The New York Wine & Retailer Roundtable Series: Consumer Marketing

Join the New York Wine & Grape Foundation for a series of three dynamic, facilitated panel discussions designed to foster collaboration and strengthen partnerships between New York wineries and retailers.
The New York Wine & Retailer Roundtable Series provides a unique platform to discuss strategies, share insights, and explore actionable steps to enhance the presence of New York wines in retail settings.
This first session will focus on the successes and challenges of marketing New York wines in retail environments. We’ll explore effective strategies for showcasing New York wines in-store, framing their unique value proposition, and engaging directly with customers.
Key Discussion Topics:
Value Proposition: Highlighting the appeal of New York wines, including small-scale, family-owned sustainability; excellent price-to-value ratio; and versatile food-pairing ability.
Best Practices: Sharing proven tactics for in-store promotion and consumer engagement.
Speakers:
Host/Facilitator:
Dan Belmont, Wine Educator and Retailer
Panelists:
Chad Hendrickson, Brand Ambassador, Lakewood Vineyards
Yancey Stanforth-Migliore, Co-Founder, Whitecliff Vineyards
Matt Yaeger, Owner, Pinnacle Wine & Liquor | Rochester
Michael A. Correra, Owner, Michael-Towne Wines & Spirits | Brooklyn Heights
Don’t miss this opportunity to be part of an engaging conversation that drives collaboration and supports the growth of New York wines!