I’m Sick and Tired of This. Luxury Logos Are Done? Quiet Luxury, Old Money, "Gauche" New Money
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These are all great points and deserve a lot more likes. I am tired of these old money shortform videos that are basically just screenshots of ralph lauren and tommy hilfiger ads. That is not necessariliy old money for all. It is just an aesthetic for some. There are plenty of people that come from generational wealth that do not dress that way, even among white people.
Thank you, Heidi! I’ve been thinking arching these tik tok videos on this topic for over 2 years now and was just getting tired of it. I wanted to speak up earlier, but alas, my filming schedule is limited. It’s a good time to set the record straight now that more and more people are discussing this on TH-cam!
Yeah, it is very telling that people who make those videos end up giving example of same brands and bags as an example of old money/quiet luxury looks. Extreme wealth gives access to brands, designer which a regular person won't even hear of or even got a chance to buy.
Thank you so much for this video! I watched a video for the first time of Anna Bey and I was so disgusted by her. As a woman of color I also find this topic to be a micro aggression against BIPOC women, elitist and just gross. I grew up poor with a Vietnamese mother who has survived war and guess what, I’m doing well now and can afford nice things. I’m proud of the evolution I have been able to make in my life and if it bothers “old money” people ..I don’t care. I’m happy and proud of my accomplishments coming from where I came from. I also think it is interesting that elitist types want to purchase urban culture clothing and style but when we can afford designer items they’re not okay with that? Colonized thinking. Appreciate you speaking on this ❤️🩹
Thank you Leslie for sharing your story! Exactly! “Old money” isn’t really a flex - it’s money you didn’t work for. But for those who have faced such hardships and difficulties and yet flourished- now that is something to commend and look up to!
I was so surprised by how her channel took off after like a year and had so much positive response!
Thank you for the introduction. I'm buying and wearing my loud luxury all the days of my life. My family is from Africa, we're known to be flamboyant
I love that! Exactly, culture has a huge influence on how we present ourselves!
Get it girl! Rock your style ❤
It's interesting as I'm South African, and we are not really flamboyant. But I understand what you mean as West Africans living in SA are known for flamboyance, so it's not the same throughout the continent.
@@PrincessVelaryon the box doesn't fit everyone. I know alot of South Africans who are very flamboyant even just here on TH-cam
@@PrincessVelaryon so true. I have lived in East and South Africa, and have friends from West. This stereotype does hold true. You will have your individuals of course, but the majority hold to this standard.
You’re exactly right in that there’s been this shift to quiet luxury (or back to quiet luxury, as this debate crops up ever few years) mostly by people who want to other themselves from the “tasteless middle class/new money/whatever” because they want to appear better than others. And yes, it’s SO white-centric. There are billionaires in Singapore and India and elsewhere , like you said, who dress flashier than any Vanderbilt…and probably are richer too 😂 And if we’re seriously talking “old money,” the OLDEST old money, historically, isn’t in the pockets of white people.
Ah that last point is key! Also, in older established civilizations, the family name is heavily valued in society that is entirely removed from wealth. So in a way, “old money” isn’t about how much money someone has, but family history and reputation.
When she spoke the truth 👀😳🫢🫣🙌❤️
Haha glad you it resonates!
It’s funny that old money is commended when that money was earned a long time ago and passed down generationally. The old money of today had it given to them. New money, however, had to bust their ass to get that new money and succeed in life. They did it against all odds and still did it. I’ll celebrate new money long before I ever celebrate old money.
This is spot on!
You know how people say (which is a pretty accurate observation) that it takes one generation to build, next one to sustain, and the 3rd to destroy or grow.
Most of the time the 3rd generation blows it all, it’s rare to see the 3rd generation sustain that growth for it to be classified as “old money”. You are so correct: old money started with new money. They were the ones that made the sacrifices and were resourceful in their wealth building. The next generation did get it handed to them, but they saw their parents struggle so they would Atleast enjoy the money (cause they saw their parents didn’t) while still not abusing the wealth. The grandkids is where things can go haywire.
Thank you for adding this very crucial point!
Luxury is dependent on affordability, style and taste. I’m sick of having people telling me which luxury is better. Actually a lot of the much promoted “ quiet luxury” styles literally put me to sleep. Some little classic logos can go a long way in providing much pleasure.
Exactly Kim! Luxury is owning it and not caring what others have to say!
What a great topic. So agree with you. I can imagine the lady wore Chanel boy bag at raining day is so classy. Real rich people they don’t care about how expensive or cheap bag they are wearing. They are so free from luxury items. To own a lot of luxury items really doesn’t mean how rich you are. Awesome video 💕
Thank you, Irene!
Agreed, the whole idea of chasing “luxury bags” gives off total middle class vibes to people with old money.
@@sarahterry2140 yup! At the same time, ordinary middle class people who get on the bandwagon and make snobby comments to desperately associate with the “old money” crowd is also frowned upon. You show class by how well you treat others.
@Mel C Exactly Melanie! I think most are forgetting that we are speaking of a verrrrrrrry small percentage of folks who can actually afford this stuff!
For those who do, it depends on what they prioritize as well.
I see everyday, people are in such financial hardships, luxury goods are out of the question when they can barely make ends meet.
Hi Shakeen, your video is the first that has accurately and comprehensively discussed the topic. Thank you so much.
Thank you! I'm so glad it resonated well with you!
I enjoy your take on this topic and most importantly your comment to enjoy your luxury items. Buy what you love and use every item regardless of it being a quiet luxury or not.
Thank you and glad we resonate the same!
Well said, I enjoyed this video so much!
Thank you Selena!
I just wanted to comment on this video to thank you for this enlightening information. You have shined a light on a very different and very important part of this fashion trend. I have been watching various and numerous videos on quiet luxury to learn more about it, but none of them have been as insightful as this one, there were so many juicy nuggets you pointed out that made me want to share them with my fiancé, which sparked a whole conversation. You’re right, it is not the old money people going on TH-cam talking about “quiet luxury.” So, why are we trying to be something that does not even exist or was created by not quiet luxury people?
Thank you so much Deborah for your kind words. I am so happy we resonate the same. Exactly, I feel this quiet luxury debate is a battle between people of the middle class. The people criticizing and belittling the fashion choices of others really don't have any authority to do so - they are just regurgitating what they hear to shade others and make themselves feel better. I know this is a topic of luxury, but there is so much more to life we should be concerning ourselves with!
Excellent discussion!
Thank you!
You are very intelligent. This is the best take I’ve seen on this topic.
Thank you!
I totally get what you're saying. IMO trying to look like old money when you're not is just being pretentious. What's wrong with new or old money? They both have money! And you can do whatever you like with your money 😊
So true, both have money! And working for your money and earning your own is the biggest flex!
You hit the nail on the head @ 11:30
Excellent point, Julie. As with anything, I mean even for non-luxury items - if we see everyone has it, we crave something different.
Thank you for continuing making video
Glad you enjoyed it!
Straight Talk: Quiet Luxury is about not spending a S* Tonne of money to be a Billionaire's free advertising. You don't have to be Old Money to be Low/No Branding. But, as John Lennon once said: whatever gets you through the night. Great Vidi 😎☕💋
Thank you!
Sigh. Is it really “quiet” luxury if no one will stop talking about it?
Haha it ain’t quiet anymore. First with the tik tok videos, then with Gweneth Paltrow, and now Sophia Richie. I’ve been getting tired of this quiet vs loud luxury argument for that last two years. I had to set the record straight!
@@therealshakeen yes! Like if you wanna be classist, do/say it with your chest. And as for some TH-camrs, they literally do unboxing every week showing off their 50 hang bags collection, then get surprised when they see the bags everywhere that THEY influenced people to buy, pls. 🙄
@@lacijohnson400 lol you’ve hit the nail on the head! Like why is anyone surprised?
well played
Love your thinking 🤔
Glad we resonate!
hello beautiful soul! what a great conversation through this topic and love how non judgemental your viewpoints on whether you have money to buy luxury or for those who save up money to purchase a special occasion piece in their wardrobe! i completely agree about how judgy people can get and it is simply a fact of life and it just happens, not that i agree its a nice or good thing, but it just happens, what we can only do is focus on how we react to it, neutralise the bad intentions that come at you, and simply just focus on the great things we do on our day to day life ^^
Hello! It’s getting tiring how people are projecting their insecurities onto others by belittling them for liking luxury that is recognizable!
@@therealshakeen riggghht?! sometimes i just want to wear a super bright barbie pink chanel bag with the CC logo and breeze through with none of this snobbery, or tacky, or princess sickness judgement! in the of the day, sometimes i find it quite hilarious that one can get suuuper agitated for simply wearing a logo or a bright colour ^^" alsoooo thank you for tagging me! i actually still really new to the luxury space as a youtuber and getting to know more content creators! just subscribed to you ^^ xx
@@HauChic I love pink! You are doing such a great job with your videos, hun! Keep it up!
@@therealshakeen 💞💞💞
To me, quiet luxury is doing the things you want to do, being wherever you want to be, and taking time-off anytime you want without it severely impacting the people around you. I have always admired adults in my family who have been established who can just pick up tabs when we eat out without checking anything and just give CC just like that… but then again, I did not come from money 😅 In terms of bag, I tend to lean to non-logo more because of safety and comfort. But is it possible that the association of luxury bags with white people due to these being European brands to begin with? And Europe at that time (and largely now too) was pretty homogenous when these luxury brands started and they market locally in Europe first. As the world becomes more connected it makes sense they started recruiting more local ambassadors to market in more continents.
Your first point is a million dollar answer! it really is true wealth to have freedom with your time and have an abundance mindset that allows you to be generous!
The latter point is also valid - absolutely! A lot of these luxury designers are European and didn’t quite get introduced to other continents till much later. Luxury positional goods were different among other cultures - often it was jewellery, precious metals and stones.
The point I was making is that a lot of these videos circulating describing the “old money aesthetic” often portray a specific phenotype. These videos rarely show a visible minority as “old money” even though old money/generational wealth exists across various cultures and ethnicities! Thanks for sharing your comment!
@@therealshakeen Yep, I would agree with that. The YT short I have been seeing is bordering a costume, in my opinion.
💯 best comment here
23:55 such a good point! loved hearing your thoughts
Thank you!
You nailed it ❤
Thank you!
Love your content I think old money people just have access to brands that the average consumer may not be aware off, and your right they don’t care what other people wear.
Thank you Stephanie! Also, it’s likely these people already inherit luxury pieces from their parents!
Congratulations! I pray for your health and family. You look beautiful.
Thank you!
I bought two of those Lilysilk bras and I wish I’d gotten the four-pack. Amazing! I absolutely abhor trying on and buying bras. They are expensive, rarely fit right, are uncomfortable AND trying to find one that doesn’t show lines or create bulges (that aren’t even there to begin with!) is virtually impossible. I will definitely be buying more of the one size Lilysilk bras.
Great video by the way! 😆 Totally agree with you on this. I for one, will continue to wear what I love.
Yeah, this style of bra is life changing! Lol
@@annehebert7359 thank you!
I knew there was a reason I love ❤️ you
Thank you so much Tarremha!
You definitely went into the deeper aspects around class and background etc, so interesting. I gravitate towards more low key looks as I get older, feel less into monogram etc and it’s hard to know how much is the evolution of a personal style, a more minimal aesthetic and how much is external influence that I’m not consciously aware of. To me quiet luxury is having cashmere sweaters, my Loewe bags, nice tees that last and feel luxurious but I’m not wearing for any approval. I still fall in love with more obvious pieces too, I just go with my instincts x
You grow into your comfort level with a certain aesthetic and that results in this “ease” we feel, a confidence!
@@therealshakeen my relationship with colour is opposite though, I used to wear all neutrals and now I wear less black; more white and pops of bright colour because my understanding of what pairs well has matured.
@@beerachael I love whites! So refreshing! Brings light to the face!
😅 omg loved the intro !!!!
Haha thank you, Azi!
They always attack new money because they're miserable.
Exactly! This whole concept has been turning ordinary people on social media into snobs!
Old money vs New money = both have money to buy luxury. Love your take as always 🥰
Well said!
Another point I wanted to make I disagree with the statement that old money is only associated with white ppl.
I’m nigerian and what you said definitely resonates with the upper/political class in nigeria and we’re all black.
There are people who have “old money” and never worked a day in their lives and would not want to be associated with the rest of the population. I think the appropriate term for this would be classism.
The old money aesthetics is not as prevalent in India and other societies because their middle class technically does not exist. The income inequality there cannot be compared to other western nations where it it easier to move from lower class to middle/upper middle class.
So it’s easier for there to be a monopoly of “old money “ people having and showing off these nice things because they know the average person is very unlikely to amass that type of wealth in their lifetime.
Imo this is a false equivalence.
I think it’s human nature to feel “special” or exclusive in wealth, jobs, relationships, or anything in life. When that exclusivity is not scarce anymore, it looses its value. Overall this just shows how far we’ve come and lucky we are to be in a society to afford these things because tbh, these are first world problems 🙂
Thank you for the in-depth explanation. “Old money” definitely varies across cultures.
Just to clarify: What I said - which is a key point - was that on social media, especially recently, the aesthetic of “old money” portrayed is often using white phenotypes. Even though we know that in many other countries, generational wealth exists. This doesn’t mean that old money doesn’t exist in other countries. But these short tik toks propagate the image of “old money” as Caucasian and rarely feature visible minorities. Which is ignorant.
Agreed. The opinion is of someone who isn’t widely travelled; I’ve travelled throughout the African continent and agree with your opinion.
@@sarahterry2140 we’re all on the same page here. As I’ve explained in the video, the “old money aesthetic” often portrayed on social media recently only showcase a Caucasian phenotype and completely disregard that old money exists in other countries. Never said old money doesn’t exist in Africa, South Asia, or other parts of the world.
@@therealshakeenthis is definitely true when one’s feed is predominantly white - the algorithms tend to feed us more of what we choose to focus on. But I don’t disagree overall it would be caucasian -centric.
@@therealshakeen our social media is curated to feed us what’s around us. If we’re in the west then it will feed us what’s in the west. The Americas and Europe are predominantly white people so it should be no surprise that they’re the used as the standard on social media.
So most of new money earns the money themselves whereas a lot of old money is money that they inherited. Food for thought.
And this is why having old money isn't a flex! Earning it yourself is!
New money is also the problem at the same time. Many new money people usually like to associate with “old money” to add more to their status.
I see your point!
I think it’s none of my business what other people are wearing. Big logo small logo no logo
Personally I don’t wear logo but that’s me. I am more into quality of material cashmere silk etc
it’s important to stick to what feels luxurious to you!
Love luxury hand bags love logos IDC what others said 😂
Here here Yuliana!
I think the better point to make is tastefulness. Loud and obnoxious to me looks like someone who has brand logos from top to bottom, mix and match, and projects an image that competes for attention in itself, and don’t seem to know what balance and tastefulness looks like. I would equate it to being in a room in a house where there is no focal point and where the couch is in the way of the entrance and the TV is in front of a fireplace and things are everywhere and not in its proper place and the space isn’t optimized. Quiet luxury is an inward thing. I love it and I prefer it. I love the confidence that it exudes and the ones that I know of who wear it (not all) carry a certain unseen yet tangible confidence inside. Not snooty or arrogant. There is a difference. Not everyone who wears and prefers quiet luxury is insecure and an elitist-that’s also projection and judgment on your part. I love tastefulness and elegance and quiet confidence that emanates from the inside and moves outward. And we all know not every high end brand name is a quality item. We are all in a style journey and we are all allowed to evolve and have certain preferences. At the end of the day, we all decide who we want to be, how we want to spend our money, what we want to project, what we want to achieve in our lifetime.
I really like how you described tastefulness, Elle, with the example of interior decor. Exactly, quiet luxury is a type of confidence. Just to clarify - I am not calling those who prefer or wear the quiet luxury aesthetic as "insecure and elitist", not at all. Rather, it's the people who make videos putting down others who opt for logos. What secure person would make videos putting down others? See my point? I thought I was clear on that statement at beginning of the video.
I am sick of this, some of us were already into brands no one knew. My first Bottega was back in 2005, no one knew the boring looking plain woven bag or could justify the cost, I did not care, still got it. These kids thinking wearing a plain black bag from the row or a beige jumper will make the a Rothschild. So you want to fake being old money by wearing dull style? It's OK if that's your taste but to wear solely for an "elevated look " to seem something you know you are not is just laughable. I make 6 figures and can afford luxury, does not make me "old money" I did not inherit wealth. I just never liked flashy style. My sister in law who comes from money ; generational wealth has always been into loud fashion and logos and runway pieces. She like unique and loud; she's still old money.
Lol Rothschild, too funny. Exactly, the tastes and priorities vary within classes. There is no uniform.
The fact they call the Row a contemporary brand old money is funny. I think calling it understated is appropriate. So they buy a beige blazer from Zara and say luxury whispers while dissing my Balmain blazer 😂
@@julie_fitzgerald 😂
People "think" too much and assume too much. Maybe there are people that buy logo bags or name brand luxe items to show off or to give the impression they are wealthy, however not everyone is in that category. I'm one of them. It's not about me, I get it, lol, but it's annoying people are always assuming that. I buy what I like, it's that simple and I buy it for me. I like what I like, some high end and some not. It shouldn't be a big deal. Anyway just venting. Hahaha!😂❤ Also this new money vs old money. Why do people make a big deal about it? Rejoice for the people that now have money. People are just snobs.
Haha, vent anytime, my friend! Exactly, money is money at the end of the day!
@therealshakeen EXACTLY! New money should gain more respect if people want to be so judgemental, as the person that achieved it worked hard to obtain it! They will be the one responsible for leaving an inheritance for future generations. Another vent! 😄 lol. Anyway, with that said, I'll be meeting friends for dinner tonight with my "LOGO" Chanel Enamel Quilted Pending CC Mini Square Lambskin Flap with aged gold hardware. That name is a mouthful! Lol. It's my first and only mini square and what sold it for me is the hanging charms. Other then that, I would not have purchased. I didn't purchase because it had a CC on it, I purchased it because I personally thought it was beautiful. Ok my last vent! Lol. It's not to you, no way no! It's to the people that just think and assume too much. They should stop putting EVERYONE in the SAME BASKET as we are all individuals and we all have our own reasons for doing what we do.
@@debbieh9009 you know that brings me to a point: old money isn’t a flex. The true flex is new money cause you earned and hustled for it!
@therealshakeen yes! Exactly! Those people that were fed with a silver spoon are blessed and there is nothing wrong with that. What is wrong is when people try to look down on "new" money. New or old, they should be happy for them ❤️. The ones that are new money worked hard to achieve it! They should get the notoriety for their hard hustle!
I agree with FABULOUS IRENE's comment down there.
Owning many luxury handbags doesn't show how rich you really are.
For example, Amal Clooney's husband (George Clooney) has a net worth of about 500 million USD, so she can probably buy all of the luxury handbags in the world if she really wanted to. But I've never seen her carrying handbags from Chanel, Hermes, or Louis Vuitton. She usually carries handbags that look high quality but are understated. She's not even embarrassed to carry a Michael Kors handbag. Yet she's so confident and beautiful and fashionable and she is a world-class intelligent lawyer who advocates human rights.
Even though I love and enjoy my luxury handbags from Chanel, LV, and Hermes, I think Amal Clooney sets a good role model for younger women. You don't need a luxury handbag in order to be a successful and beautiful person.
Love Amal Clooney! The important take home point you’ve made is - confidence! You can carry anything with confidence and make an impact.
Amal is very successful even before she is a “Clooney “ She can purchase any luxury items as she see fits. The power is she will if she wants to
I don't think folks who don't have money are distinguishing new money from old money. If you don't have any, money is money. It is those who have money that are having these discussions. They have luxury categorized into new and old money brands.
This too. It becomes exclusionary.
I sound like Donald Trump 😂
The Ambani family jewellery collection is crazy 🔥🔥🔥
It’s insane!
Great video. Many good points. I know some people who are very wealthy and they choose to wear very expensive yet not recognizable apparel and accessories because they are humble and don't want to be flashy. You wouldn't know they are rich if you met them. You would think they are well groomed perhaps. They do drive nice cars though lol. I also noticed alot of this has to do with culture. Some cultures prefer to dress more flashy in general logo or no logo. In my opinion it is nice to have a balance. Everything logo looks cheesy.
Great point Isabella! Exactly, there is diversity here!
Like another youtuber said, I'll logo down to the sock if l want to!!
What is also forgotten in this discussion is the religious background and the upbringing of the people, because that also has an effect on how wealth is presented to the public. I can only speak for europe here, but there are significant differences between different countries. Behind it stands tradition, which is considered to be appropriate. That is changing with the Internet, but it is still recognizable in people's self-image. But as always, one should see the human and not the logos or non-logos.
That’s an excellent point! Religion and/or culture definitely influences how we carry ourselves!
I am one the people who should be happy with this „silent luxury” thing since I have never liked logos on me. Instead I’m annoyed because of the whole debate and people trying to divide and „differentiate”. To me it’s about personal style - I like it quiet, some like it loud. Do I care? Not really. One is not better than the other. The only difference is that maybe thanks to this trending it will be easier for me to find something nice that doesn’t say CHA NEL through the middle. 😉
I totally agree! Personal style is what’s important. Instead, people with no authority on the subject are putting people down for their personal style.
@@therealshakeen yeah but we can see it on every avenue of life - people want to feel better than others. I feel it only escalated through the pandemic and current recesssion.
@@dissolved29 agree!
I think quite luxury is fine some people just don’t like flashy things and that is ok too. Kind of tired of the rappers and such just flashing labels for the sake of flashing things to make others jealous. I think that is kind of ridiculous. If you like labels cool if you like quite labels cool too I just happen to find less labels personally classier. Looking clean and put together is classy to me.
I also like a classic look! It's fun to dabble in bright colours and logos here and there to add a bit of interest and spontaneity. But it is easier to style classic pieces on a day to day basis.
Quiet luxury, stealth wealth, whatever you want to call it - this trend cyclical and reoccur every couple of years. In 2008 after the Lehman Brothers crisis and the financial markets collapse the affluent reverted to this tendency to "dress down" and not showing obvious logos. I remember well, the rich New Yorkers would shop at Hermès and specifically request white shopping bags instead of the orange to avoid being targeted or judged. And here we are again, in 2023 on the brink of a global recession. Same crap different year lol.
Very good insight! I’ve heard a point made elsewhere where people are more likely to buy classic pieces (less trendy or experimental) that will be relevant for the long term as a way to be more careful with money. I like the white shopping bag idea - although I always suspect people will know anyway what’s inside if they see me walking out of the store 😂… or that could be me over thinking it. Thanks for your comment!
I agree with you. Facebook founder is a book worm so is not an example of a fashionista. Personally I do not buy logos because I cant afford to buy logos because if you follow the fashion world you will know when certain items are made and I will not be made fun of for wearing 2007 item in 2023. Also I want to get my money's worth. If it has logo, you can't wear it all the time. Am definitely not old money just a smart shopper. It is people who have issues that project their issues on other people.
Yes Obegali, that is smart. Purchasing a luxury item that is classic and timeless will always be relevant no matter what year you wear it in!
❤❤❤
Thanks Rachel!
Ambanis are not old money, They are new money. They are two brothers Anil Ambani and Mukesh Ambani. Mukesh Ambani is second richest man in India and Anil Ambani is bankrupt has been bailed out by his younger brother.
The meaning of Luxury has different versions around the globe but In India, it is pretty loud, colorful and vibrant especially at the time of festivals and special occassions.
Exactly, it’s quite loud depending on culture.
@@therealshakeen Thank you for the like and comment but since working in the corporate world, I am pretty much used to off minimalist professional attire.
Generalization.
I also think this quiet luxury movement is full of sweeping generalizations
Unpopular opinion incoming - if I ever get money (old money is impossible for me) IDGAF what people see me wear appearing old money or new money but bet I won't get a new set of boobs! Breastfeeding 2 kids wore this pair OUT 😂
I don't like when people are hurt by other people's opinions of their style. Everyone should spend their money how they see fit and be happy. Quit looking at your neighbors to know how to dress or spend your $ ❤
Ha love this comment, Jessica!
It’s giving being high maintenance in order to be low maintenance! Why not spend money on your birthday suit so you can feel your best in no matter what you wear!
Oh i’m first to comment haha ⬆️
Thanks Azi!
I don’t really see not taking care of ur item as classy.
Using and enjoying your pieces is classy in my opinion. While abusing them is not. You can still use your items without overly babying them and still have them look amazing. Items left in your closet or boxes unused will also damage the bag over time.
People with old money will always consider major logos to be a bit tacky but spin whatever theory makes you feel comfortable. Beyond that, wearing what you like is always sound advice.
It’s not about comfort. The reality is when a commodity once deemed exclusive and reserved for an elite group becomes too recognizable and common, regardless of logos or not, it’s less desired by the former group. The important point here is to just wear whatever you want and carry it with confidence. No need to overthink whether you look a certain class or not. This entire subject has been spun around on social media and has turned ordinary people into snobs.
Basically that’s what I was saying - wear whatever you like regardless of my opinion as someone from a certain background or that of others. Most people who buy so-called luxury brands are middle class trying to signal status to other middle class people. That’s why you’ll see brands like LV marketing to this this type of status-focused buyer. I have an MBA and my DPhil is in the social sciences so I could grasp what you were saying - it was reasonable analysis.
@@sarahterry2140 that’s great for you. Also, you would know that the middle class has tiers as well that battle it out amongst each other.
@@sarahterry2140 Just curious; what specific research do you possess that indicates that middle class are signaling to other middle class by purchasing Logos? What market research are you privy to that points to LV in particular advertising specifically to the middle class? They don’t participate in sales or operate outlets. Their price points are not necessarily any more or less affordable than other premium brands. Interesting points and topic.
You’re right: the term old money for me means old white people. That is racist!
It’s often the image portrayed by the people making these “old money aesthetic” videos!