How She Built Australia's FASTEST GROWING Fragrance Brand!!!

Raquel is the founder of the popular unisex fragrance brand "who Is Elijah" It all started when she discovered a scent a friend was wearing on the dance floor at Coachella back in 2017.
After discovery that the scent was a fragrance oil from India, Raquel set out to recreate the scent.
After realising it appealed to almost everyone Raquel decided she wanted to see if she could bottle the scent as a perfume rather than an oil. Working with her perfumer, they came up with His/Her. the first scent in the Who Is Elijah range.
Since then the brand has gone from strength to strength, In 2021 the brand was taken on by Adore, David Jones & other major retailers. Raquel & Who Is Elijah has grown a cult following and amassing thousands of customers that can't get enough of the delectable fragrances.
Who Is Elijah is a brand to look out for, their journey has just began and its only going to get better and better.
In this episode:
-Discovering a scent at Coachella in 2017 and how that led to her starting Who Is Elijah
-How developing your own custom fragrance really works
-Wholesale expansion - How they got stocked in over 300 boutique stores
-Why Who Is Elijah was most successful fragrance launch on Adore Beauty to date
-The challenges of hiring friends and what you need to do when things go wrong
-Hand labelling thousands of bottles from her garage while 9 months pregnant
-The difficulties of raising two young children while growing a fragrance empire
-Raquel's biggest lessons from her time as an EA to C-Suite Executives
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[@otot7374]

Thank you for asking such good questions! Got so much value in this 🙌

[@hausofdeshen8258]

You’re not just Raquel you’re a genius 🥰🥰🥰

[@wyomingpark]

Ok how do I get in contact with emily hembrow???

[@Bizzle-yn5vb]

WIE basically is a dupe house masquerading as a niche perfume house. If you're going to create dupes of well known fragrances at least market it that way and not as your own creations. Real perfumers and creatives have put a lot of thought and effort into their creations. Disappointing and such a soulless brand.

[@Magical_Makeup_UK]

I heard on another podcast about that she got the fragrance off an Indian man who was trying to get his fragrance into a few shops in India , so not only is it a dupe it’s stolen