How To Design Your First Coaching Package | A Key Step When Building A Consulting Business
ฝัง
- เผยแพร่เมื่อ 30 ก.ย. 2024
- ➜ What to consider when designing your first coaching package
➜ Some key steps you should take when building a consulting business
➜ Subscribe: / @luisazhou
In this video I talk about how you should design your first coaching package. When building your own consulting business, one of the hardest tasks is to design your initial offer.
Don’t waste time trying to create the perfect offer for your first few clients, you’ve never done this before after all, so the initial few clients are going to be a learning experience.
I recommend you start small when designing your first offer. Ideally, It should be about 90 days.
This is so you have long enough that you can provide your client with real results, but it’s also short enough that you aren’t stuck with them long-term if you don’t enjoy working with them.
Another thing to keep in mind is that your process is going to be far from perfect in the
beginning, but don’t worry about perfecting the process yet, it’s too early for that. At the start, you’re going to be inefficient, and you won’t be entirely sure what to even expect, but the only way to remedy this is with experience.
This is important to remember when you’re deciding what to offer because ultimately, you’re flying blind until you have your first few clients under your belt.
What advice do you have for someone designing their first coaching
offer? Share with us in the comments below!
Focus on your pain points. Who were you a few years ago? Which problems have which you, or someone else, solved for YOU which you will solve for your clients? This is a great place to start gaining clarity on who your clients will be and what their pain points are.
The rise of the life-coaching industry has many benefits for both individuals and businesses. Life-coaching can help you achieve personal goals, develop new career aspirations, and improve relationships.
Personally, I know the prominence of one. The essence of financial advice cannot be overstated because having faced my fair share of the markets bad side, I've been able to scale from $18k to 57k following guidelines recommended by my coach.
@@joecaruso06 I couldn’t agree more because. It's always great to hear from a person who has gone through all but sometimes it's unnerving to see your portfolio go from green to red.
@@mvanwie Coming from someone who's been actively and passively involved. I concur that consulting an expert is ideal. With the help of Yvonne Annette Lively analysis, I was able to create a $262k portfolio that is earning and learning passively. I am aware of the essence of one beforehand.
@@tommyfisher277 Yvonne Annette Lively? The Pm with Morgan Stanley? Recently on a finup pod with Tate?
@@alyoshaivanovv Resume, background & qualifications looked impressive as well as detailed. Seems to know her stuff pretty good.
Every now and then one discovers a rare gem on TH-cam (and that's not easy to do). Your content is an absolute find and an inspiration to anyone thinking of becoming a consultant or coach. I have been a professional consultant for 25 years, and I can say, what you are teaching is first-class material and should be heard by ANYONE thinking of becoming a paid consultant. I don't know you but I am bewildered why there aren't more people listening to this. My many thanks, Luisa, for delivering such generous and GOOD content. Thank you!!
She's very thorough right? I'm trying to learn as much as I can right now from her channel.
Thanks to both of you! :) I appreciate it! Working on getting this to more people for sure.
@@Mindsetolympics j
@@LuisaZhou yur so GENUINE AM REAL!! IM THANKFUL FOR THIS THOROUGH GUIDE :) ive drawn up my skeleton , knows how who i want to support ( but where to market) , systems ,etc im licensed massage therapist , trying to incorporate emotional and physical healing any tips??
Hi Luisa, to answer your question about any tips I have: my advice for selling coaching services is do it with an FAQs page, rather than lengthy explanations on a website or brochure. People won't read those, and they don't convert into sales in my experience. FAQs pages with the end phrase being: sign up (if you have an online shopping cart) or How do I sign up? (then a clickable phone number or email) has been converting to sales for two years for me.
My FAQs are:
Q: What is a... (name your product, if necessary break it down a little bit)
A:
Q: Can you show me an example?
A:
Q: When does it take place?
A:
Q: How does it benefit me?
A:
Q: How does it help me with my (Google ranking or any other specialized value the product you're selling can bring)
A:
Q: How does it work exactly?
A:
Q: What does it cost?
A:
Q: How do I sign up? (Or Sign up button leading to shopping cart and online payment)
A: (Clickable email or phone number if you need to send them further details for payment and completing the sale)
Loving this. Absolutely genius.
Super great tip - thanks a lot for sharing !!
I love how you don’t have a five minute intro. You dig right in! I really like your style
I've been a tech biz consultant for 20 years now. I am launching my own coaching program now and have invested $1000s of dollars to other coaching trainers and masterminds. Luisa, your approach is a breath of fresh air. Simple, to the point, arrow to the center of the target content. Thanks for serving this community. I'm launching today...Let's GO!!!
THANK YOU for the point about learning to BE a good coach early on and not focusing on that efficiency and making the most profit that early on. I have been feeling so torn in this- I build a great business structure from the start (with an epic mentor) but then I was struggling because I'd set up this boundary and structure... and then I didn't give myself room to over-deliver and I felt like I wasn't allowed to give too much of my time. It was totally the opposite of the way I wanted to show up- especially as a new coach like you pointed out! Now, hearing you say this, that instinct I had and the longing for more flexibility and less pressure for efficiency makes a lot more sense! The efficiency can come after I've really set a strong foundation for myself AS a coach too. *boom*
I was finding that 6 weeks seems long sometimes but I think because my coaching was focused on a specific topic so I need to broaden what we work on to really make life changing impact .... I need to tweak this a bit in my coaching 🤔
So glad this video is getting your creative juices flowing!
✅️GREAT VIDEO! I noticed a huge jump in my client waitlist after I updated my website for mobile optimization years ago.
I can’t thank you enough for this bc i have been stressing myself out trying to figure this out.
Glad you found this! :)
Awesome! Now important to start producing massive content so you get a social media presence... Yes - go right ahead - you got this!
Luisa, you've honestly cut through all the confusion and bullsh*t for me and empowered me with so much clarity this morning as I sat down to think about my first package as a coach. Thank you so much! you're amazing xx
I'm so happy to hear that! :) Yay for getting your first coaching package set up! :)
This was really helpful. I got great value and Ilove how you was clear on how to do the pricing - too many are so vague and don't want to say anything. This is golden - I should look into your program for 2020
So happy to hear you found this helpful! :)
This is the best most detailed video i have seen on getting started as a Life Coach! Thank you so much!!!
You're welcome! :)
Fantastic. I am just about to launch my coaching business and I have created 3 different services I can offer, but I was going to charge by the hour for whatever time it took me to get them through. I love the idea of a set price nd the idea of 90 days. I am sure this clarity will resonate with any clients I get. Thanks.
Hi Paul! Did you start your business? How’s it going with your 90 days packaging?
I feel so blessed to have found you. Thank you for being so generous with your knowledge. You have answered so many questions that I had. God bless you.
Thank you so much for this video, this has given me so much clarity.
You're welcome! Super happy to hear that! :)
You are such a gem. No bullshit amd straight to the point. Thank you so much for this valuable information, Luisa ❤
Great video Luisa! Everything is on point and explained well!
Glad you found it helpful!
Hey Courtney, 👋
Luisa, I have a long history with Coaching, going back to the 1970s, but it was all pro bono. I took the past 17 years off, for things like college and being a caregiver to my Mom. I have multiple Certifications for coaching, but I know what areas I plan to focus on. I have also set aside time for pro bono work at Domestic Abuse shelters where I live.
My coaching will be part-time, to start off so I can see how it goes. Would that be the best approach?
I was wondering what is the best program to use to record the calls with clients? I haven't heard anyone who does videos on Coaching mention this. This will help in transcribing notes and be sure I get all the important points. I will of course take notes, but it's still easy to miss something. I know you need consent from the client to do this, and I would require this approval in writing.
I thank you for proving informative videos on this subject. What I did so long ago has become an entire industry, but I believe I should claim my place in it.
Is the $1,500 price point also applicable to other countries?
I'm 21, live in the Philippines, and I'm confident about the lessons I can teach about sales after 6 years of experience and 43+ 5-star ratings and counting.
What I'm unsure about is will there be actully people who will pay me at that price point?
Wow, very practical, systematic and useful information. Thank you! Subscribed!
This was so helpful, solved my problem precisely, I almost couldn't believe this video existed it was so helpful, and also you saved me so much time. For the past three years I have been doing online coaching and consulting with clients that only required one or two sessions and am branching out into a longer multiple session coaching series in a different field.
Thisss!!! Thank you! This is what I’ve been looking for. Something direct, straight to the point that eliminates confusion. I’m a Mental Health Therapist so I have a baseline of how this works but I wanted to know how to apply it as a Coach. It’s a lot more aligned than I realized. The relief I feel. 🙌🏾Thank you 🩵
Awesome information. Exactly what I was looking for, especially about pricing. Thanks.
Now this is exactly what I have been needing to think about. Thank you so much. Most online coaches miss out this practical approach which is how to start and how to get the programme up and running. Thank you
I so agree, the structure and the pricing isn't the best place to focus on first!
Is $1500 for the first client still applicable today? Consider It’s been 5 years from the video released.
Hello. Would that price point work for coaching teen girls and young ladies ages 15-24 doing career and purpose and transformational coaching? I know teens would need their parent to pay for coaching.
It really depends on their social status and their aspirations. Imagine: Most families take out a loan for 100k for their student tuition. What do you think are they willing to pay for something truly transformative? Considering, they earn a good salary. You could even map out different prices for different social situations. It really boils down to: Who do you want to work with? Do they have the money? Who could I look for, who has the money?
I'm surprised I didn't know about you sooner. As many have stated, your message is both high quality and refreshing.
As for advice on designing a first offer, "Chase the best result for the client, Not the money". After delivering great results for a handful of clients, your value (and income) will skyrocket.
Thank you. I'm just starting out as a coach. I retired from teaching inner city high school. I have so much to give but had no clue where to start
What are you coaching as a teacher?
You have given me sooo much clarity..
Thanks Luisa❤
The way you break this down takes the pressure off! Thank you.
Thank you so much for this information, I see this video was created 2 years ago.. my question is 1500.00 still a base price to start?
Unfortunately the prices in consulting & coaching do not develop equivalently to inflation. So: yes. But you should raise the price quickly as soon as you are confident enough that people like your work.
I’m a scripter too! I like every word written out, I have my entire life!
Yeah, surprising how often new coaches don't realise they don't have to like every client!
How much would yall charge for a 3 month strategy planning package meeting once a week
Wow 🔥! You answered everything I had questions on. I can't wait to watch all the other videos! Thank you for all this value
Thanks Luisa! Great foundation knowledge!
When starting out, do i need to also have an option to speak to me for one session? I know you dont recommend hourly and i get that, just feeling nervous not having that option.
It's really your decision. But always remember energy flows, where focus goes. From my own experience I can tell, that you will have those people who won't wanna commit to a package. Is that the kinda people you really wanna work with? You will find people who do commit. So it's more about your anxiety than about if you should offer one offs.
Hi Luisa, great tips! what do you suggest for 3 months coaching package focusing on motivation and well being?
Truly nothing but straight facts and knowledges in your videos
Omgsh i was just reading your blogs on your website and was like man this website is so good. Now I come on youtube and I'm like I really like this girl and realize it's you! Ahhh thank you for the amazing content! :)
Haha, that's awesome! Glad you found me!
Great Info and I loved how you were so self assured that it made me feel more like I can really do this! Spiritual Coach on the way!
This is exactly what I was looking for. So far no other video I found focused on what I needed. Thank you!
You're welcome!
I really appreciate the value in this video. Thank you for stepping out and giving us access to this knowledge!
You said bitten off more than you can chew twice at 1:23
$1,500 for the 3 month or 6 month package? Thank you for clarifying!
3 months
Just got an amazing idea to design my coaching offer!! Thank you so much
You're welcome!
wow Luisa this was awesome. great tips massive value here. everything you mention here is exactly what i want to do and i already have one client that i am working with now. He is completely fresh to consulting as well as myself. and I've been helping myself help him create his very own coaching and consulting packages together all the way up to getting his first three clients. And he's actually paying me to do this. My goal is to help as many people as I possibly can on earth to do this same thing. i love it. it really drives my focus. and this just helped me to really organize my packages even better.. thanks so much for this wonderful insight.. wow!
So glad you found it helpful! And I LOVE your goal. So awesome that your first client is loving your work together as well. :)
Awesome! Great tips! 👍🏽
What if the client has no clue how to write her profile, etc.? And the client thinks you aren't adding any value to her at all by not writing for her, etc.. How would you tackle this? Thanks.
Expectation management is key. If however, such challenges across unexpectedly: It's time to talk and find an agreement that both are happy with. I.e. if you could write her profile because you have the knowledge than you could make this one time compromise. Knowing, you never want to do that again and make that clear in the future from the beginning ;-) What do you think?
Hope everyone reading this has a great day!
This was super helpful - definitely got some valuable takeaways from this to implement right away! New subscriber here :)
Zhou means elaphant in Zimbabwe
I liked the video once but I wish I could like it again 😊
Cool stuff. Can we do a live how you help me structure my coaching?
Thank you so much for this !🥰
I'm so grateful for the content of your video. So helpful!!!! You're my Mentor!
That's so sweet - thank you! :)
Question. I am new to coaching. I want to help business people getting more positive results on their personal and business goals by improving their focus. Can I charge it $1500 for an 8week 1on1 program?
Or the duration of 90 days is what you consider the ideal case for all starters?
Thanks
I usually recommend 90 days to start for new coaches
💎💎💎💎Wow! That was great advice! Im so happy i ran into your channel! Definitely taking all tips🙌🏾🤎💎
Thank you Luisa for this great video. How many people should be in a call max.? Should I offer rolling courses (I want to work as a health coach with focus on burnout recovery and prevention) or various start dates/waiting lists?
It really depends on your niche and the way you setup your group. But as a rule of thumb: 8 - 20 max. Don't put more than 20 people in one group. You can also have multiple groups. 8 is more intimate, more value per customer. Also you should have less than 8 because not always every one participates. And you do not want to sit there with only 1 or 2 people ;-)
As for your 2nd question: If you do rolling courses you have to have a minimum of 7 participants. To start with. If you what to have a common starting date, you need to have a really good marketing in place already. Because what happens if you haven't enough people at your starting date ;-)
Enjoyed this video! Love the idea of setting a specific time limit for the length of the coaching and the big goal to be accomplished then reverse engineering from that. I can immediately see how that would create a sense of momentum with the milestones.
This was so helpful Luisa Thank you!
Thank you so much for this !!
This is so so helpful. You're a rock star. Thank you so much for sharing this info.
Did I miss it but if I charge 1500 for the pkg how many sessions?
3 months, 1 session per week = 12 sessions
You make it clear that the $1500 package does not include you "doing the work" for them. In my field, it's highly likely that I will have some clients who also need "concierge" support for a limited time (making phone calls to locate specific resources because they are too busy or don't know how to find the information they need). Would you recommend a second tier for that type of service, working into the "support" structure, or having a separate hourly rate?
Thanks, Luisa! Awesome as always... 😎
Thanks Mike! :) Glad you enjoyed it!
Great video. If you are doing weekly calls when just starting out, how many clients do you recommend working with at the same time? My assumption would be weekly group calls would be good when working with multiple clients, do you agree?
If you are doing weekly calls of 1hr each, than you can work with up to 15 clients with regular working hours (nothing crazy something around 40). Because the rest of the time you'll spend doing marketing and sales. Of course if you wanna do 60 or 80 hours per week than you could even fit in more. Question is: How strong does this lifestyle wear you down?
Amazing content
Do you do the things for them? Like setting up their infra, systems & copies and so on?
No
Download the E-book We are providing Free Of Cost, Click on the mentioned Link: www.landpage.co/definitive-guide-to-online-reputation-management
Have you published book regarding coaching business mam.. I would like you buy
Hi Luisa, thanks for sharing your experience. I'm enjoyed your quick sessions.
Thank you for this valuable information. Very empowering.
I want to teach Business English for people who are already at intermediate level on normal English. I know it's not coaching per se, but I want to approach it this way. You mentioned that $1500 won't apply to all skills. Do you think this price is too high for what I want to teach? Thanks a lot.
Not necessarily! I've seen language coaches charge this and more. That being said, it depends on your specific audience, background, credentials, all the factors, and the best way to figure out what is a good price for you is to start with this and test. That is the best way to get a feel for the best price for you to start with!
@@LuisaZhou thank you so much for your response. It helped.
Very helpful
Thank you for simplifing it i studying a lot of coaching courses. I love a foundation of Nipolean hill. But i am reiki master and this in the deal of hearing out what is blocking clients.
What do you suggest doing when a client wants to continue coaching with you but you really REALLY don't like them?
Excellent advice!
Thank you so much for sharing your knowledge! Very helpful and clearly know what you are talking about!
Thankx so much Gr8 tips 👌
You're welcome! :)
I have been looking everywhere for this… How to do that 1st step. Bless your heart! I am now one step closer to my 1st client
I wish I would’ve found this video a year ago! What do you say to those who have already created the outline for their 90 day program?
So helpful and gave me confidence that I’m a lot more ready to launch than I thought
Thank you for this!!!
You're welcome! :)
This video was extremely helpful. You made it very simple & easy to implement your recommendations. THANK YOU!
Super helpful video and great, no-nonsense advice!
THANK YOU
~ TIME TO SHOW THE WORLD HOW TO SOLVE dePRESSiON PERMANENTLY. ~
Thank you for the advice. I have been so nervous and stressed out about this. I am new to coaching and I am super nervous about talking to my first client.
I came across your content and it is indeed a gem. I am a fairly new coach and seeking to design my coaching package. Thank you for your quick and easy steps. Very helpful and I wish you success in your business.
Wow, Luisa, this is brilliant advice. Thanks so much for going into such detail, this makes things crystal clear.
@Luisa Zhou You are such a gem. I subscribed immediately.
It's not everyday you find a person like you. Thank you for your outline and tips
I loved it…you just got yourself a new subscriber 👍👍
How often were u meeting with the clients each month?
weekly
This is amazing! A very helpful video.
Would you say that 1500 is a reasonable price across all niches?
Brilliant content and very clear. Can help me with my niche which is marital status
Hello❤️ I Love your content and appreciate you giving the value you do... question how do you add the necessary fee to pay for the ads you include Or suggest for the client with the packaging.? THANKS ❤️