Leah & Yasaman, Co-founders good girl snacks

Leah and Yasaman met in college and have always connected deeply through their shared Middle Eastern backgrounds. With a blend of Persian, Egyptian and Tunisian cultures between them, their love for the flavors of their origins transcends with good girl snacks™. After scrolling on TikTok, they quickly realized how much Gen Z loved pickles (a food category that could be kinda boring). They quit their jobs and made it their mission to offer a product Gen Z is sure to obsess over!
good girl snacks first product Hot Girl Pickles has gone viral and created a cult following. Whenever I’m shopping at Pop Up Grocer, I hear people requesting their pickles (they’re seriously so good).
Here’s the behind the scenes of how Leah and Yasaman built one of most buzz-worthy brands in CPG!
PS. There’s a sneak peek of new products launching soon!