A/B Testing: Test Your Own Hypotheses & Prepare to be Wrong - Stuart Frisby
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- เผยแพร่เมื่อ 6 ก.ค. 2024
- From OSCON 2015 in Amsterdam: The rise of AB testing in the world of e-commerce has shifted the focus of product development from being opinion-driven to data-driven. However, the realities of AB testing might not be the reality you expect. We’ll explore how product development fundamentally changes when you allow science to inform decision-making - from the democratisation of decision-making, to the constant surprises revealed by data.
About Stuart Frisby (Booking.com):
Stuart Frisby is Principal Designer at Booking.com in Amsterdam - one of the biggest ecommerce websites in the world - working across web & mobile apps, Stuart joined Booking.com in 2011 after working freelance & in agencies in Japan, New Zealand & The UK.
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this guy is a legend. The public, not so much
Dang, the crowd is tough
Thank you so much for sharing this content !
Click here to browse other keynotes, interviews, and other videos from OSCON Amsterdam 2015: goo.gl/VeF8tq
Very reasonable and doable advice regards A/B testing, metrics, relevance to product
You really how to speak to make people listen. Good form of presentation, interesting topic, long enough, I am amazed!
Great talk.
Very interesting
this guys funny the crowds asleep
14 people don't like to be wrong !!!
This guy is awesome! He reminds me of Kevin Smith!
I do not think Kevin Smith has as a hobby ab testing, I want to believe he has more interesting life, but I am most of the times wrong in my assumptions
Can someone explain the second point of common mistakes, ''Fringe AB testing'' more detailed ?
Actually I think what he says is, AB tests should focus on increasing business revenues, and do that in long-term (permanently). The landing page example he gave is an example of a short-term focus, which is also not related to increase revenues. Increasing the number of signed-up users will make you have more users in short-term. If you only focus on making your landing page better, the newly signed-up users do not make you money as they will do not do anything more than signing-up.
@@cagriAs So in your opinion what should you A/B test in order of focusing od long-term?
@@nikolanikolov7102 You should NOT just focus on finding ways to increase sign up rate. You need to make sure your signed up users continue using your web site, i.e. book hotels in Booking.com case.
@@cagriAs got it. Oriented on overall customer experience!