Even though it is gem, whole lot of people not aware or doesn't understand that.. only few people like you and me.. we can make different if we come together...
The value of this video is...i have no word for it. Back then, surely nobody there would have thought that all those meetings, hard work and tears would make such impact in the world of computing until today as MacOS and iOS.
Literally just read this in the book. So awesome to see the conversation about the release date of the computer in video after imaging it after reading. Steve is a legen!
@@pablorxz A world where everybody can use technology and have access to all the information they need without having to understand a thing about computers.
This is sooo inspiring and awesome. Unbelievable that we can actually see Steve Jobs way of thinking and his process of setting business up, remarkable.
Dan'l Lewin at 6:26 was at Microsoft for 16 years spinning up the emerging businesses team - currently the CEO of the Computer History Museum in Mtn View CA
You know I really don't understand the people who talk down upon Steve yeah he might not of been the nicest boss, but imagine technology if he didn't push the boundaries and push those around them forward. Crazy to think what Computing would be like today if not for him. The 80's where a crucial time for computers and we can't deny Steve played a huge part in revolutionizing the way they are and of course with the help of his team! That's something That the modern apple needs. To be what they stood for when Steve Came back to apple in the 90's Now it's over saturated products with lackluster features and a price tag that certainly doesn't fit the product.
How to change the world you don’t till it becomes riding the chrome in Valhalla lol 😂 mad max I really wish the world just got up and said fuck you ile be interested in building some awesome 😎
the good thing about him was his idea of helping education....that´s the real value ...that´s why he must be respected....education makes a better world
I love how he talks about slicing into the future and operating from the heart and truly caring and wanting to produce great stuff. Its so easy to approach business by trying to first make sure all the finances balance and then to deal with everything else and sometimes compromise on quality, materials, service, timeframes, etc. It is WAY harder to constantly listen to what the customer wants (or will want in the future) and figure out how to create and contribute to society while properly managing the business behind that, attracting and retaining great people, spending money wisely, etc. Some people can do one or several things right but not all. It takes a tremendous amount of drive, passion, guts, patience, ingenuity, teamwork to make it all happen and keep it happening. Jobs drove into the future on the leading edge of technology with a genuine desire to advance the world. The keeper of the vision
9:56 I remember first watching this video years ago and thinking "Who the heck does this woman think she is talking to Jobs this way!" but after watching the Fassbender movie it makes a lot more sense!
@@atoreJoanna Hoffman, head of marketing was her official title, But her unofficial title was " deal with Steve's bullshit." She's one of the very few people that would give a contrarian opinion to what Steve believes and he actually would take it under advisement.
7:35 this price vs time vs quality debate is *the* most central question of every product. (It’s a developer mantra; you can have it fast, cheap or good but not all 3 at once) i like how they have surveys that says 3000 is the max price people will accept. One employee then tries to say quality is more important. But i love how Jobs shuts that shit down with ”the survey didn’t say people would pay extra for extra speed. They said $3000 or forget it” Everything can’t be equally important! But then again. This product failed bit time. The final price was much more, i think it was like 7000
Computers in those days were so expensive. "Keeping the price affordable for students and professors.", at 3000 dollars, which would translate to be 7000 dollars today.
Before the apple 2,the only computers that existed were DECK-100 and altair computer,one’s cost was 250,000$ and the other one was just a 5000$box which either didn’t work or which you had to manually program yourself(no use case). Now i know the tuition is high in colleges and universities,but i don’t see anyone walking around with a DECK-100. So the price point even then was justified,because it gave users ability to operate the computer,a gui and other program which apple had put on it.now we may argue about how it was priced,but it was a million people using the product and only 10people who wanted to get paid for the pleasure of their company.but think about all r&d that went on to produce the great product we know today.
11:45 - Devilishly sneaky leadership tactics in play. Jobs says ”it doesn’t matter what I think”. Then goes on to diss suggestions of others, saying ”there are certain realities” and continues to state what he thinks - as if it was a fact and not a theory.
#1 steve jobs traveled back in time #2 someone traveled back in time, did something, because he wasn't raised by his biological family members #3 Went into his life because he was adopted, manipulated things. Got something out from it. #4 everything is merely coincidences
Did they meet the GTM deadline and the price offering?? The Next Computer was launched in Oct 1988 at a price point of $6500... in case you wanted to know...
I remember seeing Apple PCs as a kid in this era, and thinking about how high tech it appeared. That’s when I got into PC repair and programming, becoming a child prodigy. Looking back on that technology as a Computer Engineer today, it seems so hokey now, but in a nostalgic way. Steve Jobs was a brilliant man though. When Bill Gates felt that his Windows computers were too good to donate to low-income inner city schools, sometime in the early to mid eighties, Steve Jobs donated to the schools instead (particularly around the time of Operation MOVE). This was a great idea of Steve Jobs, as it won him top contracts with local, city, state, and federal governments, forever making Apple a top rival of Microsoft. When Bill Gates tried to do it later on, it was too late, as Apple blew up really strong after donating to those schools in the mid eighties. Steve Jobs is gone, but not forgotten....
17:17 Holy shit what a foresight. Me and a whole bunch of people that grew up on the internet was growing up in a way different way then the last generation.
15:25 - asshole move for a boss to say ”your time estimates are too pessimistic. Promise me that you will build a revolutionary product in 16 months” By painting realistic concerns as negative moaners you can create a yes-man culture cause no one dares say stop. used to work with sales people like that. Their projects always got delayed cause they refused to accept realistic time estimates. NEXT failed to meet most goals set in this meeting. Both price and time to market.
Tom Björnebark: Either pivot into a market where you don’t need as much capital - or simply go with a budget product. a high budget is not a requirement for success. Look at films and games: many high budget film lose tons of money. often low budget films earn a larger multiple of cash than high budget ones.
You are correct and incorrect. Software and computers are prone to change. The way you motivate smart people is to challange them. What would have been the option? Target to build something mediocre that would have kept budget but failed anyways in the end? The view Next as a failure would be to stretch it, a couple of billion users still use what they built.
BenRangel You dont attract those people by building a low budget product, most of these people built the original Macintosh. Many of them said that was impossible as well. They did ship the Next machine, most people would agree it was a great machine years ahead of its time. NextStep is today the core of macOS so no not a failure.
Tom Björnebark the failure was the project plan they decided on during this meeting. They missed 2/3 steps in the project trinity (price, time to market and quality) During the meeting they were focusing on delivering a product on time, at a certain price that would sell well. The goal wasn’t to build a machine that would have an important legacy, regardless of time to market or price. It’s easier to build an expensive machines delivered too late than an affordable one on time.
We lost Steve too soon. You can’t replace someone like him. Tim Cook is an accountant at heart. He’s able to stretch and expand the value of the stock and price of the product. But Steve was relentless in his passion for innovation with style and beauty was only matched by his unwillingness to yield that vision. Cook can milk profit from a product until it’s out but Jobs would innovate irregardless of milking a product’s profitability window.
8:53 “I came here cause you're gonna get killed. Your computer is going to fail. You had a College and University advisory board telling you they need a powerful workstation for $2000 to $3000. You priced Next at 6500 and that doesn't include the optional $3000 hard drive. Which people will discover isn't optional because the optical disk is too weak to do anything. And the $2500 laser printer brings the total to $12000. And in the entire world you are the only one who cares that it is housed in a perfect cube. That perfect cube that does nothing is about to be the single biggest failure in the history of personal computing." From Aaron Sorkin’s Screenplay: Steve Jobs (2015)
Love his process and clarity of vision as displayed here. The problem with NeXT was the choice of market was flawed. He should have gone for a consumer product instead of a super niche computer for a very limited market.
Disagree. He needed that market to push what the Next system could be to the limit. If he went for the broad consumer right away it would dumb down the effort. Only after fleshing out such a powerful system can you begin to think about broadening the market.
He picked the right people for NEXT. Look at the gal at 9:52 pushing back at him for his "reality distortion field." A very rare thing and the only time ever on video.
This man is a legend. But the big thing to take from this, is that many people can dream and think and brainstorm and rationalize as well as Steve Jobs. At times I believe I can do the things that he can do. But what he had was a commitment to his vision. He didn't give up. He faced it with a positive and engaged attitude. That commitment didn't last hours. It didn't last days, or weeks. It lasted years and decades. That's what it takes. Holding true to what you believe for long periods of time. Not only will this produce great results, but it will attract outside people because of the fortitude it takes.
This is like watching a nature documentary. I love it.
Agree.
Apple is still horrible
@@AlphaFlightok, why are you here? There’s billions of people using an apple product at any given time so they aren’t short of fans..
How bad you're insulting a visionary what on this earth made you to imagine such bad for him 😊😊😊😊
Massive charisma. He could sell me my own clothes after stealing them off my back.
lol
wrg, idts
As a leader you have to be inherently a salesman. You have to make your team believe in the vision. Nice pitch he gave
usually a sign of a deceptive person
Sam H I hear this all the time. Maybe it’s more reflective of the cliche and self-loathing inherent in the person labeling the deception?
This video is a a gem
Even though it is gem, whole lot of people not aware or doesn't understand that.. only few people like you and me.. we can make different if we come together...
The value of this video is...i have no word for it. Back then, surely nobody there would have thought that all those meetings, hard work and tears would make such impact in the world of computing until today as MacOS and iOS.
Just 30 years old in 1985, amazing
Awesome footage, felt like a fly on the wall. He always had the vision, and made his dent in the universe.🍎
Literally just read this in the book. So awesome to see the conversation about the release date of the computer in video after imaging it after reading. Steve is a legen!
He was very handsome
He spoke whenever anyone wanted to walk backwards and give up. Today proves that passion was enough to advance technology. RIP Steve.
OMG this guy was a wonderful speaker, good af
he's so fuckin handsome
Would you have swallowed?
Such a legend. Imagine if he was still alive today.
If you were a legend like him, what would the future look like?
Ya Apple wouldn’t be going down the shitter and they wouldn’t only care about money.
@@pablorxz A world where everybody can use technology and have access to all the information they need without having to understand a thing about computers.
He lives on through his achievements.
wr
Steve was so driven In pushing the boundaries apple will never be the same now that he’s gone
Is his iconic turtleneck breaking out from the inside like a butterfly from a cocoon?
such a good way to put it
You, sir, know how to write a good damn sentence!
@@zachariah7114I don’t get it 😂
Love his ambition. What an amazing role model for any entrepreneur
Man Kate Winslet fucking killed it 9:52
Holy shit what a performance
This is sooo inspiring and awesome. Unbelievable that we can actually see Steve Jobs way of thinking and his process of setting business up, remarkable.
Steve was so cute omg
I really would love an update on the young guys who followed jobs to NEXT and what they ended up doing now
Craig Federighi is now SVP of software engineering at Apple.
EA's founder also worked under Steve Jobs
@@kiran-thetributechannelwait Craig is in the documentary ?
Dan'l Lewin at 6:26 was at Microsoft for 16 years spinning up the emerging businesses team - currently the CEO of the Computer History Museum in Mtn View CA
Mark my words, this dude is going to go far
steve jobs is dead dude
So perfect 😍 he was
His relationship with fruits and vegetables had quite an impact to the computer technology
His Charisma comes from his selflessness !
Sundar Nitai Das this comment haha haha nooooo
Steve jobs say that i cant change the world but he made change the world
You know I really don't understand the people who talk down upon Steve yeah he might not of been the nicest boss, but imagine technology if he didn't push the boundaries and push those around them forward. Crazy to think what Computing would be like today if not for him. The 80's where a crucial time for computers and we can't deny Steve played a huge part in revolutionizing the way they are and of course with the help of his team! That's something That the modern apple needs. To be what they stood for when Steve Came back to apple in the 90's Now it's over saturated products with lackluster features and a price tag that certainly doesn't fit the product.
@@wiicool91 you are right Steve is visionary guy
How to change the world you don’t till it becomes riding the chrome in Valhalla lol 😂 mad max I really wish the world just got up and said fuck you ile be interested in building some awesome 😎
the good thing about him was his idea of helping education....that´s the real value ...that´s why he must be respected....education makes a better world
one of my favorite videos on youtube
This is some timeless stuff
amazing video. you basically get steve's textbook on guiding a team through good times and bad. narrator's analysis is excellent
We miss this Genius!
This man changed the world.
Most important thing = coffe maker.
Notice Steve sits on the floor letting the staff have the couch. now that's being humble, a true leader...
So inspirational!
Dude, no one talks like this anymore. Steve was truly special.
I think he had autism
Here from Business Ethics class! :) -Lilly
people forget, it was Jobs AND Wozniak. He needed the Woz at NeXT
I love how he talks about slicing into the future and operating from the heart and truly caring and wanting to produce great stuff. Its so easy to approach business by trying to first make sure all the finances balance and then to deal with everything else and sometimes compromise on quality, materials, service, timeframes, etc. It is WAY harder to constantly listen to what the customer wants (or will want in the future) and figure out how to create and contribute to society while properly managing the business behind that, attracting and retaining great people, spending money wisely, etc. Some people can do one or several things right but not all. It takes a tremendous amount of drive, passion, guts, patience, ingenuity, teamwork to make it all happen and keep it happening. Jobs drove into the future on the leading edge of technology with a genuine desire to advance the world. The keeper of the vision
Best video on youtube about A-player mentality. Beautifully orchestrated by Mr. jobs.
its exactly described as in the biography, clearly walter isaacson used this video for the book. I highly recommend the biography btw
I once played a game online and now that I think about it. His voice sounds similar to Steve Jobs.
I wonder what it’s like to have this kind of relationship with senior management at a company.
Intense ... grown men cry
It's strange to think that this really was the start of the OS X journey that continues to this day. NextStep was the very foundation for OS X.
I really think there’s only been a handful of true genius’ in our history and he is one of them.
9:56 I remember first watching this video years ago and thinking "Who the heck does this woman think she is talking to Jobs this way!" but after watching the Fassbender movie it makes a lot more sense!
What do you mean? I haven't seen that movie. Thanks!
@@atoreJoanna Hoffman, head of marketing was her official title, But her unofficial title was " deal with Steve's bullshit." She's one of the very few people that would give a contrarian opinion to what Steve believes and he actually would take it under advisement.
Sheesh, I wasn't even conceived yet. Would love to see the brainstorming sessions for ipod/iphone/ipad if they were ever recorded.
He is the reason where Technology along with Design is Today
He is one of the reasons but he isn’t the only one!!
Steve Jobs taught me what the earth was
Paul Rand, the legendary graphic designer.
"ever so slightly", yes, Steve, you did it
7:35 this price vs time vs quality debate is *the* most central question of every product. (It’s a developer mantra; you can have it fast, cheap or good but not all 3 at once)
i like how they have surveys that says 3000 is the max price people will accept.
One employee then tries to say quality is more important.
But i love how Jobs shuts that shit down with ”the survey didn’t say people would pay extra for extra speed. They said $3000 or forget it”
Everything can’t be equally important!
But then again. This product failed bit time. The final price was much more, i think it was like 7000
He is genius.
perfect perfect!!!!!!!!
We only realised someone's value when they gone...
Kate Winslet played Joanna Hoffman (10:30) perfectly. The hair, the glasses, the way she speaks.
Computers in those days were so expensive. "Keeping the price affordable for students and professors.", at 3000 dollars, which would translate to be 7000 dollars today.
Before the apple 2,the only computers that existed were DECK-100 and altair computer,one’s cost was 250,000$ and the other one was just a 5000$box which either didn’t work or which you had to manually program yourself(no use case).
Now i know the tuition is high in colleges and universities,but i don’t see anyone walking around with a DECK-100. So the price point even then was justified,because it gave users ability to operate the computer,a gui and other program which apple had put on it.now we may argue about how it was priced,but it was a million people using the product and only 10people who wanted to get paid for the pleasure of their company.but think about all r&d that went on to produce the great product we know today.
"...their preferred language is computerese"
*cue nerd*
5:25 Cue Napoleon Dynamite
@@martinlutherkingjr.5582 I was -literally- about to type the same thing
This was when Steve Jobs looked like Bronson Pinchot from Perfect Strangers.
18:36 Nice walk lol
18:56actually
If you like this one then also be sure to see "Steve Jobs rare footage conducting a presentation on 1980 (Insanely Great)"
Napoleon dynamite worked for next. 5:41 🤣🤣
I want to know where this dude ended up in life for no particular reason
he was really genuine about it. he was having fun with his team
11:45 - Devilishly sneaky leadership tactics in play. Jobs says ”it doesn’t matter what I think”. Then goes on to diss suggestions of others, saying ”there are certain realities” and continues to state what he thinks - as if it was a fact and not a theory.
He was good at predicting the future because his ideas eventually became facts.
savvageorge: sometimes. Other times not. His main idea here was to make NeXT reasonably priced. That didn’t happen.
Imagine buying the stocks back then.
Acho que era um génio e tinha autismo muuuuuuuuuuiiiiitooooooo inteligente e carismático como Elvis Presley 2 incríveis da era moderna
Wow the actor from pirates of Silicon Valley really did look a lot like steve
#1 steve jobs traveled back in time
#2 someone traveled back in time, did something, because he wasn't raised by his biological family members
#3 Went into his life because he was adopted, manipulated things. Got something out from it.
#4 everything is merely coincidences
Did they meet the GTM deadline and the price offering?? The Next Computer was launched in Oct 1988 at a price point of $6500... in case you wanted to know...
he was a genius
I remember seeing Apple PCs as a kid in this era, and thinking about how high tech it appeared. That’s when I got into PC repair and programming, becoming a child prodigy.
Looking back on that technology as a Computer Engineer today, it seems so hokey now, but in a nostalgic way. Steve Jobs was a brilliant man though. When Bill Gates felt that his Windows computers were too good to donate to low-income inner city schools, sometime in the early to mid eighties, Steve Jobs donated to the schools instead (particularly around the time of Operation MOVE).
This was a great idea of Steve Jobs, as it won him top contracts with local, city, state, and federal governments, forever making Apple a top rival of Microsoft. When Bill Gates tried to do it later on, it was too late, as Apple blew up really strong after donating to those schools in the mid eighties.
Steve Jobs is gone, but not forgotten....
I remember driving my Chevrolet Fords back in the day
An amazing influencer of people.... Sadly these days influencers are people who dress up on Instagram and sell their bath water... 😕
Joanna Hoffman 💔
5:03
9:52
That turtleneck is begging to bust out...
A true legend.
Unlike the 2015 movie you can tell there was no ulterior motive to get back to apple. He genuinely tried to make an apple killer and failed… sort of.
17:17 Holy shit what a foresight. Me and a whole bunch of people that grew up on the internet was growing up in a way different way then the last generation.
First i liked the video
Then started watching it🤣
15:25 - asshole move for a boss to say ”your time estimates are too pessimistic. Promise me that you will build a revolutionary product in 16 months”
By painting realistic concerns as negative moaners you can create a yes-man culture cause no one dares say stop.
used to work with sales people like that. Their projects always got delayed cause they refused to accept realistic time estimates.
NEXT failed to meet most goals set in this meeting. Both price and time to market.
So what is the option when you have a limited budget, give up?
Tom Björnebark: Either pivot into a market where you don’t need as much capital - or simply go with a budget product.
a high budget is not a requirement for success. Look at films and games: many high budget film lose tons of money. often low budget films earn a larger multiple of cash than high budget ones.
You are correct and incorrect. Software and computers are prone to change. The way you motivate smart people is to challange them. What would have been the option? Target to build something mediocre that would have kept budget but failed anyways in the end? The view Next as a failure would be to stretch it, a couple of billion users still use what they built.
BenRangel You dont attract those people by building a low budget product, most of these people built the original Macintosh. Many of them said that was impossible as well. They did ship the Next machine, most people would agree it was a great machine years ahead of its time. NextStep is today the core of macOS so no not a failure.
Tom Björnebark the failure was the project plan they decided on during this meeting. They missed 2/3 steps in the project trinity (price, time to market and quality)
During the meeting they were focusing on delivering a product on time, at a certain price that would sell well.
The goal wasn’t to build a machine that would have an important legacy, regardless of time to market or price.
It’s easier to build an expensive machines delivered too late than an affordable one on time.
Your efforts live with us today. Guys
We lost Steve too soon. You can’t replace someone like him. Tim Cook is an accountant at heart. He’s able to stretch and expand the value of the stock and price of the product. But Steve was relentless in his passion for innovation with style and beauty was only matched by his unwillingness to yield that vision. Cook can milk profit from a product until it’s out but Jobs would innovate irregardless of milking a product’s profitability window.
8:53 “I came here cause you're gonna get killed. Your computer is going to fail. You had a College and University advisory board telling you they need a powerful workstation for $2000 to $3000. You priced Next at 6500 and that doesn't include the optional $3000 hard drive. Which people will discover isn't optional because the optical disk is too weak to do anything. And the $2500 laser printer brings the total to $12000. And in the entire world you are the only one who cares that it is housed in a perfect cube.
That perfect cube that does nothing is about to be the single biggest failure in the history of personal computing."
From Aaron Sorkin’s Screenplay: Steve Jobs (2015)
If you enjoyed this one, be sure to see "Steve Jobs rare footage conducting a presentation on 1980 Insanely Great"
We just uploaded that one too .😊
NECESITO ESTE VIDEO CON SUBTITULOS EN ESPAÑOL POR FAVOR!!!!!!!!!
4:24👏
Love his process and clarity of vision as displayed here. The problem with NeXT was the choice of market was flawed. He should have gone for a consumer product instead of a super niche computer for a very limited market.
jgh548 That’s probably right
Maybe he couldn’t since he might have had a non compete clause in his contract with Apple
Probably figured it was able to be optimized more for sales etc than a broad-spectrum approach?
Disagree. He needed that market to push what the Next system could be to the limit. If he went for the broad consumer right away it would dumb down the effort. Only after fleshing out such a powerful system can you begin to think about broadening the market.
I'm not a Jobs fanboy but Apple bought NeXT for $400+ million, so they did something right.
if this steve fellow stop grazing around the farm and is ready to put in the hours he might be rich one day
These simulation tools he's defining in 2:10 ,has now become the foundation of 21st century workflow.
Could you give some examples? I cant think of any.
2:10 , what he said has become to reality right now
9:54 I wonder if she lasted with the company, till and after the buyout
She left NeXT and retired in 1995.
3:54 Napoleon Dynamite worked for STEVE JOBS!
Steve Jobs is the entrepreneuriest
Great techno ...ever ...
He picked the right people for NEXT. Look at the gal at 9:52 pushing back at him for his "reality distortion field." A very rare thing and the only time ever on video.
This man is a legend. But the big thing to take from this, is that many people can dream and think and brainstorm and rationalize as well as Steve Jobs. At times I believe I can do the things that he can do. But what he had was a commitment to his vision. He didn't give up. He faced it with a positive and engaged attitude. That commitment didn't last hours. It didn't last days, or weeks. It lasted years and decades. That's what it takes. Holding true to what you believe for long periods of time. Not only will this produce great results, but it will attract outside people because of the fortitude it takes.
where did you find this video. it is totally a gem
Beside his wide knowledges, he also has an insting to perdict about this industry.
That behind the reason why apple can be a great company under him.
1:21 - $100,000 just to design a logo? Damn!
STEVEN PAUL JOBS
24 DE FEBRERO DE 1955
05 DE OCTUBRE DE 2011
69 AÑOS
56 AÑOS
13 AÑOS
🖥️🖥️🖥️🖥️🖥️🖥️🖥️🖥️🖥️🖥️🖱️🖱️🖱️🖱️🖱️🖱️🖱️🖱️🖱️🖱️
is this Aston Kutcher 😂😂😂 I don't know if this is steve or him 😂😂😂😂
Can't believe he is dead.
3:46 mans got the docscratch fit