comes to building an audience on social media. You need to be consistent in your posting schedule, tone, and overall brand image. This will help you establish trust with your audience and build a strong following over time.
Use Visuals:
Social media is a visual platform, so it's important to use high-quality visuals in your content. Whether it's photos, videos, or graphics, make sure your visuals are eye-catching and relevant to your brand.
Engage with Your Audience:
Building an audience on social media is not just about posting great content. It's also about engaging with your audience and building relationships. Make sure to respond to comments, ask questions, and start conversations with your followers.
Provide Value:
Lastly, make sure that your content provides value to your audience. This means sharing informative, educational, or entertaining content that your audience will appreciate. By providing value, you'll not only build a loyal following but also establish yourself as an authority in your industry.
#contentcreation #socialmediamarketing #digitalmarketingtips #canadianpodcast __________________________________________________________________
The Canadian Podcast was established in January of 2021 as a home grown show and is founded and hosted by ZAK of Calgary, Alberta, Canada.
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[@CanadianPodcast]

What are some tools or tips that you have utilize when it comes to building an online presence with your audience through various social media platforms?

[@smokeymacpot76]

your content is great, i just found your channel so im binge watching...fyi the voices volumes are slightly low (in my opinion) great stuff tho man.

[@MdSabbir-sz6ud]

very good