Tips for Marketing Your Independent Film on Social Media
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- เผยแพร่เมื่อ 25 ส.ค. 2024
- Tips for Marketing Your Independent Film on Social Media
Today I'm sharing a few of my tips for marketing movies on social media.
If podcasts are more your thing, I repost these on FILMMAKERS ON WITH J. Horton
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The information you provide is always so clear, well organized, and valuable. Thank you for sharing all your hard-earned knowledge.
I always love your videos. Thanks so much. I am finalizing a film and building my promotion strategy based mostly on your videos. It's gold.
appreciate that. wish you the best of luck with it.
This is great information! My only qualm is that it is not broken up into sections so it could be more accessible.
if you want to help support this channel (and I would appreciate if you did) you can hit the join button below the video for memberships. You can do as little as .99 cents a month.
thank you.
Thanks, always great advice.
thank you!
Always great content!
Thanks for the info!
Any time!
Good info. Thanks.
Good advice as usual, Jason. It's always good to hear these types of tips from you.
pretty solid advice as always thanks for the breakdown
Great advice. Thank you! This seems aimed more at feature length, if I understand it correctly, though. What about short film promotion? Would you give any different advice?
My experience is almost 100 percent features but I would assume it works for shorts as well
If you had the choice of one certificate or degree right now, would you choose Social Media and Marketing or Visual Communications (including some Graphic Arts and Animation, plus Videography and Audio Production)? I am an Indy Director, who is trying to decide between these two, heading back to school to gain more knowledge. I'd love to become a Cinematographer, but I'm also aware of the importance of Marketing, thanks to you and a few other smart and experienced Film people. Thanks J!
I'd probably go with the marketing... and do youtube U for the filmmaking nuts and bolts.
Hey!!! Yes!!! - I do social media marketing for film and I've been trying to talk about all of these things with someone else!!! I agree on staggering the content, though in reality it is efficient to be consistent with the messages across all the channels. It took me a while to stop fighting it and now it's helped me create a system. // Regarding all the promo materials you mentioned... whew! 90 consecutive days after the release sounds really intense! Are you still doing this? I'd be of the idea of staggering days of posting and days of engaging. Unless you have a dedicated team who does all of this at once. -- I'll be starting a series about this subject sometime soon, once I get into a rhythm on TH-cam and figure out whether to post from my main channel or to create a separate one just for this topic. -- I could talk about this for hours!!
P.S. Loved this video!!
This video came up in my recommendations today. Have your methods changed at all since then?
Hi Jim. I've recently found your page and it is excellent. Thank you for all of the in-depth info. I was scrolling through your videos trying to find the one you reference at the beginning of this video "Marketing before the film is even shot". Are you able to link to that video here? I appreciate it.
this is the video. th-cam.com/video/Vwm0iGlLuNQ/w-d-xo.html
@@JHorton Thank you, Jim. I appreciate it!
Is this more tailored towards a full length than let's say a short film?
Yeah, my experience is almost all with features. But I don't see why it wouldn't work with shorts. OTher than it's just harder to market and monetize shorts in general.
It is insane that this video only has 57 likes. This guy has just come down from Mount Sinai with the tablets and everyone is worshipping the old distribution model and the Golden Calf of Netflix.
Not insane at all, people avoid hard work like the plague and have the attention span of an ape
👍 👍
This rocks! Have you ever hired someone to assist when you are busy juggling so many other things?
I can't wait to hear your experience with a pr group later, maybe they can be interviewed.
Honestly no. Part of my business model is keeping costs super low. It keeps me doing most everything myself.
That’s a good idea interviewing them firm. I will ask them. Thanks for the idea
There has to be another way
there's many ways, this is just one method that works for me.
$$$
Hello J, do you release your movies on TH-cam or on some other platform?
All over. Amazon. Tubi. TH-cam. Roku channels. Dvd and Blu ray and others.
@@JHorton Thank you for your response. If you release it on TH-cam, wouldn't that violate the exclusive terms of the contract that you sign with the other platforms?
@@abhishek11910 if you have an exclusive contract yes. Most aggregators and some distributors work on a non-exclusive basis for example bitmax or filmhub. If I have a film with a distributor with an exclusive contract only they can release on youtube.
@@JHorton Thank you for that clarification. I have a short film which falls in the suspense thriller and murder mystery genre. Are there any genre specific requirements to upload on these platforms?
Too bad there's not another social media place other then Facebook, that allows you to post your art that allows you without all those hang ups
Most Facebook groups outright ban promotional posts so do you just comment, contribute and then let people who you connect with personally (from the group) know about your film outside the page? I am helping to promote a documentary about a mising women in the Amazon basin of Bolivia.
You have to be clever. and sure many groups will delete or ban straight up promotional posts. with Most groups it's about adding value to the group beyond your promoting your work and the post as to relate in the right way to the group. For example, I promote this channel on dozens of filmmaking groups and rarely have anything deleted. The trick is to find a group that your movie is relevent too and it by nature becomes less of a promotional post. THere has to be dozens of groups related to your documentary topic. Find them. Make a regualr post or share something relevant (nothing about your movie) and then mention in comments or a subsequent post something about your film. I've had great luck promoting various documentary genres in all kinds of groups. But I also never just post a link and say please watch my movie. I pay attention to what other people are posting and talking about and try to relate my promotional post to it. Also there are hacks like befriending admins. Using a 3 to 1 ratio, regular post to promotional posts. And don't make the same post in multiple groups at the same time. Stagger them out. I did a video on it. th-cam.com/video/eSCMELVPqlU/w-d-xo.html of course all that said, there are still certain groups that just won't tolerate it and will ban you. I honestly just let them and move on to another.
Thank you Horton - motivational stuff for those getting their feet wet in indie film marketing as I am stepping out w my first feature music doc JazzTown.
Spreadsheets: ughh; but you are right!
thank you and best of luck with doc.
I have Facebook and Instagram