Great insights! Defining your competitive advantage is key to standing out in a crowded market. Focusing on what makes your brand unique and aligning it with your audience's needs is a game-changer for building a strong brand strategy. Thanks for sharing!
Best video in this whole internet thing this week. I love when you use those big companies' comparisons. A huge problem is when people start out in any business, but especially in creative business, and go with low prices because this is the way to go. When you are young, when you start out you shall be cheap. Being cheap is a strategy and probably a strategy more difficult to sustain than grinding out hundreds of hours in learning skills to become more expensive.
Being cheap in the beginning can work, as long as you just do it to get something in your portfolio. Then increasing prices with your level of experience. But as a long-term strategy, it's death.
I enjoyed this so much!!! I was ready to sit through and take notes for 2 whole hours, but then I remembered "he said 7, not infinity 😟" Thanks for this, it came at the right time for me
No, but that's a great idea. Do you mean solopreneur to your own agency (meaning just growing) - or do you mean someone else's agency....maybe a dumb question.
Dan, Here's one thing to do: establish strategic partnerships (ie. sub-contractors who white-label their services under your agency banner) to build your capabilities and bandwidth for new work BEFORE taking on full-time people. It will give you the experience of managing larger projects and the complexity of budgeting/estimating/paying other people before you have to feed their salaries 24/7.
@@PhilipVanDusen thanks Philip... yes, great advice. I have done this on and off over the years. I think, unfortunately, I never wanted to assume the responsibility of the finances and had my subcontractors bill directly. I think maybe my "risk aversion" may not be the best attribute to go full-on agency! :-/
@@danpaterno Dan, also be sure to have "non-compete" agreements in place with your partners. You don't want your contractors going around your back to work directly with the client and cutting you out of the equation (and fees) - at least for a 12-24 month period of time.
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Great insights! Defining your competitive advantage is key to standing out in a crowded market. Focusing on what makes your brand unique and aligning it with your audience's needs is a game-changer for building a strong brand strategy. Thanks for sharing!
So true!
1:04 pricing strategy
1:52 operational excellence strategy
4:35 innovation strategy
6:46 technological advantage strategy
7:37 differentiation strategy
9:26 information strategy
10:15 adaptability strategy
Thanks for the table of contents Brad
Best video in this whole internet thing this week. I love when you use those big companies' comparisons. A huge problem is when people start out in any business, but especially in creative business, and go with low prices because this is the way to go. When you are young, when you start out you shall be cheap. Being cheap is a strategy and probably a strategy more difficult to sustain than grinding out hundreds of hours in learning skills to become more expensive.
Being cheap in the beginning can work, as long as you just do it to get something in your portfolio. Then increasing prices with your level of experience. But as a long-term strategy, it's death.
Just 27 seconds in and we've already struck gold with that "competitive advantage" definition. This was just so great! (I'm all about #5, BTW.)
Hey Peter! Thanks my friend.
Great content! I like it more with illustrative examples. You nailed it. I loved the giraffe composition on the back.
Thanks Mro - glad you liked it...
I enjoyed this so much!!! I was ready to sit through and take notes for 2 whole hours, but then I remembered "he said 7, not infinity 😟"
Thanks for this, it came at the right time for me
Jo' Okk, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
@@PhilipVanDusen I will! I've seen a couple of them, and I've been subscribed for a month or two. I'll make out time to watch the older ones
Very well done - just start watching. Your presentation skills are great.
Nik, I've had a little practice...lol😁
Niceee
Thanks Jason!
Excellent analysis....!
Thanks jarmelo2006!
thanks for the great content Philip! quick question.. have you done a video about going from solopreneur to agency? thank you!
No, but that's a great idea. Do you mean solopreneur to your own agency (meaning just growing) - or do you mean someone else's agency....maybe a dumb question.
@@PhilipVanDusen oh! I mean a one man shop to something larger/growing. Any special steps to take? Thank you!
Dan, Here's one thing to do: establish strategic partnerships (ie. sub-contractors who white-label their services under your agency banner) to build your capabilities and bandwidth for new work BEFORE taking on full-time people. It will give you the experience of managing larger projects and the complexity of budgeting/estimating/paying other people before you have to feed their salaries 24/7.
@@PhilipVanDusen thanks Philip... yes, great advice. I have done this on and off over the years. I think, unfortunately, I never wanted to assume the responsibility of the finances and had my subcontractors bill directly. I think maybe my "risk aversion" may not be the best attribute to go full-on agency! :-/
@@danpaterno Dan, also be sure to have "non-compete" agreements in place with your partners. You don't want your contractors going around your back to work directly with the client and cutting you out of the equation (and fees) - at least for a 12-24 month period of time.
Thank you for these videos
You're very welcome Mono...
Great information!
Thanks Stef!
Great topic Philip! :) Which would you suggest, go all-in on only one of these strategies or is it better to work with several?
Sanna,
I neglected to address the fact that many companies employ more than one strategy - but usually there is one primary one.
Thx. Great points!
Thanks Rick- great to see you bud.
Sir how could I know my shutterstock pictures got approved or not?
Sorry can't help you with that...have to em them.
@@PhilipVanDusen ok sir thanks for replying
Om pure