D90 Ratio Customer Retention | Business | Sarthak Ahuja

This one metric is extremely important to check whether your business is fundable…
Frequency of purchase and retention of customer, measured through the D30 and D90 ratio is something I’ve seen most people miss out on recording.
It’s the number of your customers who are retained / come back to buy in 30 days and 90 days from their last purchase.
In terms of benchmarks, while it’s hard, with rising customer acquisition costs, a D90 rate of 25%+ is considered essential to check for customer love and loyalty that comes from a differentiated offering.
Installing a CRM software to capture this data is becoming all the more important even at the early stages.
I talk about more metrics, insights, and the science and art of fundraising on the 29th and 30th of June in two day live program called The Moneyball.
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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.
Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.

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