The third eye (or what happens when n=millions) | University of Brighton
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- เผยแพร่เมื่อ 3 ต.ค. 2024
- Rory Sutherland, Vice-Chairman of Ogilvy Group UK, giving a presentation entitled 'The third eye... (or what happens when n=millions). How digital media and behavioural data might finally provide us with a robust way of understanding human behaviour'.
The presentation took place at Brighton Business School, University of Brighton on 6 March 2014. It was organised by JEB (Junior Enterprise Brighton), a not-for-profit business consultancy service managed by students.
Rory Sutherland is vice-chairman of Ogilvy Group UK. He is a frequent TED speaker and also writes a regular column at The Spectator. An early fan of the internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.
Brighton Business School:
www.brighton.ac...
JEB (Junior Enterprise Brighton):
www.jebrighton....
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cracks me up every time Rory says.. how much time do we have .. 10 minutes? and youtube shows theres like 30 min. left
hahaha! He does that on more than one video it's brilliant.
Genius!! His phone goes off. He is the presenter. He is sorry and mildly embarrassed. If mine goes off that would be rude.. let me turn mine off and forgive for his going off
He stayed an extra 15 minutes after Alex O'connor ended the podcast too 🤣
I love understanding human nature and how we function. It’s fascinating and Rory makes it entertaining at the same time. Fabulous.
Genius and a damn nice person.
I'm such a fan, it's a pleasure to listen him. Thank you!
Absolutely brilliant - if only everyone listened to him!
An amazing lecture. I've been thinking about this for quite some time now. Glad to see someone else thinking about it.
What are your thoughts on it?
worth the listen. especially so if you are in sales/marketing/advertising or just want to understand how people think and react.
BEST marketing ever was a jeweler how advertised to the Mother in Law: Shouldn't your rock get an upgrade...? 90% uptake.
Heteroskedasticity is unequal variance of residuals over a range of values.
In regression analysis, heteroskedasticity results in an unequal residual scatter of residuals -or ‘error term’.
He is a genius. I hope he applies it making things better for everyone by using in politics. Maybe those geniuses will listen!
,
Wow, thank you great lecture, I really liked Rory's approach to things
The world becomes more like that simply because of the prevalence of the model. That's heavy, to think the cultural narrative has a self-fulfilling element to it
dude is a genius
I just want to know how I can utilize whatever information or ideas that you have in my own business
'Where the rubber hits the road' you might say, but that's what's so refreshing about his approach - he really seems to be encouraging a creative response to your life as a whole rather than just creating 'utility' for your business. You might say he even flips 'it's the journey, not the destination' but with a warning that you should make sure that YOU really want to go to that destination.
It's a surprise this video isn't more famous
I agree. it has quite a few nuggets of wisdom. I was in sales for nearly 30 years and this is information I wish I had available to me when I started out.
You have to watch this with 100% attention. You will miss something.
McDonalds not being sht is quite debatable. It won't kill you? That's very debatable too.
They say there’s no such thing as bad publicity and you’ve just made me crave a McDonalds breakfast. 😬
I’m eating a Bundle Box smoking a stogie drinking a 40 taking a crap on my lawn toilet in Murica reading this
!!!!!!!!!
Relax this has nothing to do with spreadsheet not even using it.... Honestly don't need it here🙏
what was his point ?
Sell what someone actually needs/want, not what they say they want.
Don't think only with reasoning use all your skills.