Chevrolet - Man, I Feel Like A Woman (General Motors, 2003)

In 2003, Chevrolet wanted to make fun of (non-)masculine behavior with this homophobic ad.
A red Chevy truck packed with five young men roars down the countryside as Shania Twain's "Man, I Feel Like a Woman" plays. The center man in the back seat starts singing along, serenading his friends with an off-key rendition of the song. What follows is awkwardness and uneasy looks.
The narrator says, "If you're ever uncomfortable in a new Chevy Colorado coupe cab, it won't be because a lack of space."
The ad got mixed reviews from Advertising Age critic Bob Garfield, who called it "kinda cute and kinda homophobic."
The company thought better of the commercial and later modified the narration to remove the reference to being "uncomfortable."
Check out my article for Marketing the Rainbow: cs.marketingtherainbow.info/cs...

[@kathyduvall1766]

This was the best commercial.

[@freshwaveentertainment]

Does anyone know the name of the actors in this commercial? I went to college with the driver…can’t remember his name and would like to know what became of him. I haven’t seen nor heard about him after this commercial?

[@chrismazeffa696]

he got cancelled because of this commercial

[@Kramer63]

He probably found the man of his dreams with a honest man and man love

[@charlesjackson6015]

Funny and creative. Thanks.

[@Kramer63]

This only represents 99% of all General Motors owners they’re just not brave enough like a Ford owner Who is proud of his love for a fellow man’s tool where the Chevy and General Motors people they like to sneak off for some sausage fest weekends and lives ally with a wife