Launch Today Ep#23 with Craig Burgess

Welcome back to another episode of Launch Today, the go-to podcast for early-stage entrepreneurs aiming for that coveted $1 million mark in annual revenue. This episode is particularly special as we tap into the wisdom of a seasoned expert in the field of startups, technology, and media.
Guest Introduction:
Craig Burgess
• Creative Director at Genius Division
• Expert in digital marketing and web design
• Known for creating iconic brands and high-performing websites
Key Topics Discussed:
• Craig's approach to creating brands that align with a company's personality.
• The importance of focus in marketing strategy and avoiding the trap of trying to do everything.
• Trends in design and the challenge of creating unique visuals that stand out from the "corporate grotesque".
• Exploring the art of being both serious and unserious in communication.
• How authenticity in design and marketing can differentiate a brand in a crowded market.
• Identifying common mistakes startups make with their online presence.
• The cyclical nature of design trends and the value of looking to the past for inspiration.
• Craig's methods for fostering creativity and conviction in brand positioning.
We hope this episode has given you both the inspiration and the practical knowledge to take your startup closer to the $1 million revenue mark. Join us next time on Launch Today, where we continue to explore the essential steps to success in the entrepreneurial journey.

[@EvanCarmichael]

Keep inspiring with your knowledge and experiences. It's great to see you sharing practical advice that helps others succeed in their ventures! -Macy (Team Evan)