Imagine that...another informative, relevant, insightful video by Gabriel St-Germain ;) I would like to make it abundantly clear before I say what I am about to say is that no one has put me up to this. I am saying this solely out of my own accord. I have purchased Gabriel's Ecomm Blueprint course & it has helped me tremendously to say the least. If you have gotten value from this video and his others, imagine what it would be like like to get over 40 videos of his at once. You WILL NOT find better value overall than the Ecomm Blueprint.
@@GabrielStGermain You are really good at this. You go into detail on how to do everything. Not try to sell some BS program like everyone else. You can you recommend a hot product?
Realest guy on youtube, showing his store, showing his numbers. ”Dont tell me how to make a mil until you make a mil” is something i have in mind watching other dropshippers on here. Gabriel really knows what he is talking about, thank you for this!
Gabe is as authentic and valuable as it gets. He also seems like the kind of guy who invests his money into a diversified portfolio in order to retire at the age of 30 rather than spending it on renting lambos and waterfront mansions like other coaches in this space. Keep it up man.
I wish there was a "LOVE" button, not just "LIKE". Golden nugget I took away from this vid: Allow for at LEAST $50 / adset when setting CBO Campaign budget. I made the mistake of setting a $100/day CBO budget with 30, yes 30!!! different adsets, only allowing Facebook to spend around $5-6 per adset and not gain sufficient spending budget for true optimization!! I still made sales, but could've made many more with correct budgeting! Thank you again Gabriel and please continue dropping videos like this! New marketing strats are always appreciated brother. Keep on keeping on! -Ryan
Having only just heard of Dropshipping in the last week, I started researching all about it and the mechanics of advertising, marketing, operation and distribution of the business. From this, I've seen dozens of gurus and sources, and out of all of them, I can hands down say Gabriel is by far the most valuable. He's intelligent, concise, formulaic and probably most refreshingly... no B.S Because I haven't heavily started dropshipping yet (I want to be as informed and prepared as possible first before scaling) I can''t say Gabriel's information works the best, since I haven't tested it sufficiently compared to the many other sources, but in compiling my information and learning, I can honestly say 80% of it is sources from Gabriel. The guy is a master at his craft, and any dropshipper should feel lucky to have this source of information for free. Now, one question I'd love to ask Gabriel (if he reads this), is something I've been wondering ever since I started researching Facebook ads. I would be interested to see if this has ever crossed your mind too. What I've been wondering, is why would Facebook be inclined to allow its algorithm to give anything higher than 2-3 ROAS? Hear me out. FB knows it's an extremely valuable source of data, and its algorithms basically try to mach existing data it has, for specific ad campaigns based on the variables of the campaign creator. FB knows most advertisers would love to have 2-3 ROAS, so why would it EVER give the value that would result in 10+ ROAS for example? My theory is that Facebook's algorithm monitors the ROAS it gives to its customers and artificially limits ROAS on highly successful campaigns. It actually makes sense business wise for them. It knows its customers are already happy to find 2-3 ROAS, so why give the advertiser even more value when they can simply offset any higher ROAS by selling you junk to keep it below 4 or 5 ROAS. It can then. They don't make a comission on your sales, all they get is the adspend. By keeping your ROAS at a cap of around 3, they can preserve "hot" customers to keep their average algorithm performance between the 1-3 level for a much larger amount of campaigns. TL;DR Since FB makes money on your adspend, not sales, why would they allow your ROAS to get above 2-3, when they can offset that with "junk" traffic, and give poorer-performing campaigns more ROAS to keep the adspend coming in from more than just 1 advertiser? FB knows what traffic is junk traffic, and what better way of increasing FB's income than being able to monetize that junk traffic? FB has a monopoly on data and the algorithm on personal social networks, they have no competitor with the same dataset to give better ROAS. Google/youtube/instagram is a different market and dataset.
Thanks man. I really appreciate the kind words and I'm glad it's been helpful so far. About your question (to be honest, I mainly just read the TL;DR): I'd recommend you watch my video "how to fix FB ads inconsistencies". I talk about how the FB auction works. It should explain your question. They don't control the ROAS, they just give the best traffic to whoever wins the most auctions based on TOTAL value, which is a combination of advertiser bid, estimated action rates, and user value. So they just get the best advertisers who are willing to pay the most, and those advertisers get whatever ROAS they get
Thanks for the response. I might have mis-characterized what I was trying to get across with my TLDR I understand ROAS isn't "directly controlled," and I've thoroughly watched and noted all your excellent content. > I'm suggesting that Facebook could have more modifiers for "total ad value" than is publically stated. For example, FB has a "minimum ROAS target" setting which confirms they can mess with the algorithm based on your overall ROAS. I'm suggesting that if your ROAS becomes very high (due to very good ads/targeting/sales) the algorithm could "dilute" some of the high-value traffic (that you are winning) for low-value traffic. The key being that FB could sell their "bad" data to high-performing campaigns which won't notice the hit, and "gift" valuable data to "lower value" ads to boost poor performing ROAS in order to bait higher budgets from campaigns that would otherwise be killed. I would be very interested to see how it would affect campaigns if you could somehow manipulate the pixel to 10x under-represent your sale values (which would show up in your ROAS dashboard) and then set a "minimum ROAS" of 0.75. I would also be interested to know if you've ever personally seen a ROAS in the 5-10x on FB ads Thanks again. I understand your time is very valuable, and I highly appreciate your previous response. @@GabrielStGermain
I am new to facebook ad. Thank you! Great video. I have a question. You said you would not pause or duplicate adsets. Then why would you split them in the first place? What is the purpose of splitting the adsets to 1-2%,2-3%..., and not just using 10% LAA? Thank you!
Yes, that's why you test ads in a separate campaign and only cycle in the best ones. Resetting learning phase isn't a huge deal when you are scaling because it can re-optimize fast
Solid video yet again. What I would love to see is a video going in depth about VA's. I'm assuming u use VA's doing the kind of numbers you are? Best places to higher from? Do you conduct an interview? What kinds of questions to ask during the interview process? What tasks should you be getting a VA to do? How you go about actually training them? I realize that everyone's store and policies are a bit different, but seeing how it's done would help a ton in figuring it out. Thanks!
Can you do a video about the multiple ads per adset you mentioned? Like how they should look like and if you actually put them all to one adset or duplicated the adsets before :)
Great to see a video that is straight to the point, just giving value. Really appreciate it! (Had to scroll through multiple annoying guys talking about how successful they were for half the video until I found this!)
In a seperate campaign is it website conversions your test with broad interests or ppe. I’m aware you like doing a ppe to get some data and engagement to lower cpm
Thanks for the video Gabriel! Just started my channel for showing how I made $87,000+ so far dropshipping by creating a brand. Your personal brand video really inspired me! Can you make more videos on personal branding? Thanks again!
Hi Gabriel, I have two questions in regards to this first method 'Top Broad Interest'. 1) I assume that the campaigns showing there have an objective for conversion, is that correct? 2) Also, when you duplicate the winning adsets into new CBO campaigns, what do you do to the old original campaigns? Leave them on or off?
1) Yes, WC PUR optimization 2) I leave the original campaigns running to keep testing new interests, if the audiences are small I'll turn it off to avoid overlap
Hello, I'm speaking from a translator: 1. When testing cold audiences, and then turning off adset, this interferes with the Facebook algorithm, since now each adset will receive more budget, since interests that did not work were turned off. For example if I have 5 interests and a budget of 50usd in the CBO, then I turn off 4, the 50usd will be only in one adset, does this uncontrol the Facebook algorithm? (What is the right thing to do when you test cold audiences with a cbo?) 2. Can I increase or decrease the budget of a CBO that is already operating, without the Facebook pixel getting out of control? 3. If I want to edit an adset that has already been running for a long time, should I do it in a new CBO?
instead of analyzing what you have done in the past you could build something from scratch while still hiding your brand identity and that would be a game changer among influencers because it would for sure give more clear directions to your audience.
I dont get it ? You said 5 ad sets in each CBO on the slideshow but the first cbo you showed had multiple in it. The first cbo had all the 1% and the second one had 5 different ones 1-5 % ??
You are brilliant, Gabriel! Honest. Reliable. Presenting No nonsense and seriously and...scientific all the way. Who can defeat you? :) It's just a bit intensive the way you talk, for nubies like me that don't really know WHERE to begin and have a limited budget...Any suggestions how to start?
Hello everyone, So, since CBO optimizes and spends only on "top performing ad sets", is that why every add is only narrowed down to one interest (broader audience)? Rather than have the audience having to match more than one interest/ad set?
Gabriel. Why do we need to run the adsets with single interest in a normal campaign first ?? what's the difference if we put them directly into a CBO campaign??
Gabriel! Excellent! One question, for Retargeting what objetive do you use? Reach, Traffic or Conversion? A lot of people say Reach, other Trafic, others Conversion with Traffic optimization. What do you see best objetive for RT?
Hey I just want to clarify, so I'll start by making like 5-10 WC PUR campaigns with single adset interest? And then duplicate the best perfoming interest into a CBO?
Dear Gabriel, I really like your content! I'm pretty new to this so maybe this is a dumb question. But what do you mean with a '1%(or 2-3% etc.) audience? If any other people know the answer to this question please feel free to help me out :). Thanks in advance!
this step is also unclear: you say you test single interests in a separate campaign and then you say you duplicate the top performing ad sets from this campaign into the main CBO campaign. What kind of as sets are those? Its one broad interest, so do you split this up into placements, gender etc to have multiple adsets in those test campaigns? or do those test campaigns contain only one adset and you basically duplicate the top performing campaigns into the main campaign?
Awesome, can't wait to try this out! I can also confirm that multiple creatives per adset works well with CBO. But my CBO campaigns have been going downhill lately so I'm keen to try some of these strategies out. Thanks Gabriel!
so if you test your single interests in a separate campaign, won't they lose their optimizations and learnings when you duplicate them into your CBO campaign?
You mentioned adding new interest into the campaign after pausing the adsets which are not performing. Do you mean new interest which have been successfull in a different campaign or simply adding new interest in the sucessfull CBO one? Also what about if there is only or 2 adset which is performing well ?
hi, i'm trying to figure out and make sure what i'm doing. when you say different campaigns, do you start out with a non cbo campaign targeting about 10 broad interests and then choose 5 to 8 out of those interests and make a new cbo campaign with those 5 to 8 interests?
what is the effect in terms of distributing the budget if I add new ad set into running campagin with 3 another active ad sets? Do i have to raise the budget into campaign level? thanks in advance!
Gabriel thank you for all the great knowledge sharing 🙏🏻🙏🏻🙏🏻 I just have one q - about the super LAAs what type of CBO campaign to do it with? traffic? post engagement? purchase? or something else?
Hi Gabriel. Great video! Question for you... I have a CBO that's performing great right now. There is 1 ad set out of 5 that is taking up a decent amount of budget and isn't doing nearly as well as the others. Should I pause that one ad set in my current campaign, or start a new CBO with the 4 that are doing well? I'm nervous editing my current ad will hurt performance
Gabriel I think I f'd up. My product is on amazon now and It's way cheaper than I expected my margin could be. Should I kill this product as this could be an uphill battle and try another product?
Thanks Gabrielle, another awesome video. Question - you mentioned you cycle in new ads in adsets after pausing ones not performing. When you cycle them in, are you doing that in the same adset or a duplicate?
What do you mean when you say "cycle in new interests"? Shoud these new interests be tested in the test campaign and then duped to the main campaign if they turn out to be successful? Great video as always man, thank you so much for doing this!
Hello @Gabriel, when you said create the 1 -2 % , 2-3% audiences, do you mean we should test them out in a different CBO campaigns like step one and follow through with Step?
@@GabrielStGermain Hi. Do you start testing like 10 different interests with non CBO campaign like conversions and then take about 5 of those interests that are performing well and put them in a new CBO campaign then add and remove adsets in that cbo campaign as you go along? thanks.
I wonder what happen to Gabriel. Been watching all his vids then the last one was way back a year ago... hope he’s doing fine. And hope he’s coming back with more value.
Amazing content as always Gabriel! Thanks for sharing these Facebook ad strategies. I appreciate your dedication to releasing valuable and actionable content.
@@GabrielStGermain You said you duplicate your best performing interests (adsets) in a new CBO, right? Do you also keep those interests running in the orginal campaign?
Hi Gabriel, in your former video Ads "Facebook Ads for dropshipping", you said to test demographics before interests, then using the selected demographics to test interests and build LLAs. As I understand here is that under CBO you test demographics and interest at the same time, am I correct or have you tested demographics before? (Because when we look at the naming of your adsets it looks like you new the Gender and age range already) Thanks for the great video anyway! :)
Can someone help me out? I'm fairly new to Facebook ads and have been struggling with scaling for some time. Say for example I have a $5 a day ad set that's performing well and I duplicate that ad set and make the budget $10, for some reason I just won't get any sales with that new ad set even after I've spent like $10. This has really been frustrating me and would love if someone could give me some tips. P.S. I'm not using a CBO strategy btw as I'm not sure I'm ready to use that just yet since it looks a bit more complicated.
Hey Man that was just amazing. Keep up the good work (y) Can you please help me out with this question here. It's really bugging me. So, If I put multiple ad creatives in every single adset when Interest targeting (Split Testing), thinking that FB will choose a winner for each of the adset itself. 1. Won't I have to post multiple videos on my FB page? The engagement would be divided if all of them are performing for different audiences. Should I choose a winner creative and start testing it every where or test my top 2 or 3 creatives in every adset I create?
I've made good results with the normal strategy and I have a lot of purchases, ATC, IC, CV and 100k views on my AD. I would make the regular LAA way. BUT, with CBO, whats should I do now?
@@GabrielStGermain thanks for the reply! But wouldn't starting with CBO first allow for less wasted ad spend on underperforming ad sets? Or do you think you run the risk of missing out on good ad sets because FB made spending decisions too early?
Hey Gabriel, thanks for another awesome video! I've watched all your playlist on how to start and I'm really interested in the Ecomm blueprint, but I have 0 experience. Do you think I should try to build my store first, or beginning with the blueprint right from the start is a good idea?? Thanks again, cheers!
Imagine that...another informative, relevant, insightful video by Gabriel St-Germain ;) I would like to make it abundantly clear before I say what I am about to say is that no one has put me up to this. I am saying this solely out of my own accord. I have purchased Gabriel's Ecomm Blueprint course & it has helped me tremendously to say the least. If you have gotten value from this video and his others, imagine what it would be like like to get over 40 videos of his at once. You WILL NOT find better value overall than the Ecomm Blueprint.
Thanks for the kind review man, I appreciate it! I'm glad to hear the course helped 🙏
@@GabrielStGermain You are really good at this. You go into detail on how to do everything. Not try to sell some BS program like everyone else. You can you recommend a hot product?
Realest guy on youtube, showing his store, showing his numbers. ”Dont tell me how to make a mil until you make a mil” is something i have in mind watching other dropshippers on here. Gabriel really knows what he is talking about, thank you for this!
agreed
Gabe is as authentic and valuable as it gets. He also seems like the kind of guy who invests his money into a diversified portfolio in order to retire at the age of 30 rather than spending it on renting lambos and waterfront mansions like other coaches in this space. Keep it up man.
I wish there was a "LOVE" button, not just "LIKE".
Golden nugget I took away from this vid: Allow for at LEAST $50 / adset when setting CBO Campaign budget. I made the mistake of setting a $100/day CBO budget with 30, yes 30!!! different adsets, only allowing Facebook to spend around $5-6 per adset and not gain sufficient spending budget for true optimization!! I still made sales, but could've made many more with correct budgeting!
Thank you again Gabriel and please continue dropping videos like this!
New marketing strats are always appreciated brother.
Keep on keeping on!
-Ryan
Gabriel, you will put all gurus out of business ! Thanks for the upload.
Cheers man, thanks for the support!
Just bought the course! I am already at 1K days! and everybody suggested me your course to scale that shit up! 🔥
Awesome man, looking forward to seeing your shares in the private group :)
Having only just heard of Dropshipping in the last week, I started researching all about it and the mechanics of advertising, marketing, operation and distribution of the business. From this, I've seen dozens of gurus and sources, and out of all of them, I can hands down say Gabriel is by far the most valuable. He's intelligent, concise, formulaic and probably most refreshingly... no B.S
Because I haven't heavily started dropshipping yet (I want to be as informed and prepared as possible first before scaling) I can''t say Gabriel's information works the best, since I haven't tested it sufficiently compared to the many other sources, but in compiling my information and learning, I can honestly say 80% of it is sources from Gabriel. The guy is a master at his craft, and any dropshipper should feel lucky to have this source of information for free.
Now, one question I'd love to ask Gabriel (if he reads this), is something I've been wondering ever since I started researching Facebook ads. I would be interested to see if this has ever crossed your mind too.
What I've been wondering, is why would Facebook be inclined to allow its algorithm to give anything higher than 2-3 ROAS? Hear me out. FB knows it's an extremely valuable source of data, and its algorithms basically try to mach existing data it has, for specific ad campaigns based on the variables of the campaign creator. FB knows most advertisers would love to have 2-3 ROAS, so why would it EVER give the value that would result in 10+ ROAS for example? My theory is that Facebook's algorithm monitors the ROAS it gives to its customers and artificially limits ROAS on highly successful campaigns. It actually makes sense business wise for them. It knows its customers are already happy to find 2-3 ROAS, so why give the advertiser even more value when they can simply offset any higher ROAS by selling you junk to keep it below 4 or 5 ROAS. It can then. They don't make a comission on your sales, all they get is the adspend.
By keeping your ROAS at a cap of around 3, they can preserve "hot" customers to keep their average algorithm performance between the 1-3 level for a much larger amount of campaigns.
TL;DR
Since FB makes money on your adspend, not sales, why would they allow your ROAS to get above 2-3, when they can offset that with "junk" traffic, and give poorer-performing campaigns more ROAS to keep the adspend coming in from more than just 1 advertiser? FB knows what traffic is junk traffic, and what better way of increasing FB's income than being able to monetize that junk traffic?
FB has a monopoly on data and the algorithm on personal social networks, they have no competitor with the same dataset to give better ROAS. Google/youtube/instagram is a different market and dataset.
Thanks man. I really appreciate the kind words and I'm glad it's been helpful so far.
About your question (to be honest, I mainly just read the TL;DR): I'd recommend you watch my video "how to fix FB ads inconsistencies". I talk about how the FB auction works. It should explain your question. They don't control the ROAS, they just give the best traffic to whoever wins the most auctions based on TOTAL value, which is a combination of advertiser bid, estimated action rates, and user value. So they just get the best advertisers who are willing to pay the most, and those advertisers get whatever ROAS they get
Thanks for the response.
I might have mis-characterized what I was trying to get across with my TLDR
I understand ROAS isn't "directly controlled," and I've thoroughly watched and noted all your excellent content.
> I'm suggesting that Facebook could have more modifiers for "total ad value" than is publically stated. For example, FB has a "minimum ROAS target" setting which confirms they can mess with the algorithm based on your overall ROAS. I'm suggesting that if your ROAS becomes very high (due to very good ads/targeting/sales) the algorithm could "dilute" some of the high-value traffic (that you are winning) for low-value traffic. The key being that FB could sell their "bad" data to high-performing campaigns which won't notice the hit, and "gift" valuable data to "lower value" ads to boost poor performing ROAS in order to bait higher budgets from campaigns that would otherwise be killed.
I would be very interested to see how it would affect campaigns if you could somehow manipulate the pixel to 10x under-represent your sale values (which would show up in your ROAS dashboard) and then set a "minimum ROAS" of 0.75.
I would also be interested to know if you've ever personally seen a ROAS in the 5-10x on FB ads
Thanks again. I understand your time is very valuable, and I highly appreciate your previous response.
@@GabrielStGermain
I am new to facebook ad. Thank you! Great video. I have a question. You said you would not pause or duplicate adsets. Then why would you split them in the first place? What is the purpose of splitting the adsets to 1-2%,2-3%..., and not just using 10% LAA? Thank you!
Hi Gabriel & everyone:- Won't changing/ testing new ads inside of your ad sets reset the learning curve every time?
Yes, that's why you test ads in a separate campaign and only cycle in the best ones. Resetting learning phase isn't a huge deal when you are scaling because it can re-optimize fast
@@GabrielStGermain That makes it very clear. Thanks so much bro. Keep up the good work!
Man you have spent tons of hours on fb ads, it’s shows! Valuable content
Haha I'm glad, thanks man :)
Solid video yet again. What I would love to see is a video going in depth about VA's. I'm assuming u use VA's doing the kind of numbers you are? Best places to higher from? Do you conduct an interview? What kinds of questions to ask during the interview process? What tasks should you be getting a VA to do? How you go about actually training them? I realize that everyone's store and policies are a bit different, but seeing how it's done would help a ton in figuring it out. Thanks!
Yes I work with VAs! I talk about it in my video "Automating your store"
I don't comment on TH-cam but as a marketer myself Gabriel really knows this stuff
Can you do a video about the multiple ads per adset you mentioned? Like how they should look like and if you actually put them all to one adset or duplicated the adsets before :)
What do you mean by 1%, 2%.....5%??? Percentage of what??? Thanks for the video!! It’s great I’m just stuck at that part
Gabriel Is Like The MrBeast of Dropshipping TH-camrs Always Killing It 🔥
Hahahah thanks man
Agreed 🔥
Great to see a video that is straight to the point, just giving value. Really appreciate it!
(Had to scroll through multiple annoying guys talking about how successful they were for half the video until I found this!)
w::r::i::t::e:::m:e: :m::o::r::e::f:o:r:: g::u::i::d::a::n::c::e 1️⃣::3️⃣::1️⃣::4️⃣::7️⃣::4️⃣::8️⃣::9️⃣::2️⃣::9️⃣::0️⃣:::::::
Got into dropshipping through a good friend and I am fascinated by the story at the end of the video. This channel is gold. Thank you Gabriel!
In a seperate campaign is it website conversions your test with broad interests or ppe. I’m aware you like doing a ppe to get some data and engagement to lower cpm
Duuuude awesome video. Never even thought about stacking LAAs into one adset. So much value as usual.
Thanks man I'm glad you liked it
Thanks for the video Gabriel! Just started my channel for showing how I made $87,000+ so far dropshipping by creating a brand. Your personal brand video really inspired me! Can you make more videos on personal branding? Thanks again!
Thanks man, I'll keep that in mind! Congrats on your success so far
Gabriel St-Germain thanks again for all your help!
Going to be a banger as always 🔥 currently testing these a lot myself!
Thanks man, cheers!
Hi Gabriel, I have two questions in regards to this first method 'Top Broad Interest'.
1) I assume that the campaigns showing there have an objective for conversion, is that correct?
2) Also, when you duplicate the winning adsets into new CBO campaigns, what do you do to the old original campaigns? Leave them on or off?
1) Yes, WC PUR optimization
2) I leave the original campaigns running to keep testing new interests, if the audiences are small I'll turn it off to avoid overlap
Oh man, Gabriel you sure did deliver! Great video as always - great convo yesterday! 😍
Thanks brother, I appreciate it! Great convo indeed
I do wish you showed us to how create a step by step.
Hello, I'm speaking from a translator:
1. When testing cold audiences, and then turning off adset, this interferes with the Facebook algorithm, since now each adset will receive more budget, since interests that did not work were turned off. For example if I have 5 interests and a budget of 50usd in the CBO, then I turn off 4, the 50usd will be only in one adset, does this uncontrol the Facebook algorithm? (What is the right thing to do when you test cold audiences with a cbo?) 2. Can I increase or decrease the budget of a CBO that is already operating, without the Facebook pixel getting out of control? 3. If I want to edit an adset that has already been running for a long time, should I do it in a new CBO?
instead of analyzing what you have done in the past you could build something from scratch while still hiding your brand identity and that would be a game changer among influencers because it would for sure give more clear directions to your audience.
I dont get it ? You said 5 ad sets in each CBO on the slideshow but the first cbo you showed had multiple in it. The first cbo had all the 1% and the second one had 5 different ones 1-5 % ??
You are brilliant, Gabriel! Honest. Reliable. Presenting No nonsense and seriously and...scientific all the way. Who can defeat you? :) It's just a bit intensive the way you talk, for nubies like me that don't really know WHERE to begin and have a limited budget...Any suggestions how to start?
Hello everyone,
So, since CBO optimizes and spends only on "top performing ad sets", is that why every add is only narrowed down to one interest (broader audience)? Rather than have the audience having to match more than one interest/ad set?
YES! Thank you Universe, I needed this video today as well!
Cheers!
Yup me too! Gabriel kills it every time!
you should say thank you God instead the universe because the universe doesn't create itself
James Popi Bruh, watch the video instead
@@erikj8957 nothing last forever.. Not even the video
Sorry Gabriel,one question. The first step “test single interest in a separate campaign” must be do in ABO?
Gabriel. Why do we need to run the adsets with single interest in a normal campaign first ?? what's the difference if we put them directly into a CBO campaign??
If someone is a beginner which kind of ads should use? @Gabriel St Germain
Ayy love the idea of "super lookalikes" def gonna give them a go! Great content as always man 👊
Thanks bro, let me know how it goes!
@@GabrielStGermain When You are coming back we need you
Dude thank you SO MUCH for breaking this stuff down. i go into my ads manager and end up cross eyed really quickly some days
Hahah my pleasure man!
can you stack the LLA Buying Countries into one Custom audience instead of separate testing
Gabriel! Excellent! One question, for Retargeting what objetive do you use? Reach, Traffic or Conversion?
A lot of people say Reach, other Trafic, others Conversion with Traffic optimization.
What do you see best objetive for RT?
Hey I just want to clarify, so I'll start by making like 5-10 WC PUR campaigns with single adset interest? And then duplicate the best perfoming interest into a CBO?
Ayyy Super lookalikes! I see you've been listening to Ezra ;) sick video as always bro 😄🙌 You can't not watch a Gabe video all the way through haha
Arie Scherson Ezra Firestone?
You know it! Thanks man 🙌
@@erikj8957 yup ezra is above the shopify scene, his into softwares now
Dear Gabriel, I really like your content! I'm pretty new to this so maybe this is a dumb question. But what do you mean with a '1%(or 2-3% etc.) audience? If any other people know the answer to this question please feel free to help me out :).
Thanks in advance!
You say test single interests in a serpereate campaign. What campaign is this? Still CBO or PPE??
im also curious
Korii right but CBO or not
please answer THIS!!!
@@dannyle1963 You use purchase conversion campaigns to find winning adsets, then duplicate them into a new CBO campaign.
WC PUR campaign, regular adset budgets for testing interests. CBO isn't optimal for testing because you want to spend the same amount on each adset
this step is also unclear: you say you test single interests in a separate campaign and then you say you duplicate the top performing ad sets from this campaign into the main CBO campaign.
What kind of as sets are those? Its one broad interest, so do you split this up into placements, gender etc to have multiple adsets in those test campaigns? or do those test campaigns contain only one adset and you basically duplicate the top performing campaigns into the main campaign?
Awesome, can't wait to try this out! I can also confirm that multiple creatives per adset works well with CBO. But my CBO campaigns have been going downhill lately so I'm keen to try some of these strategies out. Thanks Gabriel!
Thanks man let me know how it goes!
can you start with a CBO than a regular if your product cost is over 25?
Made a site but still learning how to push ads thanks for introducing me I’m learning a lot✊🏽💯
Here before 1,000! Good content as always man! 🙏🙏
Thanks my man
How did you create the super LLA (IC7, PUR 30, FBE 30) in part 11:41
I tried to create the 1%, 1-2%, 2-3% Etc but I can't stack them all
Were you able to get the answer to this? I did it but I'm not 100% sure if that's exactly what Gabriel did lol
In audiences, just click on all of them
@@pete8220-g5p So for each ad set, he is choosing 3 LLA's. Can anyone confirm this?
SirAwesom yes that’s a super LAA
so if you test your single interests in a separate campaign, won't they lose their optimizations and learnings when you duplicate them into your CBO campaign?
You mentioned adding new interest into the campaign after pausing the adsets which are not performing. Do you mean new interest which have been successfull in a different campaign or simply adding new interest in the sucessfull CBO one? Also what about if there is only or 2 adset which is performing well ?
hi, i'm trying to figure out and make sure what i'm doing. when you say different campaigns, do you start out with a non cbo campaign targeting about 10 broad interests and then choose 5 to 8 out of those interests and make a new cbo campaign with those 5 to 8 interests?
Just a question. When we discover winning adset, we duplicate it in new campaign, do we close the existing winning adset in existing campaign?
same ques. you will not get a reply. apparently all dropshippers have ghosted now.
Back with another informative video! Hello from Singapore :)
Thanks man, all the best
Have you ever tried creating lookalikes with epacket countries? So when you create the audience would be about 8m+
Yes I've tried it, mixed results
Who else smashed the like button even before watching the video?🔥
Aye thanks for the support man
Gold as always. Thanks Gabriel..!!
Thank you!!
what is the effect in terms of distributing the budget if I add new ad set into running campagin with 3 another active ad sets? Do i have to raise the budget into campaign level? thanks in advance!
Hello im new to this kind of business. How do you often use Laa's? Every week ? Every 100 pur? Please give some ideas
what is the minimum action required to launch LAA’s in VC, ATC, VV95, VV75, purchase, ect please?
100 people in a country
Gabriel St-Germain okay thanks!!
Gabriel thank you for all the great knowledge sharing 🙏🏻🙏🏻🙏🏻 I just have one q - about the super LAAs what type of CBO campaign to do it with? traffic? post engagement? purchase? or something else?
My pleasure!! Purchase optimization
Great value as always, my man. Keep 'em coming!
Thanks man! Cheers
Hi Gabriel. Great video! Question for you... I have a CBO that's performing great right now. There is 1 ad set out of 5 that is taking up a decent amount of budget and isn't doing nearly as well as the others. Should I pause that one ad set in my current campaign, or start a new CBO with the 4 that are doing well? I'm nervous editing my current ad will hurt performance
Thanks a lot man for the great content, you are awesome !!! can you please make more videos about product research
Thanks for the suggestion man I will keep it in mind
Gabriel I think I f'd up.
My product is on amazon now and It's way cheaper than I expected my margin could be.
Should I kill this product as this could be an uphill battle and try another product?
Thanks for the helpful video, one question though what does 1-day-click mean in the CBO tips section?
Thanks Gabrielle, another awesome video. Question - you mentioned you cycle in new ads in adsets after pausing ones not performing. When you cycle them in, are you doing that in the same adset or a duplicate?
Thanks man! Same adset
@@GabrielStGermain thanks :)
Thank you so much for the really detailed overview Gabriel! Really appreciate all your videos.
when you spend $1 and the PCV is $2, does that mean You are Grossing the $2? What is the profit? a third or half maybe of the gross? thanks.
What do you mean when you say "cycle in new interests"? Shoud these new interests be tested in the test campaign and then duped to the main campaign if they turn out to be successful? Great video as always man, thank you so much for doing this!
Yep that's exactly right! My pleasure man thanks for the support!
thank you for always giving valuable content!
Thanks for the support man
Can you do a video on taxes, hiring an accountant etc for online businesses? Thanks.
How much is the ticket or the products you were selling for the store in the thumbnail?
Awesome!! It's all starting to make sense Thank You!
Glad to hear!!
Hello @Gabriel, when you said create the 1 -2 % , 2-3% audiences, do you mean we should test them out in a different CBO campaigns like step one and follow through with Step?
w::r::i::t::e:::m:e: :m::o::r::e::f:o:r:: g::u::i::d::a::n::c::e 1️⃣::3️⃣::1️⃣::4️⃣::7️⃣::4️⃣::8️⃣::9️⃣::2️⃣::9️⃣::0️⃣::::::.'
Super stuff as usual! Would you recommend to test interests with CBO from the start?
I usually do it without CBO to control the spend, you could do CBO with min spends though
@@GabrielStGermain Hi. Do you start testing like 10 different interests with non CBO campaign like conversions and then take about 5 of those interests that are performing well and put them in a new CBO campaign then add and remove adsets in that cbo campaign as you go along? thanks.
Hi Gabriel, I've been following you for a while. Can you tell me how you manage to calculate the break-even ROAS goal? Thanks.
[Selling Price]/[Selling Price - Product Cost (including shipping)]
Awesome, thanks a lot!
I wonder what happen to Gabriel. Been watching all his vids then the last one was way back a year ago... hope he’s doing fine. And hope he’s coming back with more value.
Amazing content as always Gabriel! Thanks for sharing these Facebook ad strategies. I appreciate your dedication to releasing valuable and actionable content.
Thanks, man! I really appreciate the support. All the best!
So for the top broads interest strategy i put one interest per adset or per campaign?
And with what specific type of campaign do we start in the TOP BROAD INTEREST Strategy? Video Views? Engagement? Conversion?
Bro can you show your site? At least main page
loool youre funny
Do you use a carthook or checkout x ? or you just use the shopify checkout ?
Hello and thank you very much for this content!
8:35 part 4 : why do you stack 1% to 4-5% audiences while you can choose only one : 1-5% ?
My pleasure!
I mean stacking all the 1% together, all the 1-2% together... etc
Gabriel, when you duplicate your best adsets in a CBO do you kill the original ones or do you let them running?
I duplicate the best ADS not adsets, and I leave the original ads running
@@GabrielStGermain You said you duplicate your best performing interests (adsets) in a new CBO, right? Do you also keep those interests running in the orginal campaign?
Hi Gabriel, in your former video Ads "Facebook Ads for dropshipping", you said to test demographics before interests, then using the selected demographics to test interests and build LLAs. As I understand here is that under CBO you test demographics and interest at the same time, am I correct or have you tested demographics before? (Because when we look at the naming of your adsets it looks like you new the Gender and age range already)
Thanks for the great video anyway! :)
Can someone help me out? I'm fairly new to Facebook ads and have been struggling with scaling for some time. Say for example I have a $5 a day ad set that's performing well and I duplicate that ad set and make the budget $10, for some reason I just won't get any sales with that new ad set even after I've spent like $10. This has really been frustrating me and would love if someone could give me some tips. P.S. I'm not using a CBO strategy btw as I'm not sure I'm ready to use that just yet since it looks a bit more complicated.
Hey Man that was just amazing. Keep up the good work (y)
Can you please help me out with this question here. It's really bugging me.
So, If I put multiple ad creatives in every single adset when Interest targeting (Split Testing), thinking that FB will choose a winner for each of the adset itself.
1. Won't I have to post multiple videos on my FB page? The engagement would be divided if all of them are performing for different audiences. Should I choose a winner creative and start testing it every where or test my top 2 or 3 creatives in every adset I create?
What should the proper audience size in the campaign be after u put LAAs together!? Thanks guys, and thx a lot Gabriel!
Depends on the country and overlap between audiences
I love how you just get into the theory none of this crap of asking for subs and likes and selling courses
Cheers man
Hi Gabriel, does the "W" in your adset names mean "Women"?
Hi Gabriel. Do you use automatic placement in the first testing campaign?
is this a method you would recommend somebody whos not profitable yet with running Facebook ads???
Not really, you should have profitable adsets
please do updated video for product research because adswiper etc doesnt work anymore
Thanks for the suggestion, I have another one that is still covers existing methods though "Ultimate product research guide"
Do you turn off your !% LLAs campaign after you've found your top adsets for the super LLA?
Yes, or at least the LAAs that I end up using for the super LAA
Great value! Thx for sharing.
I've made good results with the normal strategy and I have a lot of purchases, ATC, IC, CV and 100k views on my AD. I would make the regular LAA way. BUT, with CBO, whats should I do now?
w::r::i::t::e:::m:e: :m::o::r::e::f:o:r:: g::u::i::d::a::n::c::e 1️⃣::3️⃣::1️⃣::4️⃣::7️⃣::4️⃣::8️⃣::9️⃣::2️⃣::9️⃣::0️⃣:::::::
What is 1-day-click optimization??
What if you want to focus on a small country with 18million inhabitants, are these strategies also possible here?
What do you think about testing with CBO? Say, creating a CBO campaign with 10 single interest adsets and turning off the worst performing ones?
It can work well but usually I prefer testing with regular campaigns to get the same spend for each adset
@@GabrielStGermain thanks for the reply! But wouldn't starting with CBO first allow for less wasted ad spend on underperforming ad sets? Or do you think you run the risk of missing out on good ad sets because FB made spending decisions too early?
Yeah, CBO is better for efficient budget spending but you won't be able to accurately test all of the audiences
To clarify FB is removing daily budgets completely? And now we can only use set budgets and dates? thats weird why?
Man, are you burning more than three grand per day on FB Ads? Ya the KING!
Hey Gabriel, thanks for another awesome video! I've watched all your playlist on how to start and I'm really interested in the Ecomm blueprint, but I have 0 experience. Do you think I should try to build my store first, or beginning with the blueprint right from the start is a good idea??
Thanks again, cheers!