Say goodbye to Greenwashing | Edu-Webinar

One-hour masterclass, hosted by Juliet Kinsman, sustainability expert at The Evening Standard and Condé Nast Traveller and Julie Cheetham, MD and Co-Founder of Weeva.
Juliet and Julie talk frankly about the most important things you need to know (and steer clear of) to keep your brand language transparent and accurate and clean from greenwashing:
9:00 mins - The rise in virtue signalling. And who are the heroes and zeroes?
19:00 mins - How to avoid greenwash. What are the best terms and labels?
26:00 mins - Why you need to back up those claims. We need science and data to understand our impact.
28:00 mins - The latest legislation. How to develop good habits for mandatory reporting.
32:00 mins - Listen up! Who are the voices you can trust?
Three polls took place, which viewers can’t see on the recording, they included:
Poll 1: Which of the following terms do you think signal greenwashing?
CARBON NEUTRAL
CERTIFICATION
ESG
NET ZERO
POSITIVE IMPACT LED
REGENERATIVE
RESPONSIBLE
SUSTAINABLE
Results:
Highest: SUSTAINABILITY (51%)
Lowest: ESG (12%)
Poll 2: What terms do you find most important and helpful:
BIODIVERSITY
CARBON NEUTRAL
CERTIFICATION
ESG
NET ZERO
POSITIVE IMPACT LED
REGENERATIVE
RESPONSIBLE
SUSTAINABLE
ZERO WASTE
Results:
Highest: BIODIVERSITY (47%)
Lowest: CARBON NEUTRAL (3%)
Poll 3: What sources do you most trust for sustainability news?
- Industry experts such as academics and scientists = 82%
- Business thought leaders/LinkedIn = 47%
- Communities and personal comms (social networks/WhatsApp groups) = 35%
- Social media lifestyle influencers (TikTok/FB/Insta) = 3%
- Quality newspapers (traditional news) = 32%
- Podcasts, TV news and radio = 35%
- Newsletters = 8%
For more information visit weeva.earth/business-resource-hub/ and download our Webinar Notes handout with links to referenced articles, experts and recommended resources.
Keep an eye out for future sessions!

[@TheShootingStarBlog]

Such a great session, Juliet and Julie. And thanks for mentioning me among voices you trust!