How to perform a Platinum Card application with Carrera Alvarez

Come along with us as Wella Professionals Signature Artist, Carrera Alvarez, take us through a step by step platinum card application. Carrera shows us how to assess the hair and determine the best lightening technique and which products to use. From consultation to final look, Carrera walks us through the entire process and shares her favorite blonding #protips!
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[@michaelmaxgierl2887]

I’ve got to try toning with illumina color.

[@hairupideas]

Love lilac frost mask 💜

[@hulyayavuz1891]

love it

[@hairupideas]

Fabulous look ❤❤

[@onixmusic5012]

it looks amazing!

[@jennifersanchez394]

You are amazing, thank you !

[@alanafernandez94]

How long did the bleach process for from the time the application was finished?

[@eastleford20]

Kind of wondering the same thing. I know it's a tutorial and all and you need to be expicit with directions but it seems that the first foils will be done by the time you're halfway done

[@krystaldavis6883]

❤

[@hinamunir2758]

👌 ❤