I'm surprised none of the 'kill your speed' adverts involving kids weren't on the list. Especially the reversed one where the little girl starts off as a broken heap on the side of the road. Those have stuck with me for many years.
@@LouisaReacts As a mum and driver with an autistic child who didn’t like to wear a seatbelt and could undo it even when very young, that advert scared the proverbial out of me.
It is true that the British (and other Europeans) are more interested in dealing with the real world than Americas who, all too often, just want to 'feel' better about it.
FYI, these are not 'adverts'. In the UK these are termed as 'Public Information Films'. ALL are hard hitting. They are about public safety, be it in or outside of the home. They are aimed at adults and are to raise awareness of 'safety' situations. I think I am correct in saying they would be shown after the '9pm watershed', when it is reasonable to expect young children to be in bed and not see these films, they are for adults.
you would think that these would be shown after the watershed but that is not true. prime time was the most effective time and several was shown throughout the day, in full view of kids. I know because I saw all of these and worse as a kid and many have traumatised me and influenced my adult life
@@AnimeManiac1987 Not to sound unfeeling, but good. The messages stuck with you. I was a child during the 80s, and these "short films" are tame compared to things I used to watch. I remember a fair number that were specifically aimed for children to see and understand: green-cross code for crossing roads, many others as well. They stick with you. But no, it's not trauma. It frightens you, but it's far from trauma. The idea that it's "traumatic" for you is a result of the current day nonsense and "safe-space" bull: certain things are meant to illicit the fear response: fight or flight. That is a good thing. Fear saves lives. Fear is a friend so long as you know what to do when you feel Fear. Trauma is what the police, ambulance service, fire service, armed service experience. Watching a close friend, a brother in arms, die horribly: that's trauma. Trauma is watching your loved one die choaking to death because you never "found the time" to learn simple first aid techniques. That's trauma. Trauma is knowing you could have done something to help but ended up being useless. Trauma is not "I saw a scary advert on TV in-between watching my cartoons." The bad use of language strips words of their power. I ask that you learn to NOT do that. Instead: be glad the adverts you did see have stuck with you. They might help save your life or your loved ones.
Oh I definitely remember seeing some of them as a child, and we had early bedtimes of 8pm school time and 9pm on holidays. The disembodied black cloak at the pond still haunts me, as does the electrocuted boy.
Some weren't allowed to be aired before the watershed, the smoke detector one was shown before it, my daughter was scarred for life by it and regularly checks her smoke alarm lol.
These are NOT public information films at all, The government puts those out. These are adverts made by the non profits to raise awareness and more importantly cash for their cause.
That's why these are so effective. That MND one too by showing you what it does: you going from normal able person through stages to wheelchair and barely able to breathe. Another good example of this "you experience it" is Hellblade: Senua's Sacrifice which gives you experience like you have psychosis.
I think this particular Top 10 video should come with a warning for U.S. reactors because all who have watched it thus far have been deeply shocked and - dare I say - a little depressed by the content. Hardly a wonder given it's ten hard hitting ads in one sitting. Yes, they affect UK citizens too (which is why they're so effective), but we are also more seasoned in our exposure to such blunt, in-your-face messages. Go hug your child, my friend (and have a nice cup of hot tea). You'll feel much better afterwards xx
@@HumorAndHistory Yes, but we both know in reality this is never going to happen. After all it would'nt fit in with the U.S. national identity vis a Vis the cozy and safe Disney effect that prevails.
@cabbageplays6710 They should definitely bring these sort of ads back. I have not seen any hard-hitting ones in a while now, even the THINK! ads have been watered-down to a cringe fest.
I remember every one of those adverts when they were shown on UK TV. Even now, my eyes are not dry when I see them again. They caused me to get into voluntary work for quite a few years until relocation and work got in the way. You'd have to have a very cold heart to not react to them. Thank you for being brave enough to share your reactions with us.
I was expecting something like 'Don't forget the fruit gums, Mum' or the 'Martian Smash' ads. This was a brutal watch in one go, and I remember them all.
Your reaction to the first advert is exactly why these were so effective. You said you were going to check everything and I bet after watching this you did just that. They are hard to watch but if they make you think and act they've served their purpose.
As a 31 year old from the UK i remember all of these. But I remember being a child and seeing a top 50 or 100 scariest adverts on channel 4. There was one from the 70s or 80's on there. It was trying to get people not to swim in open bodies of water. Queue Donald Pleasance dressed as Death standing near lakes and rivers watching on as varying people drown... that terrified me back then. But it was effective. To this day not drowned. Can't get me Donald 😂
I remember that ad too. I think earlier than that there was one with a woman sewing a dress for her little girl. Girl was impatient and mother said I'll just be a minute. A clock came on at the bottom of the screen counting down. Shot then of girl going out front of house. At the end of the minute the mother called "finished" then there was a screech of brakes and a thump. Advert implying it only takes a minute for an accident/tragedy to happen.
I was born in the late 90s so missed most of the 70s ones when they were broadcast, but my school made a point of showing them to us during primary and secondary school. I remember the train tracks and electrical sub station one, as well as the drowning one you mentioned. They definitely do their job as I've grown up with a fear of deep water and high voltage electrical supplies.
They serve their purpose. A couple of them were relatively tame and likely chosen to balance it out a bit. For a people that do 'subtle' as well as the Brits, they can be blunt and to the point when required. Be interesting to see how they change to reach the newer generations.
We're subtle when we need to be, and blunt when we need to be. This current generation? We're blunt with them. When it comes to "life and death", we call a spade a spade, and be damned anyone's "safe-space". If it is "national-life or death" like in the War? That's where our subtle understatement comes up: if something is beyond a single person's ability to control, we just get on with things and subtly reference how "shite" the world currently is. "Bad night last night, wasn't it Jeff?" = "Oh yeah. Rained terrible as we were putting out that house fire from those bombs." But when it IS under YOUR ability to control or help or deal with? We get in your face and simply say it. Hurt feelings? Don't give a shit - if your feelings being bruised means you've changed your smoke alarm battery and thus saved your 5 year old's life... we're happy hurting your feelings.
The expression on John's face after the first ad,, not realising for a moment that it would get worse after that.....but if you think these are bad, have a look at some of the UK "Public Information Films" from the 1970's, which were essentially precursors to ads like these, except some of them really were terrifying.
They worked too. I was born in the late 70's so didn't see them until the 80's and most of them are still pretty clear in my mind, especially the rail safety ones. There is one I only have a vague recollection of though, I think it was a kid sneaking downstairs to play with a Christmas present? I think it was a Scalextric set and he got electrocuted. Still, I never managed to fry myself with mine so it worked I guess. Probably helped that my dad made damn sure we all knew how to wire a plug properly.
So true. I remember all those PSA'S well. The one that sticks in my mind was the girl who drinks a bottle of what has been mislabeled as lemonade in the garden shed. It was weed killer and she burned her insides out with blood pouring out her mouth. Have never forgotten it. The kids playing on railway lines and climbing into electricity station and electrocuted. They were effective.
Apache was the first PSA I remembered watching in the infants school when I was 5-6 years old (late 70s). I still remember it to this day, and watched it again on TH-cam last year…
@@kp7032 Much as it probably wouldn't be seen as very PC these days, "Apaches" is certainly remembered with great (for lack o a better word) affection. The all-time classic for me was Jimmy getting electrocuted in the substation, and arguably the scariest and definitely most fcuked up was the one where you see coverage of an actual rabies patient. John, if you're still reading, you read that right, man. They showed actual coverage of a real rabies patient thrashing around in agony on a TV PSA. All part of a campaign to deter people from illegally importing their pets to the UK.
These are very hard hitting adverts, something that would never be seen on American tv. Even after watching this video for myself and seeing people react to it, they still bring a tear to the eye and a lump to the throat
I was a member of St John Ambulance for 28 years. Even though I retired nearly 6 years ago now, I still remember most of the basic stuff. Enough to do CPR etc. It's well worth learning first aid, and maybe even becoming a volunteer. As a volunteer you do learn quite a bit more than the basic first aid, and can go on to do ambulance (ETA/EMT) training as well. Buit whether you are at a big sports or music event or a small church or village fete, school or town bonfire night, it's always very rewarding. It can be a bit scary at first, but you're never on your own, and you can get to events and places you might never otherwise see.
@@Jeannelawes I agree, and it was when I was at school. (1970's) As it happens I was a St. John Cadet at the time so I already knew CPR, but we were also taught it in PE at school.
It's an emotional overload to watch that many in one sitting, as British PSAs rarely pull punches. Did you recognise Oscar winning actress Emma Thomson in the sex trafficking one?
@@aaropajari7058 100% agree. From what I gather, she is an incredibly kind, generous and giving person. As well as being extraordinarily talented. She would absolutely have done this for no fee, willingly and without a second’s thought.
Thank you for watching these, they are powerful and shocking and true. They make you feel uncomfortable and leave you wanting to be a better person. In the UK we have always had very hard hitting public advertising because we know it works. As a child we had animations on TV about a little boy and his dog - the Charlie ads still haunt me 50 years later.
I remember some far more disturbing PSA's than these, some truly shocking don't drink and drive ad campaigns, the stop smoking ones... If they stick with you, they're doing their job.
We Brits do not believe in suger coating things. Some of our anti smoking ads can be brutal. I distintly remember the smoke alarm one as the weekend after its was first shown the DIY stores ran out of smoke alarms. here in the Uk charities can advertise for donations but there are strict guidlines they have to follow when doing so. These were more information films by some of the charities and because of their content donations requests would not be deemed as inappropriate so not allowed
They hit you like a ton of bricks. If they promote empathy and understanding, people to speak up if they are witnessing things, as well as motivate us to make our families & homes safer, then I think they achieve their goals.
As an aside because you're a history buff ,St.John Ambulance who now provide medical first responders at public events,but they actually evolved from the Crusading order of Knights Hospitallers who were founded after the first crusade in Jerusalem,whose full name was Order of knights of Saint John of Jerusalem .
To give a little context , on our tv adverts have to be in distinct breaks , either in intervals in or between programmes and can't interrupt them . These are a mix of Public information messages and Charity adverts . There is also a 9 pm. "Watershed " after which more adult content is allowed . The PI. films are even shown occasionally on the BBC between programmes . I think our news and Political programmes do cover World events in more depth . The silent ad was probably due to copyright on the song . With the NHS whilst there is a choice to have chemo , the option is always there without financial consideration . The one thing they have in common is they are effective at making their point , and do prompt contributions or volunteers .
The advert that I've never forgotten was the "Now you see him" road safety advert from 1999 about car drivers paying attention to motorcyclists. Hardest hitting advert I've ever watched. Still brings a chill to me thinking about it.
Infomercials. That's what we call them here. They have been an effective way of teaching our general population on important and avoidable issues for all my life.
These adverts absolutely should be shown, they are designed to hit hard in the hope that people will actually do something for others, they are not make believe they happen every day to people, and raising awareness can only be a good thing.
These PSA's are designed to hit hard and Brits really aren't afraid to go there. There have been some memorable ones over the years, one in particular 'The Spirit of Dark and Lonely Waters' was released in 1973 and STILL makes me shudder.
I used to think reaction channels were pointless and made by egotistical types (they often are) but you dont react just to react and you dont feign emotions for effect. Superb channel.
Saw them on TV and all would have had the desired effect. There is no way you cannot after watching these, check your smoke alarms, ensure you know basic first aid, donate to save the children etc. They hit hard but for the right reason.
Okay the idea of asking permission to a DEAD person to help save their life actually tickles me beyond words. Always ask for consent if they are able to communicate and understand the situation for sure. Life or death scenarios like delivering cpr is different. While it is not common in Europe the idea of being sued for attempting to save somebody's life is still a fear that many have. Any judge worth their weight will put life over limb and generally appreciate the nuisance of you trying to help. Caused minor injuries while trying to perform cpr? Still better than them being dead. More people die from a lack of intervention of first aid than are sued for their troubles. Perhaps it is the suing culture in America that contributes but in Europe it's considered absurd. In fact, some countries consider you liable if you see someone in a life threatening position and DON'T report it or try to administer aid. And personally, at the end of the day, while I'm sure being sued is very stressful I think the stress of watching somebody die while I do nothing is worse. Being able to prevent a death but not acting out of fear of legal repercussions would be harder for me to live with. Also would most likely to help a friend or family than a stranger who would in theory be less likely to sue too. It's a useful skill you hope to never have to use!
@@Derry_Airetaking an accredited first aid course, passing the (simple, short) test and receiving a certificate protects you from being sued if you carry out first aid in the uk/Europe. If you Google l think you will find it protects you in the US too.
You want to look at classic 70s UK Children's public health warning ads (kites near pillions, crossing train tracks, swimming in wasteland water, ...) they were truly harsh.
St. John offered training in basic first aid. The two ads featured were suggesting that lives could have been saved if somebody had taken their first aid course.
I remember seeing these adverts and they alwsys bought tears to my eyes and they still do ,i am in tears crying hard ,these adverts are very hard hitting and it make you think about your kids and make sure thy habe a happy life
One of my best friends was a Barnardo child, back in the early fifties. He was adopted eventually by our church organist at our village in Suffolk. I can honestly say that he is the nicest, friendliest most caring man that I have ever met. His father was a GI who hopped it back to the US and wanted nothing to do with him.
I remember some of these played in the middle of kids shows, others were during the evening soaps. I dont remember them all, but i remember a lot of them
There are a number of things I do on Clock change day... Smoke alarms, Tumble dryer filter, radiator bleeding and check the plugs & sockets that are hidden behind furniture for damage.. It's only twice a year and its such a small list of things to do..
I’ve seen them all and more here in the U.K., If they touch you in any way they’ve done their job, As dark as the subjects are light needs to be shone on these subjects, It affected you so now you’ll be checking your smoke alarm regularly and that advert did it’s job by causing that reaction in you, The others appealed to your sense of empathy which again is their job done well, These kind of adverts have been around for years here check out the ones from the 70’s as public information films they are eye openers too and still kind of relevant today, Great reaction from you and genuine reaction too, Have a great and safe day.
Sarah's story - motor neuron disease is what you in America call ALS. Remember that ICE bucket challenge thing, that was for the same condition. As for "make it onto TV", we can't shy away from reality because it makes us uncomfortable. So yeah we put some of that on TV, in the hopes of raising awareness and support for efforts to find cures or treatments.
I remember alot of these ads coming on TV. I was happy when u said on the first one "I have to check all my stuff now" - Yes hard hitting but it worked, it got the message across.
It’s not the same watching these one after another in a compilation, you’ve gotta imagine you’re watching something you’re enjoying and then it goes to the adverts and there’s a chocolate bar and then a beer advert and then “BANG” Sarah’s Story completely against the grain, they don’t quite have the same impact when they all set the tone together as a top 10. Mind you this video is impacting it’s just they are powerful individual adverts in amongst “product/selling” adverts. Rainbows, unicorns, magical flowers, DEATH, beer, clothing….. I think they bring to life the reality just long enough you can’t ignore it.
We don’t have kids (entirely by choice) but that clock change day hit so hard. So every clock change day my husband changes all the clocks AND tests the smoke alarms. Every year the clock goes back (autumn/fall) he not only tests them, but they also get fresh batteries because Winter is when a lot more fires happen; fires & candles are used more, decorations go up for Halloween & Christmas, you have more people around in the house, you’re cooking loads more... accidents happen... Christmas trees get knocked over by pets, new electronics come into the home... BUT don’t just press the button to test, my husband checks the button, but also checks their reaction to actual smoke. He takes a fire proof bowl around the house with a small piece of burning wood, he wafts the smoke towards the sensors to check they all react. ALSO if you have any real fires in your home, get your fireplaces, flues and chimneys checked regularly! If you’re not sure how often, check your local fire service website, if they don’t have info there, call them (NOT on the 999/911 line) your chimney is full of soot, SOOT IS FLAMMABLE! a chimney fire grows in the dark, it grows faster than you realise or can smoulder all day and combust in the night. Trust me your insurance cannot everything back to rights, your insurance cannot replace loved ones, beloved pets, it cannot replace photographs & important paperwork, grandpa’s old guitar, grandma’s wedding dress... But ALWAYS REMEMBER! The best way to survive a house fire is to NEVER HAVE A HOUSE FIRE! Be Vigilant, be Careful and teach your kids the same!
We need to bring these kinds of educational shorts/PSAs back! I was scared of railway tracks, electricity pylons and substations, quarry pools, messing with matches, fireworks and I crossed the road carefully. Till I was an adult! We did however still throw ourselves off the local castle walls playing 'Dead Man's Fall' because the TV hadn't been warned us about that, specifically! So it's possible I guess, that we wouldn't have survived our crazy, outdoor, free range and irresponsible, childhoods without them. Also, Emma Thompson (Elena and Maria) did an excellent job of raising awareness of the real lives that too many young women are still forced into today. Young women who had simply wanted to travel, work and learn. Led to two houses very close to me at the time being raided and shut down. People knew prostitution was happening there, but not that those young women we saw going in on the daily were likely not there voluntarily. It made us take action. Ten young Eastern European women were rescued as a result. Thank you Emma!
There was another one about always wearing a seatbelt, the boy in the backseat wasnt wearing his, mum pressed the break hard, he smacked in the back of the head with his chin, killing her. That will stay with me for life!!!
There was a powerful add (NSPCC Dont Look 1999) in the 90s where the camera focused on celebrity magazines etc while child abuse could be heard taking place in the backgrown...sexual as well as physical. All the celebrities were covering their eyes in the pictures to suggest how society was wilfully blind to what was going on. I remember footballer Alan Shearer and the Spice Girls were involved. Got taken off due to complaints...a sure sign it had done its job. It's on youtube. Seared into the brain.
British adverts are not all about "Buy my product"! React to the flipside of these harrowing (but true) adverts by watching our famous John Lewis Christmas adverts. ❤
I remember the- James is always running into things- a wall- a door- a FIST! And i remember the one about kids getting electrocuted on the train tracks and messing about on building sites- we were shown them at school in the 90s!
St John's Ambulance: they train people in first aid. You get a qualification for X amount of time per cert, showing you can give first aid in different situations. Different training for different things. I was registered with them for 5 years in a prior place of work and was one of the First Aid Responders there. They cover everything from simple cuts and scraps to nasty shit like the second vid. Air-ways, pulse, CPR, you name it. Doesn't make you a paramedic or anything... but it can mean the difference between watching someone die or not.
The only one that wasn't shown before the watershed was the Sex Trafficking one. I very much remember seeing several of them in the advert breaks after Corrie or Emmerdale which is before the Watershed.
The brits can get dark at times. The only one that really shook me up was the falling tree one and the last one... And the crisis one where i thought they would go after the dog.
Regretfully, some of the British adverts have to be somewhat hard hitting. Getting the message across to some of my fellow Brits can be an arduous task.
I've been watching American people's reactions to this collection of the UK's hardest hitting public service ads, and of course, like any sane and decent human being, we're all outraged that stuff like this can still be happening in the 21st century, but I just want to give a massive shout out to all those wonderful actors who made these videos so real and powerful. They're all incredible. 🙋♂
My mum died from MND. She drowned in her own lungs. She couldn't speak, walk, eat, use the bathroom. Her mind was firing but her body failed her. Motor Neurone Diease is horrendous. I live in the UK and have to say, I've not seen any of these adverts on TV. They absolutely should be, though. Hard hitting, difficult to watch, but my god, they get their message across.
We don't mess about when it comes to these sort of campaigns, hard hitting grabs attention and gets support. Try some Drink Driving ones they are even more hard hitting and rightly so. Someone asked me how much can you drink and be able to drive, I looked him in the eye and said not even one ever.
I grew up in a fire station. My dad was in charge of every fire station in a 1000 km² area.he was on call 24/7 and had to go to any accident requiring a cut out. We went everywhere in his emergency response vehicle (shopping parties, family events ECT) i grew up seeing my dad covered in blood and guts. Went to my first cut out at about 10 years of age. When dad got a call we just had to go and sit in the back of the car and read a book. The firemen often said that repeat hoons, petrol heads should be ordered by the courts to attend half a dozen serious accidents and get up close and personal to the scene. To hear the screaming and crying of severely injured, scared and sometimes dying patients (especially kids) My dad was a very calm, competent, respected leader and was in charge of EVERYTHING AND EVERYONE at the scene. He was more than willing to get his hands dirty if necessary to save lives and to ensure the safety of those involved in the rescue. He attended hundreds of serious accidents but still got a little shook up seeing kids hurt or killed. He used to say screaming was in someway good because at least you knew they were alive. I challenge anyone to see what he did and still think reckless driving is perfectly safe and fine. Sometimes we all need a little wake up call.
No, they are comparing numbers. Cancer has one of the highest mortality rates, they are saying almost as many die from things such as choking each year and not enough people know the Heimlich maneuver, instead having to wait for an ambulance! It was part of their ad campaign to highlight their free first aid courses. They also had one for drownings, and there was another but can’t remember now what it was. Basically they were all things that with training from the St John’s ambulance you could save a life!
These are public service advertisements not ordinary advertisements. They are all shocking but the one with Emma Thomspon, who is an actress, is one of the ones I find particulary harrowing as it is about sex trafficking. I think the 2nd one about the St John Ambulance service where he had cancer had no sound probably on copyright rules.
I remember all of these being on tv and there are so many more..... you should have a look at tge "Think" campaign we did.. its all about killing your speed and what can happen, they have ones where they pause the crash just seconds before the cars crash and have both the drivers get out and you'll have things like one driver saying to the other that they have kids in the car so they need to stop, for the other driver to say he cant and that hes sorry, they then both walk back to there cars and the crash happens
You started with a thought about the Maria/Elena story but didn't know how to finish it. The problem is, it's a really easy thought to finish, but it's a horrible reality to face. The stories like Elena's exist because we - as a society - have decided we want them to.
thing is with british adverts especially older ones they do not pull any punches they make you sit up and take notice it is part of what make's england great our capacity to help those in need allways.
I remember all of them (and earlier ones about not getting in abandoned fridges) but seeing 10 in one go was pretty hard going. Strange how they all seem to be broadcast within the same few years. Do they even make them any more?
I remember seeing these as a kid. I remember being freaked out by the fire one and went to my mum about the fire alarms. We checked them and I was happy again. It's not nice to watch, but it's good to be aware of these things especially when you're young. And I think for the others you gain more empathy as you watch something outside your bubble, something that was designed to connect to you. It's very important Edit: last one is defo best one tho. Felt sick when I saw that, helps you connect
Why would they not be on TV, let alone the Internet? I wish NZ had PSAs like this. We could do with some. Vast majority of ours are drink/drive types (we as a nation have a very poor relationship with alcohol).
I've seen them all when they aired on tv. It might sound harsh but the harder hitting the advert the better cause It makes you sit up and notice, and they also make you feel slightly uncomfortable watching them.
It’s hard to watch if you’re a decent human being, but it’s far too easy to go through life with blinkers on. These public service screenings are timely reminders to be responsible parents and to help those in trouble. Well done for sticking to it.
Not even two minutes in and I remember the first advert. Its bit inaccurate now, least for Scotland anyway as a new act came into force last year (I think) on February requiring all houses to have linked smoke alarms and a heat sensor for the kitchen. Said "smart alarms" have a lithium battery who's lifespan is around 10 years. This was in response to the Grenfell Tower incident. Please remember to test your alarms and change the battery if it's not built in. Perhaps even change your smoke alarms to the current standard being used.
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I'm surprised none of the 'kill your speed' adverts involving kids weren't on the list. Especially the reversed one where the little girl starts off as a broken heap on the side of the road. Those have stuck with me for many years.
Yes i remember that gave me chills
He car rolling into the garden
I remember that one as well. That and the "Julie knew her killer" one.
@@LouisaReacts after he killed her he sat back down
@@LouisaReacts
As a mum and driver with an autistic child who didn’t like to wear a seatbelt and could undo it even when very young, that advert scared the proverbial out of me.
It is true that the British (and other Europeans) are more interested in dealing with the real world than Americas who, all too often, just want to 'feel' better about it.
you are correct.
FYI, these are not 'adverts'. In the UK these are termed as 'Public Information Films'. ALL are hard hitting. They are about public safety, be it in or outside of the home. They are aimed at adults and are to raise awareness of 'safety' situations. I think I am correct in saying they would be shown after the '9pm watershed', when it is reasonable to expect young children to be in bed and not see these films, they are for adults.
you would think that these would be shown after the watershed but that is not true. prime time was the most effective time and several was shown throughout the day, in full view of kids. I know because I saw all of these and worse as a kid and many have traumatised me and influenced my adult life
@@AnimeManiac1987 Not to sound unfeeling, but good. The messages stuck with you. I was a child during the 80s, and these "short films" are tame compared to things I used to watch. I remember a fair number that were specifically aimed for children to see and understand: green-cross code for crossing roads, many others as well. They stick with you. But no, it's not trauma. It frightens you, but it's far from trauma. The idea that it's "traumatic" for you is a result of the current day nonsense and "safe-space" bull: certain things are meant to illicit the fear response: fight or flight. That is a good thing. Fear saves lives. Fear is a friend so long as you know what to do when you feel Fear.
Trauma is what the police, ambulance service, fire service, armed service experience. Watching a close friend, a brother in arms, die horribly: that's trauma. Trauma is watching your loved one die choaking to death because you never "found the time" to learn simple first aid techniques. That's trauma. Trauma is knowing you could have done something to help but ended up being useless.
Trauma is not "I saw a scary advert on TV in-between watching my cartoons."
The bad use of language strips words of their power. I ask that you learn to NOT do that. Instead: be glad the adverts you did see have stuck with you. They might help save your life or your loved ones.
Oh I definitely remember seeing some of them as a child, and we had early bedtimes of 8pm school time and 9pm on holidays. The disembodied black cloak at the pond still haunts me, as does the electrocuted boy.
Some weren't allowed to be aired before the watershed, the smoke detector one was shown before it, my daughter was scarred for life by it and regularly checks her smoke alarm lol.
These are NOT public information films at all, The government puts those out. These are adverts made by the non profits to raise awareness and more importantly cash for their cause.
Life is not a Disney channel. Its Life .Real and Unforgiving.
100%
That's why these are so effective.
That MND one too by showing you what it does: you going from normal able person through stages to wheelchair and barely able to breathe. Another good example of this "you experience it" is Hellblade: Senua's Sacrifice which gives you experience like you have psychosis.
I think this particular Top 10 video should come with a warning for U.S. reactors because all who have watched it thus far have been deeply shocked and - dare I say - a little depressed by the content. Hardly a wonder given it's ten hard hitting ads in one sitting. Yes, they affect UK citizens too (which is why they're so effective), but we are also more seasoned in our exposure to such blunt, in-your-face messages. Go hug your child, my friend (and have a nice cup of hot tea). You'll feel much better afterwards xx
They should be doing this in the US.
@@HumorAndHistory They should be doing these ads(warnings) everywhere. without exception.
@@cabbageplays6710 I’d agree with that!
@@HumorAndHistory Yes, but we both know in reality this is never going to happen. After all it would'nt fit in with the U.S. national identity vis a Vis the cozy and safe Disney effect that prevails.
@cabbageplays6710 They should definitely bring these sort of ads back. I have not seen any hard-hitting ones in a while now, even the THINK! ads have been watered-down to a cringe fest.
I remember every one of those adverts when they were shown on UK TV.
Even now, my eyes are not dry when I see them again.
They caused me to get into voluntary work for quite a few years until relocation and work got in the way.
You'd have to have a very cold heart to not react to them.
Thank you for being brave enough to share your reactions with us.
I was expecting something like 'Don't forget the fruit gums, Mum' or the 'Martian Smash' ads. This was a brutal watch in one go, and I remember them all.
Same, we all remember the ones we have seen
Your reaction to the first advert is exactly why these were so effective. You said you were going to check everything and I bet after watching this you did just that. They are hard to watch but if they make you think and act they've served their purpose.
Many adults I've watched react to that one have automatically begun reciting the little boy's pledge. Gets you right in the feels, so damn effective.
If you take just one thing from these adverts, even just checking your smoke alarm, it's job done.
As a 31 year old from the UK i remember all of these. But I remember being a child and seeing a top 50 or 100 scariest adverts on channel 4. There was one from the 70s or 80's on there. It was trying to get people not to swim in open bodies of water. Queue Donald Pleasance dressed as Death standing near lakes and rivers watching on as varying people drown... that terrified me back then. But it was effective. To this day not drowned. Can't get me Donald 😂
‘Can’t get me Donald’ sorry that made me laugh so hard😂
I remember that ad too. I think earlier than that there was one with a woman sewing a dress for her little girl. Girl was impatient and mother said I'll just be a minute. A clock came on at the bottom of the screen counting down. Shot then of girl going out front of house. At the end of the minute the mother called "finished" then there was a screech of brakes and a thump. Advert implying it only takes a minute for an accident/tragedy to happen.
James, I've added a link to that one in my own comment. The BFI have an on line catalogue of them too.
I was born in the late 90s so missed most of the 70s ones when they were broadcast, but my school made a point of showing them to us during primary and secondary school. I remember the train tracks and electrical sub station one, as well as the drowning one you mentioned. They definitely do their job as I've grown up with a fear of deep water and high voltage electrical supplies.
Yes, l was trying to remember the open water (gravel pit) film.
Had totally forgotten it was Donald Pleasance. 💀
They serve their purpose. A couple of them were relatively tame and likely chosen to balance it out a bit. For a people that do 'subtle' as well as the Brits, they can be blunt and to the point when required. Be interesting to see how they change to reach the newer generations.
We're subtle when we need to be, and blunt when we need to be. This current generation? We're blunt with them. When it comes to "life and death", we call a spade a spade, and be damned anyone's "safe-space".
If it is "national-life or death" like in the War? That's where our subtle understatement comes up: if something is beyond a single person's ability to control, we just get on with things and subtly reference how "shite" the world currently is. "Bad night last night, wasn't it Jeff?" = "Oh yeah. Rained terrible as we were putting out that house fire from those bombs."
But when it IS under YOUR ability to control or help or deal with? We get in your face and simply say it. Hurt feelings? Don't give a shit - if your feelings being bruised means you've changed your smoke alarm battery and thus saved your 5 year old's life... we're happy hurting your feelings.
The expression on John's face after the first ad,, not realising for a moment that it would get worse after that.....but if you think these are bad, have a look at some of the UK "Public Information Films" from the 1970's, which were essentially precursors to ads like these, except some of them really were terrifying.
They worked too. I was born in the late 70's so didn't see them until the 80's and most of them are still pretty clear in my mind, especially the rail safety ones.
There is one I only have a vague recollection of though, I think it was a kid sneaking downstairs to play with a Christmas present?
I think it was a Scalextric set and he got electrocuted. Still, I never managed to fry myself with mine so it worked I guess. Probably helped that my dad made damn sure we all knew how to wire a plug properly.
So true. I remember all those PSA'S well. The one that sticks in my mind was the girl who drinks a bottle of what has been mislabeled as lemonade in the garden shed. It was weed killer and she burned her insides out with blood pouring out her mouth. Have never forgotten it. The kids playing on railway lines and climbing into electricity station and electrocuted. They were effective.
Apache was the first PSA I remembered watching in the infants school when I was 5-6 years old (late 70s). I still remember it to this day, and watched it again on TH-cam last year…
@@kp7032 Much as it probably wouldn't be seen as very PC these days, "Apaches" is certainly remembered with great (for lack o a better word) affection. The all-time classic for me was Jimmy getting electrocuted in the substation, and arguably the scariest and definitely most fcuked up was the one where you see coverage of an actual rabies patient. John, if you're still reading, you read that right, man. They showed actual coverage of a real rabies patient thrashing around in agony on a TV PSA. All part of a campaign to deter people from illegally importing their pets to the UK.
@@geoffwright3692
It worked though - our isles are rabies free.
When you come up with something as creative and striking as this, that's a good day at the office.
These are very hard hitting adverts, something that would never be seen on American tv. Even after watching this video for myself and seeing people react to it, they still bring a tear to the eye and a lump to the throat
One I remember from my younger days was a toddler reaching up to the handle of a pot of boiling water on the stove.
I was a member of St John Ambulance for 28 years. Even though I retired nearly 6 years ago now, I still remember most of the basic stuff. Enough to do CPR etc. It's well worth learning first aid, and maybe even becoming a volunteer. As a volunteer you do learn quite a bit more than the basic first aid, and can go on to do ambulance (ETA/EMT) training as well. Buit whether you are at a big sports or music event or a small church or village fete, school or town bonfire night, it's always very rewarding. It can be a bit scary at first, but you're never on your own, and you can get to events and places you might never otherwise see.
@_atarfiend Maybe something that needs to be in the school curriculum at senior school for an hour each year at least.
@@Jeannelawes I agree, and it was when I was at school. (1970's) As it happens I was a St. John Cadet at the time so I already knew CPR, but we were also taught it in PE at school.
Ohhh, y'know I think you may have convinced me to try
It's an emotional overload to watch that many in one sitting, as British PSAs rarely pull punches. Did you recognise Oscar winning actress Emma Thomson in the sex trafficking one?
No I didn't! Good for her- a worthy cause.
I doubt she took a fee from it.
@@aaropajari7058 Emma Thompson was a personal friend of Helen Bamber, and became President of the Helen Bamber Foundation after HB's death in 2014.
@@dominicbuckley8309 Had no idea. Superb!
@@aaropajari7058 100% agree. From what I gather, she is an incredibly kind, generous and giving person. As well as being extraordinarily talented. She would absolutely have done this for no fee, willingly and without a second’s thought.
Well done. Natural humble and honest reaction to a selection of hard hitting PSA s
Thank you for watching these, they are powerful and shocking and true. They make you feel uncomfortable and leave you wanting to be a better person. In the UK we have always had very hard hitting public advertising because we know it works. As a child we had animations on TV about a little boy and his dog - the Charlie ads still haunt me 50 years later.
I remember some far more disturbing PSA's than these, some truly shocking don't drink and drive ad campaigns, the stop smoking ones... If they stick with you, they're doing their job.
We Brits do not believe in suger coating things. Some of our anti smoking ads can be brutal. I distintly remember the smoke alarm one as the weekend after its was first shown the DIY stores ran out of smoke alarms. here in the Uk charities can advertise for donations but there are strict guidlines they have to follow when doing so. These were more information films by some of the charities and because of their content donations requests would not be deemed as inappropriate so not allowed
It's good to see you tackle some serious issues and I could see how much they affected you! I salute you!
We can't shy away from reality.
They hit you like a ton of bricks.
If they promote empathy and understanding, people to speak up if they are witnessing things, as well as motivate us to make our families & homes safer, then I think they achieve their goals.
As an aside because you're a history buff ,St.John Ambulance who now provide medical first responders at public events,but they actually evolved from the Crusading order of Knights Hospitallers who were founded after the first crusade in Jerusalem,whose full name was Order of knights of Saint John of Jerusalem .
Thank you for the information
🤔 The organisation you mentioned is ‘St JOHN Ambulance’. There is no plural or possessive case. Only the nominative.
@@sirmeowthelibrarycatyou're absolutely right, it's a mistake people make that's rarely picked up on 👍
In Scotland the equivalent is the St. Andrew Ambulance.
@@HeatherMyfanwyTylerGreey until 1908 the St. John Ambulance worked in Scotland but the two organisations came to an agreement.
To give a little context , on our tv adverts have to be in distinct breaks , either in intervals in or between programmes and can't interrupt them . These are a mix of Public information messages and Charity adverts . There is also a 9 pm. "Watershed " after which more adult content is allowed . The PI. films are even shown occasionally on the BBC between programmes .
I think our news and Political programmes do cover World events in more depth . The silent ad was probably due to copyright on the song . With the NHS whilst there is a choice to have chemo , the option is always there without financial consideration . The one thing they have in common is they are effective at making their point , and do prompt contributions or volunteers .
18 minutes and 40 seconds... It felt like hours. Thank you for showing these powerful messages
You are so welcome
The advert that I've never forgotten was the "Now you see him" road safety advert from 1999 about car drivers paying attention to motorcyclists. Hardest hitting advert I've ever watched. Still brings a chill to me thinking about it.
Yes the instant he sees him was awful 😢
Infomercials. That's what we call them here. They have been an effective way of teaching our general population on important and avoidable issues for all my life.
These adverts absolutely should be shown, they are designed to hit hard in the hope that people will actually do something for others, they are not make believe they happen every day to people, and raising awareness can only be a good thing.
These PSA's are designed to hit hard and Brits really aren't afraid to go there. There have been some memorable ones over the years, one in particular 'The Spirit of Dark and Lonely Waters' was released in 1973 and STILL makes me shudder.
I was 8 when Lonely Waters was aired - scared the crap out of me! lol.
@@swanvictor887 Me too. And it definitely drilled into me the danger of water.
@@lunapuella2611 yup... I never put water in my whiskey!
@@swanvictor887 🤣🤣👏👏
The road safety advert where the man keeps seeing the dead body of the boy he hit scared the crap out of my daughter and she still mentions it.
I used to think reaction channels were pointless and made by egotistical types (they often are) but you dont react just to react and you dont feign emotions for effect. Superb channel.
Saw them on TV and all would have had the desired effect. There is no way you cannot after watching these, check your smoke alarms, ensure you know basic first aid, donate to save the children etc. They hit hard but for the right reason.
Every one should learn First Aid and CPR. You never know when you could save someone's life
You can get sued in the US for trying to save someone's life. In CPR training you're taught to ask permission before administering any physical help.
Okay the idea of asking permission to a DEAD person to help save their life actually tickles me beyond words. Always ask for consent if they are able to communicate and understand the situation for sure. Life or death scenarios like delivering cpr is different.
While it is not common in Europe the idea of being sued for attempting to save somebody's life is still a fear that many have.
Any judge worth their weight will put life over limb and generally appreciate the nuisance of you trying to help. Caused minor injuries while trying to perform cpr? Still better than them being dead.
More people die from a lack of intervention of first aid than are sued for their troubles. Perhaps it is the suing culture in America that contributes but in Europe it's considered absurd. In fact, some countries consider you liable if you see someone in a life threatening position and DON'T report it or try to administer aid.
And personally, at the end of the day, while I'm sure being sued is very stressful I think the stress of watching somebody die while I do nothing is worse. Being able to prevent a death but not acting out of fear of legal repercussions would be harder for me to live with.
Also would most likely to help a friend or family than a stranger who would in theory be less likely to sue too. It's a useful skill you hope to never have to use!
@@Derry_Airetaking an accredited first aid course, passing the (simple, short) test and receiving a certificate protects you from being sued if you carry out first aid in the uk/Europe.
If you Google l think you will find it protects you in the US too.
You want to look at classic 70s UK Children's public health warning ads (kites near pillions, crossing train tracks, swimming in wasteland water, ...) they were truly harsh.
i remember seeing all these on tv as a kid in northern ireland. In fact our road safety ads are all really brutal and we almost take pride in them.
They are the best I have ever seen, blunt and straight to the point, once seen they are hard to forget.
I watched these as a young person and they still make me cry
St. John offered training in basic first aid. The two ads featured were suggesting that lives could have been saved if somebody had taken their first aid course.
It’s a very tough watch but the message is well and truly delivered, I haven’t seen public information videos like this for quite some time.
I remember seeing these adverts and they alwsys bought tears to my eyes and they still do ,i am in tears crying hard ,these adverts are very hard hitting and it make you think about your kids and make sure thy habe a happy life
Many of the people who directed and worked on UK advertisements went on to work in the movie industry and some became very famous directors.
Like Ridley Scott who directed the Hovis advert with the young lad and his bicycle on Gold Hill in Dorset.
I remember only living in the uk for a year by this point and seeing the Save the children ad come up on tv, my 9yr old self bawled her eyes out.
One of my best friends was a Barnardo child, back in the early fifties. He was adopted eventually by our church organist at our village in Suffolk. I can honestly say that he is the nicest, friendliest most caring man that I have ever met. His father was a GI who hopped it back to the US and wanted nothing to do with him.
Where in Suffolk are you? I’m also from a small village there
I remember some of these played in the middle of kids shows, others were during the evening soaps. I dont remember them all, but i remember a lot of them
There are a number of things I do on Clock change day...
Smoke alarms, Tumble dryer filter, radiator bleeding and check the plugs & sockets that are hidden behind furniture for damage..
It's only twice a year and its such a small list of things to do..
I remember seeing some of these when they originally aired. It's funny (strange) how they still punch you in the guts.
Seen all these adverts on TV. Surprised the USA doesn’t have public information ads like this
I’ve seen them all and more here in the U.K., If they touch you in any way they’ve done their job, As dark as the subjects are light needs to be shone on these subjects, It affected you so now you’ll be checking your smoke alarm regularly and that advert did it’s job by causing that reaction in you, The others appealed to your sense of empathy which again is their job done well, These kind of adverts have been around for years here check out the ones from the 70’s as public information films they are eye openers too and still kind of relevant today, Great reaction from you and genuine reaction too, Have a great and safe day.
Sarah's story - motor neuron disease is what you in America call ALS. Remember that ICE bucket challenge thing, that was for the same condition.
As for "make it onto TV", we can't shy away from reality because it makes us uncomfortable. So yeah we put some of that on TV, in the hopes of raising awareness and support for efforts to find cures or treatments.
The drink drive ones are brutal.
Yes! The one where the girl gets thrown into the bar in the pub has always stuck with me as it was so unexpected ..✌🇬🇧
The one to the song of celebration will always stick with me, I don't drink and I certainly can't drive - but that one advert really got to me.
Public information commercials have always been hard hitting in the UK and if you think they're not fit for TV then you're not paying attention.
I remember alot of these ads coming on TV. I was happy when u said on the first one "I have to check all my stuff now" - Yes hard hitting but it worked, it got the message across.
It’s not the same watching these one after another in a compilation, you’ve gotta imagine you’re watching something you’re enjoying and then it goes to the adverts and there’s a chocolate bar and then a beer advert and then “BANG” Sarah’s Story completely against the grain, they don’t quite have the same impact when they all set the tone together as a top 10. Mind you this video is impacting it’s just they are powerful individual adverts in amongst “product/selling” adverts.
Rainbows, unicorns, magical flowers, DEATH, beer, clothing…..
I think they bring to life the reality just long enough you can’t ignore it.
We don’t have kids (entirely by choice) but that clock change day hit so hard. So every clock change day my husband changes all the clocks AND tests the smoke alarms.
Every year the clock goes back (autumn/fall) he not only tests them, but they also get fresh batteries because Winter is when a lot more fires happen; fires & candles are used more, decorations go up for Halloween & Christmas, you have more people around in the house, you’re cooking loads more... accidents happen... Christmas trees get knocked over by pets, new electronics come into the home...
BUT don’t just press the button to test, my husband checks the button, but also checks their reaction to actual smoke. He takes a fire proof bowl around the house with a small piece of burning wood, he wafts the smoke towards the sensors to check they all react.
ALSO if you have any real fires in your home, get your fireplaces, flues and chimneys checked regularly!
If you’re not sure how often, check your local fire service website, if they don’t have info there, call them (NOT on the 999/911 line) your chimney is full of soot, SOOT IS FLAMMABLE! a chimney fire grows in the dark, it grows faster than you realise or can smoulder all day and combust in the night.
Trust me your insurance cannot everything back to rights, your insurance cannot replace loved ones, beloved pets, it cannot replace photographs & important paperwork, grandpa’s old guitar, grandma’s wedding dress...
But ALWAYS REMEMBER! The best way to survive a house fire is to NEVER HAVE A HOUSE FIRE! Be Vigilant, be Careful and teach your kids the same!
We need to bring these kinds of educational shorts/PSAs back! I was scared of railway tracks, electricity pylons and substations, quarry pools, messing with matches, fireworks and I crossed the road carefully. Till I was an adult! We did however still throw ourselves off the local castle walls playing 'Dead Man's Fall' because the TV hadn't been warned us about that, specifically! So it's possible I guess, that we wouldn't have survived our crazy, outdoor, free range and irresponsible, childhoods without them.
Also, Emma Thompson (Elena and Maria) did an excellent job of raising awareness of the real lives that too many young women are still forced into today. Young women who had simply wanted to travel, work and learn. Led to two houses very close to me at the time being raided and shut down. People knew prostitution was happening there, but not that those young women we saw going in on the daily were likely not there voluntarily. It made us take action. Ten young Eastern European women were rescued as a result. Thank you Emma!
Hard-hitting for sure. Just checked my smoke alarms.
Now time for some comedy reactions. :)
There was another one about always wearing a seatbelt, the boy in the backseat wasnt wearing his, mum pressed the break hard, he smacked in the back of the head with his chin, killing her. That will stay with me for life!!!
There was a powerful add (NSPCC Dont Look 1999) in the 90s where the camera focused on celebrity magazines etc while child abuse could be heard taking place in the backgrown...sexual as well as physical. All the celebrities were covering their eyes in the pictures to suggest how society was wilfully blind to what was going on. I remember footballer Alan Shearer and the Spice Girls were involved. Got taken off due to complaints...a sure sign it had done its job. It's on youtube.
Seared into the brain.
British adverts are not all about "Buy my product"! React to the flipside of these harrowing (but true) adverts by watching our famous John Lewis Christmas adverts. ❤
The motor Neuron one got me in tears :( the year as well , my grandma had it and she passed away in 2009. that one hit so hard!!
There’s plenty more shocking British tv ads.
They’re meant to shock,they’re the ones that stick with you.
I remember the- James is always running into things- a wall- a door- a FIST!
And i remember the one about kids getting electrocuted on the train tracks and messing about on building sites- we were shown them at school in the 90s!
St John's Ambulance: they train people in first aid. You get a qualification for X amount of time per cert, showing you can give first aid in different situations. Different training for different things. I was registered with them for 5 years in a prior place of work and was one of the First Aid Responders there. They cover everything from simple cuts and scraps to nasty shit like the second vid. Air-ways, pulse, CPR, you name it. Doesn't make you a paramedic or anything... but it can mean the difference between watching someone die or not.
I'm in U.K. and I haven't seen any of these adverts
They are brilliant very thought provoking and straight to the point
In the UK we have whats called the water shed so non of these would have been shown on before the water shed which is 9pm
They have been shown before the watershed!
The only one that wasn't shown before the watershed was the Sex Trafficking one. I very much remember seeing several of them in the advert breaks after Corrie or Emmerdale which is before the Watershed.
The brits can get dark at times. The only one that really shook me up was the falling tree one and the last one... And the crisis one where i thought they would go after the dog.
The cancer story,i think has copyrighted music which has been removed for youtube
I find that Sarahs story, STILL hits hard even today!
Regretfully, some of the British adverts have to be somewhat hard hitting. Getting the message across to some of my fellow Brits can be an arduous task.
I've been watching American people's reactions to this collection of the UK's hardest hitting public service ads, and of course, like any sane and decent human being, we're all outraged that stuff like this can still be happening in the 21st century, but I just want to give a massive shout out to all those wonderful actors who made these videos so real and powerful. They're all incredible. 🙋♂
My mum died from MND. She drowned in her own lungs. She couldn't speak, walk, eat, use the bathroom. Her mind was firing but her body failed her. Motor Neurone Diease is horrendous.
I live in the UK and have to say, I've not seen any of these adverts on TV. They absolutely should be, though. Hard hitting, difficult to watch, but my god, they get their message across.
Your reactions just show what a caring person you you are.
We don't mess about when it comes to these sort of campaigns, hard hitting grabs attention and gets support.
Try some Drink Driving ones they are even more hard hitting and rightly so. Someone asked me how much can you drink and be able to drive, I looked him in the eye and said not even one ever.
That last one gets me every time.
No children should live that way.
I grew up in a fire station. My dad was in charge of every fire station in a 1000 km² area.he was on call 24/7 and had to go to any accident requiring a cut out. We went everywhere in his emergency response vehicle (shopping parties, family events ECT) i grew up seeing my dad covered in blood and guts. Went to my first cut out at about 10 years of age. When dad got a call we just had to go and sit in the back of the car and read a book.
The firemen often said that repeat hoons, petrol heads should be ordered by the courts to attend half a dozen serious accidents and get up close and personal to the scene. To hear the screaming and crying of severely injured, scared and sometimes dying patients (especially kids) My dad was a very calm, competent, respected leader and was in charge of EVERYTHING AND EVERYONE at the scene. He was more than willing to get his hands dirty if necessary to save lives and to ensure the safety of those involved in the rescue. He attended hundreds of serious accidents but still got a little shook up seeing kids hurt or killed. He used to say screaming was in someway good because at least you knew they were alive. I challenge anyone to see what he did and still think reckless driving is perfectly safe and fine. Sometimes we all need a little wake up call.
That “I’m scared” from the little boy gets me every time.
The last one (if London was Syria), the girl acting in that was in the year below me at my secondary school
cool! She's making a difference.
I remember the advert where the guy was speeding and run over a child and then kept seeing him everywhere he went
That's one I remember God it's terrifying
These are very effective, but also make you reflect on your life!
No, they are comparing numbers. Cancer has one of the highest mortality rates, they are saying almost as many die from things such as choking each year and not enough people know the Heimlich maneuver, instead having to wait for an ambulance! It was part of their ad campaign to highlight their free first aid courses. They also had one for drownings, and there was another but can’t remember now what it was. Basically they were all things that with training from the St John’s ambulance you could save a life!
I nearly choked on a massive piece of steak, but heard that running backwards into a wall can work, it did
These are public service advertisements not ordinary advertisements. They are all shocking but the one with Emma Thomspon, who is an actress, is one of the ones I find particulary harrowing as it is about sex trafficking. I think the 2nd one about the St John Ambulance service where he had cancer had no sound probably on copyright rules.
The sound is missing on the cancer advert is cos of uk music copyright laws.
Your reaction shows how effective these adverts were!
I remember all of these being on tv and there are so many more..... you should have a look at tge "Think" campaign we did.. its all about killing your speed and what can happen, they have ones where they pause the crash just seconds before the cars crash and have both the drivers get out and you'll have things like one driver saying to the other that they have kids in the car so they need to stop, for the other driver to say he cant and that hes sorry, they then both walk back to there cars and the crash happens
You started with a thought about the Maria/Elena story but didn't know how to finish it. The problem is, it's a really easy thought to finish, but it's a horrible reality to face. The stories like Elena's exist because we - as a society - have decided we want them to.
You know an advert is serious when they use Dame Emma Thompson in it.
Barnardos adverts were always hard hitting. I’ve never seen that one with Emma Thompson before. It does make me wonder if some of these were regional.
thing is with british adverts especially older ones they do not pull any punches they make you sit up and take notice it is part of what make's england great our capacity to help those in need allways.
Wow. These were a trip down memory lane.
As you know London was like that during the blitz.
I remember all of them (and earlier ones about not getting in abandoned fridges) but seeing 10 in one go was pretty hard going.
Strange how they all seem to be broadcast within the same few years. Do they even make them any more?
These are tough to watch but that is the point. For some lighthearted ads for comparison try the Marmite and Irn brew ones x
right in the feels... bbc is doing a great job there.
I remember seeing these as a kid. I remember being freaked out by the fire one and went to my mum about the fire alarms. We checked them and I was happy again. It's not nice to watch, but it's good to be aware of these things especially when you're young. And I think for the others you gain more empathy as you watch something outside your bubble, something that was designed to connect to you. It's very important
Edit: last one is defo best one tho. Felt sick when I saw that, helps you connect
These are PSAs rather than advertising a product or service. Designed to shock and raise awarenes in a way that was never easy to forget.
Why would they not be on TV, let alone the Internet?
I wish NZ had PSAs like this. We could do with some. Vast majority of ours are drink/drive types (we as a nation have a very poor relationship with alcohol).
I've seen them all when they aired on tv. It might sound harsh but the harder hitting the advert the better cause It makes you sit up and notice, and they also make you feel slightly uncomfortable watching them.
Adverts like this are normally on at Christmas.
Take a look at the Irish ads about driving too.
It’s hard to watch if you’re a decent human being, but it’s far too easy to go through life with blinkers on. These public service screenings are timely reminders to be responsible parents and to help those in trouble. Well done for sticking to it.
Not even two minutes in and I remember the first advert. Its bit inaccurate now, least for Scotland anyway as a new act came into force last year (I think) on February requiring all houses to have linked smoke alarms and a heat sensor for the kitchen. Said "smart alarms" have a lithium battery who's lifespan is around 10 years. This was in response to the Grenfell Tower incident.
Please remember to test your alarms and change the battery if it's not built in. Perhaps even change your smoke alarms to the current standard being used.
The older adverts are even tougher. You should definitely go in search of some more.
And check your smoke alarms.