i want to charge enterprises 2x as much as SMEs, but I'd like to keep the set of features in my software offering the same since they're all needed. I know enterprises can pay much more, but I don't know how to justify the increase. Are there any other options except for priority support and on-sight training that I could offer?
Hmmm… are there any rules against charging one customer more (because they are perceived as rich) over other customers? At an exaggerated level, it seems to be predatory.
None that I know of. It's common to charge different customers different prices, and in the accounting industry - if we are linking price to value - then we can charge clients more when we create more value. Very often, there is more opportunity to create more valuable for more profitable clients (rich clients) for example, through potentially bigger tax savings and profit improvement strategies.
i want to charge enterprises 2x as much as SMEs, but I'd like to keep the set of features in my software offering the same since they're all needed. I know enterprises can pay much more, but I don't know how to justify the increase. Are there any other options except for priority support and on-sight training that I could offer?
Hmmm… are there any rules against charging one customer more (because they are perceived as rich) over other customers?
At an exaggerated level, it seems to be predatory.
None that I know of. It's common to charge different customers different prices, and in the accounting industry - if we are linking price to value - then we can charge clients more when we create more value. Very often, there is more opportunity to create more valuable for more profitable clients (rich clients) for example, through potentially bigger tax savings and profit improvement strategies.