A new way to ABM: Snowflake’s GTM data-driven team, with Hillary Carpio

For many businesses, account-based marketing is an approach. But what happens when you combine all initiatives into a one-team GTM initiative, unifying your marketing and sales for acceleration?
Snowflake unlocked a whole new potential across their revenue team with Intent data infused across everything.
From driving the content calendar to partner targeting, and account prioritization to tailoring outreach narrative, learn how Snowflake got off the ground, scaled, and unified its GTM across the business.