I agree, Beyonce has positioned herself as so untouchable and unattainable that consumers feel “ sold to” . She is positioned as superhuman and the produces being launched I don’t believe that wears any of it. Each time a celebrity comes out with a product… its like there goes another one. I know that this product already exist and now we are attaching a celebrity face to it. At least with Kanye west I felt like De was a part of his design process and actually pour in creative direction for something that he cared about. It was his baby. Like music.
![CAMPปลิ้น | EP.83[2/2] ประสบการณ์ขนหัวลุกจากตำนานวงการผี!](http://i.ytimg.com/vi/T_kFecQw7Ds/mqdefault.jpg)
I agree, Beyonce has positioned herself as so untouchable and unattainable that consumers feel “ sold to” . She is positioned as superhuman and the produces being launched I don’t believe that wears any of it. Each time a celebrity comes out with a product… its like there goes another one. I know that this product already exist and now we are attaching a celebrity face to it. At least with Kanye west I felt like De was a part of his design process and actually pour in creative direction for something that he cared about. It was his baby. Like music.
Facts!