"When something demands attention, it's usually devoid of true substance." - This whole video was incredibly insightful and well articulated. Thank you!
This also applies to people. Those who need an audience, admiration and attention because they are not able to generate their own energy so need others to feel good about themselves.
This is by far the most eloquently articulated video on TH-cam I’ve ever come across. WOW. Thank you for your attention to detail and storytelling - fashion IS art and should be created and crafted with care, not mass produced. Caring about the why and how our products come from has gotten lost somewhere in the ocean of things flooding our lives. Intentional consumerism is the way to go ❤
Its always been a dirty and exploitative buisness and your fairytale description is just the facade that is projected to the consumer to pacify him and this channel is only like forefront of that image as first line of consumption on par with influencers. They are still outside the buisness looking in and the first to eat up what is served to them by the indusstry. You can see that in how they pick apart things in qualitative terms which have no baring in how things are really made.
Easiest 30 minutes of my life. Even the deviation you made from The Row to talk more broadly about the current fashion world was the perfect choice. This video is peak edutainment. I am by no means someone who has any knowledge of fashion, whether it be brands or designers, so you can take this with a grain of salt. That's actually why I watched this video, so I could learn what others like! On what you said about Philo's lack of desire for storytelling in fashion, I want to encourage you to consider that it's now been almost 7 years later that she is expressing her views on fashion. She definitely seems like a person who does what she feels best. It's possible that she chose to use narrative storytelling at Chloe and Celine but has now changed her viewpoint as time has passed and the effects of fast fashion have set in. I read the NYT article and I believe she'd find a functional, timeless piece without storytelling better than a piece that was forced to have a theme. Thank you for mentioning her though because she seems as private as the Olsen twins. Hope everyone reads the article and about the nice deeds she's done for her friends :) You absolutely deserve more subscribers, and I'm happy to contribute with my own sub :)
Thank you for watching and your take. I understand your point regarding Philo; she is definitely someone whom I revere regardless of her opinions, her being a veteran of the industry and having had such a major impact on us contemporary women. I personally think that storytelling is important in high fashion, especially for brands with an extensive history and legacy, which she delivered during her tenure at Chloe and Celine to solidify her place in high fashion. Nevertheless, I can see that, with the over-saturation of luxury and luxury fashion heading towards a decline at the moment, she holds a desensitised view on designers and their pretentiousness, and now encourages a normalisation of simple yet meticulous craftsmanship, much like the Olsen twins are doing. That being said, I'm not sure I can justify spending that obscene amount of money on her brand as of yet. I'm sure it is of great quality, from the reviews I've heard, but I will at least wait and see for her next few collections.
Looks like someone has bought the marketing tactic and tone of voice completely. Hands down the campaign and marketing/media strategist completly won you over. Its all marketing. Its all branding. Its not real. Youve been made to believe that this brand goes beyond the veil of money. No. They have endorsement, they have celebrity marketing, they have paid promotional materials and ads circulating. The Rowe's branding tone of voice is simply to have a differently functioning way they market and promote to you. The know the audience they want to target, and they do it well. They are just a different brand to many fashion houses. They are also younger and there is less pressure on a younger brand that accentuates neutrality rather than haute couture. There is nothing unique perse about their designs or signature. But i agree with the other comment; im glad theres no vocal fry on this video and im glad you gave it a good shot. But believe me, they would not be where they are if they did not understand what theyre doing regarding everything from there inconspicuousness, their neutrality, their marketing choices and media platform layouts.
I don’t think the author ever claimed they were operating outside the veil of money. Fashion is always made with consumption in mind just like everything else. This brand has marketed themselves in a more appealing way to consumers who are put off by the over commercialism of many high fashion brands. I don’t think you’re saying anything different than what the author has put out in this video.
Quite likely Mary-Kate and Ashley were able to self-fund their launch, and sustain their brand in the market despite any setbacks. They were already quite wealthy. Another brand which has succeeded doesn’t follow any of these guidelines is Jessica Simpson, a B-rated celebrity who has still managed to appeal to a popular style aesthetic.
@@OmgitsNeens she claimed they operate outside conspicuous consumption which makes them somehow more viable for people who dont want ot be sold to but that is exactly their marketing strategy so in the end you are targeted as much as any other luxury brend.
The Row is a beautifully designed brand. The twins are brilliant at handling the designs and their love of fashion shows. Blanc, you did a great job on this video. It's an investment to purchase The Row fashions, and if you break down the investment, they are made to last. The pieces are timeless. Two thumbs up!
Love the Fenty beauty mention! Rihanna’s Fenty Beauty is so impressive not just because of consistent great products but also one of the main reasons we even have such a massive influx of female singers & other types of celebrities all of a sudden jumping into the beauty market in the first place. Fenty Beauty not only changed the beauty industry by it’s huge, diverse foundation shade offering (Now an industry standard), the company also made $580 million in its first 18 months of business It remains the most successful celebrity owned/founded beauty companies out there 🙌☕️
I find your criticism of Phoebe Philo unnecessarily scathing, and your argument for that criticism lacking. First of all, she was simply expressing the perspective with which she views fashion. She did not say that her approach to it is what fashion is or needs to be or that others should view it that way--she simply said that she doesn't feel she needs storytelling in fashion in order for her to appreciate it. "Narrative and context" may be what YOU enjoy from fashion, but not everyone is you, and people should be free to experience art in the way they do without such harsh judgment. Furthermore, calling her a hypocrite isn't really accurate, because you have confused "narrative" with "theme". Narrative is storytelling, whereas a theme is a topic or idea or motif that can lend cohesiveness to a setting (such as a fashion show.) Theme can be a part of a narrative, but they are not the same thing. So her use of themes such as cars or a particular style of artwork--as in the examples you gave--are not the same as telling a whole story with the show. And even if she HAS used narratives in her shows, that still doesn't make her a hypocrite because what she said is that she doesn't feel the NEED to use storytelling--meaning fashion can incorporate storytelling but doesn't have to. I point all this out because your harsh criticism of her was based on a mere difference of opinion, and based on the evidence you gave, it's not a fair one.
Just like you mentioned, your video has substance. Very well created and written, also what i loved is versatility of the topics. Just know your voice is magic. Looking forward to your content :)
Im a textile junkie for my 76 years. There are no textiles available worldwide that can claim to be quality. The fashion industry can find these but the high dollar textile available to even the trade is not a quality product maybe a few . You only have to look and feel to know they are dumbing down textiles and disposable clothing and design elements in peoples homes.
There is no quality without a price and quantity prefix to it. Its the luxurey brends that dont make any advancement in textiles and the industrial part of the design that would justify their price tag while fast fashion has made the textile its core proposition. Thats why fast fashion is so predominant, because they managed to make polyester fibers with crimping, drawing and texturing imitate natural fibers so well from the 90s onward, that there can be such a variety of products at scale and price while luxury market only tries to brend its non evolved craftsmanship and natural textiles as something to aspire to. If you think about it you cant copy fast fashion product really well for a good price and scale - obviously you woldnt want to, but thats parts of the buisness model - while you can get Hermes Orans for 8 USD at Shein, that is 100x less then the original and 90 percent of ppl wont know the difference at a sight while you walk past them, which is the ubiquitous propositional moment for luxury brends. Just so we make it clear cause you all talk in some non qualifying terms in these circles that you muddle the watters even more.
There is NOTHING obscure about Savile Row- it has been in the forefront of tailoring for over 200 years with international clients from very early on. The Japanese word for a western suit is a "savilerow". It may be obscure for many US citizens but that is down to the insular nature of the US, NOT the obscurity of Savile Row.
@@lauraholland347 Yes it’s not that obscure here in the UK especially in London. Just wanted to keep in mind of my US audience. That’s an interesting fact about its origins which I hadn’t thought of - ‘sebiro’ (背広) being a business suit.
@@lornafuller8705 I'm aware of the appreciation of fine tailoring in the Caribbean- I make costumes for theatre and the best theatrical tailor I know and work with is from the Caribbean.
I like Rare Beauty products. Not a Selena fan and didn’t know Selena owns the company when I bought my makeup. The quality is great. The shades are classic and not cheap looking. Even better than most overpriced famous brands. I hope Rare Beauty company stays good forever.
I hear so much amazing things about Rare Beauty. Idc for Selena either but I had to purchase a RB product for the first time this week lol because of the reviews.
I find them overpriced. You’re paying more for the name even if you’re not a fan. I’d rather buy drugstore. The quality is absolutely amazing and the price is unmatched.
@@SocialExperiment232 Hi. Please recommend good drugstore brands that have the same aesthetics as Rare Beauty. I’ll see if they are available where I live. I like simple and natural shades. I discovered RB when I received a sample from Sephora while living in Southeast Asia. The drugstore brands imported from the West are also expensive there. Lol. But now I live in Scotland. I haven’t tried makeup shopping here and haven’t checked the quality and compared prices.
@@SocialExperiment232If you’ve ever been to a Sephora you’d realize that Rare Beauty is actually one of the cheapest brands over there. Their prices are much lower than most of the brands selling the same thing.
This video is very well made, how you put different stories together down to a line. Even from the video title alone it’s interesting. I’m shocked when I saw you have less than a thousand subs. Well, you just gained one more. Looking forward for your next videos👏
When i was a kid I loved to read my mum’s Vogue’s… later as a Teenager I realised I’m able to see quality from afar… my first luxury handbag in the 90s was from Loewe… when then everyone in the beginning 2000s wore loud products of LV I was heading to quality, it was Bottega Veneta, Loro Piana and Max Mara I went for… That helped me create a basic wonderful wardrobe over time… with a hint of Miyake and Hermes (not the bags) for a bit of fun… in 2015 I discovered The Row and went with it ever since… Best Quality and I love it till today… its just special, easy, wearable and no fuss - feel good!
I thoroughly enjoyed watching and listening to this. You’re very eloquent. I love the Row clothing and I would be dressed in it all day everyday, but it’s exorbitantly expensive. It’s my aesthetic, but affording it is another question. The quality in almost all clothes now is sub par even the branded ones.
This was honestly such a good video to watch. I loved everything you put in, and i learned so much. While The Row isn't exactly my style (print is a very important part of how i dress, especially due to my culture and how it makes me feel) i love how they construct pieces and i can't help saving pictures of some of there more uniquely shaped pieces because of how much inspiration they give me. Thank you so much. I really enjoyed this! Your last point really hit home something I'm trying to more into practice myself.
Sorry for commenting again but this makes me think alot about the birkin bag and its impact and how in my personal opinion its a parelell to what hugh fashion has changed into-- it was worn by jane birkin over and over again and had beautiful longevity that went against fast fashion and it symbolized what fashion should be-- high quality while being beautiful and functional. But in recent years with celebrities and even normal people wearing them and wanting them who want the "look of luxury" but only wear it once or want what it **symbolizes** and not its use, which is in essence kind of derivative of fash fashion because its more of a "use and then never again because of how much i paid for it" instead of using it until its done because of the love, care and quality put into it.... this is such a beautiful video by the way
There are some wild off -based leaps especially comparing The Row to other "celebrity" brands but the overall point remains true. Understich did a great video on The Row with a different lens.
Love this video essay! I might never buy anything from the row because of this price point lol, but I agree with so many things in this video. I wonder, as you compared so many similarities between fashion and film, what would wearability equals to in film?
Nice video BUT i disagree about THE ROW not being Celebrity brand... IT IS!! 100%!! ... the twin was wearing there clothes/ bags.. were giving interview about THE ROW .. so the most people started buying bc that.. so the brand is celebrity brand and it always will be.. now its booming a bit more bc social media/TRENDS but like everybody knows its the brand of OLSEN TWIN/ the celebs .. just saying ! LOL ;-)
You are right.. partially. I do agree that it is a celebrity brand which I pointed out in the video. I think the initial marketing did require a bit of a boost from the Olsen twins' fame, but as the brand started picking up they began leaning away from using their image to promote their cause, rather focusing on quality and letting the brand speak for itself. It's the difference between leading with celebrity fame like some of the other celebrity brands I talked about and leading with the actual products. And yes it boomed because of the quiet luxury trend and social media but most of the their customers bought the brand for their clothes not for the twins. I also believe Mary Kate and Ashley's (rare) interviews and them wearing their own products are testaments to how much they themselves love what they have created.
Would be interested in a more detailed look at the Victoria Beckham brand. I don’t think her designs are “generic” at all but clearly her designs aren’t enough, why is that⁉️
Incredible way to do comparisons between film and fashion, this is such a thorough analysis. Even though the comments suggest that The Row does cater for celebrities, it’s still very much a player that performs in its own genre, just like Tarantino and Nolan. Keep up the good work, subscribed and looking forward to more of your work x
"Fairly obscure street Saville Row" was the funniest thing 😂😂 I have heard in a long time to describe the most famous fashion street in the world that almost everyone is aware of.
as much as i agree with this video i have a question, is outright "substance" like bright colors or textures and patterns any less substance then subtle substance like simplicity that you have to interpret to find? Maybe i answered my own question because alot going on can **not** be substance if it doesnt feel like it has a story or a purpose...it has no soul I feel like both are good, but most haute couture can't find that balance...
I agree with you as fashion as narrative as a story directed by the designer. That’s how I wear clothes. I’m not wearing a designer or seasonal fashion. I’m dressing vulnerably telling my story for that day. I’m a visual/film/performance artist so everything tells a story. Not sure if this will be relatable but you made ma think of an art house film from Asia (not sure but maybe Korea or Japan) called Ghost Walk. Plus I love The Row, but too $$$ for me.
Second look.... "Only The Row can make it the way The Row does" coined for the ages! Very sentimental here about The Row not because of my cherished collection but also for the brand's unique inimitable and infatigable pursuit of being an heirloom rather than just a "make it a profit brand."
What an excellent distillation of what is wrong with avant garde "haute couture" and what is right with an independent line, i.e; The Row. I had no idea the 2 Olson women had started the brand. I must say, even though I'm 78; I love a lot of their clothes and if I had the budget, I'd shop that brand in a heart beat; nothing beats well made, well fitted clothes constructed from excellent fabrics.
Didn't know about The Row until I watched this video. I'm coming at it with new eyes. Based upon this video my first impression is The Row's style is oversized, sometimes bulbous, with long flowing lines and a muted, stealthy, elegant palette, made from noble materials, cotton, wool, linen, and silk. I remember when John Varvatos had a single store in Soho. Quality and design were similar until he sold out to a conglomerate. The Row's success may someday be its demise too. Fashion is fickle.
The Cinema-Fashion pipeline is something that I’ve always thought about but never would have thought to articulate it in the manner that you have. Clothes, fashion, style is much more significant to our society and culture than most people would have us believe. Certainly, purchasing expensive clothing, solely for the purpose of its being “expensive” is a shallow end for which to aim for. But, clothes has, historically speaking, always had a societal function. For Rituals and occasions, for displaying Wealth and Status, it communicates who you are and what you’re about to others, before meeting you. If I see someone wearing a hoodie, or a beanie, I could assume that they are “laidback”, if you’re wearing Louis Vuitton from head to toe, it could be assumed that they’re either someone well off, got a hold of their mother’s credit card (knew someone who was a pathological liar, who lived with their mom, who made good money working in the gas & oil industry who paid for everything for him since he was jobless or couldn’t hold down a job, although I realized later) or are knee deep in debt, if they’re in a suit, they could be someone who works within an Office Setting, etc. You are profiled by others and preconceived notions can and will be made about you, purely on the basis of your clothing. It is your very own advertising billboard. It’s the reason why, when criminals go to court, they’re so mindful about how they’re attired. It can make or break you. It can influence the decision whether you get hired for a job or not. It matters.
The Row is 100% 1990s Hollywood lawyer/agent uniform. I was literally there and wore this style. It's Barney's. It's good, but mostly bc everything is so bad now.
Its all branding, and naming dress makings brend by the best known tailoring guild in the world is exactly that, posturing, which is brending and in this case got nothing to do with any substance since tailoring and dress making are two distinct brenches of design and clothing craftsmpanship.
Agree, likewise, The Row isn’t closer to actual art - the attempt to create a parallel with auteur cinema is absurd- this brand doesn’t have more substance than any another fashion line- frankly, much of it rips off vintage Calvin Klein, Jil Sander, Donna Karan. This video seems to have been made by a 17 year old taking an AP art class.
YES ! We need quality, comfort & versatile in fashion. Sadly, the big logo became THE MAIN POINT of any design in last few years.. social media also destroyed many valuable aspects in fashion
The Row has a menswear collection so naturally it would be closest to their own aesthetic. If you’re looking for a similarly minimalist relaxed look, I would say Lemaire or Jil Sander, which are a lot more affordable. Maison Margiela if you have a bit more budget to spare. Yohji Yamamoto also works if you are not restricted by budget as it comes closer to The Row’s price range.
There's this idea in marketing that the real money comes from repeat purchase, in fact it's measured as a success factor. A lot of celebrity brands (ie: Kylie) have poor quality and that's what stops them from being successful after the initial launch.
I've been curious about The Row for some time. I found the celebrity attachment off-putting (even though I knew there was a lot more to it) so I'm really glad to have found your very erudite introduction to the label. It really does seem to be the antithesis of the absolutely repulsive, deeply cynical commerciality of the Kardashians and their ilk.
Glad you found this informative! Celebrity brands have a bad rep to them and reasonably so, given their wholly and often flagrant commercial intentions. Which is why I cannot help but commend celebrity brands who treat their craft and clientele in a severe manner and strive to uphold industry standards. It is a show of what should be expected of them if they are to venture into inexperienced territory with the purpose of profiting off of it.
Very eloquent and interesting video, although the statement that brands should create "leather goods of similar quality" did confuse a little bit. Are you implying that others brands should use real leather, since it practically "cost more or less the same anyways"?
Hi, how are you? I love this video and the way you tell the story of the brand. Is there a way to get in contact with you. Would love to work with you on telling the story of my brand.
The Olsens are very small, how do they address the issue of everyone not being the size to wear their clothes. They were challenged in their clothing so maybe they got into this art form because everything had to be custom made to fit them and give them the ability to interact with people that could design what they were looking for. So where is the small size for the rest of us. Not short fat people but just small.
That's a well constructed video, good job. But my criticism lie on some hyperbolies and are more... theoretical in nature. I think your stances in some cases are kind of a reach. Let's face it, due to fashion's insanely consumerist, classist, pretentious, vain nature as well as an honestly, compared to other arts, insanely high pollution to usefullness ratio, it's the most superficial "artform". You generalize with terms like high fashion, when 99% of high fashion is guilty for the same "crimes" to art and nature as high street, albiet often on a smaller scale. Fashion is not cinema, photography or music and it will never be, as much as i find a level of interest in it. Fashion is expression yes, fashion has a vision.. yes sometimes..rarely honestly... usually its an afterthought (often seen in other arts too from my small connections to people in the arts). Fashion is interesting to explore, its history, its blatant issues and consequences as well as its role in communities, but it will never, ever, ever, be freed from its numerous problematic connotations. High fashion's biggest lie is the old tail of the artisan designer who puts love and care into every garment, the vision of which has been dead for almost a century now. Other art forms suffer from those issues as well , especialy in their mainstream side. But out of all, nothing can reach the pedestal of vanity and emptiness that fashion holds, and it's arguably the only art that actively takes part in damaging people's self esteem (wether we like it or not, we all judge people by their fashion choices and make assumptions, it's the first thing we see).
Man it's so hard to find small channels on TH-cam now because of their algorithm/advertisement preference. I don't like the silhouettes the Row uses but I like the idea of a brand that puts quality absolutely first. Victoria Beckham can make REALLY high quality things, but also really miss viscose stuff, her sizing is also really small, it's on par with Alexander McQueen. AlexaChung always made heinously ugly clothes that were poor quality. Also Saville Row is in no way obscure--it is VERY famous. They make bespoke suits and shoes, and if you operate in any circles where nice suits are appreciated, it is well known. So that's a fairly ignorant comment.
Yes VB is quite decent, I have a dress I wear to the office on a regularly basis so it’s incredibly durable. Shame it’s not doing as well as it should. You are right, Saville Row is not that obscure. Just wanted to keep in mind of those who do not live in London or the UK. It’s hard to gauge who in my audience would know or who wouldn’t. I think it is a bit niche for people who do not care for bespoke tailored suits.
Nolan wore me out with scenes that did nothing to make it more substantive it felt like it was just stuck in and he could have accomplished it without it and that is how you would edit.
So. The Row follows the Bauhaus ethos of form following function, and they make clothes that look good on multiple people/body types/events. And it is excellent quality, drape, and design. What are they doing to be sustainable? Do they use more sustainable fabric? Do they have a lot of deadstock, and how do they off-load the deadstock; do they allow fabric retailers to acquire the excess fabric for wholesale/retail sales? Where are the garments made, and how do they insure that their manufacturing is ethical? Is the brand public or private (is there a ticker on the stock market)? Are they partly owned/funded by PE firms?
Just no. This brand is so stupidly expensive and absolutely not worth the money. You can absolutely get similar quality for similar some people are just more infatuated with labels than the fashion itself. There’s plenty of brands (literally a lot) who could make this since it’s all just shirts and trousers and leather sandals.
Kim Karadashian is expanding Skims to include men, and I bet it will work. People swear by Skims body suits, and I personally like their slightly cropped tops. Frankly the Row is overpriced, and while its designs are minimalist so what? So is Cos.
Skims lounge dresses are the best to me, they are affordable. for those of us who really are not going to get carried away with your checklist for what fashion should represent. I get your point though, but not all consumers of fashion expect their purchases to last a life time. $75.00 for a lounge dress , I expect a nice run, the cost of a Margaux bag, I should never have to purchase another bag. You are 1000 % correct regarding the inconsistency in the sizing of Jacquemus clothing .And please, don't get me started with those handbags, Love your point of view.
"When something demands attention, it's usually devoid of true substance." - This whole video was incredibly insightful and well articulated. Thank you!
Watching this twice
I quoted that in my notes. ❤
Skims is doing great. It's not about celebrity or not. Its about selling useful things.
This also applies to people. Those who need an audience, admiration and attention because they are not able to generate their own energy so need others to feel good about themselves.
The Row is the sole celebrity RTW brand made on a couture scale. You wouldn’t know the twins were behind it unless you know their aesthetic.
Finally a video where the speaker doesn’t have vocal fry
So true. I’ve passed on many a otherwise interesting video because of the ubiquitous vocal fry or AI generated voiceover.
I think it kinda has
or uptalk.
This is by far the most eloquently articulated video on TH-cam I’ve ever come across. WOW. Thank you for your attention to detail and storytelling - fashion IS art and should be created and crafted with care, not mass produced. Caring about the why and how our products come from has gotten lost somewhere in the ocean of things flooding our lives. Intentional consumerism is the way to go ❤
Its always been a dirty and exploitative buisness and your fairytale description is just the facade that is projected to the consumer to pacify him and this channel is only like forefront of that image as first line of consumption on par with influencers. They are still outside the buisness looking in and the first to eat up what is served to them by the indusstry. You can see that in how they pick apart things in qualitative terms which have no baring in how things are really made.
Easiest 30 minutes of my life. Even the deviation you made from The Row to talk more broadly about the current fashion world was the perfect choice. This video is peak edutainment.
I am by no means someone who has any knowledge of fashion, whether it be brands or designers, so you can take this with a grain of salt. That's actually why I watched this video, so I could learn what others like! On what you said about Philo's lack of desire for storytelling in fashion, I want to encourage you to consider that it's now been almost 7 years later that she is expressing her views on fashion. She definitely seems like a person who does what she feels best. It's possible that she chose to use narrative storytelling at Chloe and Celine but has now changed her viewpoint as time has passed and the effects of fast fashion have set in. I read the NYT article and I believe she'd find a functional, timeless piece without storytelling better than a piece that was forced to have a theme.
Thank you for mentioning her though because she seems as private as the Olsen twins. Hope everyone reads the article and about the nice deeds she's done for her friends :)
You absolutely deserve more subscribers, and I'm happy to contribute with my own sub :)
Thank you for watching and your take. I understand your point regarding Philo; she is definitely someone whom I revere regardless of her opinions, her being a veteran of the industry and having had such a major impact on us contemporary women. I personally think that storytelling is important in high fashion, especially for brands with an extensive history and legacy, which she delivered during her tenure at Chloe and Celine to solidify her place in high fashion. Nevertheless, I can see that, with the over-saturation of luxury and luxury fashion heading towards a decline at the moment, she holds a desensitised view on designers and their pretentiousness, and now encourages a normalisation of simple yet meticulous craftsmanship, much like the Olsen twins are doing. That being said, I'm not sure I can justify spending that obscene amount of money on her brand as of yet. I'm sure it is of great quality, from the reviews I've heard, but I will at least wait and see for her next few collections.
Looks like someone has bought the marketing tactic and tone of voice completely. Hands down the campaign and marketing/media strategist completly won you over. Its all marketing. Its all branding. Its not real. Youve been made to believe that this brand goes beyond the veil of money. No. They have endorsement, they have celebrity marketing, they have paid promotional materials and ads circulating. The Rowe's branding tone of voice is simply to have a differently functioning way they market and promote to you. The know the audience they want to target, and they do it well. They are just a different brand to many fashion houses. They are also younger and there is less pressure on a younger brand that accentuates neutrality rather than haute couture. There is nothing unique perse about their designs or signature. But i agree with the other comment; im glad theres no vocal fry on this video and im glad you gave it a good shot. But believe me, they would not be where they are if they did not understand what theyre doing regarding everything from there inconspicuousness, their neutrality, their marketing choices and media platform layouts.
I don’t think the author ever claimed they were operating outside the veil of money. Fashion is always made with consumption in mind just like everything else. This brand has marketed themselves in a more appealing way to consumers who are put off by the over commercialism of many high fashion brands. I don’t think you’re saying anything different than what the author has put out in this video.
Quite likely Mary-Kate and Ashley were able to self-fund their launch, and sustain their brand in the market despite any setbacks. They were already quite wealthy.
Another brand which has succeeded doesn’t follow any of these guidelines is Jessica Simpson, a B-rated celebrity who has still managed to appeal to a popular style aesthetic.
@@OmgitsNeens she claimed they operate outside conspicuous consumption which makes them somehow more viable for people who dont want ot be sold to but that is exactly their marketing strategy so in the end you are targeted as much as any other luxury brend.
The Row is a beautifully designed brand. The twins are brilliant at handling the designs and their love of fashion shows. Blanc, you did a great job on this video. It's an investment to purchase The Row fashions, and if you break down the investment, they are made to last. The pieces are timeless. Two thumbs up!
Love the Fenty beauty mention!
Rihanna’s Fenty Beauty is so impressive not just because of consistent great products but also one of the main reasons we even have such a massive influx of female singers & other types of celebrities all of a sudden jumping into the beauty market in the first place.
Fenty Beauty not only changed the beauty industry by it’s huge, diverse foundation shade offering (Now an industry standard), the company also made $580 million in its first 18 months of business
It remains the most successful celebrity owned/founded beauty companies out there
🙌☕️
Fantastic work, delighted to have found your channel, can't wait for more!!
Thanks and thank you for watching :)
Your videos are so beautifully curated
I find your criticism of Phoebe Philo unnecessarily scathing, and your argument for that criticism lacking. First of all, she was simply expressing the perspective with which she views fashion. She did not say that her approach to it is what fashion is or needs to be or that others should view it that way--she simply said that she doesn't feel she needs storytelling in fashion in order for her to appreciate it. "Narrative and context" may be what YOU enjoy from fashion, but not everyone is you, and people should be free to experience art in the way they do without such harsh judgment. Furthermore, calling her a hypocrite isn't really accurate, because you have confused "narrative" with "theme". Narrative is storytelling, whereas a theme is a topic or idea or motif that can lend cohesiveness to a setting (such as a fashion show.) Theme can be a part of a narrative, but they are not the same thing. So her use of themes such as cars or a particular style of artwork--as in the examples you gave--are not the same as telling a whole story with the show. And even if she HAS used narratives in her shows, that still doesn't make her a hypocrite because what she said is that she doesn't feel the NEED to use storytelling--meaning fashion can incorporate storytelling but doesn't have to. I point all this out because your harsh criticism of her was based on a mere difference of opinion, and based on the evidence you gave, it's not a fair one.
I saw the prices of their bags, my jaw dropped.
I hope their clients have fun with that😂
They are so expensive, it’s crazy
I wonder if their pricey bags cost 50 bucks to produce like Dior bags? 🤔
@@Garcelle1987 Probably not as everything is mainly produced and made in Italy
please do more of this kind of breakdowns ! super interesting !
Just like you mentioned, your video has substance. Very well created and written, also what i loved is versatility of the topics. Just know your voice is magic. Looking forward to your content :)
Im a textile junkie for my 76 years. There are no textiles available worldwide that can claim to be quality. The fashion industry can find these but the high dollar textile available to even the trade is not a quality product maybe a few . You only have to look and feel to know they are dumbing down textiles and disposable clothing and design elements in peoples homes.
OMG, so, nowadays is impossible to reach great quality in clothes, because they don't exist anymore?
There is no quality without a price and quantity prefix to it. Its the luxurey brends that dont make any advancement in textiles and the industrial part of the design that would justify their price tag while fast fashion has made the textile its core proposition. Thats why fast fashion is so predominant, because they managed to make polyester fibers with crimping, drawing and texturing imitate natural fibers so well from the 90s onward, that there can be such a variety of products at scale and price while luxury market only tries to brend its non evolved craftsmanship and natural textiles as something to aspire to. If you think about it you cant copy fast fashion product really well for a good price and scale - obviously you woldnt want to, but thats parts of the buisness model - while you can get Hermes Orans for 8 USD at Shein, that is 100x less then the original and 90 percent of ppl wont know the difference at a sight while you walk past them, which is the ubiquitous propositional moment for luxury brends. Just so we make it clear cause you all talk in some non qualifying terms in these circles that you muddle the watters even more.
Another great video. So intelligent and well done.
@@roxanebethjohnson3594 Thank you and thanks for watching!
Possibly my favourite video of my favourite brand.
Love The Row. It's so practical in a way that you can mix it with different colors and styles. So good. Not to mention it saves you money.
There is NOTHING obscure about Savile Row- it has been in the forefront of tailoring for over 200 years with international clients from very early on. The Japanese word for a western suit is a "savilerow". It may be obscure for many US citizens but that is down to the insular nature of the US, NOT the obscurity of Savile Row.
@@lauraholland347 Yes it’s not that obscure here in the UK especially in London. Just wanted to keep in mind of my US audience. That’s an interesting fact about its origins which I hadn’t thought of - ‘sebiro’ (背広) being a business suit.
I am 69 y.o. from the Caribbean, and grew up knowing about bespoke clothing from Saville Row.
@@lornafuller8705 I'm aware of the appreciation of fine tailoring in the Caribbean- I make costumes for theatre and the best theatrical tailor I know and work with is from the Caribbean.
I like Rare Beauty products. Not a Selena fan and didn’t know Selena owns the company when I bought my makeup. The quality is great. The shades are classic and not cheap looking. Even better than most overpriced famous brands. I hope Rare Beauty company stays good forever.
I hear so much amazing things about Rare Beauty. Idc for Selena either but I had to purchase a RB product for the first time this week lol because of the reviews.
I find them overpriced. You’re paying more for the name even if you’re not a fan. I’d rather buy drugstore. The quality is absolutely amazing and the price is unmatched.
@@SocialExperiment232 Hi. Please recommend good drugstore brands that have the same aesthetics as Rare Beauty. I’ll see if they are available where I live. I like simple and natural shades. I discovered RB when I received a sample from Sephora while living in Southeast Asia. The drugstore brands imported from the West are also expensive there. Lol. But now I live in Scotland. I haven’t tried makeup shopping here and haven’t checked the quality and compared prices.
@@SocialExperiment232If you’ve ever been to a Sephora you’d realize that Rare Beauty is actually one of the cheapest brands over there. Their prices are much lower than most of the brands selling the same thing.
Thanks for a really lovely video. ✨
this is the first video i watched on this chanel and i am hooked. Great content, well done with beautful well curated images and videos.
I came across this on accident and I’m in love brb gonna binge the rest of your videos
This video is very well made, how you put different stories together down to a line. Even from the video title alone it’s interesting. I’m shocked when I saw you have less than a thousand subs. Well, you just gained one more. Looking forward for your next videos👏
Thank you and thanks for watching and subscribing :)
When i was a kid I loved to read my mum’s Vogue’s… later as a Teenager I realised I’m able to see quality from afar… my first luxury handbag in the 90s was from Loewe… when then everyone in the beginning 2000s wore loud products of LV I was heading to quality, it was Bottega Veneta, Loro Piana and Max Mara I went for… That helped me create a basic wonderful wardrobe over time… with a hint of Miyake and Hermes (not the bags) for a bit of fun… in 2015 I discovered The Row and went with it ever since… Best Quality and I love it till today…
its just special, easy, wearable and no fuss - feel good!
I thoroughly enjoyed watching and listening to this. You’re very eloquent. I love the Row clothing and I would be dressed in it all day everyday, but it’s exorbitantly expensive. It’s my aesthetic, but affording it is another question. The quality in almost all clothes now is sub par even the branded ones.
This was honestly such a good video to watch. I loved everything you put in, and i learned so much.
While The Row isn't exactly my style (print is a very important part of how i dress, especially due to my culture and how it makes me feel) i love how they construct pieces and i can't help saving pictures of some of there more uniquely shaped pieces because of how much inspiration they give me.
Thank you so much. I really enjoyed this! Your last point really hit home something I'm trying to more into practice myself.
Hello. The point of this video is delivered clear and succinct. Thank you. New follower and avid consumer of The Row.
Wow, so glad this video popped up on my feed! Super thoughtful, well-laid out points, visually captivating... I really enjoyed watching and listening.
Sorry for commenting again but this makes me think alot about the birkin bag and its impact and how in my personal opinion its a parelell to what hugh fashion has changed into-- it was worn by jane birkin over and over again and had beautiful longevity that went against fast fashion and it symbolized what fashion should be-- high quality while being beautiful and functional.
But in recent years with celebrities and even normal people wearing them and wanting them who want the "look of luxury" but only wear it once or want what it **symbolizes** and not its use, which is in essence kind of derivative of fash fashion because its more of a "use and then never again because of how much i paid for it" instead of using it until its done because of the love, care and quality put into it....
this is such a beautiful video by the way
Gorgeous but overpriced even with the quality as a consideration.
You're so good! Looking forward to your content
You are correct I didn't know about the twins, I just loved the design. My work life I wore Yojhi. Now I wear The Row.
YOU KNOW HOW TO SPEAK THE THRUTH!!! Well done my lady, keep it going ❤
Loved this video‘s narrative so much!! Will share it with my friends!
i can't believe u called Savile Row an obsecure street
You are doing a brilliant work ❤ respect and blessings to you
Thank you
great video, hope to see more from you soon
There are some wild off -based leaps especially comparing The Row to other "celebrity" brands but the overall point remains true. Understich did a great video on The Row with a different lens.
Yes the Understitch video on The Row is very informative.
Love this video essay! I might never buy anything from the row because of this price point lol, but I agree with so many things in this video. I wonder, as you compared so many similarities between fashion and film, what would wearability equals to in film?
Nice video BUT i disagree about THE ROW not being Celebrity brand... IT IS!! 100%!! ... the twin was wearing there clothes/ bags.. were giving interview about THE ROW .. so the most people started buying bc that.. so the brand is celebrity brand and it always will be.. now its booming a bit more bc social media/TRENDS but like everybody knows its the brand of OLSEN TWIN/ the celebs .. just saying ! LOL ;-)
You are right.. partially. I do agree that it is a celebrity brand which I pointed out in the video. I think the initial marketing did require a bit of a boost from the Olsen twins' fame, but as the brand started picking up they began leaning away from using their image to promote their cause, rather focusing on quality and letting the brand speak for itself. It's the difference between leading with celebrity fame like some of the other celebrity brands I talked about and leading with the actual products. And yes it boomed because of the quiet luxury trend and social media but most of the their customers bought the brand for their clothes not for the twins. I also believe Mary Kate and Ashley's (rare) interviews and them wearing their own products are testaments to how much they themselves love what they have created.
She stated that it was .
Would be interested in a more detailed look at the Victoria Beckham brand. I don’t think her designs are “generic” at all but clearly her designs aren’t enough, why is that⁉️
Wow; what a beautifully articulated video! I enjoyed every second of it. Well done!
This was fantastic. ❤❤❤
Incredible way to do comparisons between film and fashion, this is such a thorough analysis. Even though the comments suggest that The Row does cater for celebrities, it’s still very much a player that performs in its own genre, just like Tarantino and Nolan. Keep up the good work, subscribed and looking forward to more of your work x
12:45 What film/movie is this from??? Does anyone happen to know?
@@mcatherine36 Only Lovers Left Alive by Jim Jarmusch.
Absolutely love your content - can’t wait for more videos ❤
Thank you!
Thank you for this quality content!
"Fairly obscure street Saville Row" was the funniest thing 😂😂 I have heard in a long time to describe the most famous fashion street in the world that almost everyone is aware of.
clear and brilliant
as much as i agree with this video i have a question, is outright "substance" like bright colors or textures and patterns any less substance then subtle substance like simplicity that you have to interpret to find?
Maybe i answered my own question because alot going on can **not** be substance if it doesnt feel like it has a story or a purpose...it has no soul
I feel like both are good, but most haute couture can't find that balance...
You are an intelligent talker. This video was 💯
I agree with you as fashion as narrative as a story directed by the designer. That’s how I wear clothes. I’m not wearing a designer or seasonal fashion. I’m dressing vulnerably telling my story for that day. I’m a visual/film/performance artist so everything tells a story. Not sure if this will be relatable but you made ma think of an art house film from Asia (not sure but maybe Korea or Japan) called Ghost Walk. Plus I love The Row, but too $$$ for me.
Second look.... "Only The Row can make it the way The Row does" coined for the ages! Very sentimental here about The Row not because of my cherished collection but also for the brand's unique inimitable and infatigable pursuit of being an heirloom rather than just a "make it a profit brand."
I am so glad I clicked on this video
What an excellent distillation of what is wrong with avant garde "haute couture" and what is right with an independent line, i.e; The Row. I had no idea the 2 Olson women had started the brand. I must say, even though I'm 78; I love a lot of their clothes and if I had the budget, I'd shop that brand in a heart beat; nothing beats well made, well fitted clothes constructed from excellent fabrics.
Didn't know about The Row until I watched this video. I'm coming at it with new eyes. Based upon this video my first impression is The Row's style is oversized, sometimes bulbous, with long flowing lines and a muted, stealthy, elegant palette, made from noble materials, cotton, wool, linen, and silk. I remember when John Varvatos had a single store in Soho. Quality and design were similar until he sold out to a conglomerate. The Row's success may someday be its demise too. Fashion is fickle.
Fantastic analysis 🎉
The Cinema-Fashion pipeline is something that I’ve always thought about but never would have thought to articulate it in the manner that you have. Clothes, fashion, style is much more significant to our society and culture than most people would have us believe. Certainly, purchasing expensive clothing, solely for the purpose of its being “expensive” is a shallow end for which to aim for. But, clothes has, historically speaking, always had a societal function. For Rituals and occasions, for displaying Wealth and Status, it communicates who you are and what you’re about to others, before meeting you. If I see someone wearing a hoodie, or a beanie, I could assume that they are “laidback”, if you’re wearing Louis Vuitton from head to toe, it could be assumed that they’re either someone well off, got a hold of their mother’s credit card (knew someone who was a pathological liar, who lived with their mom, who made good money working in the gas & oil industry who paid for everything for him since he was jobless or couldn’t hold down a job, although I realized later) or are knee deep in debt, if they’re in a suit, they could be someone who works within an Office Setting, etc. You are profiled by others and preconceived notions can and will be made about you, purely on the basis of your clothing. It is your very own advertising billboard. It’s the reason why, when criminals go to court, they’re so mindful about how they’re attired. It can make or break you. It can influence the decision whether you get hired for a job or not. It matters.
I love row too. OMG finally! Someone validating
THUMBNAIL: that beige dress is stunning, if you look good in beige it is a knockout
The Row is 100% 1990s Hollywood lawyer/agent uniform. I was literally there and wore this style. It's Barney's. It's good, but mostly bc everything is so bad now.
beautiful narration.
Its all branding, and naming dress makings brend by the best known tailoring guild in the world is exactly that, posturing, which is brending and in this case got nothing to do with any substance since tailoring and dress making are two distinct brenches of design and clothing craftsmpanship.
Agree, likewise, The Row isn’t closer to actual art - the attempt to create a parallel with auteur cinema is absurd- this brand doesn’t have more substance than any another fashion line- frankly, much of it rips off vintage Calvin Klein, Jil Sander, Donna Karan. This video seems to have been made by a 17 year old taking an AP art class.
YES ! We need quality, comfort & versatile in fashion. Sadly, the big logo became THE MAIN POINT of any design in last few years.. social media also destroyed many valuable aspects in fashion
Not like any of us could afford their clothes anyway
Brilliant video !
I would never buy those prices but I appreciate art
What kind of men's designers or brands would you say give the same visual aesthetic as The Row?
The Row has a menswear collection so naturally it would be closest to their own aesthetic. If you’re looking for a similarly minimalist relaxed look, I would say Lemaire or Jil Sander, which are a lot more affordable. Maison Margiela if you have a bit more budget to spare. Yohji Yamamoto also works if you are not restricted by budget as it comes closer to The Row’s price range.
There's this idea in marketing that the real money comes from repeat purchase, in fact it's measured as a success factor. A lot of celebrity brands (ie: Kylie) have poor quality and that's what stops them from being successful after the initial launch.
I've been curious about The Row for some time. I found the celebrity attachment off-putting (even though I knew there was a lot more to it) so I'm really glad to have found your very erudite introduction to the label. It really does seem to be the antithesis of the absolutely repulsive, deeply cynical commerciality of the Kardashians and their ilk.
Glad you found this informative! Celebrity brands have a bad rep to them and reasonably so, given their wholly and often flagrant commercial intentions. Which is why I cannot help but commend celebrity brands who treat their craft and clientele in a severe manner and strive to uphold industry standards. It is a show of what should be expected of them if they are to venture into inexperienced territory with the purpose of profiting off of it.
I love The Row.
Very eloquent and interesting video, although the statement that brands should create "leather goods of similar quality" did confuse a little bit. Are you implying that others brands should use real leather, since it practically "cost more or less the same anyways"?
Will we be seeing Kardashian line coming to Big Lots and Dollar General? can't wait not to buy it there either.
It's in Nordstrom Rack. Boatloads of it!
Hi, how are you? I love this video and the way you tell the story of the brand. Is there a way to get in contact with you. Would love to work with you on telling the story of my brand.
Jil Sander. Jil Sander. She walked so The Row could run. Jil Sander queen of minimalism. Mother of the twins
I feel like watching an educational video on branding n marketing
good video essay. im far from the target demographic but if I were a hnw fashion-forward woman of a certain age, id go for Row.
Love your voice
The Olsens are very small, how do they address the issue of everyone not being the size to wear their clothes. They were challenged in their clothing so maybe they got into this art form because everything had to be custom made to fit them and give them the ability to interact with people that could design what they were looking for. So where is the small size for the rest of us. Not short fat people but just small.
The Row goes up to a size fourteen
@@augustalavenderblue7353 no small sizes
Queen in girls just immortal fashion in king💌🍦💫
❤I ❤ your mood color….
SO GOOD
That's a well constructed video, good job. But my criticism lie on some hyperbolies and are more... theoretical in nature.
I think your stances in some cases are kind of a reach. Let's face it, due to fashion's insanely consumerist, classist, pretentious, vain nature as well as an honestly, compared to other arts, insanely high pollution to usefullness ratio, it's the most superficial "artform". You generalize with terms like high fashion, when 99% of high fashion is guilty for the same "crimes" to art and nature as high street, albiet often on a smaller scale. Fashion is not cinema, photography or music and it will never be, as much as i find a level of interest in it. Fashion is expression yes, fashion has a vision.. yes sometimes..rarely honestly... usually its an afterthought (often seen in other arts too from my small connections to people in the arts).
Fashion is interesting to explore, its history, its blatant issues and consequences as well as its role in communities, but it will never, ever, ever, be freed from its numerous problematic connotations. High fashion's biggest lie is the old tail of the artisan designer who puts love and care into every garment, the vision of which has been dead for almost a century now.
Other art forms suffer from those issues as well , especialy in their mainstream side. But out of all, nothing can reach the pedestal of vanity and emptiness that fashion holds, and it's arguably the only art that actively takes part in damaging people's self esteem (wether we like it or not, we all judge people by their fashion choices and make assumptions, it's the first thing we see).
i always refer ppl to the margiela 24 artisan show when they say fashion isnt art
Ah yes surrealism at its finest. Galliano will go down in history for his time at Margiela.
Interesting.
Disagree with A.McQ’s Plato’s Atlantis commentary
Man it's so hard to find small channels on TH-cam now because of their algorithm/advertisement preference. I don't like the silhouettes the Row uses but I like the idea of a brand that puts quality absolutely first. Victoria Beckham can make REALLY high quality things, but also really miss viscose stuff, her sizing is also really small, it's on par with Alexander McQueen. AlexaChung always made heinously ugly clothes that were poor quality.
Also Saville Row is in no way obscure--it is VERY famous. They make bespoke suits and shoes, and if you operate in any circles where nice suits are appreciated, it is well known. So that's a fairly ignorant comment.
Yes VB is quite decent, I have a dress I wear to the office on a regularly basis so it’s incredibly durable. Shame it’s not doing as well as it should.
You are right, Saville Row is not that obscure. Just wanted to keep in mind of those who do not live in London or the UK. It’s hard to gauge who in my audience would know or who wouldn’t. I think it is a bit niche for people who do not care for bespoke tailored suits.
Vb has improved. Still wouldn’t buy full price. Unfortunately everything is oversized for someone petite. Oddly even the smallest size is too big.
Nolan wore me out with scenes that did nothing to make it more substantive it felt like it was just stuck in and he could have accomplished it without it and that is how you would edit.
sublime
So. The Row follows the Bauhaus ethos of form following function, and they make clothes that look good on multiple people/body types/events. And it is excellent quality, drape, and design. What are they doing to be sustainable? Do they use more sustainable fabric? Do they have a lot of deadstock, and how do they off-load the deadstock; do they allow fabric retailers to acquire the excess fabric for wholesale/retail sales? Where are the garments made, and how do they insure that their manufacturing is ethical? Is the brand public or private (is there a ticker on the stock market)? Are they partly owned/funded by PE firms?
Sorry their stuff looks il lfitting, boring, and is extortionately priced. Savile Row is hardly obscure...
…..if you can afford it
❤❤❤
Beautiful clothes. But sooooo expensive.
Just no. This brand is so stupidly expensive and absolutely not worth the money. You can absolutely get similar quality for similar some people are just more infatuated with labels than the fashion itself. There’s plenty of brands (literally a lot) who could make this since it’s all just shirts and trousers and leather sandals.
at 6:11 you used a song in the background thats super common in porn ads lmfao, that threw me off
I apologise but I do not consume nearly enough pornography to know that.
@@polyseamous that's ok, thought i'd point it out, great video by the way
THERE IS NO PARTICULAR REVALATION IN HER THEORIES EXCEPT THAT HER PLEA FOR CREATIVITY....INTERESTING TO LISTEN TO THE PLEA
Excellent.
Thanks!
I like the brand a lot but I’m never going to pay a grand for a pair or pants . I’m sorry. Too much overpriced
Kim Karadashian is expanding Skims to include men, and I bet it will work. People swear by Skims body suits, and I personally like their slightly cropped tops. Frankly the Row is overpriced, and while its designs are minimalist so what? So is Cos.
Skims lounge dresses are the best to me, they are affordable. for those of us who really are not going to get carried away with your checklist for what fashion should represent. I get your point though, but not all consumers of fashion expect their purchases to last a life time. $75.00 for a lounge dress , I expect a nice run, the cost of a Margaux bag, I should never have to purchase another bag. You are 1000 % correct regarding the inconsistency in the sizing of Jacquemus clothing .And please, don't get me started with those handbags, Love your point of view.
@@lornafuller8705 Thank you.