PRICING DIGITAL MARKETING SERVICES? [Do It Right]
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- เผยแพร่เมื่อ 3 ธ.ค. 2024
- 🎯 FREE SMMA Services & Pricing Training
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Here's the truth about selling digital marketing services...
Knowing how to price your SMMA services is one of the most important parts of running an agency. Go a little bit over the right price and you can make it tough to get clients. Go a little bit under the right price and you’re going to start losing money.
But, if the price it just right, you’ll feel like you’re literally printing money. This is why a proper pricing table is vital.
Luckily, getting it right isn’t too difficult.
What you’ll see me repeat through all of these articles is a simple formula: cost + markup = price. What this means is that the price you’re going to charge your client is the price that you’re going to pay plus the money that you want to make.
For most agencies, the markup part is simple. You’re going to charge a 20% to 50% markup on all of your services. This part can be difficult to get right, but this is the variable that’s easiest to tweak. The general rule is that your markup should be equivalent to the amount of value you’re providing in the deal.
The cost, really, is the difficult part. When you’re working with contractors, the number on the cost is right in front of you - it’s whatever they’re charging you - but that isn’t always the cost that you’re going to plug into this equation. You need to figure out your cost for the entire service you’re offering.
➡️ FREE Pricing Guide [Downloadable] - bit.ly/2ELldII
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You can make real serious money with this business! I've been able to build a 6 figure digital marketing agency in less than 12 months! Thanks Jordan for your content brotha !
how did you first start your journey? glad to hear its going well!
also, who are some of your favorite teachers
@@CerealEntrepreneurJordanSteen started just like everyone else who didn't know what they were doing bro. Tried to reach out to as many people as possible who would take a chance on someone with no experience.
From there, gained more confidence & experience to grow. And most importantly, just stuck with the journey and never gave up..
I would have to say my favorite teacher is trial & error. Keep testing until you find something that works for you. I enjoy watching your content as well as some of the other digital marketers on TH-cam.
2020 will be a great year for all of us.
That is really great to hear! I am glad you are enjoying your journey and that I was able to help in some way
I also have my digital marketing agency. I have some of the queries regarding this. How could we get connected ?
Are you outsourcing to do the work?
17 min video and 17 min of value. great video, very informative and i just want to say thank you Jordan, I know you've been told this before, but you're an amazing content creator
This is literally one of the most informative videos I have found on marketing on TH-cam. Kudos!!!!!!!! Thank you so so so much❤❤❤
Great video. Just getting my company started and this is the best pricing video I have watched
Best of luck!
Quick question for someone who has done this already. Let’s say a company needs email marketing done. A service like mailchimp could be used to create these email marketing campaigns but who is responsible paying for these costs (as far as monthly recurring bill)? Will the business owner need to have a card on file to automatically be billed for mailchimp and the agency would just manage from there account? Or is an agency buying a software like mailchimp under their own business credit card and managing a campaign for each client they have?
If the latter is the case then what happens when a client decides to stop using an agencies services? Does the business owner give up their email marketing campaigns since the campaign is done through the agency’s mailchimp account?
Hope that makes sense
Awesome video man!! That excel sheet came in clutch.
I absolutely loved this video. I was so helpful that I was actually surprised once it came to an end. Thank you for taking the time to create this content!
For sure, the real goat!! Am starting a digital agency and this will be handy!! Will be checking your content along the way.. thanks Jordan
Best of luck!
Thanks for sharing. My siblings and I have been working on setting up an agency and have been looking for proper price points for different packages. Thanks for your help, always. 😁
That’s great! What is the niche for your business?
@@CerealEntrepreneurJordanSteen We haven't fully decided yet actually. We were originally going to do Real Estate, but the area we are in for initial clientele is very saturated for that niche. So we weren't sure if we should pick a niche for initial business and instead find one after we build a small portfolio. I was also thinking about Tech, but that's kind of a broad topic I think. Do you have any thoughts on that for us, by chance?
@@hannahwilt5262 Tech is very broad I would find a way to narrow that so it can be your specialty
Great job Jordan very informative
Awesome video, how can i get access to the excel files? That would be great
Getting an SSL error when clicking your links.
The links are not working any more
Thanks a lot super helpful
Hi - the link for your free pricing guide isn't working. Is there a new one you could share please?
Where can I access the excel spreadsheet?
Great Pricing Guide PDF. Thank you for taking the time to create it.
Thank you! How have you been pricing your services prior to this?
This was insightful. Thank you Jordan.
No problem!
The link aren’t working for me sir?
Thank you for the video. I can't download the excel, it is not showing anymore. Will you be updating it?
link is broken
Great video, links to the website are not working would love to download the files.
Hi Jordan!"
I am promoting a software to business owners. For the ones who say they do not have time, I will be offering my services to manage their account. This includes creating the leads list with addresses, creating post cards , mailing them out, marketing services....what should I charge for this on a monthly fee??? Also, what to charge for videos, and chatbots???? I struggle with pricing. Don’t want to under charge and don’t want to over charge 🤷🏼♀️
Thanks so much for this video! The pricing list is very helpfull.
Your welcome!
Awesome content! Thank you for sharing and for the references to your other videos on related topics!
My pleasure!
This is such an in depth tutorial. Really helpful. Watched it a few times now. Is there any way that I could have access to those spreadsheets?
thanks for the feedback! sorry but the pricing templates are for our members
Very informative 👏 got a new subscriber
Welcome aboard!
Is there any way to get a copy of that excel spreadsheet with the prices?
Thanks for this great video! I am planning to start my Digital Marketing Agency as I have a huge background in SEO. This pricing service is really want I need right now!
Thank you! What is your background is SEO?
how to download this to an have idea please
it seems the links in the description don't work . any has access to the article?
Pricing link isn't working.
I cannot go to the downloadable link
Hi! I've tried to download the PDF twice, two different emails. but get nothing :/ Great great video btw!
hi, why your links are not working?
I can’t get the free pricing excel to open. Link is broken
Great video as always thx
But how do you find the balance between what the client can afford and what he really needs for you to be able to bring results and value? Thanks in advance for your answer.
I would start with finding what they need. Then you can figure out what needs to be done right away versus what can be waited on. You can then figure out the budget and create a custom package for them.
@@CerealEntrepreneurJordanSteen Great answer, really appreciate it. Thx a lot.
What’s the site for ad hoc?
All of the links
great informational video great content ❤👍👍👍
THIS is a great video! Very informative. However, I hear stuff I would charge more for and I hear stuff that I would charge less for. Lol! But I have so much more clarity now because this is a really good blueprint! 💙🔵
hey, thanks a lot for sharing, can anyone help me get the template pls because the link is not opening, idk what is wrong with it
TH-cam should give you more looks. You provide more value and content than others with the detailed approach you give. You forgot Facebook though?
How can you grow the business charging this kind of money. 75$/hr seems low..
Hey what are your thoughts about revenue share pricing model for the ecommerce niche??
I signed up to receive the Free Complete Pricing Guide - but it directed me to a unrelated website. Can you please assist me with this?
GOOD CONTENT!!
I want TO MAKE A CRM SOFTWARE
go for it!
@@CerealEntrepreneurJordanSteen send me your mail ID sir .
Can you guide me
Ad Hoc? any link? Thanks.
In the description
Hi, I’ve been very interested in starting my Marketing agency but never studied marketing ( I was doing politics before..) what expertise do I have to master to start? thanks for the vid!
I was going to ask the same question :)
You can check the course breakdown here: cerealentrepreneur.academy/dms-sales-page/
Thank you for this amazing content ! Can you share with us the pricing sheets please?
cerealentrepreneur.academy/complete-guide-to-pricing-digital-marketing-services-for-your-agency/
sweet and easy to understand
Glad to hear that
Hey hi, I have a question I'm trying to start my own agency and I'm super confused. When you talk to clients about pricing you charge your service fee and they also have to pay for the ads? for example I'm asking a client for 1000 dollars for my service fee and they also have to pay 2000 dollars for the ads or does the money comes out from my service fee?
Hey there! Just stumbled on your channel and its great!
I was wondering in the spreadsheet when you put in brackets the number of accounts, are you talking about Facebook/Instagram etc or two separate businesses from the same client?
i'm talking about social media accounts
Awesome video thank you
nice
Is it possible to get access to those excel spreadsheets?
Yep, you can get it here: cerealentrepreneur.academy/complete-guide-to-pricing-digital-marketing-services-for-your-agency/
Is there a link to the excel file shown in the video???
Did u end up finding it? I can’t find it
Good vidoe, however i couldn't get a respose in my email after signing in at your blog
it got delivered. thanks
Hi:) I wonder what is your take on white lable marketing agencies, with dashboards and marketplace and white label services etc.).
And also, which one of those out three would be the best in your opinion?
Hey CE, is it possible to set appointments with smma clients on the weekends? Since say one has a job where one doesn't know if they'll be available to get on a call.. But they have weekends off.. would the smma client be cool with getting on a call with one on Saturday or Sunday?
it can be more difficult but it is DEFINITELY possible
Most business owners work all the time. I would just give them a couple times that work for you and see if that is an option.
Most business owners work all the time. I would just give them a couple times that work for you and see if that is an option. I would add in a week day option that way you don’t lose out if they do not work weekends
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Your links (pricing sheet, full article...) are not working lol
Fix them before teaching people how to price lmao