Moxie, the soft drink with moxie
ฝัง
- เผยแพร่เมื่อ 3 ต.ค. 2024
- Created in the 1920s as Moxie Nerve Food (touted to cure everything from nervous exhaustion to loss of manhood), the soft drink is celebrated today by Mainers with a taste for something other than Coke, Pepsi or root beer. Correspondent Nancy Giles looks back at how Moxie's marketing blitz created a sensation - and a plucky dictionary entry.
"CBS Sunday Morning" features stories on the arts, music, nature, entertainment, sports, history, science and Americana, and highlights unique human accomplishments and achievements. Check local listings for CBS Sunday Morning broadcast times.
Subscribe to the "CBS Sunday Morning" TH-cam channel: bit.ly/20gXwJT
Get more of "CBS Sunday Morning": cbsn.ws/1PlMmAz
Follow "CBS Sunday Morning" on Instagram: bit.ly/23XunIh
Like "CBS Sunday Morning" on Facebook: bit.ly/3sRgLPG
Follow "CBS Sunday Morning" on Twitter: bit.ly/1RquoQb
Subscribe to our newsletter: cbsn.ws/1RqHw7T
Download the CBS News app: cbsn.ws/1Xb1WC8
Try Paramount+ free: bit.ly/2OiW1kZ
For video licensing inquiries, contact: licensing@veritone.com
I just love the enthusiasm of Americans. Here - in western europe - how prudish people are they would laugh about the idea cherishing a soft drink company. I had Moxie myself when I had the privilege to visit the east cost once. It was delicious!
I don't know where you live but do they do root beer there? I was recently informed that root beer is kind of a US thing and not really understood or consumed elsewhere. There truth to that?
@@DeltronZed Root beer derives from North America indigenous peoples who used it for cooking and medicinal purposes. It was made using the root bark of the sassafras tree (Sassafras albidum) or the vine of Smilax (known as sarsaparilla). Sassafras is no longer used because of the carcinogenic effects of safrole.
Modern root beers are mostly made with artificial sarsaparilla. You can still get root beer with real sarsaparilla, which I think is better tasting. As a kid, I remember advertisements where actors would ask for "a sarsaparilla". (Pronounced sars-parilla.)
Oh, and to answer your question, it is produced and imported around the world but may vary in taste depending on the recipe and roots used.
Yeah that’s a lie. I know because I’ve been to Germany. Mezo mix Is a beloved soft drink over there.
@@JohnnyAngel8 one more thing we dont celebrate enough as indigenous
The “halitosis to hangnail” guy is adorable….he smiles with his whole face. 💛❤️🤍💙
All of the older men interviewed for this story have great voices-they should be on radio
Or podcast
They’re all overweight
Wonder if the drink had something to do with that
The one showed infront of the moxie mobile as I'll call it died a few years back, his name was Frank
@@Seawolf.Gaming Oh, how sad! I didn’t realize this story was a recycle
@@drewconway7135 Story isn't a recycle. That Moxie radio ad that was playing in the background was the first radio ad for Soda ever. It was also only rediscovered in the past year. They did use some old clips though. And I'm glad they included Frank in the video as he was the Moxie Man. He knew everything about Moxie and you can find quite a few videos on him.
I've only ever seen Moxie in novelty type stores or candy centric shops. Now I have to try it
its wicked good
Me too
@Bob mainah'
I’m a New Englander at heart and can attest, it’s still “a thing” here. (Although, it’s an acquired taste)!!
Its for a refined pallet. We are special people! Lol.
what does it taste the most like, compared to national sodas?
@@4seeableTV nothing, it tastes nothing like a national soda you’re used to. The miss Moxie in the piece does a good job describing it. A cola with a cough syrup after taste.
@@4seeableTV it’s like Dr. Pepper on steroids (in my opinion).
@@4seeableTV I describe it as starting like a cola and then taking a bitter, rooty turn. It starts like any brownish-red, carbonated soda and then has this somewhat bitter root or herb like umami flavor at the end. It IS an acquired taste. Much like coffee or grapefruit juice.
I live in NY and it’s rarely sold around here. You might find it in places like Craker Barrel or cute old town stores, but when I do find it, I always buy all their product. Way better than other drinks. Not as much chemicals either. It’s got a real weird bitter root taste. It can be an acquired taste but it’s real good. That’s why it’s “distinctively different” I even got a moxie hat I love it that much
im from massachusetts and always been a big moxie fan myself. if you haven’t tried it do so, everyone should at some point.
I live over on the West coast as far away from Maine as you could get and still managed to find a bottle of Moxie at a nearby fruit stand. To me, it tastes like root beer candy and I love it!
It is hard to describe. The young woman got close by saying it had a bit of "cough syrup" flavor. It is definitely an acquired taste.
Similar in taste to the old "Pertussin" cough syrup of 60 years ago.
I wouldn't be surprised if the soft drink had cough syrup in it!
My parents and I tried Moxie while on vacation in Maine when I was a kid. We thought it was terrible. We brought some home as a joke and gave it to my cousin. The look on his face when he tasted it was priceless.
Later I lived in Massachusetts for a time and remember it being sold in the grocery stores there. Some New Englanders really like it.
So I live in Maine and in case those descriptions of the flavor that you saw in the video are confusing you here’s what I think it taste like. If I had to sum it up it taste like licorice. Black licorice to be exact. I say this because I had Moxy before, didn’t really care for it. Then later in life I had a black licorice jellybean and that’s exactly what it reminded me of. I’ve developed a taste for it in the years sense, but when my friends from out of state ask I basically say it’s a licorice flavored soda.
Whenever a friend of mine visits from Maine I always have him bring me a case 😅
In Cali we sometimes find it at the BevMo.
I’m was born and raised in Los Ángeles and I love this soda!!! I get mine at Galco’s soda pop store in Highland Park since it was featured on a Huell Howser episode.
Energy is the definition of moxie, for example, workouts when you are at the gym. Sounds like a good drink that competed in the 1920s against Coca-Cola.
I had Moxie about 10 years ago in Pennsylvania and I thought it was good.
It's also bottled in Catawissa, PA. A great drink. The Catawissa Bottling Company is close to Knoebel's Amusement Park - the best amusement park in the USA. Free parking. No entrance fee.
Thank you for this, very nostalgic. New England, not just Maine, is the only place in the world this original soft drink is sold.
@Bob Which ones?
I bought a bottle of Moxie over here in Washington State
It'd be more accurate to say sold sold in everyday grocery stores. Instead of actively seeking out a soda shop or an old timey place.
In New England. Most of the major supermarket chains have it on their shelves. Such as Hannaford and Market Basket. You can also find it as a beverage listed in some restaurants.
I'm from Oregon and a friend a mines from Massachusetts sent me some of this drink. When I drank this drink for the first time, I fell in love with this drink! Now I ask my friend to send me more Moxie when he has the chance to send the drink in the mail!
Ya don't often hear about Maine, or anything nor anybody from Maine. When you do, however, it surely is entertaining. The 25 thousand dollar question is, where can we in the other 49 states buy a bottle of Moxie? Haven't ever seen it in Kroger but I'm waiting.
They're on Amazon but I believe it's a super markup.
We have a shop here in Fargo, North Dakota called Sweet Dreams Confections. They sell dozens of those 'old fashioned' soft drinks in glass bottles, flavors that used to be popular in the 1940's to 70's such. And, they sell old fashioned penny candy, vintage chewing gums, and the like. The entire store is like a blast from the past. If anyone in the city of Fargo sells Moxie, it would be Sweet Dreams.
Yeah, we got, like Stephen King and Moxie and that's about it. I grew up in the town that Stephen King grew up in and coincidentally the home of the Moxie Festival.
I moved away in the last couple of years but have passed on the love of Moxie to my nephews. I believe in Cali we find it at the BevMo sometimes.
@@apoun79 The markup is horrible. When I was passing through New Hampshire I emptied out the shelves at a Hannaford. I walked out with almost $80 worth of moxie. Ten 12 packs. If I was to purchase Moxie off Amazon. $80 wouldn't even get me three 12 packs.
Moxie is Root Beer + Evil, and I love it. : D
I love Moxie😍
Grew up in Lowell and this was my Yiayia's favorite "tonic." I still drink it on occasion in her memory. I would love to try Moxie ice cream!
Fun fact: In the video game Fallout 4 which is based out of Boston, there is an expansion called "Far Harbor" which takes place in, you guessed it, Bar Harbor. In this fictional world their soda of choice is called "Vim!"
Fallout is fictional.
@@michaelcoder9119 Correct!
@@michaelcoder9119 Yes we know but a lot of it has roots in our reality...
@@theotherohlourdespadua1131 No it doesn't. It has nothing to do with actual American History whatsoever.
Yeah...the I want you poster is NOT based off the moxie boy. Its based off Lord Kitchener's call to arms poster from 1914.
Uh... Um... they never said the concept came from Moxie, the pointing of the finger and arm was modeled after Moxie, DUH! Learn to comprehend what you're listening to. Edit: and they never said the pointing idea came from Moxie, they are just saying the way Uncle Sam points was modeled after Moxie. It's really not that hard to understand.
Moxie is still being produced. It has a very distinctive flavor, all its own. You either like or not so much.
Wish they put back cane sugar instead of that high fructose syrup crap…other than that, Moxie floats! Best made with old fashion vanilla ice cream
The Moxie car at Clark's 😂
I'm from Connecticut but spent my childhood summers and winters in Maine never knew moxie was a Maine drink but damn its my favorite soda. Either you hate it, love it, or "its an acquired taste".
My grandmother in PA used to serve Moxie to my sister and I in the 1960s and 1970s. I haven’t drank or seen it since. I will look for it when I visit PA next month.
There's nothing like an old fashioned Moxie or an RC Cola and a moon pie - a great old Southern treat.
From age 6 to 12...every trip. Rc cola and Mrs. Baird's cheery or apple pie. 🍎 🍒 😋
@@montemccarty6512 Sounds delicious.
I L-O-V-E Nancy Giles. LOVE!!
Moxie is actually owned by Coca-Cola now.
They couldn't destroy it so they took over it.
Lived in Maine for 22 years and I have all sorts of Moxie paraphernalia and even named my cat based on her personality Moxie!
Lived in Maine from 85 to 20 and grew up in Lisbon Falls buying penny candy, Moxie ice cream and Moxie itself from Frank Anacetti. When me and the boys would come in he would always ask, "how are you gentlemen doing today?" Loved that guy. And he got me to love Moxie.
I named my rabbit Moxie.
My dad liked Moxie I thought it tasted like medicine
I had it once , and that was definitely enough lol
In other words it had that one key ingredient like Coke Cola, Cocaine 😁
😆
Apparently it also had strychnine in it as well.
Lol a whole town celebrating a soft drink beverage... 🎉 🥳
It's true: You either love it or hate it. Me and my friends all think it's nasty, but I know people who swear by it.
It astounds me how many people hate on this drink for its bitterness and then consume six gallons of coffee a week. Heh. I grew up in Lisbon Falls where the Moxie festival is held and have to admit, I love it. It's not my everyday soda but is reserved for special appreciation.
@@DeltronZed Eh, it's an acquired taste. Like, I gagged the first time I tried licorice candy, but now I can tolerate it (I still wouldn't say I like it). Same goes for olives. Some things are just really bad the first time around, but I would imagine they grow on you the more often you have them.
My grandfather’s favorite drink. R.I.P. because of you I drink this when I run across one.
I miss the old Moxie. It’s too sweet these days.
Nothing better than watching someone from away (aka a Tahrist from the Flat Lands yaknow) trying this stuff for the first time...endless amusement...like watching them try and navigate a roundabout...yaknow...
I'm happy that Moxie has made it into the news, I'm just hoping this doesn't end up being it's downfall somehow
i love moxie i'm from and in Maine and i was drinking it while watching this.
I had my first moxie in the early 80s around 4 years old..damn it was strong now I love it.
The country's oldest oldest soft drink is Moxie, then it was Dr pepper then it was Coca cola.
Maine has Moxie, Scotland has Irn Bru! 😜
I love Moxie! Haven’t had one in years..now I need to find it again!
I'm 68 and was I was a kid my Mom's old relation gave me some. It was horrible. I believe it led to my premature baldness , in my twenties. Lol
THE Secret is that Moxie is just Coke with bitters- add your Scotch/Bourbon proportionally...
CBS has a lot of moxie for running this story 😳
Arf arf!
I’m gonna wait for the movie
I worked as a bartender with my stepfather in San Francisco. I found I could sort of replicate the taste by mixing Coke, root beer, and Angostura bitters. I never quite got it right, but close.
My dad liked Moxie I thought it tasted like medicine
Was it in continuous production or did somebody bring it back cuz I've NEVER seen moxie for sale.
It's been a regional thing for a whole now
The grocery stores near me always have it, I'm outside Boston, MA
I believe it is still sold in convenience stores and probably in super markets.
In California we sometimes find it in the BevMo in Berkley.
Been drinking for many years, always introducing to new people
I've never had a moxie before. I need to visit Maine to try this drink and eat some lobster.
From Maine. Could never stand Moxie. Takes like Diesel, Vinegar, & Sugar mixed. Have lots of friends & family that love it though. Moxie Floats seem to be popular with them.
You gotta be from Maine with a name like Moody!
I suddenly want to listen to some old Tim Sample records.
The Moxie song from 1921 is on my channel, the original 78rpm record. A great song and great soda!
i LOVE MOXIE!!!! Moxie was only ever marketed in the New England area.
That is erroneous.
Nectar of the gods!
Moxie is the thing
Got this searching "blitzo" for Helluva Boss clips.
I have never tried it. I don't think I've ever seen it for sale in California, but could have Amazon ship me some. I won't bother with that. I might die without a molecule of Moxie residue in my body. If it's an "acquired taste," that might be like Vegemite. I brought some back home from Australia years ago. I didn't care for it. I brought some to work and gave it to a coworker (we spread it on some bread). She immediately spit it out. I thought she wanted to call the police on me for attempting to poison her. ;)
Can you imagine with all the real problems in this world you do a focus on moxie soda and still think you’re a journalist. Amazing
Can you imagine, with all the real problems and news going on in the world, that this is the TH-cam clip you choose to watch, pass judgment and comment on? Amazing.
Been reading about it in Stephen King's 11/22/63!
My mother's favorite drink all her life.
I love this drink! It dose kinda taste like cough syrup
I get it at a specialty store here in the Mid West. I think it tastes like Coke or Pepsi, mixed with root beer, and a hint of black licorice.
@@johnfd0210 I don't get a licorice flavor because I can't stand that flavor and love Moxie but there definitely is a bitter root flavor that has a quality all its own. I often try to explain it and, like you, start with a cola base but then never know exactly how to explain that other flavor. Nothing seems to describe it quite right.
@@DeltronZedMouthwash, maybe.
Never even heard of Moxie until I watched the dark comedy independent film Small Apartments
Holy crap. Haven’t had this in years
I wonder if Minnesota’s largest candy store sells it? The sell sodas from all over the country. Like Cheerwine and Ale 8 One.
One of my favorite words!
There a bunches of regional carbonated beverages, all over the US. Had a guy in the military, shipped 30 cases of Moxie to Hawaii.
Can only find it myself at a Stop & Shop in Rhode Island. I prefer Diet over original and think that Moxie isn’t as weird as Tab.
Never heard of Moxie. 🥤 However, I'd love 2 try some......Cute story.
I want some! Lol.
Grew up in CT. Travelled all over New England. Really tried to like it but not a fan. Lol. Humpty Dumpty chips were better
I come from Maine so I grew up with Moxie and it's not for everyone
its liquid ricola.i love it
It's a prune juice flavor....that's why it failed. But it tastes good if you get used to it. Specialty store that sells a xillion brands has it in Marietta Ga.
Remember, you can order this online !
They were all too kind about the flavor. Kind of like an unsweetened Dr. Pepper mixed with kerosene and cough syrup. That doesn’t stop me from enjoying them when down east. Trying to figure out a good mixed drink recipe featuring Moxie.
I ordered this stuff online and it is actually amazing. Why cant it bw sold in Colorado
So. It’s snake oil soda. 🤣🤣🤣
Never heard of it. Must be an east coast thing.
Largely. But as I've passed my love of it onto my young nephews we search it out and sometimes (in California) find it at the BevMo
I'm from Maine and though it's been a while since I've tasted it, I don't remember liking it much. I seem to remember it tasting a bit like burnt root beer and black licorice.
Tasted like molasses to me.
@@milfordcivic6755 Oh no, molasses is my favorite condiment; black strap molasses maybe.
It's the best stuff on earth!
Mix it up witcha chowdah ya chowdaheads😆
Hail moxie the best soda
To me Moxie tastes like a nutmeg soda, or like if you carbonated a chai tea. It’s an acquired taste, but one that you acquire quickly.
Glenn beck disney created this
Where can I get this Moxie in North Carolina
I had Never heard of it; Until Stephen King's great book "11/22/63". I didn't think it was real!
The old guy in the festival actually shows up in the book as a character as well. He's called Frank Anicetti, though he recently passed away.
Stephen King actually grew up in Maine, which is why he knows about it.
chainsaw bar oil, diesel fuel, and ash left over from burning automobile tires, those are the three main ingredients.
To me it tastes like angostura bitters. But not as strong.
Bring Moxie to European markets.
Fun!
You ain’t a true Mainer if you never tried moxie! Fun story so I was skiing down a hill (what else would we do up north?) And i was drinking moxie down it I didn’t even notice the jump and I just full sent it didn’t even realizing There was a jump. So uhh yeah Moxie doesn’t give ya well Moxie it just tastes so different that you don’t realize what’s happening.
(PS it tastes like black licorice but we don’t really care it just tastes good)
I'd like to see Stephen King write a story around Moxie since it's a Maine beverage.
He'd ruin it
I happen to love it, it tastes like kerosene on the rocks. IMHO
Moxie me
Sorry , but I tried this drink and thought it was terrible.
This story doesn't explain how Coca-Cola beat out Moxie in later years. Why did America's love affair with Moxie end etc? We're missing out on a piece of the soda puzzle.
Apparently part of the reason was that it spent money increasing sugar reserves and less on ad campaigns. And then there was some sort of company split later on.
That's all I know from watching a few TH-cam videos. Maybe I can do some more in-depth research.