How buffer ETFs provide downside protection, according to Innovator ETF's Graham Day

CNBC's Bob Pisani and Graham Day, Innovator ETFs CIO, join 'Halftime Report' to discuss buffer and barrier ETFs, downside risk management strategies, and pros and cons of buffer ETF's. For access to live and exclusive video from CNBC subscribe to CNBC PRO: cnb.cx/2NGeIvi
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[@unitedstateser243]

It's not easy to buy structured products in the US. These are a good alternative.

[@cozyslor]

@2:14 he said "product". That's how you know you should run away from it.

[@alstockman]

I am confused but isn't the 15% cap ceiling and floor just a convenience selling point. For the same fluff, can't you just place a stop loss on any holdings without sacrificing unlimited upside?

[@johnp7739]

Because it's more fluid. If the market drops 15% and you get out with a stop loss, what happens if it goes back up immediately in a V-shaped recovery? That happens pretty often. You often give up more gains than a fund like this because you wait for the market to fully recover before getting back in. I'm not pushing this ETF, but it may make sense for people wanting less risk for a hands-off approach.