Who on earth said it wasn't. The only thing it suffers from is endless (but deserved) hype. I can imagine a non fan hearing all about this album , putting it on and not getting why it's so praised. I think the context of it is a big part.
The way brat was my number one album of 2024, then TTPD by TSwift became number again because brat got so insufferable to me at one point because of all those corporate companies marketing their products with this theme. And now, after the remix album, brat became my number one album again. Idk why my brain wants to stop liking something just cause it's popular (it happened with TTPD too, since it had massive amounts of hate, it kinda convinced myself that I might only like it because it's TS and not because it's actually good)
i miss when we could just like something a normal amount and not shape our entire lives around it. like whyyyyy do we have to run things into the ground so its impossible to enjoy them later on?
The brat design reminds me of those “fun fact #124567” things ppl would repost on tumblr in 2012 and they were like the most basic serif font over a neon background with some kind of witty or sarcastic relatable joke on them…someone pls tell me u remember bcus I feel like they were lost to the internet forever
People keep mixing up the order of Kamala is brat tweet and the HQ page taking the design -- the tweet came *after* the design was noticed. I know because it was a crazy topic on the r/charlixcx subreddit and I basically watched it play out live.
@@Miolaurent The album made its mark and currently hasn’t fallen off. The public holds it in high regard and adores Brat, especially now, because of the remixes.
been a charli fan since 2019 and im gonna die a brat, im so happy she finally was able to break into the mainstream being so creative and experimental as she is. a true pop icon.
This is like Sir David Attenborough for us oldheads. A smart person explains somethng with charm and wit, and you feel enlightened at the end (if still unsure what a monotreme is).
the way i STILL don't know what the heck "brat" is XD i'm so out of tune with pop culture & social media that this is like the third time EVER i'm seeing that brat cover. feels good, feels natural
See what’s so interesting about your point at 23:25 is that Kamala’s father kinda publically disowned her, stating that she is completely betraying her community and becoming the oppressor. So.
i do not know the demure and mindful trend and to me all these trends just sound like either 1. im not like other girls or 2. im a smol bean type trend
There’s a level of irony and “we’re just joking around/having fun/also acknowledging it’s hard to live in this world” involved that may not be coming through from whatever sources you’ve been exposed to these trends through.
Really excellently written and delivered. I can't keep up with the speed of [micro]trends these days, nor do i even want to at this point, given that they all trend much like this. The context for the snippets I have seen is helpful
i love the duality of you, you make deep analysis videos on literally society in general and then you just read some horrible smutty book so we don't have to lol. i love it!
26:00 i think charli probably wanted to stand on all that underwear and billie being the climate responsible person she is said "hey why don't we donate these" so they both decided to bring them to women's shelters. otherwise, charli rly hasn't made me think she cares abt the environment all that much :( ... (not like she has to but it would be nice for celebrities to influence more ppl to be eco conscious and politically conscious)
she’s made it clear that her new level of fame is making her more aware of the impact her words and action can have. Honestly I’ve never cared too much about celebrities collaborations and endorsement but I agree they should be mindful since many people are influenced by them
This was such a good video essay! First of all, this was hilarious I love your writing style especially at the segment where you’re explaining Brat’s cover design. For me this album was an reincarnation of that late 2000s - early 2010s MySpace/Facebook electropop era of music that she lived for and I grew up with, with it being executed immaculately. I was part of Brat Summer and it was fun asf having it be the soundtrack to my last Summer as a teenager, with me accidentally cracking the jewel case of my Brat CD which honestly made it feel more “bratty”. 😭😂 It did die off for me a bit before during the Kamala stuff but nonetheless it was a great experience. Great video, I’m checking your channel rn and I see you made a video on self help book if you insult Atomic Habits I swear to-
The interviewer calling her Lorde was a scripted joke. Like why are people running with the narrative that she was genuinely called Lorde by a profesional interviewer? Like it’s so obvious Charli is in on it
The only examples I saw of brat summer were marketers/brands TELLING me it was brat summer (and it felt lazy, jumping on megans hot girl summer thing, which she doesn't really get credit for- EVERYONE DOESN'T NEED TO HAVE A SUMMER) Anyway, that 360 song came on shuffle for the first time a few weeks ago and I can't lie, I had to look at who it was - so i get that it is probably a fun album to listen to. But the media, who needed something to anchor their pop culture shit to, over the past few months have made it feel like 'trying to make fetch happen'. Should have let charli and the music embody that shit - like it was doing. Instead of wanting to seem sooOooOo ahead of the trends that they jumped on a bandwagon that hadn't even started yet.
As a millennial, I didn't even know what millennial pink was till last year and I was confused because I thought it's was basic bitch beige? Maybe we all just turn more beige as we age??
the pink is acc super interesting you see it's usage in a lot of brands like glossier my friend ellen has a good video on glossier look up elle literacy!
i hope the video wasn't too confusing and was kinda informative if not entertaining for you?? i feel like sometimes i assume my viewers are in the same circles and can't toe the line between not explaining enough and overexplaining . ty for engaging !!
No way! I followed your channel like... years ago and stopped because at one point you seemed to only talk about book covers... and now I see a recommended video from you about a topic I'm actually interested in 😳😳😳 I know you don't care about a random person from the internet, but I'm pretty happy about this reunion 😇
thanks for coming back! i make videos on creative commentary so sometimes its book stuff sometimes media / art / culture :) expanding the topics rn though before it was p book heavy
your commitment to presenting excellent content in as miserable a way as you can manage to put it is worthy of respect. please do more vocal fry, slay kweenn
yeah her 'happy to prevent democracy from failing forever' was p telling but also Charli/her social media team are very tongue in cheek most the time also!
@@fieltpenn3423 girll she has literraly been around for 10 fucking years and was literally dropped from her label in like covid and did everything herself and now she finally blew up, wth are you talking about???????
Nah sorry the brat album design is awful. Charli only got attention for it because she's already famous. There are millions of small artists that would have done sth like that and nobody would have noticed (largely because of the algorithms). The irony is that it's these small artists that are actually anti-establishment, and not Charli who already had the $$$ to pay a team to spend months designing an anti-design cover. To me brat summer symbolizes the problem with aestheticizing everything. Some people want alternative things but don't recognize that these things becoming a trend on TikTok is already a step too far towards commodification. If you want alt things, go to a skate park. Go to a library. Go to college to become a humanities teacher. Move to a commune. Touch some grass.
I just don't think any of the DIY spaces are very welcoming to the people who like the kind of music charli makes and that's really what all of this comes down too anyway is personal taste. Also like people are kinda supposed to not like the album cover that's kinda the whole point. I also think that the people who are this into brat are not the people who have much desire to go to a skatepark? And what's so anti establishment about going to college. Like i think I get what ur saying but none of those things are like. Fun vibes. Especially if ur not interested in hanging out with random groups of straight guys
And like. A library?? How is going to the library connecting you to smaller artists or an anti establishment org. I think if you want something anti establishment you have to actively seek that out but brat summer or whatever were never meant to be anti establishment lol
I don't think most people think any harder about brat summer than it being a marketing campaign for an artist they like. And it's a really good album lol
It is meant to be awful. Charli XCX mentioned, I think in the Apple Music interview, that the main reason for the album cover was to save money. She also was going for something authentic, the opposite of her last album Crash, so this was an album for her and her fans, not actually expecting for it to be a huge success. Her team took months choosing the IT girl for what color shade of green. It's a really, idgaf what you think, album cover. Messy and bratty. Being famous doesn't guarantee successful marketing (for i.e., Katy Perry and Dua Lipa). Charli has been in a the music industry for a long time, so she is knowledgeable in how to market herself and cares about marketing. People in her team, and her friends, were telling her it's a bad idea, but she stuck with it, and it ended up successful.
@@Poopoopants420 being anti-establishment means being socially conscious about the worlds issues and humanities and in general english teachers and libraries tend to be the most socially concious spaces as that subject highly encourages critical thinking which is very important when it comes to being a socially conscious person
i ADORED the brat summer until she endorsed harris and then i was stunned and let down. is it too much to want the art you consume to be ethical, the artists you love to have moral compasses? maybe so, but the line has to be drawn somewhere, and for me it will be drawn when you directly or indirectly support a genaside.
a hugely viral kamala brat edit actually prompted charli to tweet about it. in the moment it felt very organic which is what made it so exciting.
not to be critical sorry, A+ video overall! 💚
fr and the slow decline of brat for me was when the news started talking abt it, then the hammer to the coffin being the h&m collab
@@rainebows yes the h&m collab was truly the end
brat is a good album and im tired of pretending it isn’t. no fucking idea what’s happening on tiktok though
+
Who on earth said it wasn't. The only thing it suffers from is endless (but deserved) hype. I can imagine a non fan hearing all about this album , putting it on and not getting why it's so praised. I think the context of it is a big part.
The way brat was my number one album of 2024, then TTPD by TSwift became number again because brat got so insufferable to me at one point because of all those corporate companies marketing their products with this theme. And now, after the remix album, brat became my number one album again.
Idk why my brain wants to stop liking something just cause it's popular (it happened with TTPD too, since it had massive amounts of hate, it kinda convinced myself that I might only like it because it's TS and not because it's actually good)
Tbh I tried Listening to it but didn't like it
People have different tastes
i miss when we could just like something a normal amount and not shape our entire lives around it. like whyyyyy do we have to run things into the ground so its impossible to enjoy them later on?
The brat design reminds me of those “fun fact #124567” things ppl would repost on tumblr in 2012 and they were like the most basic serif font over a neon background with some kind of witty or sarcastic relatable joke on them…someone pls tell me u remember bcus I feel like they were lost to the internet forever
People keep mixing up the order of Kamala is brat tweet and the HQ page taking the design -- the tweet came *after* the design was noticed. I know because it was a crazy topic on the r/charlixcx subreddit and I basically watched it play out live.
ty for the correction
okay but how is divya so underrated, like this is such a solid video
Fr she's got a great sense of humor and expressions
girl what fall? brat is alive and well
She meant Brat Fall (Autumn) DUH
i read it as fall (autumn) of brat
You're missing the point of the video.... The fall is due to the trendification of Brat by corporate brands and politics
It died with the h&m collab. This was against everything brat stood for for the majority of fans
@@cainvarner (it was a joke guys😭) but in reality I gett the point of the video
How could something fall when it’s very much still being talked about and profited off of
Just watch. We are at the edge of the cliff
@@Miolaurent The album made its mark and currently hasn’t fallen off. The public holds it in high regard and adores Brat, especially now, because of the remixes.
@@Miolaurentbut the remix album is so amazing? and the sweat tour is being so well received
been a charli fan since 2019 and im gonna die a brat, im so happy she finally was able to break into the mainstream being so creative and experimental as she is. a true pop icon.
i did acc end up talking about lorde a lot but lemme coook okkkk
it's okay we forgive you
Lorde is amazing so its valid you talk about her
honestly you should have talked about her more
she’s cooking
for when lorde comes home from the nail salon 💅 (i love ur vids)
I’m sat.
I absolutely loved the part where you talked about the design element of the album, would love to see more examples
She has a series where she talks about design, often by doing book cover redesigns. It’s surprisingly informative and interesting!
i do creative commentary so more design and design-adjacent analysis coming!! ty for watching and supporting
@@mystery1317 yes I have been following, it's quite helpful:)
Arh, the original 'i put the cigarette between my teeth but dont light it' slop that Colleen Hoover has built a fortune on
This is like Sir David Attenborough for us oldheads. A smart person explains somethng with charm and wit, and you feel enlightened at the end (if still unsure what a monotreme is).
the way i STILL don't know what the heck "brat" is XD i'm so out of tune with pop culture & social media that this is like the third time EVER i'm seeing that brat cover. feels good, feels natural
I felt like I was the only one and now I feel better for not knowing what it was
Yeah
@fynniboigirl who hurt u
It's a good album and I don't know why you're glad to have not heard it.
"It wasn't even beef so it was basically vegan" always put here with the iconic lines
“Anti-design… anti-semitic” the way I snorted 9:39
Anti-ethetic, anti-Semitic... tomAto TomatO. 🥔
See what’s so interesting about your point at 23:25 is that Kamala’s father kinda publically disowned her, stating that she is completely betraying her community and becoming the oppressor. So.
i do not know the demure and mindful trend and to me all these trends just sound like either 1. im not like other girls or 2. im a smol bean type trend
There’s a level of irony and “we’re just joking around/having fun/also acknowledging it’s hard to live in this world” involved that may not be coming through from whatever sources you’ve been exposed to these trends through.
Really excellently written and delivered. I can't keep up with the speed of [micro]trends these days, nor do i even want to at this point, given that they all trend much like this. The context for the snippets I have seen is helpful
19:00 not divya soft launching her kiwi accent
the way you did such a well structured video and some people still missed the main point 😭
Anyway, what's your favourite remix track guys?
so i is kind of incredible but GSC still feels unreal to me
Yea has to be lorde
This video explores so many topics I love it!!❤
This was fascinating and you’re absolutely hilarious!! You did such a great job of explaining everything!!
your videos and analyses always eat ty
Brat’s color was definitely inspired by the lime meme, which is definitely BRAT
iconic juicy lips
Thank you for one of the most informative and funny video essays on everything that is brat. You dragged brat but also stan. Love a good dichotomy 💚
dragged but also stan is sooo .. stealing that phrase
oh divya you cooked this one
i love the duality of you, you make deep analysis videos on literally society in general and then you just read some horrible smutty book so we don't have to lol. i love it!
something is purrrrrring
Charli just released the remix album today didn't she?
I just found your channel and love your videos and personality🥰 !!
26:00 i think charli probably wanted to stand on all that underwear and billie being the climate responsible person she is said "hey why don't we donate these" so they both decided to bring them to women's shelters. otherwise, charli rly hasn't made me think she cares abt the environment all that much :( ... (not like she has to but it would be nice for celebrities to influence more ppl to be eco conscious and politically conscious)
she’s made it clear that her new level of fame is making her more aware of the impact her words and action can have. Honestly I’ve never cared too much about celebrities collaborations and endorsement but I agree they should be mindful since many people are influenced by them
@@faberquidam dont see how she is more aware with this h&m collab tho 🗣️
it took me until watching this video to realise the 'a' is backwards on the album cover
Help its not tho?😭
This was such a good video essay! First of all, this was hilarious I love your writing style especially at the segment where you’re explaining Brat’s cover design. For me this album was an reincarnation of that late 2000s - early 2010s MySpace/Facebook electropop era of music that she lived for and I grew up with, with it being executed immaculately.
I was part of Brat Summer and it was fun asf having it be the soundtrack to my last Summer as a teenager, with me accidentally cracking the jewel case of my Brat CD which honestly made it feel more “bratty”. 😭😂
It did die off for me a bit before during the Kamala stuff but nonetheless it was a great experience.
Great video, I’m checking your channel rn and I see you made a video on self help book if you insult Atomic Habits I swear to-
atomic habits was the one book that i thought was good haha dw. and yess the myspace electropop is so so true. i love her music generally too
an insightful and very brat essay, thank you
I have to confess that for ages, I thought brat was a Dream SMP thing so I avoided it like fire lol, the logo looks exactly like Dreams logo to me
I thought it was the Kamala edit video that came first before Charli made the tweet.
The interviewer calling her Lorde was a scripted joke. Like why are people running with the narrative that she was genuinely called Lorde by a profesional interviewer? Like it’s so obvious Charli is in on it
Everything is problematic.
I’ve still yet to listen to brat 😅
Okk but why is Shrek green is so cute on you 🥰
still having a hard time believing that 2024’s color is and forever will be brat green.
The only examples I saw of brat summer were marketers/brands TELLING me it was brat summer (and it felt lazy, jumping on megans hot girl summer thing, which she doesn't really get credit for- EVERYONE DOESN'T NEED TO HAVE A SUMMER)
Anyway, that 360 song came on shuffle for the first time a few weeks ago and I can't lie, I had to look at who it was - so i get that it is probably a fun album to listen to. But the media, who needed something to anchor their pop culture shit to, over the past few months have made it feel like 'trying to make fetch happen'. Should have let charli and the music embody that shit - like it was doing. Instead of wanting to seem sooOooOo ahead of the trends that they jumped on a bandwagon that hadn't even started yet.
getting jumpscared by ed sheeran mentions on a charli video is... not a hate crime, but it feels like a hate crime
As a millennial, I didn't even know what millennial pink was till last year and I was confused because I thought it's was basic bitch beige? Maybe we all just turn more beige as we age??
the pink is acc super interesting you see it's usage in a lot of brands like glossier my friend ellen has a good video on glossier look up elle literacy!
Chappell roan mentioned 16:31 🔥🔥🔥
yum
"even the dirty floor underwear??" lmaoooo
Purrr
I must be living under a rock cause I’ve never heard of brat summer 😅
i hope the video wasn't too confusing and was kinda informative if not entertaining for you?? i feel like sometimes i assume my viewers are in the same circles and can't toe the line between not explaining enough and overexplaining . ty for engaging !!
Someone cooked here.. mmm yeah.
"fall of brat" huh what
brat fall brat winter
No way! I followed your channel like... years ago and stopped because at one point you seemed to only talk about book covers... and now I see a recommended video from you about a topic I'm actually interested in 😳😳😳
I know you don't care about a random person from the internet, but I'm pretty happy about this reunion 😇
thanks for coming back! i make videos on creative commentary so sometimes its book stuff sometimes media / art / culture :) expanding the topics rn though before it was p book heavy
Not the chronically online girl wall lmao
i was tryna do an organised evidence/topic wall but i had no string
dawg brat is still very much happenin idk who told u it wasnt
your commitment to presenting excellent content in as miserable a way as you can manage to put it is worthy of respect. please do more vocal fry, slay kweenn
Wtf are u on about lol
there was no fall
so brat
First I'm hearing of this
Maybe it helps when one is off tiktok
Gworl wants dem clicks so bad
anyway i like the brat album but i think charlis "apolitical" stance is weird
Dear god young people are doomed (im 20 lmao)
❤
Lol what fall? Unless you mean we're in brat autumn now 😂
double entendre hah nice
I have to know… are you from where zayn Malik is from…. To my American ears ur accents sound so similar
im from northern england and she sounds very northern to me
the kamala harris thing was actually a joke. i found that out recently
yeah her 'happy to prevent democracy from failing forever' was p telling but also Charli/her social media team are very tongue in cheek most the time also!
🤓
Chappell Roan is way more brat than Charli xcx. That is all I have to say on the topic
I’ve checked her discography, it’s all Dan Nigro aka Olivia Rodrigo and etc’s composer, she’s an industry plant and clearly it worked enough for you ❤
@@fieltpenn3423 girll she has literraly been around for 10 fucking years and was literally dropped from her label in like covid and did everything herself and now she finally blew up, wth are you talking about???????
@@suiciddoly dem dan nigro credits dont lie, and the alliance and cross promotions are there, congrats sis u a sheep
@@fieltpenn3423 lol
@@suiciddoly dem song credits dont lie sis, congrats u a sheep.
Nah sorry the brat album design is awful. Charli only got attention for it because she's already famous. There are millions of small artists that would have done sth like that and nobody would have noticed (largely because of the algorithms). The irony is that it's these small artists that are actually anti-establishment, and not Charli who already had the $$$ to pay a team to spend months designing an anti-design cover.
To me brat summer symbolizes the problem with aestheticizing everything. Some people want alternative things but don't recognize that these things becoming a trend on TikTok is already a step too far towards commodification. If you want alt things, go to a skate park. Go to a library. Go to college to become a humanities teacher. Move to a commune. Touch some grass.
I just don't think any of the DIY spaces are very welcoming to the people who like the kind of music charli makes and that's really what all of this comes down too anyway is personal taste. Also like people are kinda supposed to not like the album cover that's kinda the whole point. I also think that the people who are this into brat are not the people who have much desire to go to a skatepark? And what's so anti establishment about going to college. Like i think I get what ur saying but none of those things are like. Fun vibes. Especially if ur not interested in hanging out with random groups of straight guys
And like. A library?? How is going to the library connecting you to smaller artists or an anti establishment org. I think if you want something anti establishment you have to actively seek that out but brat summer or whatever were never meant to be anti establishment lol
I don't think most people think any harder about brat summer than it being a marketing campaign for an artist they like. And it's a really good album lol
It is meant to be awful. Charli XCX mentioned, I think in the Apple Music interview, that the main reason for the album cover was to save money. She also was going for something authentic, the opposite of her last album Crash, so this was an album for her and her fans, not actually expecting for it to be a huge success.
Her team took months choosing the IT girl for what color shade of green. It's a really, idgaf what you think, album cover. Messy and bratty.
Being famous doesn't guarantee successful marketing (for i.e., Katy Perry and Dua Lipa). Charli has been in a the music industry for a long time, so she is knowledgeable in how to market herself and cares about marketing. People in her team, and her friends, were telling her it's a bad idea, but she stuck with it, and it ended up successful.
@@Poopoopants420 being anti-establishment means being socially conscious about the worlds issues and humanities and in general english teachers and libraries tend to be the most socially concious spaces as that subject highly encourages critical thinking which is very important when it comes to being a socially conscious person
i ADORED the brat summer until she endorsed harris and then i was stunned and let down. is it too much to want the art you consume to be ethical, the artists you love to have moral compasses? maybe so, but the line has to be drawn somewhere, and for me it will be drawn when you directly or indirectly support a genaside.
Let's talk about your fall off
🪞
In germany we say: delete yourself
Take this as advice