The Awakening: Florence Welch

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  • เผยแพร่เมื่อ 28 เม.ย. 2022
  • Debuting ‘The Awakening,’ a new video series created in collaboration with Vogue and celebrating Gucci Bloom. In the first act, singer songwriter Florence Welch-a face from the fragrance’s campaign-describes the realizations that have shaped her creative processes and personality. Directed by Fiona Jane Burgess and styled by Aldene Johnson.
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ความคิดเห็น • 158

  • @mach1nefan
    @mach1nefan 2 ปีที่แล้ว +615

    my god she’s divine. i will defend florence until the day i leave this body

    • @Anthony-lk2ku
      @Anthony-lk2ku 2 ปีที่แล้ว +31

      When you’re moving up to higher ground?

    • @luismartins1713
      @luismartins1713 2 ปีที่แล้ว +25

      "Alexa play leave my body by Florence and the machine"

    • @mach1nefan
      @mach1nefan 2 ปีที่แล้ว +5

      @@luismartins1713 i didn't even mean to make that reference 😭

    • @luismartins1713
      @luismartins1713 2 ปีที่แล้ว +5

      @@mach1nefan yea ik but i wanted to do it😭😭

    • @mach1nefan
      @mach1nefan 2 ปีที่แล้ว +1

      @@luismartins1713 i don't blame you 💀

  • @MsDidi38
    @MsDidi38 2 ปีที่แล้ว +174

    She's like a pre-raphaelite painting came to life and began to sing in the voice of angels and goddesses and witches.

    • @HONORTONUMERIC123
      @HONORTONUMERIC123 2 ปีที่แล้ว +3

      Yeah.... Copy that.....voice itself tells that.... Isn't it......

  • @boyvee
    @boyvee 2 ปีที่แล้ว +227

    There is no one else like Florence, such grace and flare and a timeless softness that just makes you instantly feel safe in the world.

  • @freddief6883
    @freddief6883 2 ปีที่แล้ว +242

    She (and her music), does feel like she's an old worldly Duchess

    • @salviaofficinalis02
      @salviaofficinalis02 2 ปีที่แล้ว +5

      & you'd think that with all her talk of spirituality and freedom of the mind and free expression she'd be able to clear away all those remnants of bygone Victorian clutter, you'd think she'd prefer simplicity but here she is performing in an ad for one the world's most well known luxury brands. She's a mixture of modernity and Victorian clutter, ancient Persian rugs and mid-century Eames chairs, that's what I like about her, her style evolves and transcends through points in history alluding to this and that, never settling, like a flickering candle, a spiritual affliction, an ever changing state of mind, like an unrestored aubusson tapestry with holes here and there, bits that have been ravished by the pinnacle of time, her mind wanders, undisturbed.

  • @zhisu2665
    @zhisu2665 2 ปีที่แล้ว +143

    She's the first person I think of when it comes to Gucci. Just naturally has the vibe.

    • @Gabriel-ud5hu
      @Gabriel-ud5hu 2 ปีที่แล้ว +6

      i know right? i never saw a brand and an artist having this perfect fit together

    • @ReverbCanvas
      @ReverbCanvas 2 ปีที่แล้ว +5

      Yeah. But the very expensive and classiest Gucci

    • @Myatheroses
      @Myatheroses 4 หลายเดือนก่อน

      I think she’s better than basic Gucci though

  • @MadCupcake38
    @MadCupcake38 2 ปีที่แล้ว +67

    This brings me such happiness! I feel such kinship and spiritual connection with this woman. I resonate so much being a highly sensitive person and using escapism to cope with trauma and loneliness as a child.
    Witnessing her authenticity, struggles, lyricism and performances have saved my life on multiple occasions. Really want this video to be incorporated into her tour later this year!

  • @charlescrawford5417
    @charlescrawford5417 2 ปีที่แล้ว +106

    Thank you Gucci and Vogue for making this video. She looks beautiful in your gowns💙

  • @belenonthenet
    @belenonthenet 2 ปีที่แล้ว +74

    I can't believe I've slept on Florence for so many years! I knew a couple of songs about her, I listened to them but I never took the opportunity to dive into her art even more. Now I can't stop listening to her new work. Listening to her talk, her outlook on life and how she feels every word she sings is so powerful and it also made think of AURORA, who I follow since 2016. I can't get enough of these wonderful artists! I'm really fortunate.

    • @annielindegren
      @annielindegren 2 ปีที่แล้ว +4

      I love both aurora and florence too!!

    • @belenonthenet
      @belenonthenet 2 ปีที่แล้ว +1

      @@annielindegren 💛💛✨

  • @Bioenthusiast
    @Bioenthusiast 2 ปีที่แล้ว +33

    Been a #1 fan since the beginning. I love her with every fiber of my being. ❤️

  • @MO-sx7re
    @MO-sx7re 2 ปีที่แล้ว +24

    Love her !!! Can’t wait for her concert in LA

  • @jazminratzlaff5357
    @jazminratzlaff5357 2 ปีที่แล้ว +25

    Four fave things in one glorious video, Gucci in Bloom, Vogue, Florence welsh and her fashion style. Love this new titled the Awakening. Her voice is out of this world extraordinary. All hail the fairytale angel queen of the Machine! 🥰😍😘🌟♥️❤️✨🤩⚜️👑📸💋💄 🎵 🎶 🎙 💎

  • @KathBorup
    @KathBorup 2 ปีที่แล้ว +18

    I'm not a designer labels person but I clicked on this because I love her LOL

  • @fernandoelbrat
    @fernandoelbrat 2 ปีที่แล้ว +12

    She’s been definitely missed she’s such a fresh breath of air that the industry need

  • @vanessahill1260
    @vanessahill1260 ปีที่แล้ว +7

    Absolutely beautiful, simply divine Florence. Bravo Gucci for celebrating true talent and femininity.

  • @petersampson5202
    @petersampson5202 2 ปีที่แล้ว +23

    GOD BLESS EVERYONE AT GUCCI. I AM VERY PROUD OF YOU AND VERY HAPPY FOR YOU. I HOPE ALL OF YOUR DREAMS COME TRUE MY FRIENDS. I HOPE YOU HAD THE BEST AND HAPPIEST CHRISTMAS OF YOUR ENTIRE LIFE. 🙏

  • @GaryRManganiello
    @GaryRManganiello 2 ปีที่แล้ว +10

    Wow I never really looked at her as gorgeous but her soothing voice and ethereal Elizabethian beauty really shines, and don't let me get started on her eyes they look like 2 crystal blue oceans!

  • @CharBalderas
    @CharBalderas ปีที่แล้ว +6

    She's a witch, right? I see 'it' in her. She can't hide it. She's magnetic

  • @kaelaelliott4237
    @kaelaelliott4237 ปีที่แล้ว +5

    She is something special.

  • @soul.7701
    @soul.7701 2 ปีที่แล้ว +8

    imagine if aurora and florence had a meeting together, would be a magical and pure crisis existencial meeting

  •  2 ปีที่แล้ว +9

    My god. I love and admire you so much Florence!!

  • @harshitakourjohar2567
    @harshitakourjohar2567 2 ปีที่แล้ว +10

    My dream in life is to reach to the point where i can express my self artistically without a worry

  • @mon_roi_
    @mon_roi_ 2 ปีที่แล้ว +19

    Her words are so human and, the same time, otherworldly.. I can deeply and emotionally understand how it affects changes that take time to grow in your inner. Beautifully said Florence, always inspiring, fresh, grounded to her own..

  • @gabrielmarcellus3948
    @gabrielmarcellus3948 2 ปีที่แล้ว +8

    She's so poetic and this is poetic 💖

  • @UselessArt
    @UselessArt 2 ปีที่แล้ว +15

    A real mermaid indeed 🧜‍♀🧜‍♀🧜‍♀

  • @highashope18
    @highashope18 2 ปีที่แล้ว +36

    Can we get this as an interlude for the tour it is so so beautiful x

  • @alexandraalexandrova1165
    @alexandraalexandrova1165 2 ปีที่แล้ว +6

    Even before seeing the first campaign when I smelled this perfume in the store I associated it with Florence, as she’s one of my favourite performers! Not to mention that this scent became my favourite too in the second I tested it in the store.

  • @codyhughes1147
    @codyhughes1147 2 ปีที่แล้ว +4

    I would love a whole video series like this talking about art and life and process. Its a very nice video and id like to see more of her. Its poetry truly.

  • @florencerobot_isamachine_86
    @florencerobot_isamachine_86 2 ปีที่แล้ว +21

    Florence in all her splendour and beauty ❤❤❤

  • @mikaeladamson7294
    @mikaeladamson7294 ปีที่แล้ว +4

    Coming back to this video where she says she wanted to be a mermaid when she was a child and now she has a song out called Mermaids 🥹

  • @eliadavis3881
    @eliadavis3881 2 ปีที่แล้ว +4

    Same girl, Same. I love you Florence!
    🥀❣💚💖

  • @AUGUSTO_SMILE
    @AUGUSTO_SMILE 2 ปีที่แล้ว +4

    wow! now i feel in a deeper connection with her

  • @gabrielebernardo3771
    @gabrielebernardo3771 2 ปีที่แล้ว +7

    Florence parece estar tão leve e em contato com a natureza nessa era. Também tão autoconsciente de si mesma, do seu lugar no mundo, da sua própria arte. Estou muito ansiosa pelo cd. O vídeo foi lindo, obrigada por isso, Gucci

  • @eugenelazarev9795
    @eugenelazarev9795 2 ปีที่แล้ว +4

    Nothing like Florence! She's fantastic!🌹❤

  • @fernandoelbrat
    @fernandoelbrat 2 ปีที่แล้ว +5

    I hope she transforms into a mermaid in her next album 🧜‍♀️

  • @awitadeorchata7158
    @awitadeorchata7158 ปีที่แล้ว +3

    So iconic

  • @haruty8042
    @haruty8042 2 ปีที่แล้ว +4

    She’s beyond phenomenal!

  • @rukaaikujo9445
    @rukaaikujo9445 2 ปีที่แล้ว +9

    Thank you for the meal , she look like a goddess 💙💜💖🖤💐🌸

  • @themurramint
    @themurramint 2 ปีที่แล้ว +41

    Florence is a goddess ✨️

  • @isabelleskiss
    @isabelleskiss 2 ปีที่แล้ว +8

    What could be better in the world than stepping into the imagination of Florence Welch?
    I never want to wake up from this dream...

  • @cheleine
    @cheleine 2 หลายเดือนก่อน

    I feel so honoured and blessed to have been born in the same era as Florence.

  • @C0smiccharm
    @C0smiccharm 2 ปีที่แล้ว +7

    Holy crap
    They created the INFP personality type by listening to Florence Welch

  • @auroramacaria4464
    @auroramacaria4464 2 ปีที่แล้ว +3

    oh my god she's so unreal 😭💖💖🌼💖

  • @alpinho8035
    @alpinho8035 2 ปีที่แล้ว +9

    inaudível demais aaaaaaa te amo florence vulgo sereia de Atlântida

  • @Orbitinbloom19018
    @Orbitinbloom19018 2 ปีที่แล้ว +2

    Please i am BEGGING you gucci promote more people that you pay to be ambassador more like dakota and florence, they always were the most magnificent gucci pieces

  • @thecitizenjoan
    @thecitizenjoan 2 ปีที่แล้ว +5

    This was a stunning piece love it

  • @yourfavouritefacts
    @yourfavouritefacts 2 ปีที่แล้ว +6

    Amazing work ❤

  • @goddesschess
    @goddesschess 2 ปีที่แล้ว +13

    Dreamy 🌼🧜🏻‍♀️
    Bloom is a beautiful scent

  • @kawtharbakhach5848
    @kawtharbakhach5848 2 ปีที่แล้ว +6

    I LOOOOOOOOOVE HERRR

  • @PedroGuevaraPodcast
    @PedroGuevaraPodcast 2 ปีที่แล้ว +3

    This si The Best ❤️ she is georgeous

  • @InteractiveRootsProd
    @InteractiveRootsProd 5 หลายเดือนก่อน

    My God, what a great video.

  • @LiohaK
    @LiohaK 2 ปีที่แล้ว +2

    Very beautiful!

  • @enk335
    @enk335 2 ปีที่แล้ว +3

    my inspiration 💖

  • @victoriaflaherty2013
    @victoriaflaherty2013 2 ปีที่แล้ว +2

    i love her so much

  • @gabriellyalmeida375
    @gabriellyalmeida375 ปีที่แล้ว +1

    I saw a montage on Tik Tok of this video with the song 'Everything Matters' by AURORA. It turned out so perfect! ♡

  • @soundm3d
    @soundm3d 2 ปีที่แล้ว +1

    very pleasing, thank you

  • @brenosousa1995
    @brenosousa1995 2 ปีที่แล้ว +6

    Esplêndida! ❤

  • @jessica5497
    @jessica5497 2 ปีที่แล้ว +5

    My King 💜

  • @douglasmaldonato4795
    @douglasmaldonato4795 2 ปีที่แล้ว +2

    Florence and the face of Gucci. ❣️

  • @mC22oK87
    @mC22oK87 2 ปีที่แล้ว +5

    She is a piece of Art💖

  • @the_resourceful
    @the_resourceful 2 ปีที่แล้ว +2

    Gucci Bloom is an extremely lovely scent to me.

  • @tomislavzdunic802
    @tomislavzdunic802 2 ปีที่แล้ว +2

    I like it.. In dreams meets.. Orlando.. Peter greeneway.. Luis bunjuel.. Salvador dali

  • @decarvalho2886
    @decarvalho2886 2 ปีที่แล้ว +5

    MUITO PATROA MESMO ❤

  • @waterdragon4950
    @waterdragon4950 2 ปีที่แล้ว +1

    Ahh, the water. Yes!

  • @KevinCoviella
    @KevinCoviella 2 ปีที่แล้ว +2

    Qué bonito.

  • @miguelledezma8438
    @miguelledezma8438 2 ปีที่แล้ว +2

    I need the soundtrack

  • @marianaq8201
    @marianaq8201 2 ปีที่แล้ว

    Woah!

  • @danajordanrothschild
    @danajordanrothschild ปีที่แล้ว +3

    Good God, this is etherial. ✨

  • @ajtheassasinator
    @ajtheassasinator 10 หลายเดือนก่อน

    beautiful

  • @miriaborgess
    @miriaborgess 7 หลายเดือนก่อน

    beautiful ❤

    • @user-ft2lf6du1k
      @user-ft2lf6du1k 6 หลายเดือนก่อน

      Just like that emotional dream from which, after waking up, that Feeling does not let you go for a long time😢😢💜

  • @olgavaganova7747
    @olgavaganova7747 2 ปีที่แล้ว +2

    Love

  • @erin_ej.x2288
    @erin_ej.x2288 ปีที่แล้ว +1

    i would die for this woman

  • @snackies1003
    @snackies1003 2 ปีที่แล้ว +1

    ❤❤❤

  • @Lucas-ix3zp
    @Lucas-ix3zp 2 หลายเดือนก่อน

    A parte ruim desse vídeo é que ele acaba

  • @hoapham-zx7cy
    @hoapham-zx7cy ปีที่แล้ว +1

    Tôi thich thuong hieu nay

  • @BIANCOOOOOOOOOO
    @BIANCOOOOOOOOOO 2 ปีที่แล้ว +1

    Meraviglioso

  • @eeeeeeeee7
    @eeeeeeeee7 ปีที่แล้ว

    💖

  • @sylwiagrzankowska4205
    @sylwiagrzankowska4205 2 ปีที่แล้ว +1

    😍😍

  • @thatrosas
    @thatrosas 2 ปีที่แล้ว +1

    Muy fresca se ve nwn

  • @adrianotonini7484
    @adrianotonini7484 2 ปีที่แล้ว +1

    ❤️‍🔥

  • @aleksandraknefel9824
    @aleksandraknefel9824 2 ปีที่แล้ว +2

    Are the subtittles needed...?

  • @aDiosaDelAbismo
    @aDiosaDelAbismo 2 ปีที่แล้ว +2

    She is a goddess

  • @sonnidunne7886
    @sonnidunne7886 2 ปีที่แล้ว +1

    Florence I ❤you completely xx

  • @BonggHahn-go5gl
    @BonggHahn-go5gl ปีที่แล้ว +1

    Tôi rất thích thương hiệu này

  • @AlexandreSaintMartin
    @AlexandreSaintMartin 2 ปีที่แล้ว +6

    Florence is like, the perfect muse for Alessandro Michele when you think of it

  • @inesborstel5592
    @inesborstel5592 11 หลายเดือนก่อน

    ✨️💛✨️

  • @mohmmed2565
    @mohmmed2565 2 ปีที่แล้ว +1

    💚💜💛

  • @gwengvantsbae
    @gwengvantsbae 2 ปีที่แล้ว +1

    ❣️🥀

  • @TRAVEL-MODA--ChristinaSmith
    @TRAVEL-MODA--ChristinaSmith 2 ปีที่แล้ว +1

    🌺🌺🌺

  • @edisonbekaj863
    @edisonbekaj863 2 ปีที่แล้ว +3

    Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.
    GUCCI is the BEST company in the WORLD !

  • @ummherekittykitty6988
    @ummherekittykitty6988 ปีที่แล้ว +2

    ❤ im definitely on team mermaid, willis, definitely :) as if thats not enough, tulips, also a 'bulb' plant, are one of my favorite flowers and i happen to notice them when they begin to surface in spring, hinting at the end of winter and the approaching turneresque warm golden shimmered magnificence of summer :) indeed, willis, indeed. now would you be a love and go fetch us a cup of some earl gray tea?

  • @donjacinto05
    @donjacinto05 8 หลายเดือนก่อน

    what is the instrumental in the background?

  • @amirbrighty6807
    @amirbrighty6807 11 หลายเดือนก่อน

    After this vid I don’t think if I’m gonna be the same person again

  • @aaron3p
    @aaron3p 2 ปีที่แล้ว +1

    Crying 🥺🤍

  • @gabrielebernardo3771
    @gabrielebernardo3771 2 ปีที่แล้ว +2

    Te amo, meu bebê. Você é tudo pra mim

  • @djlivvy46
    @djlivvy46 ปีที่แล้ว +2

    The love child of Dante Gabriel Rossetti and Kate Bush. 😍

  • @Tyres236
    @Tyres236 2 ปีที่แล้ว +1

    OMG

  • @giuseppinadimperio2246
    @giuseppinadimperio2246 2 ปีที่แล้ว

    👍👍👍👍👍👍👍👍👍

  • @evgenyslim772
    @evgenyslim772 2 ปีที่แล้ว +1

    👍

  • @Anzy.99
    @Anzy.99 2 ปีที่แล้ว

    It's her

  • @iamalizardqueen
    @iamalizardqueen 2 ปีที่แล้ว +2

    Goddess