Understanding customer behavior with the VALS psychographic framework

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  • เผยแพร่เมื่อ 20 ธ.ค. 2024

ความคิดเห็น • 19

  • @GameThinkingTV
    @GameThinkingTV  2 ปีที่แล้ว +1

    VALS is such a powerful model - & it all starts with understanding yourself. So... what motivates YOU the most? Are you a Thinker/Believer? An Achiever/Striver? or an Experiencer/Maker? Perhaps you have a primary & a secondary motivation... share your thoughts in the comments.

    • @amyjokim440
      @amyjokim440 2 ปีที่แล้ว +1

      I'll go first. I took the VALS test (link is in the description) - my Primary is Experiencer/Creator & my Secondary is Thinker/Believer - which matches my self-identity.

    • @danielascalcop.2173
      @danielascalcop.2173 2 ปีที่แล้ว +1

      @@amyjokim440 so interesting! I have just made the test and I got Experiencer/Innovator, I'm feeling well represented by the description. I will apply it to know more about our superfans /early adopters motivations, do you have any best practice or tip to do this?

    • @amyjokim440
      @amyjokim440 2 ปีที่แล้ว

      @@danielascalcop.2173 perfect! I'm so glad you found it useful

  • @emilyorton4155
    @emilyorton4155 2 ปีที่แล้ว +2

    Thank you! Marketers keep advising me to pick a niche based on demographics but psychographics make more sense to me.

    • @GameThinkingTV
      @GameThinkingTV  2 ปีที่แล้ว

      So glad it was helpful! Learning about psychographics can be TRANSFORMATIVE - it sure was for us.

  • @Phillyisalwayssunny
    @Phillyisalwayssunny 2 ปีที่แล้ว +2

    This is wonderful content again! Thank you very much!
    I spend my days thinking about our customers behavior, and how we can a part of their current days. Habit loops in your book really helped us crack the code on hijacking their current habits.
    I am going to follow the VALS system and see how we can implement it in our customer interviews.
    For VALS, Primary is a thinker... Secondary, Achiever.

    • @GameThinkingTV
      @GameThinkingTV  2 ปีที่แล้ว

      So interesting! Let me know how it goes with your VALS experiments.
      We go DEEP into that with our Game Thinking programs - you can learn more at gamethinking.io/programs

  • @ilona7142
    @ilona7142 2 ปีที่แล้ว +3

    I highly appreciate this kind of content as it makes so much sense to how I think, live and analyze. Before making the Vals test I associated me being Thinker and Experiencer. The results are Maker as a primary and Striver the second one😁

    • @GameThinkingTV
      @GameThinkingTV  2 ปีที่แล้ว +1

      Makes sense - thanks for sharing your VALS types - it's so interesting to find out what makes you tick, right?

  • @Carehubsoundandmusic
    @Carehubsoundandmusic ปีที่แล้ว +1

    This is a really good video. So informative, short and sweet. Thank you 🙏🏾💯

    • @GameThinkingTV
      @GameThinkingTV  ปีที่แล้ว

      So glad you enjoyed it!!! Thanks for letting us know. Please feel free to share with folks in your network who'd enjoy it.

  • @samrodney-hudson4680
    @samrodney-hudson4680 2 ปีที่แล้ว +1

    Great insights to understand users. I was sure I'd be a thinker, the VALS sees me as an innovator and experiencer, interesting.

    • @GameThinkingTV
      @GameThinkingTV  2 ปีที่แล้ว

      Wow - super interesting! Would love to hear more... what makes you identify as a Thinker?

    • @samrodney-hudson4680
      @samrodney-hudson4680 2 ปีที่แล้ว

      @@GameThinkingTV I'm pretty sure it was the "strongly held philosophical views" you mention but with a little more investigation via the survey information experiencer and innovator is a good fit :)

  • @bradcasper4823
    @bradcasper4823 ปีที่แล้ว +1

    I'm both achiever and experiencer at the same time, I learn (experience) all the things that could lead me to financial freedom (achievement).

    • @GameThinkingTV
      @GameThinkingTV  ปีที่แล้ว

      Cool! That's a great combo 👍🏽

  • @HeyCoalCat
    @HeyCoalCat 10 หลายเดือนก่อน +1

    Candy crush gambling algorithm...

    • @GameThinkingTV
      @GameThinkingTV  10 หลายเดือนก่อน

      It's right there on the edge.... so very addictive