What Is The Definition of Employee Engagement?
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- เผยแพร่เมื่อ 30 มิ.ย. 2024
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We're just going to talk about what is employee engagement, what is the definition of employee engagement?
Let's start with what it's not. See, a lot of people think employee engagement is the same as employee satisfaction, but satisfaction doesn't raise the bar high enough. See, I can be satisfied as I clock into work at nine and satisfied as I take my breaks and lunch and clock out at five o'clock. I'm satisfied and I do what is asked of me. More importantly, I'm satisfied but I'll take that executive recruiter phone call that says, "Kevin, are you interested in that job opening from the competitor across the street?" "Ah, I'm pretty satisfied here, actually." "I can get you a ten percent raise." "Oh, well, okay, I'll take that job interview."
Satisfaction just doesn't set the bar high enough. Others will say, oh, what it's really about is happiness. We're trying to create happy workers, a happy workplace. I'm not against happiness. I hope everybody is happy, but just because you're happy doesn't mean you're working on behalf of the organization. I've got two teenage daughters who I had to take to the mall to go clothes shopping recently, every parent's worst nightmare. We went into one of these trendy teen clothing stores with the cool-looking young people working everywhere and the music blasting through the speakers.
I noticed, we walked in, the workers seemed pretty happy, looking down at their smartphones, but nobody greeted me as we came in the door. They were laughing at one point in the corner, all talking with each other. Not once did they come over and ask me if we were finding everything we needed. When we were checking out, the young woman behind the cash register, she was happily bopping her head to the beats blasting through the speakers, but she didn't try to up-sell me. She didn't offer me the company credit card. The workers there, I really noticed it right away. They sure seemed happy at work. They seemed like they were having a fun, good time, but they weren't necessarily doing the behaviors or performing the way their company leadership probably wanted them to.
If engagement isn't satisfaction and it isn't happy, what is it? Basically, employee engagement is the emotional commitment that we have to our organization and the organization's goals. When we're engaged, when we're emotionally committed, it means we're going to give discretionary effort. We're going to go the extra mile. That's the secret sauce. That's why engagement is so important and so powerful. When we are engaged, we give discretionary effort.
That means if you have an engaged salesperson, she's going to sell just as hard on a Friday afternoon as she does on a Monday afternoon. If you have an engaged customer service professional, he's going to be just as patient with that irate customer at 4:59 at the end of the shift as he would be at 9:30 in the morning. If you have engaged factory workers, they're productivity is going to be higher, the quality is going to be higher, fewer defects and mistakes, and most importantly, they're going to get hurt less often. Your safety record is going to improve as people are more mindful and aware. Discretionary effort leads to better business results no matter what your job role or responsibility in an organization.
Now this is a shame, because the C-level executives, they would care more about engagement if they understood the differences. What they care about, the C-level executives, they really care about investor returns. They care about their stock price.
Employee engagement is the lever that can move that needle. I call it the engagement profit chain. Engaged employees give discretionary effort. They're going to sell harder. The service is going to be better. Productivity is going to be higher. That means customers are going to be happier. The more satisfied your customers are, the more they're going to buy and the more they're going to refer you. As sales go up, as profits go up, inevitably your stock price is going to go up Shareholder returns are going to go up. Employee engagement, so-called soft stuff leads to a hard ROI.
Several years ago, the Kenexa Research Institute did a study and they found that companies with engaged employees, their stock price was five times higher than companies with disengaged employees, over a five-year time period.
I hope that you will help me to spread the gospel of engagement, and it starts with making sure that everybody is on the same page with what engagement really is. I invite you to just forward this video to friends and colleagues, get us all on the same page.
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Thank you so much Keven for your crisp and clear explanation about employee engagement. By far this is the best I have found.
Dear Mr. Kevin.
Many thanks to you Sir.
Thank you keven for your explanation and definition of work engagement
kevin kruse, clear and understandable video. kindly explain about faculty engagement in colleges. impact of job satisfaction, communal relationship on faculty engagement.
Thanks, Keven for your clear and concise explanation about the basics of employee engagement. I would stress the "emotional" aspect which is the secret behind an engaged employee. It was possible for us to leverage on the "empathy" factor and create an emotional chord with our employees. It is not always about material offerings or salary remunerations. On the other hand once employees feel they are important and add value to their company the level of engagement is bound to grow with the passage of time. A question for you is about using Net Promoter Score to assess employee engagement. Have you used this approach?
Great ..work
Thank you from India 🇮🇳 ❤
people are not engaged and will never be engaged due to the fact that corporations increase profits by slashing salaries. That is the bottom line. You should see the crap I see at work where money is wasted cause employees don't care. That is the bottom line. why should workers increase profits when there is nothing in it for them.
True, if engaged staff get the same thing as disengaged staff, than why people will become engaged at work?
I'm in management and hear this garbage all the time. The company I work for has 3 divisions, I manage the ONLY division that is working. We have zero turn over, zero complaints, zero call outs, zero injuries, great driving score (we're a trucking company and manufacturer). My guys do their job without issue. I barely see them. I send texts to them.
Customers constantly call to say how wonderful my drivers were. We're not even the best paying job out there. I dont do pizza parties or expect them to attent events.
Why do my guys care?
Super simple.
I value their life outside of work.
I actively try to streamline their work to make it easier so they can focus on what matters. I never say the words "i'll look into it". I actually do what I say I'm gonna do and don't look at them like expendable money makers. They're humans with wives and kids and hobbies. Put employees first and they'll put you first.
Parties and social events can make things worse. Why? Because they don't wanna spend more time with co-workers. They wanna go home. The more companies respect employees as humans and stop trying to manipulate them the better things will be.
Thanks for this video clip. I am passionate about this topic and am preparing a keynote address in South Africa where Active engagement is 9%. We need all the help we can get on this subject. Thanks for your great work.
ending economic apartheid there would be a huge start
@@willia3r wow wow wow...
Hi Melody...also based in S.A. Pretoria..currently an Engagement Specialist. Please contact..we could share ideas GladysB@blts.co.za
Thnx for yr video and could you help here for self efficiency theory as wel
How the employees engagement will be connected to company strategy ?
Man, that's a long intro.
Thanks for the info!
Good
Hi Kevin.
What do yo think about the impact of work from home to the level of employee engagement and why. Is it make disadvatage or advantage to EE. Thanks
Dear Mr. Kevin ..Based on the above video can you please suggest few employee engagement practices in logistic industry.
i know it's quite randomly asking but do anyone know of a good website to watch newly released series online?
@Antonio Demetrius i watch on FlixZone. You can find it by googling =)
What is the difference between work engagement and organizational commitment. Which one drives other?
these are not causational relationships, instead, they're correlational.
So, how do you get people to be engaged?
+Juliana Vergara You need to find out what is wrong in the workplace first. Conduct an employee opinion survey and find out what their biggest pet peeves are. Perhaps the culture is flawed (i.e. unethical, bullies in management, etc.). You'll never get to the bottom of it if you don't do a survey because most employees are afraid ... afraid of getting fired ... afraid of retaliation ... afraid that nothing will change and that it might get worse.
Silly question, but do you have a template you can share ?
Dont know the definition of employee engagement but sure know the definition of EMPLOYEE DISENGAGEMENT. Employee disengagement comes around when an organisation forces an experimental medical procedure onto its employeees. Also all your surveys, meetings and training is going to do nothing after this to reverse employee disengagement after this violation.
Thanksgivings
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