Webisode 56: Artist Growth vs Selling Out | DEHH

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  • เผยแพร่เมื่อ 15 ม.ค. 2025

ความคิดเห็น • 481

  • @zero-rh8nt
    @zero-rh8nt 11 ปีที่แล้ว +45

    "business man behind a microphone", yup, pretty much summarizes most of the mainstream music coming out right now. well put

  • @edwardpolenzani4900
    @edwardpolenzani4900 9 ปีที่แล้ว +39

    Lupe sure as hell came back HARD with Tetsuo and Youth!

    • @magnusp1536
      @magnusp1536 6 ปีที่แล้ว +1

      And dissapointed again with Drogas Light

    • @yd856
      @yd856 4 ปีที่แล้ว +5

      Magnus P1 and came back with Drogas Wave.

    • @hoc1992
      @hoc1992 3 ปีที่แล้ว

      Yezzir

  • @edwardpolenzani4900
    @edwardpolenzani4900 9 ปีที่แล้ว +77

    jay-z himself admitted that he sold out on the black album "truthfully I wanna rhyme like common sense, but I did 5 mil, I aint been rhymin like common since" case closed

    • @idcidk9
      @idcidk9 9 ปีที่แล้ว +16

      Edward Polenzani and on MBDTF "what would you rather be underpaid or overrated?"

    • @daragray1271
      @daragray1271 9 ปีที่แล้ว

      F5nosudfrede?

    • @ohhJawdn
      @ohhJawdn 9 ปีที่แล้ว +6

      +Edward Polenzani Damn those are some clever lyrics

  • @RealTrachta
    @RealTrachta 6 ปีที่แล้ว +8

    Myke predicted the black eyed peas trying to comeback from selling out 6 years prior

  • @xgidx
    @xgidx 11 ปีที่แล้ว +26

    They should do a part two on this.

  • @mykectown
    @mykectown 12 ปีที่แล้ว +25

    I don't feel like going back through this video, but Nas doesn't typically change his style much. This time he did and it didn't work for me. That's it. And no offense taken, my man. Nothing wrong with asking for clarification. Sometimes the editing can makes the convos seem a little disjointed because we're always all over the place.

  • @edenleeman5004
    @edenleeman5004 3 ปีที่แล้ว +4

    I kinda miss the old Intro music. It had such a cool feel to it, especially with Ken and 9th wonder

  • @sbrooks904
    @sbrooks904 10 ปีที่แล้ว +7

    "we as rappers must decide what's most important" -Hov

  • @coolnesss16
    @coolnesss16 12 ปีที่แล้ว +1

    Selling out to me is when artist calms to have certain moral values at one point but then breaks those moral values purely for the sake of money.

  • @FreeTheColonized
    @FreeTheColonized 9 ปีที่แล้ว +12

    I loved relapse

  • @KungaMatata
    @KungaMatata 10 ปีที่แล้ว +14

    Even though I agree with Myke said about Em, Relapse surprisingly did well commercially because of two hit songs (We Made You, Crack A Bottle) and it won a Grammy for best rap album. Lol

    • @thomasnelson5758
      @thomasnelson5758 4 ปีที่แล้ว

      Yeah and it's trash. They give Em an award for anything. They gave one to Recovery too and that was nowhere near SSLP/MMLP standards. Trash

    • @thequinlanshow3326
      @thequinlanshow3326 2 ปีที่แล้ว

      @@thomasnelson5758 Relapse is his best album but okay, SSLP is nowhere near as amazing as you think it is lmao

  • @IkePhillipRuffin
    @IkePhillipRuffin 12 ปีที่แล้ว +2

    Selling out in my definition is changing who you are to stay relevant by going along with what's popular, even though it goes against your values as an artist. When you completely ignore your fan base at the sake of selling records and it sounds artificial.
    Growth to me is being able to always maintain your core values as an artist and not compromising your art form for vacuous benefits. You're about to reinvent yourself but still contain the elements that existed in your music from jump.

  • @mykectown
    @mykectown 12 ปีที่แล้ว +7

    I think everyone here has logic and knowledge. We just all express it differently. I'm just fucking wordy as hell. But thanks.

  • @OMA18th
    @OMA18th 12 ปีที่แล้ว

    i define growth as a step in the right direction towards the progression of an artists art. not just taking chances, cause you can take a chance and it can be horrible, that's regressing. selling out is seeing a certain type of music get popular, and deciding that you're gonna adopt it.

  • @huntorprey
    @huntorprey 11 ปีที่แล้ว +14

    What about OutKast? completely different albums through out their careers.

    • @MoveTowardsTheLight
      @MoveTowardsTheLight 8 ปีที่แล้ว +12

      Huntor Prey A very good definition of "growth".

    • @MoveTowardsTheLight
      @MoveTowardsTheLight 8 ปีที่แล้ว +1

      Huntor Prey A very good definition of "growth".

  • @Ofmikes_and_men
    @Ofmikes_and_men 5 ปีที่แล้ว +2

    They need to bring this intro back for one of the conversations

  • @martinijazz9
    @martinijazz9 12 ปีที่แล้ว +1

    Seriously, listen through Relapse & Refill, it's dope & underrated.
    Old Time's Sake? Underground? Medicine Ball? Insane? HELL BREAKS LOOSE?!
    Fucking crazy, dope!

  • @rhcp484
    @rhcp484 12 ปีที่แล้ว

    That last little bit from Myke was spot on and worded very well. Agree completely.

  • @sfknns
    @sfknns 12 ปีที่แล้ว +1

    examples of growth without selling out: Outkast's transition from southernplaylistic to ATLines & Aquemini. Common's transition from can I Borrow a dollar & Ressurection to ODIAMS & LWFC.

  • @martinijazz9
    @martinijazz9 12 ปีที่แล้ว +1

    Y'all are crazy, his flow was dope, Relapse was awesome!

  • @mykectown
    @mykectown 12 ปีที่แล้ว

    Huh??? At 15:00 I was still talking about Cee-Lo. Haha! Where'd you get Dre? BTW I totally agree with what you said...just not sure where it came from.

  • @222Sucram
    @222Sucram 12 ปีที่แล้ว +2

    To be fair to Nas anyone would find it difficult to grow when you make an album like illmatic so early in your career. I'm feeling his new track though, should be a strong album.
    I think expectations of an artist are important, particularly in terms of rappers like Danny brown and Kendrick lamar, both guys had instant classic releases and now there is almost a pressure on them to follow it up with another album. It will be interesting to see what direction they take their music in.

  • @rockxy4
    @rockxy4 12 ปีที่แล้ว

    I totally agree with C-Town.. especially at the end! Great Topic!

  • @LabzDex
    @LabzDex 12 ปีที่แล้ว

    Whenever rappers get a little "too famous" and start makin a little too much money, they're called sell outs.The problem is too many people equate fame to selling out. The guy below me said "JAYZ NICKI WALE DRAKE WAYNE T.I" are sell outs. What a coincidence that some of the richest artists in rap music happen to be sellouts. To me, none of the above artists sold out. They've been rapping about the exact same subject matter they're whole careers. Nothing's changed. People just buy their music

  • @DoelowDaPilotman
    @DoelowDaPilotman 12 ปีที่แล้ว +1

    GOTDAMN IM FEELIN THE NEW CAMERA......flightz

  • @aphelionmusic
    @aphelionmusic 11 ปีที่แล้ว +1

    Mike. Almost always on point.

  • @PhoenixRising2041
    @PhoenixRising2041 12 ปีที่แล้ว

    Great job once again y'all! Enjoyed it as usual. Pulling for you guys to get some new equipment. I appreciate your hard work on all these reviews/conversations!

  • @illskill3
    @illskill3 12 ปีที่แล้ว +1

    growth to me is getting better each album. for example, 2pac. each album just got better and better, without changing his ways. rhyme schemes got more intricate, words got more powerful, and flow got stronger

  • @vice2versa
    @vice2versa 12 ปีที่แล้ว +1

    according to em, his whole dissing pop stars was merely a ploy to distance himself from that pop image he had when he first came out. now that em has been a megastar for some years now, em doesn't really need to do that anymore but I agree with everything else you said.

  • @JayZC96
    @JayZC96 11 ปีที่แล้ว +4

    he didn't sell out. he grew as an artist. He changed his stuff which was very risky, and took a chance. and it actually worked.

  • @SoomySooma
    @SoomySooma 12 ปีที่แล้ว

    I guess a good example as well of a group that's grown so successfully and 'seamlessly' changed and experimented on new sounds would be The Roots. I think its all about having a consistant touch and style when growing and changing

  • @ohhJawdn
    @ohhJawdn 9 ปีที่แล้ว +2

    I loved the accent on that album. Buffalo Bill is dope.

  • @mykectown
    @mykectown 12 ปีที่แล้ว

    Very well said.

  • @AlexButler4
    @AlexButler4 12 ปีที่แล้ว

    Whilst reading your comment, I agreed 100%, but now I have to switch and agree with Myke. Cudder did grow. He expanded his horizons. He learnt how to play an instrument (granted, he sucks), but he did it nonetheless. The quality of the music isn't quite as good on wzrd, but he experimented with a new sound, he strayed from the path and has gained some new skills and insight. The music isn't "better" but now he is more well rounded as an artist. The degree of that transformation is debatable.

  • @CS-wn2sz
    @CS-wn2sz 12 ปีที่แล้ว +2

    jay-z hasnt sold out because he cant sell out hes always represented himself as a hustler so switching up to make money fits into the context of his persona..... he even speaks about cant knock the hustle as a track tellin the street hustlers you cant knock my music hustle hes always gonna change thats whats consistent

  • @XXScary
    @XXScary 12 ปีที่แล้ว +1

    And look at Bad Meets Evil EP that was awesome as well IMO.
    The only album i didn't really like was Relapse and a bit of Encore.

  • @IkePhillipRuffin
    @IkePhillipRuffin 12 ปีที่แล้ว

    Yeah I think Em selling out would mean him doing albums with Moby, Elton John and the people he attacked for so many years, or doing a house sounding rap album with David Guetta or Deadmau5. Him doing songs with commercial artist is going in line with what he is, a commercial artist.

  • @25bdizz
    @25bdizz 12 ปีที่แล้ว +1

    I think the difference with Jay Z and others who sell out is Jay Z still put out quality music, while making a more mainstream product, whereas Lupe's music got a lot worse

  • @kennithbinge
    @kennithbinge 12 ปีที่แล้ว +2

    My man!! Thanks for subbing! We appreciate that! Most of all thanks for watching period!

  • @JayRPGee_
    @JayRPGee_ 12 ปีที่แล้ว

    The ending was like the end to a really good 90's hip hop movie

  • @derekrogers1668
    @derekrogers1668 9 ปีที่แล้ว +3

    Myke is 100 on this.

  • @mykectown
    @mykectown 12 ปีที่แล้ว

    It is!

  • @TheZoostudio13
    @TheZoostudio13 12 ปีที่แล้ว

    I don't know who does the editing on the videos, maybe it is @modestmedia. But I have always liked how it went goes from color to black and white. I think it would be cool if yall tried some other tones, like sepia and stuff like that.

  • @charlessims2359
    @charlessims2359 8 ปีที่แล้ว +3

    because of the credits, i just realized Feefo's name stems from his actual name.

  • @stxrmking
    @stxrmking 12 ปีที่แล้ว

    lol same here. Thats probably my fav Lupe mixtape by far. It showcased his flow and lyrical ability on beats that aren't typical hip-hop. Not to mention is was pretty original.

  • @Dalisu87
    @Dalisu87 10 ปีที่แล้ว +15

    Why do some black people have this fear of Jay Z, im thinking what did Jay Z do for the game or black people that he deserves so much god like respect?

    • @agipson101
      @agipson101 7 ปีที่แล้ว

      Dalisu Ngobese if u really don't know then research

  • @chrissmith-vc3ux
    @chrissmith-vc3ux 11 ปีที่แล้ว +5

    Recovery only had 2 hooks from singers and the lyrics were deep and won't back down is raw hip hop he aint sell out 99% of recovery wasn't for radio

  • @xxBreezy101xx
    @xxBreezy101xx 12 ปีที่แล้ว

    Selling out when money is the motive...Growth when better/more unique music is the motive

  • @StillAppalled
    @StillAppalled 12 ปีที่แล้ว +1

    I saw an interview from him around when MMLP, and he said he dissed NSync/Britney because people were lumping him into that crowd. That's why I don't think Em really had anything against ALL Pop artists, but it was more that he just didn't wanna be grouped with artists like that.

  • @LucashSWH
    @LucashSWH 12 ปีที่แล้ว +1

    E-40 - Block Brochure review please!! nobody is doin it, this is the best album this year!!

  • @ENJ4321
    @ENJ4321 11 ปีที่แล้ว +1

    Tech N9ne grew from a virtually unknown underground artist, to the number 1 independant rapper with the number 1 independant label in the world...in history. Without EVER selling out.

  • @breakz9014
    @breakz9014 ปีที่แล้ว

    Mike is always on point they be taking taking chairs with no legs when he be speaking

  • @darahmusic
    @darahmusic 12 ปีที่แล้ว

    nas did sell out with it was written, but it was still a dope album. he has flirted with commercial sounds but has shown more growth later in his career.
    jay-z never really stood out as having alot of artistic integrity to begin with, he came in with a commercialized sound (reasonable doubt wasn't exactly a "hard" album). and he tried to sell out with vol 1 but it didn't workl so instead he plays it safe between commercial and and street appeal.
    i would say q-tip has showed amazing growth.

  • @jasonispunk
    @jasonispunk 12 ปีที่แล้ว

    One love DEHH!

  • @newt8094
    @newt8094 8 ปีที่แล้ว +11

    I think an artist should be free to make any type of work they want and then you should just listen to it and determine if you think it's good.

  • @chicangeorge
    @chicangeorge 12 ปีที่แล้ว

    @mykectown is rocking that original dawn of the dead shirt, that was a classic movie!

  • @ninjamonkeybird
    @ninjamonkeybird 11 ปีที่แล้ว +3

    exactly, every track on Recovery was on point, except "NOT AFRAID" and "LOVE THE WAY YOU LIE" in my opinion. those two tracks i feel are selling out to a degree. But even if, the rest of the album was real.

    • @parmar__12
      @parmar__12 6 ปีที่แล้ว +2

      ninjamonkeybird not afraid was poppy but still solid
      Love the way you lie is corny and was radio friendly

  • @ReallyFunnyIssh
    @ReallyFunnyIssh 12 ปีที่แล้ว

    props to modest media for admitting when he wrong and avoiding a long ass argument

  • @gallyun1
    @gallyun1 12 ปีที่แล้ว +1

    I'm surprised you guys did not bring up Outkast. They are the perfect example of "artist growth", being that y'all live in the Atl.........lol

  • @vice2versa
    @vice2versa 12 ปีที่แล้ว

    feefo needs to understand that this whole techno pop thing is practicaly a new concept for hiphop. kanye wests stronger was I think one of the first TRUE pop rap records in hiphop history. I can't recall anything that was really like it in the hiphop genre. they need to know that theres a time difference involved here. what was pop today wasn't what was considered pop years ago.jay-z actually was a sellout during his time because his songs after RD were pop in hiphop standards during that time.

  • @suave_d
    @suave_d 12 ปีที่แล้ว

    I would agree with that. Good examples.

  • @90schildnostalgia
    @90schildnostalgia 12 ปีที่แล้ว

    Mixed Media should join in on the conversations imo, he adds some of the most clear and thoughtout comments of everyone

  • @25bdizz
    @25bdizz 12 ปีที่แล้ว

    I agree Jay Z followed trends up to a certain point. Your completely right about Vol 1, but let's not forget everybody in the game was trying to reinvent that soulful sound after Jay dropped The Blueprint. Not to mention he made an album about selling drugs (American Gangster) when it wasn't cool to talk about selling drugs anymore.

  • @mykectown
    @mykectown 12 ปีที่แล้ว

    What did it sell in comparison to his other albums?

  • @mykectown
    @mykectown 12 ปีที่แล้ว

    Agree with Ken. No one said we didn't like the songs. "Won't Back Down" was one of the better songs on the album. If you're gonna argue the points argue the points; not what you think we're thinking. The sell out comment was solely based on him attacking everyone in that pop lane, but as soon as he needed some help getting his approval rating up he put two big selling pop stars on his album which he never did before. The closest thing was Dido and she's hardly a pop star on the Rihanna level.

  • @stxrmking
    @stxrmking 12 ปีที่แล้ว

    I agree. Plus the thing with Lupe was that Lasers was pretty much forced by Atlantic.

  • @FierceDiety344
    @FierceDiety344 12 ปีที่แล้ว

    That's a badass shirt, Myke.

  • @iiWillFindYou
    @iiWillFindYou 12 ปีที่แล้ว

    great video interesting topic!

  • @ShuGodChannel
    @ShuGodChannel 12 ปีที่แล้ว

    Here's the thing with Em. On Recovery, he complete left out the Dr. Dre/Luis Resto/Mr. Porter/Mike Elizondo/Bass Brothers production that helped create his signature quirky midwest Detroit/Westcoast/G-Funk sound that I liked..only to be replaced by this highy-compressed poppy 808 hip-hop sound. Em was shouting throughout that entire album. Relapse..he was doing the accents..just imagine what Relapse would of sounded like if he didn't do those accents. Recovery didn't bring that sound I expected.

  • @bravetherainbow
    @bravetherainbow 12 ปีที่แล้ว

    17:47 "But I think that he lost so many fans off of Relapse..."
    "... that he had to recover?"
    C-Town's reaction is priceless.

  • @chicangeorge
    @chicangeorge 12 ปีที่แล้ว

    When artists ONLY try to please FANS, then they fail. Good point. #spreadthesoup

  • @UgliestGuyEver
    @UgliestGuyEver 12 ปีที่แล้ว

    @chicagomycity ya that's a good question. I never did understand that part. Maybe he knew that fans would act like they are now, and he didn't want to lose fans. That is kinda messed up, but I still don't think he sold out because he wanted to change his sound. He may have lied to his fans, but he didn't sell out. I don't know which is worse

  • @mykectown
    @mykectown 12 ปีที่แล้ว

    Oh yeah! I think we forgot him. But I agree.

  • @pallessi94
    @pallessi94 12 ปีที่แล้ว

    There was relapse: refill isnt that the part 2?

  • @collidoskope
    @collidoskope 12 ปีที่แล้ว

    How do you know if the artist wants to incorporate these elements in their music? Obviously they wanted to incorporate it whether it was to make more money or to grow as an artist. If you as a fan view it as growth it just means they changed to appeal to you as an individual. If they change to something you dislike, you view it as "selling out."

  • @Kevo6492
    @Kevo6492 12 ปีที่แล้ว

    Another great convo guys but seriously I think the crew should do one on 'real hip-hop.' There is a fine line between growth and selling out...because even these ideas are subjective. Comparing Relapse to Recovery, yea I liked Relapse more but I consider it growth for Em, and at the same time him selling out. Because he changed his lyrics with Recovery, they seemed more mature to me. I think this topic will come into your Wolf review because Tyler said hes not coming back to Bastard.

  • @bravetherainbow
    @bravetherainbow 12 ปีที่แล้ว

    I'm not sure which I think is more like "selling out" though - making something on your own that sounds like radio pop, or letting a label do that to your music?

  • @skatebelt
    @skatebelt 11 ปีที่แล้ว

    This is such a touchy subject. Bc people can't rap about things they raped about yesterday . As a artist they need to try new things and experiment.

  • @coolnesss16
    @coolnesss16 12 ปีที่แล้ว

    Jay-Z didn't sell out he was in it for the money from the start of his career. On reasonable doubt he said ''If yall niggas not talkin' bout large money whats the point''. That verse on the black album just reiterated what we already knew about Jay-Z. Jay-Z never cared about being lyrical more then he cared about making money. He kept it real.

  • @stxrmking
    @stxrmking 12 ปีที่แล้ว

    All Black Everything, Letting Go, State Run Radio, Beautiful Lasers, Words I Never Said, I'm Beaming, Shining Down, Never Forget You, Till I Get There. Yes, the lyrical content and meaning in Lasers is pretty much the same as his previous works. Only difference is the more commercial beats.

  • @sfknns
    @sfknns 12 ปีที่แล้ว

    yeah but common was experimenting with those 2 albums. Most of his catalog is pretty good before & after those albums.

  • @Lhyphtothetrain
    @Lhyphtothetrain 12 ปีที่แล้ว

    if anything he is one of the few artist right now who still maintaining his sound right now...Jay-Z has changed to remain relevant but that don't take away from him being a great artist..Eminem's case is him trying to comeback after being gone for half a decade...a lot changed and when he saw that he said yo I'm bout to try a different sound and relapse was a success actually..it moved about 2 or 3 million copies and won Best Rap album Grammy that year but Recovery smashed that with about anoth

  • @mirrorzedge523
    @mirrorzedge523 12 ปีที่แล้ว

    Cool, I appreciate the reply, and so quickly too. I look forward to your upcoming videos, y'all are fucking hilarious! Wish you guys all the best.

  • @GiganticSky
    @GiganticSky 12 ปีที่แล้ว +1

    In my eyes only two acts in Hip Hop have grown musically & also been innovative: Outkast & Kanye West
    -cash2k

  • @kennithbinge
    @kennithbinge 12 ปีที่แล้ว

    Reasonable Doubt had a very strong R&B sound to it.

  • @TheTroubleMaka
    @TheTroubleMaka 12 ปีที่แล้ว

    they brought back the old intro. epic

  • @woozy653
    @woozy653 12 ปีที่แล้ว

    get your equipment back soon guys, thanks for the videos in the meantime though

  • @MasterAckrovan
    @MasterAckrovan 12 ปีที่แล้ว +1

    17:50 Mykes face...lol
    For the most part I agree with you folks. On the Em part, what I personally hated on Recovery the most weren't the features, they were the shots he took at Relapse. I defended Relapse hard to "fans" who listened to it once and didn't give it a second glance, and then you go an appeal to the same bs-mainstream white girls who don't know hip hop. Thats what really disillusioned me as an Em fan.

  • @PM2126
    @PM2126 12 ปีที่แล้ว

    @Kingemedia I agree but I feel that most fans of that artist would be happy with that form of selling out since they're getting what they want.

  • @waseemjaas7757
    @waseemjaas7757 8 ปีที่แล้ว +5

    if you said a sell out can't be determined until you hear his next albums even though you see recovery as a sell out album after hearing hell the sequel and most of the tracks on mmlp2 and shady xv (which i thought all of em were great and i don't care what anybody says) i can't say eminem is a sell out but but more of maturing but that's just how i see it

  • @chicangeorge
    @chicangeorge 12 ปีที่แล้ว

    I agree with you that you cant hold a artist to ONE sound. When fans do that, your not allowing them to grow. #spreadthesoup

  • @dstxb
    @dstxb 12 ปีที่แล้ว

    The term "sellout" is for when rappers reach a certain level of success and the powers to be give him a choice: get the fame and fortune you want and make the music we want you to make or stay where you are and we'll discredit you.

  • @kennithbinge
    @kennithbinge 12 ปีที่แล้ว

    Thanks man!

  • @BLACKGURU635
    @BLACKGURU635 12 ปีที่แล้ว

    you right dude i have no right to assume you are a back pack cat or elitist or have a huge ego but can i call out your alter ego robbiefire.no hipster wants to be called a hipster i guess.much respect and keep doing your thing baby boy.

  • @SoulOfTheSouth
    @SoulOfTheSouth 12 ปีที่แล้ว

    Yea he did dumb down his lyrics in order for people to understand his lyrics cause when I was younger, a lot of people said that they didnt understand Jay-Z and Nas's lyrics because they was too "lyrical" so they tone it down where radio heads can understand his lyrics and hip-hop heads can listen to. That's the art of making a commercial album. Especially from where i'm from. I'm from Texas. A lot of people down here really don't get into east coast rap. It's strictly southern rap.

  • @AuntySemitist
    @AuntySemitist 12 ปีที่แล้ว

    he still had an incredible flow up until American Gangster though, that line you just quoted there is a fine example of how jay's music was still banging on the Black album. Call it selling out, I call it expanding your audience. Selling out to me is when you go against what your art stands for just for money (i.e. Eminem doing a collab with Bruno Mars)

  • @hexsplows
    @hexsplows 12 ปีที่แล้ว

    Great video

  • @smashbrosfiend
    @smashbrosfiend 12 ปีที่แล้ว

    With Em its different. He used to be immature on AND off the mic. Its not like he stopped dissing pop just on the mic. He grew as a person, and you can tell that overall, he's a much more mature person. But, he still does that hardcore hip hop. Check out Hell: The Sequel.

  • @kratosgow2
    @kratosgow2 12 ปีที่แล้ว

    Well said fam

  • @IkePhillipRuffin
    @IkePhillipRuffin 12 ปีที่แล้ว

    As far as Phonte's growth, Foreign Exchange is his growth. You can't grow anymore than that. He's made the most positive uncompromising growth of any artist in the last 10 years.