I think there's also the fact that Kylie herself is kind of already outdated, and her scandals don't really have anything to do with it. Back when her brand was successful, she was a teenager, and her fans were also teenagers or very young adults. Now there are just other teenage icons for teens and young adults, and Kylie's original audience has sort of outgrown the phase of obsessing over celebrities and probably has jobs and shit to worry about. Kylie was also kind of the face of the instagram model trend bubble, and that bubble burst a while ago and isn't coming back. She just isn't trendy anymore and that's sort of all that it comes down to.
I agree she should reinvent herself and maybe be more involved in the reality show because right now she is very elusive while back then she was very open on her socials
I agree this was well put , I think now she’s trying her best to fit in with what the new generation likes and when she drops something it’s like that trends over girl your late it looks tacky now
100% agree with you. I was a total fan back then , while now I’m just not interested at all. Luckily the brand was not sold in stores where I live (🇮🇹) at the time of launch which was when I was a huge fan, so basically I’ve never spent money on Kylie cosmetics and I’m glad I haven’t , because right now I really dislike the kardashians/jenners
I am also hoping that public sentiments towards the uber-wealthy (even amongst teenagers) are beginning to sour. Young people are increasingly progressive and anti-capitalist, and celebrities like the Kardashians are symbols of economic privilege and inequality. I like the idea that people are thinking, "Why are we idolizing these rich people so much when they've rigged the system so that we can never achieve what they have?" Maybe that's just hopium though
What I can’t stand is how people call Kylie a “self made billionaire” when she was born into an ultra rich family and her mother is a businesswoman, and how thousands of people including her fans donated towards helping make her a billionaire
seriously and ppl act like none of them had money or an ounce of fame prior to the show. yes it gave them global recognition, but beforehand ppl still knew that family. caitlyn a famous olympian, kris a businesswoman, robert a lawyer to the stars. they had money, they had power. she didn’t build shit for herself.
Probably going to get some flack for this but I think her products don’t sell because she always promotes with her body/looks rather than the makeup or a good cause. Maybe if she changed the focus of the brand things would get better 🤷🏻♀️
I agree but also she’s just not as big as she used to be. She launched at her peak and now the interest around her is a lot less in comparison. The lip kits capitalized on the fact that her surgical transformation was huge in the zeitgeist. The products just aren’t very good so now that she can’t sell herself as easily, there’s not much to fall back on.
The problem is- and the truth is- SHES NOT EVEN USING HER OWN PRODUCTS. Most celebs dont use their own makeup products! But they want us to use their cheap ingredients at a high end price. Its disgusting and horrible to do to your followers who save every penny to SUPPORT u and are hoping they are getting their moneys worth
How does she promote her body or looks? This title is basically click bait, her brand isn’t destroyed it’s obviously still selling. Not as popular as it used to be because the makeup market is flooded with brands right now.
It reminds me of some people saying that it just feels like Kylie Jenner merch, which makes its popularity, hype, and interest fluctuate more easily. Whereas other celeb brands don’t always feel like merch, giving them more longevity and more of a standing, like Fenty beauty for instance.
I remember the hype around her lipstick being insane. People just waiting for the drops and them selling up in minutes. It's crazy to think how big it was when it first dropped.
@@Younggmetro good american do3snt even have many american clothes. They are often ill fitting and made with chinese slave labour or turkish workers make the clothes. Good american is a complete scam and way overpriced for the quality.
Honestly what really did it for me was when she “rebranded” and completely changed the packaging color for her lip kits to baby pink. Her black drip packaging was literally so iconic.
I think she changed it because she was called out for stealing the lip drip design from a small artist. As iconic as it may have been, she wasn’t the one who deserved the praise. And as you can see if she just went with baby pink after having to stop stealing from others, she lacks creativity.
At her peak she should’ve focused heavily on basics and getting her stuff into ulta sooner. I mean foundations, concealers, powders etc. and elevating the quality and design. She started the brand as a teen it should reflect that she is an elegant woman now. Hype will only last for a certain amount of time but quality will last you forever. I could imagine her doing some pat mcgrath esque makeup the vibe would fit and people run to pat for her stunning quality.
Unfortunately I believe she's fading out. She's not as popular anymore. She's a grown woman selling items that look cartoon and babyish. It's time to grow the company
i think another problem with kylie cosmetics is that she really only catered her makeup to people who looked like her, which is essentially fair-skinned to tanned white women and this excluded many of her black fans who weren't able to use her products because the shades were unflattering and her skin shade range is really embarrassing especially now with inclusivity being such an important thing to beauty brands
@@starlightzebra1997 don't care where she's from neither that she's the first billionaire from there. There's no such thing as self made billionaire. No hate to shame but you being superficial about it is brainwashed behavior.
Hey girl, ex ulta employee here, just wanted to let you know that ulta brought Kylie in as a stand alone stand at first, we were all confused. It was there for almost a year before they actually gave it a real spot on the shelf. That was due to Kylie wanting to have her stuff right as soon as you walk in the store! A lot of people thought it was cause she wasn’t relevant anymore but she wanted it that way.
@@Jessica-jl7dx his launch videos get very little views and engagement (1.1 mil max after a month) compared to his usual (+6 mil after 2 weeks). I don't know if those are just active viewers that were lost or people who purchase his products.
The kardashian/ Jenners are fading from relevancy. We want authentic people not those that contribute to body dysmorphia amongst youth and taking a private plane that would’ve been a 30 min drive all bc she didn’t want to be in traffic! Tf
I never bought her stuff because I am thrifty and living in Europe I always had drugstore brands like Essence being good quality and very affordable. Since I heard that she uses her private jet daily for just a few miles and produces the carbon emissions of hundred of people I just think we should boycott her all along and stop giving her money
yeah thts y rich remain rich & poor remain poor, when they pay insane amount of money just cuz its branded....her quality is not worth the money at all...m glad u buy drugstore.
The thing is, Kylie cosmetics is big in America but in Europe nobody gives a damn about her products! I‘ve never seen any of my friends, family members or anyone ever in my circle using Kylie cosmetics!
Being a CEO is a lot of work. You are managing the growth of the company. That is hard work. Unless she went to business school it’s better for her to take a role as chairman. Meaning she is still involved but doesn’t have to figure out how to keep growing the company or make a bigger profit. I would probably do the same as her to be honest. It’s not a bad idea.
I totally agree. you need to actually know what you’re doing and be a manager as well and know how to work with people/shareholders/getting out reports/worrying about quarterlies/actually making smart business decisions that are backed by economics. she would run it into the ground if she tried lol
Being a CEO comes with a lot of day-to-day work, I'm not sure if she even has the business knowledge & skills for that. Also, a lot of founders start out as CEOs, and then when their companies grow, they decide to step back and only act as chairman/founder, so they can focus on other stuff too. I don't think that it's weird that she's not the CEO of her company at all.
With all the strong makeup brands on the market now I don't think Kylie should stick with her current brand positioning. The brand is basically built upon her celebrity status and relies on collections to keep the brand running. She should try to differentiate her products, have a signature formula in some of her products or come out with 'hero' products that are permanent to stand out.
Also with her status I just think she def has the budget to do a lot more with the brand, a unique aesthetic would really help elevating the brand as well
I remember at like 16 begging my mom for kylie cosmetics as my Christmas gift. She begrudgingly said ok & on a sale online i was adding the products i was eyeing and then as soon as we pressed checkout the Christmas gloss was sold out. I was so upset & its funny to remember that memory bc the gloss was such a basic white sparkly gloss that had only 2 mls of product. Now at 19 I look at ads online & scroll. I'm much more of a fan of small businesses bc of how friendly & genuine the owners are!
If she publicly sold her private jet, and vowed to only do sustainable products, I might buy from her. I’m talking revamping the entire line down to 4 or 5 things. Everyone is sick of their wasteful rich people bullsh!t
Maybe she could create products for the audience not for herself and her bffs,family ect. A lot of times the products fits for her skintone (maybe her bffs,her sisters skintone) and thats all we get.
@@peepeepoopoo7182 yess!!! I mean the bronzers and the blushes maybe fit (im not sure tho) but the lip shades/eyeshadows just dont do it for dark skin.
I don't understand why would anyone want to support someone who so openly endangers other people on a road. Just doesn't seem right to me. And I understand the hype; but if you buy fake product you will have the consequences
I really doubt she had the initial idea to create the lip kits, highly doubt it. I have never bought any of her stuff and I don't think I will ever buy anything from her brands. I think she and her family just market things to fill their bank accounts, that's their goal, they're not thinking about you or me.
just wanted to tell you that youtube has been recommending your videos to me a lot lately (not mad about it at all lol). videos from both channels, old, new, already watched, unwatched... I suppose this means that they're pushing out your videos and I know it is a very good thing for your channels ❤️😊
When her lip kits came out I was like 11/12ish and I saved up to buy some, I did actually like them and her collections that came out for the most part because of all the hype around it and probably the fact that the packaging was cute, which sticks out to someone who is in their early teens. It was definitely overpriced though and paying customs just added to it. Some of her products I actually did and do still really love, liquid lipsticks, high gloss, eyeshadow palettes and her Jordyn highlighter palette, which I still use to this day. I do feel like her brand is very heavily associated with her and it’s hard to differentiate the product from the person. It does seem like she was just trying to create products she wanted because after a while her collections were just the same thing repackaged, I was always disappointed to see the lip kit in her new collections would be a light nude, something I could never actually wear as a person of colour. If she had focused on the brand being more separate from her as a person, more inclusive and started with the basics first then downfall wouldn’t have been as bad. Also, if she tried to get her brand in stores and make her products more accessible for international consumers too that would have helped. I think that Kylie cosmetics was just a trend and like all trends they’ll eventually die down.
definitely due to everyone finally exhausted from these celebrity brands that put little effort in mediocre products. while brands like Fenty and Rare Beauty are staying on top! also doesnt help Kylie is problematic 😂
she initially started the company as “lip kits by kylie” cuz she was known for her lips & she didn’t know the company was actually going to get as big as it did!! and then they sold out in the first day and she realized it could become an actual makeup brand so she changed it the exact next day before someone else might’ve taken the name 🥰 that’s what she said in her interviews at least!
she’s also no longer the CEO because she doesn’t own the majority of the brand anymore, whoever owns the highest percentage is at most times the CEO. so since she owns 49% only and the other company bought 51%, they became the CEO. she originally was the CEO under it switched over!
I think everyone is tired of the 2014-2017 Instagram baddie makeup face. As a teen, I was obsessed with cut creases, bronzer and the Anastasia brows. Now I definitely go for the more natural look with pops of color when I go out. I just don’t think of Kylie as a brand with longevity.. it seems like she’s stuck in 2016. Side note: a deep dive on euphoria and the pandemic and how they affected the industry would be super interesting !! I def think these changed the way I view cosmetics
i’ve been listening to the podcast and i see u finally got ur pink couch🤭ugh the shade is gorgeous!! ur rlly tempting me to do an all pink theme in my home too😫
I thinke less releases but better quality.. like a big boom would be a foundation thats medium coverage and dewy/soft matte, and if it were super flawless it would make people interested and just focus on bettering the quality. Also she should stop releasing eyeshadow palettes and focus on other things like complection
Was just going from app to app to find something interesting and there is a new video from you🥰. I really enjoy this new format from you. And this pink sofa… it’s the perfect shade of pink.
I actually remember wanting to buy a collection at one point and it said it was sold out but when I went back and clicked it again it was available to purchase which I think they would do on purpose so that then the customer rushes to buy it before it gets “sold out” again
I have so been enjoying these new types of makeup videos (as much as I love the older stuff like the anti-hauls and all) and I was literally just thinking to check to see if maybe you posted a new one so now I have something to listen to for the next... 47 minutes and 50 seconds lol
It was a cash grab because a chunk of her fans actually believed that lip liner was the reason her lips ballooned in size. Kris underestimated how many people actually believed in Kylie’s claims. Then they realized she had a bigger market than first thought, that would buy anything from her in the name of hoping to feel like her for a fraction of a second
As if the brand started 8 years ago I mean I was 16 it makes sense I can remember that. But that means I turn 24 tomorrow and am in fact not 20 anymore. Time is running 🏃🏻♀️.
One of the best products she ever made for me personally was the kybrow pomade in shade soft brown. That shade just worked so good for me and the formula 🤌 your brows were not moving with that stuff lol loved it
Kylie cosmetics flopped because the make-up isn't good quality, the branding is centered on a privileged celeb with horrible promo, and people are trending towards natural looking make-up right now. Rare beauty is the standard for celeb make-up, Selena basically took Rihanna's inclusivity and made it for everyday wear and it's sold out everywhere.
TH-cam recommended this video for me and I could not be happier! Scrolling through your profile it looks like you have a ton of content for me to binge 😆 also thanks for all the time and research you did for this video !
Coming from someone who has bought literally every single limited edition Kylie release and still has because it has now just become collector's mindset. And also curious to see the evolution of her formulas over time- I have 1.6 million views showing my Kylie collection on Tik Tok, Kylie cosmetics Tik Tok posted my video to their Tik Tok- with this being said they should have grasped onto those REAL customers not influencers. I have spent my hard earned money on it all and showed it to my few followers. Have I ever been offered PR? Nope. As a real stan that is sad to see when your someone who is genuinely spending your money on product you want to buy. Focusing on bigger follower counts and subscribers, I get it but sending PR to a real customer who has been there since the first launch, I mean. It has kind of put a bad taste in my mouth by showing who brands appreciate more and it's not the paying customer.
@@MzPink1992 because brands tend to appreciate their customers who support them above and beyond. I have seen several occasions of them sending PR to people who have posted videos showing old products saying how sad their stuff had expired or sad that they don’t make this anymore or etc and they wrote back saying let us send you some new stuff and they had not nearly a fraction of what I have purchased. It’s not about the free stuff I can buy what I want to buy clearly but when you see that and they denied you the PR list because your following is “too small” that’s a slap in the face and makes you really think hard of where you want to spend your money. I think you’d be a little upset too. And to have followers on tik tok send me other people getting sent PR when I was denied saying “hey what did they send you after your video” and me saying absolutely nothing they were shocked and had a bad taste in their mouth.
I hope your code for Wild works for a while, because I REALLY want to try this out, because I have sensitive armpits, and the only deodorant I've found that I can use consistently, is so expensive. It's the white top one from Biotherm, and here in Norway, a single one of those costs over £20. So yeah, I really really wanna try out Wild! Just have to get paid before I can order anything XD I will say that I DO wish they had a scent free one too.
I really want to try it as well☺️ If I’m not mistaken Wild has sponsored A’s videos in the past, so fingers crossed they will continue with the affiliate code
@@c.g.44 It does not have zero chemicals. Alum is a chemical. Chemicals aren't your enemy. Everything is chemicals. Thank you kindly for the tip, but for me, I've tried that kind of stone, and it doesn't work for me. They're lovely and gentle on the skin, but I need something with a bit more oomph, unless I wanna stink after a few hours 😅
I really enjoy how you apply you makeup 💄 ✨️ I also appreciate that when you do the makeup 💄 it's not over done and nice and every day looking. Girl...can we also talk about your BEA-U-TI-FUL eyelashes. Nothing drives me crazier than to see 👀 ALL the fake eyelashes. Are yours all natural or do you use eyelash extensions...either way they are nice and full and look so pretty 😍 I also enjoy how you can have a conversation without 😊 slamming people and not being soooo dramatic 😊 and just being a young lady 😊
You can also sharpen the liners. I almost missed that when I bought a lip kit because it doesn’t seem like it would be one that sharpened but I’m here to tell you it does so don’t toss it out if it breaks at the top when in use.
i think her biggest mistake was “rebranding”. from going to trendy and modern, to ugly and girly. like yes change the formula, but cheapening the packaging?? and making it all ab pink?? no baby nooooo
Coty cosmetics, the company who bought kylie cosmetics, is a publicly traded company. When the sale went thru info about the brands financials became public and that's how we found out that kylie had over inflated the brands worth and lied about being a billionaire in Forbes. Coty cosmetics shareholders actually sued coty bc they overpaid for kylie cosmetics and they claimed that coty didn't do the proper verification processes to evaluate the worth of kylies brand. They ended up not going forward with the lawsuit idk why exactly probably bc it wasn't financially beneficial.
I have so much fatigue over cancel culture and every person & their grandma being called out for the smallest of things. At this point, if Ted Bundy was alive & selling anything, I would not have the energy to care.
@@asmrtpop2676 it's not about Financial support. Don't harass people On social media because you disagree with them. Don't dox people's family's or business addresses. Don't spam someone's social media with hateful comments.
@@Jeremy-wp4yh canceling someone means ending the relationship. You can cancel a subscription, unfollow, stop supporting them. If you mean internet bullying then say that. But not wanting to buy from someone or a company is okay for any reason.
@@katybee3891 they're the same thing. If you get cancelled, your socials get spammed with hate. The same way drama channels make a million videos on one person while pretending theyre irrelevant
i think what Kylie would do to her brand is to step down a bit as you said. Because she is the face of her brand, her brand is only trendy because she is trendy. She isn't a mainstream brand either, i think she did a good step by following tiktok brands and i think if she focused more into face products (Foundation, concealer,..) she'd take her brand to the next level because i think a brand is really strong only if they have a go-to product and lip products aren't necesserly a good rely-on because how many lipsticks do u finsih in a year vs foundation or a skin everyday product. If she stepped out of being just a "trendy brand of 2014/15/16" and changed her damn pink packaging that makes it look like kids makeup (her old black packaging was better) maybe she'd make her brand stand out.
Whats the foundation you used?????? It matches so well ahhhhh I have the hardest time finding good ones but I feel like I'm the same shade as you and yours looks perfect on your face😭
I’m from Ireland but am visiting in USA & I saw in the 4 ultra stores that of her line are sold out but still on the shelf’s. I assumed it’s either all sold out or going to be taken off shelves soon ?? I was curious while looking at it as I’m a huge makeup buyer
I think she can recreate the hype that she had in 2016/2017 but with eyelashes like now everyone use fake eyelashes if she releases a good quality mascara and eyelashes in three different colors like the Normal black , and she can do brown and ginger colors because there’s people who have light brown eyelashes and this people don’t have many options , she could use the 2000s aesthetic that is doing a comeback now in the fashion and promote and do a rebrand of her old lipsticks with this aesthetic , she definitely could be more inclusive when it comes to her products likes her blush the colors that she released don’t work to well in dark skin she can release a orange shade for dark skin, and do a collaboration with some show like if the people could say this is the palet that they used in this serie , the people could associate the brand without only thinking in Kylie
her makeup used to be super fun like all the fun lip colors & eyeshadows she had were always fun to watch her reveal on her snapchat but now everything she releases is the same & plus the hype for makeup in the beauty community hit its peak before the pandemic, obviously that slowed makeup production & with people losing their jobs, they’re not gonna drop hundreds of dollars on makeup ya know, and once u miss a makeup collection, you kinda lose the motivation to keep collecting so idk, i know she tried rebranding last year but the one thing she didn’t change was the lips on her packaging which IMO is the most outdated part of it, she’s just kinda losing relevancy in that department
I worked at ulta summer 2018 for about 8 months and I can’t recall a single person buying her products in my time there. Idk how she still gets sales. Also the skincare was horrible especially that scrub
Kylie cosmetics was SUCH a hype. My best friend who lives in America sent it to me when we couldn’t get it here, and it was sooooooo exciting! But to be honest, was never my favourite. I wouldn’t rush to buy her stuff again. I liked (some) of the skin care. I know you said the lip liners were ok, but mine broke! (Maybe due to she shipped process) but yeah …… don’t rate it anymore. I just bought it for the hype I guess x
Not sure what's wrong with the site but I tried getting the deodorants and apparently I'm not allowed to unless I subscribe. Because if I choose a "one time purchase", it just keeps making me choose the scents over and over again. It never goes to the "extras" or to purchase or anything.
We can't relate to Kylie. She needs to be more involved with the reality show like her sisters. Look at Kim she has multiple businesses yet is still very involved with the reality show so we are more invested in her and her brands
I think there's also the fact that Kylie herself is kind of already outdated, and her scandals don't really have anything to do with it. Back when her brand was successful, she was a teenager, and her fans were also teenagers or very young adults. Now there are just other teenage icons for teens and young adults, and Kylie's original audience has sort of outgrown the phase of obsessing over celebrities and probably has jobs and shit to worry about. Kylie was also kind of the face of the instagram model trend bubble, and that bubble burst a while ago and isn't coming back. She just isn't trendy anymore and that's sort of all that it comes down to.
I agree she should reinvent herself and maybe be more involved in the reality show because right now she is very elusive while back then she was very open on her socials
I agree this was well put , I think now she’s trying her best to fit in with what the new generation likes and when she drops something it’s like that trends over girl your late it looks tacky now
100% agree with you.
I was a total fan back then , while now I’m just not interested at all. Luckily the brand was not sold in stores where I live (🇮🇹) at the time of launch which was when I was a huge fan, so basically I’ve never spent money on Kylie cosmetics and I’m glad I haven’t , because right now I really dislike the kardashians/jenners
I am also hoping that public sentiments towards the uber-wealthy (even amongst teenagers) are beginning to sour. Young people are increasingly progressive and anti-capitalist, and celebrities like the Kardashians are symbols of economic privilege and inequality. I like the idea that people are thinking, "Why are we idolizing these rich people so much when they've rigged the system so that we can never achieve what they have?" Maybe that's just hopium though
What I can’t stand is how people call Kylie a “self made billionaire” when she was born into an ultra rich family and her mother is a businesswoman, and how thousands of people including her fans donated towards helping make her a billionaire
yes. she only did well w her brand bc she's already famous.
@@destinyacoffey must be nice having more than half of life sorted out because of no financial security issues 🙂
and she also lied about being a billionaire, several times
Every word in self made billionaire is contradictory. She neither is self made nor billionaire
seriously and ppl act like none of them had money or an ounce of fame prior to the show. yes it gave them global recognition, but beforehand ppl still knew that family. caitlyn a famous olympian, kris a businesswoman, robert a lawyer to the stars. they had money, they had power. she didn’t build shit for herself.
Probably going to get some flack for this but I think her products don’t sell because she always promotes with her body/looks rather than the makeup or a good cause. Maybe if she changed the focus of the brand things would get better 🤷🏻♀️
I agree but also she’s just not as big as she used to be. She launched at her peak and now the interest around her is a lot less in comparison. The lip kits capitalized on the fact that her surgical transformation was huge in the zeitgeist. The products just aren’t very good so now that she can’t sell herself as easily, there’s not much to fall back on.
The problem is- and the truth is- SHES NOT EVEN USING HER OWN PRODUCTS.
Most celebs dont use their own makeup products! But they want us to use their cheap ingredients at a high end price. Its disgusting and horrible to do to your followers who save every penny to SUPPORT u and are hoping they are getting their moneys worth
And her promos are highly edited, blurred out, she’s already wearing makeup, not really using the products to show if they’re good or not, etc.
How does she promote her body or looks? This title is basically click bait, her brand isn’t destroyed it’s obviously still selling. Not as popular as it used to be because the makeup market is flooded with brands right now.
It reminds me of some people saying that it just feels like Kylie Jenner merch, which makes its popularity, hype, and interest fluctuate more easily. Whereas other celeb brands don’t always feel like merch, giving them more longevity and more of a standing, like Fenty beauty for instance.
I remember the hype around her lipstick being insane. People just waiting for the drops and them selling up in minutes. It's crazy to think how big it was when it first dropped.
big only because of the lies she spread
i literally remember that
The crazy part is I never knew anyone who actually owned one of those lipsticks
I still have an old Kylie liquid lip and I remember it being so dry lmao
There is NOTHING the kardashin/Jenners could do to make me intentionally spend money on them 🤣
Good American and skims are great brands
@@Younggmetro the brand aren’t the problem, it’s the scum bag owners
@@Younggmetro good american do3snt even have many american clothes. They are often ill fitting and made with chinese slave labour or turkish workers make the clothes. Good american is a complete scam and way overpriced for the quality.
It's probably petty but I absolutely HATE palettes with photos on them.
I also don't believe for a second that Kylie has ever spent 8hrs in a meeting.
Or a Library.
Totally! It looks super cheap
THISSSS HAHAH
Honestly what really did it for me was when she “rebranded” and completely changed the packaging color for her lip kits to baby pink. Her black drip packaging was literally so iconic.
I think she changed it because she was called out for stealing the lip drip design from a small artist. As iconic as it may have been, she wasn’t the one who deserved the praise. And as you can see if she just went with baby pink after having to stop stealing from others, she lacks creativity.
At her peak she should’ve focused heavily on basics and getting her stuff into ulta sooner. I mean foundations, concealers, powders etc. and elevating the quality and design. She started the brand as a teen it should reflect that she is an elegant woman now. Hype will only last for a certain amount of time but quality will last you forever. I could imagine her doing some pat mcgrath esque makeup the vibe would fit and people run to pat for her stunning quality.
100% agree! i don’t know why she didn’t expand her website to other countries sooner either
@@angelikamakeup yes! I remember how hard it was to get it to germany lol
Mentioning kylie Jenner and pat mcgrath in the same sentence is wild 🤦🏻♀️
Unfortunately I believe she's fading out. She's not as popular anymore. She's a grown woman selling items that look cartoon and babyish. It's time to grow the company
people would have stolen it and sold it for more
i think another problem with kylie cosmetics is that she really only catered her makeup to people who looked like her, which is essentially fair-skinned to tanned white women and this excluded many of her black fans who weren't able to use her products because the shades were unflattering and her skin shade range is really embarrassing especially now with inclusivity being such an important thing to beauty brands
*Rihanna is the real example of self-made. From NOTHING to something.*
Not necessarily
@@quackitytheasker9977 Rihanna is the first Billionaire from Barbados, full stop. Not just self-made but first EVER!
no hate to riri ofc but there's no such thing as a self-made billionaire
@@starlightzebra1997 don't care where she's from neither that she's the first billionaire from there. There's no such thing as self made billionaire. No hate to shame but you being superficial about it is brainwashed behavior.
And that's exactly why she can't stand the Kar-Jenner's and rightfully so.
Hey girl, ex ulta employee here, just wanted to let you know that ulta brought Kylie in as a stand alone stand at first, we were all confused. It was there for almost a year before they actually gave it a real spot on the shelf. That was due to Kylie wanting to have her stuff right as soon as you walk in the store! A lot of people thought it was cause she wasn’t relevant anymore but she wanted it that way.
I do agree though, I think once her brand started not selling as well she sold her stuff at ulta to help “get it out”
Could you cover the downfall of toofaced/jeffree cosmetics next?
Yes !!! That’s a good one …. Both of them ….
for jeffree is easy, the drama, his latest one before moving to Wyoming.
Is Jeffree’s brand not doing well? I’ve never bought from him and never will but it seemed like it’s growing?
@@Jessica-jl7dx his launch videos get very little views and engagement (1.1 mil max after a month) compared to his usual (+6 mil after 2 weeks). I don't know if those are just active viewers that were lost or people who purchase his products.
@@Jeremy-wp4yh when it comes to brands, views online mean nothing compared to how much they sell. I'd like to know how those are going 😂
The kardashian/ Jenners are fading from relevancy. We want authentic people not those that contribute to body dysmorphia amongst youth and taking a private plane that would’ve been a 30 min drive all bc she didn’t want to be in traffic! Tf
When have they ever been more than a joke?
I never bought her stuff because I am thrifty and living in Europe I always had drugstore brands like Essence being good quality and very affordable. Since I heard that she uses her private jet daily for just a few miles and produces the carbon emissions of hundred of people I just think we should boycott her all along and stop giving her money
Baby i also live in Europe don't bother buying Kyle's products I myself bought it Dollarstore products better than hers Especially the lipsticks🤮
@@somalibarbie55 girl, honestly! 😂
@@tawnyeyes368 Ong 😂
yeah thts y rich remain rich & poor remain poor, when they pay insane amount of money just cuz its branded....her quality is not worth the money at all...m glad u buy drugstore.
Essence used to have shitty makeup and now they're better than ever
The thing is, Kylie cosmetics is big in America but in Europe nobody gives a damn about her products! I‘ve never seen any of my friends, family members or anyone ever in my circle using Kylie cosmetics!
I would say the opposite, they are so popular in France and in Germany! Their stand is almost always out of stock here.
Being a CEO is a lot of work. You are managing the growth of the company. That is hard work. Unless she went to business school it’s better for her to take a role as chairman. Meaning she is still involved but doesn’t have to figure out how to keep growing the company or make a bigger profit. I would probably do the same as her to be honest. It’s not a bad idea.
I swear Kardashion fans are so weird lol like you worship slave owners.
Yeah that’s why she sold it to Coty. A while ago. She’s not running it.
she's running out of ideas i think lol.
@@Perfectly_imperfect_psycho absolutely correct!!!!! Overpriced junk!!!!
I totally agree. you need to actually know what you’re doing and be a manager as well and know how to work with people/shareholders/getting out reports/worrying about quarterlies/actually making smart business decisions that are backed by economics. she would run it into the ground if she tried lol
Being a CEO comes with a lot of day-to-day work, I'm not sure if she even has the business knowledge & skills for that. Also, a lot of founders start out as CEOs, and then when their companies grow, they decide to step back and only act as chairman/founder, so they can focus on other stuff too. I don't think that it's weird that she's not the CEO of her company at all.
With all the strong makeup brands on the market now I don't think Kylie should stick with her current brand positioning. The brand is basically built upon her celebrity status and relies on collections to keep the brand running. She should try to differentiate her products, have a signature formula in some of her products or come out with 'hero' products that are permanent to stand out.
Also with her status I just think she def has the budget to do a lot more with the brand, a unique aesthetic would really help elevating the brand as well
I remember at like 16 begging my mom for kylie cosmetics as my Christmas gift. She begrudgingly said ok & on a sale online i was adding the products i was eyeing and then as soon as we pressed checkout the Christmas gloss was sold out. I was so upset & its funny to remember that memory bc the gloss was such a basic white sparkly gloss that had only 2 mls of product. Now at 19 I look at ads online & scroll. I'm much more of a fan of small businesses bc of how friendly & genuine the owners are!
If she publicly sold her private jet, and vowed to only do sustainable products, I might buy from her. I’m talking revamping the entire line down to 4 or 5 things. Everyone is sick of their wasteful rich people bullsh!t
Maybe she could create products for the audience not for herself and her bffs,family ect.
A lot of times the products fits for her skintone (maybe her bffs,her sisters skintone) and thats all we get.
completely agree!
@@angelikamakeup omg hiiii
same, she keeps releasing the same lip colors and eyeshadows that don't work for people with dark skin it's just not good at all
@@peepeepoopoo7182 yess!!! I mean the bronzers and the blushes maybe fit (im not sure tho) but the lip shades/eyeshadows just dont do it for dark skin.
I don't understand why would anyone want to support someone who so openly endangers other people on a road. Just doesn't seem right to me. And I understand the hype; but if you buy fake product you will have the consequences
Imo the brand focused too much on being a “baddie” and less on realistic makeup looks.
very true!
I really doubt she had the initial idea to create the lip kits, highly doubt it. I have never bought any of her stuff and I don't think I will ever buy anything from her brands. I think she and her family just market things to fill their bank accounts, that's their goal, they're not thinking about you or me.
Her fans grew up, that’s all…
i agree!!
just wanted to tell you that youtube has been recommending your videos to me a lot lately (not mad about it at all lol). videos from both channels, old, new, already watched, unwatched... I suppose this means that they're pushing out your videos and I know it is a very good thing for your channels ❤️😊
When her lip kits came out I was like 11/12ish and I saved up to buy some, I did actually like them and her collections that came out for the most part because of all the hype around it and probably the fact that the packaging was cute, which sticks out to someone who is in their early teens. It was definitely overpriced though and paying customs just added to it. Some of her products I actually did and do still really love, liquid lipsticks, high gloss, eyeshadow palettes and her Jordyn highlighter palette, which I still use to this day. I do feel like her brand is very heavily associated with her and it’s hard to differentiate the product from the person. It does seem like she was just trying to create products she wanted because after a while her collections were just the same thing repackaged, I was always disappointed to see the lip kit in her new collections would be a light nude, something I could never actually wear as a person of colour. If she had focused on the brand being more separate from her as a person, more inclusive and started with the basics first then downfall wouldn’t have been as bad. Also, if she tried to get her brand in stores and make her products more accessible for international consumers too that would have helped. I think that Kylie cosmetics was just a trend and like all trends they’ll eventually die down.
definitely due to everyone finally exhausted from these celebrity brands that put little effort in mediocre products. while brands like Fenty and Rare Beauty are staying on top! also doesnt help Kylie is problematic 😂
Angelika!!!!It would be great if you give us an old fashioned one brand makeup video and an updated makeup collection video!!!!
Love you♥️♥️♥️
these deep dives are so interesting!! thanks for all the work you do to make these!!
thank you 💗💗
she initially started the company as “lip kits by kylie” cuz she was known for her lips & she didn’t know the company was actually going to get as big as it did!! and then they sold out in the first day and she realized it could become an actual makeup brand so she changed it the exact next day before someone else might’ve taken the name 🥰 that’s what she said in her interviews at least!
she’s also no longer the CEO because she doesn’t own the majority of the brand anymore, whoever owns the highest percentage is at most times the CEO. so since she owns 49% only and the other company bought 51%, they became the CEO. she originally was the CEO under it switched over!
that makes sense!! 💗
CEO is actually a job title that has nothing to do with ownership of a company and more to do with functional role/responsibilities.
Plenty of us still want pigment in our eyeshadows tbh.
I think everyone is tired of the 2014-2017 Instagram baddie makeup face. As a teen, I was obsessed with cut creases, bronzer and the Anastasia brows. Now I definitely go for the more natural look with pops of color when I go out. I just don’t think of Kylie as a brand with longevity.. it seems like she’s stuck in 2016.
Side note: a deep dive on euphoria and the pandemic and how they affected the industry would be super interesting !! I def think these changed the way I view cosmetics
i’ve been listening to the podcast and i see u finally got ur pink couch🤭ugh the shade is gorgeous!! ur rlly tempting me to do an all pink theme in my home too😫
I can’t wrap my head around the amount of ppl that believed her plumped lips were due to lip liner 😑
Came back to this channel after avoiding drama channels for a while because you seem so nice and genuine. Happy to see you thriving 🙂
this was a really well explained video, honestly had no about the lawsuit and rebranding connection. love the longform content!!
I really like these topic deep dives while doing your makeup! Super intresting stuff
I thinke less releases but better quality.. like a big boom would be a foundation thats medium coverage and dewy/soft matte, and if it were super flawless it would make people interested and just focus on bettering the quality. Also she should stop releasing eyeshadow palettes and focus on other things like complection
From all your different channels I always have something to watch from you, and I am lovinggg it
Was just going from app to app to find something interesting and there is a new video from you🥰. I really enjoy this new format from you. And this pink sofa… it’s the perfect shade of pink.
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I actually remember wanting to buy a collection at one point and it said it was sold out but when I went back and clicked it again it was available to purchase which I think they would do on purpose so that then the customer rushes to buy it before it gets “sold out” again
I have so been enjoying these new types of makeup videos (as much as I love the older stuff like the anti-hauls and all) and I was literally just thinking to check to see if maybe you posted a new one so now I have something to listen to for the next... 47 minutes and 50 seconds lol
thank you ✨✨
It was a cash grab because a chunk of her fans actually believed that lip liner was the reason her lips ballooned in size. Kris underestimated how many people actually believed in Kylie’s claims. Then they realized she had a bigger market than first thought, that would buy anything from her in the name of hoping to feel like her for a fraction of a second
I love these history/deep dives!!! So useful
Stop revolving her brand around her sex appeal/her looking hot and including more diversity in launches.
Amazing content, this is so comprehensive please move into journalism one day!!!! 🤗🤗🤗
As if the brand started 8 years ago I mean I was 16 it makes sense I can remember that. But that means I turn 24 tomorrow and am in fact not 20 anymore. Time is running 🏃🏻♀️.
makes me feel so old 😭😭
I like the ones where you actually do your makeup at the same time 💜
i also remember that the “kylie lip challenge” was SUPER popular on instagram/twitter/musically right before her brand started!
i love watching your videos omg. it has so much substance and not just surface level stuff. i really value your opinion 😅
ALSO, please bring back clothing hauls! I loved the couple that you did a year ago and you always have such cute clothes on 🤍
Loving these longer videos ❤️❤️❤️
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One of the best products she ever made for me personally was the kybrow pomade in shade soft brown. That shade just worked so good for me and the formula 🤌 your brows were not moving with that stuff lol loved it
i LOVE her brow products!!
@@angelikamakeup i can never find medium brown in the pomade anymore 🥺 I hope that comes back soon!
last thing i heard about kylie cosmetics was when she copied trixie mattel’s lip gloss packaging for her recent valentine’s collection lol
You should do the whole jaclyn hill saga as well...Love these types of videos
oooo great idea! xx
Loving the longer videos!!
Kylie cosmetics flopped because the make-up isn't good quality, the branding is centered on a privileged celeb with horrible promo, and people are trending towards natural looking make-up right now. Rare beauty is the standard for celeb make-up, Selena basically took Rihanna's inclusivity and made it for everyday wear and it's sold out everywhere.
I love the new format, I hope this gets more recognition
TH-cam recommended this video for me and I could not be happier! Scrolling through your profile it looks like you have a ton of content for me to binge 😆 also thanks for all the time and research you did for this video !
I remember the Kardashians tried to do a makeup brand before called Khroma.. it just disappeared
I had the first Kylie lip kits and used to buy colourpop a lot and they were extremely similar at first. I remember really liking the liner though.
i love when you do your makeup with commentary 🥰😙
I knew this day would come, I can't wait to see everything 😌
Wow that’s very interesting video! I had few her makeup products. They are all good. Thank you for made this video💗
this video came at a perfect time for me to unwind, letsgoooooooooo
Coming from someone who has bought literally every single limited edition Kylie release and still has because it has now just become collector's mindset. And also curious to see the evolution of her formulas over time- I have 1.6 million views showing my Kylie collection on Tik Tok, Kylie cosmetics Tik Tok posted my video to their Tik Tok- with this being said they should have grasped onto those REAL customers not influencers. I have spent my hard earned money on it all and showed it to my few followers. Have I ever been offered PR? Nope. As a real stan that is sad to see when your someone who is genuinely spending your money on product you want to buy. Focusing on bigger follower counts and subscribers, I get it but sending PR to a real customer who has been there since the first launch, I mean. It has kind of put a bad taste in my mouth by showing who brands appreciate more and it's not the paying customer.
This is so good to know!!
Confused why you’d think you’d get PR?
@@MzPink1992 because brands tend to appreciate their customers who support them above and beyond. I have seen several occasions of them sending PR to people who have posted videos showing old products saying how sad their stuff had expired or sad that they don’t make this anymore or etc and they wrote back saying let us send you some new stuff and they had not nearly a fraction of what I have purchased. It’s not about the free stuff I can buy what I want to buy clearly but when you see that and they denied you the PR list because your following is “too small” that’s a slap in the face and makes you really think hard of where you want to spend your money. I think you’d be a little upset too. And to have followers on tik tok send me other people getting sent PR when I was denied saying “hey what did they send you after your video” and me saying absolutely nothing they were shocked and had a bad taste in their mouth.
I hope your code for Wild works for a while, because I REALLY want to try this out, because I have sensitive armpits, and the only deodorant I've found that I can use consistently, is so expensive. It's the white top one from Biotherm, and here in Norway, a single one of those costs over £20.
So yeah, I really really wanna try out Wild! Just have to get paid before I can order anything XD
I will say that I DO wish they had a scent free one too.
I really want to try it as well☺️ If I’m not mistaken Wild has sponsored A’s videos in the past, so fingers crossed they will continue with the affiliate code
@@lillianroman3821 Oh! That is a relief to hear! I have it open in a tab now. Fully intend to place an order when I've been paid lol
Why not buying an alum Stone ? It is so cheap and literally 0 chemicals and allergens...
@@c.g.44 It does not have zero chemicals. Alum is a chemical. Chemicals aren't your enemy. Everything is chemicals.
Thank you kindly for the tip, but for me, I've tried that kind of stone, and it doesn't work for me. They're lovely and gentle on the skin, but I need something with a bit more oomph, unless I wanna stink after a few hours 😅
cannot sleep and i have a long flight tomorrow but ur channel is better than sleep
I really enjoy how you apply you makeup 💄 ✨️ I also appreciate that when you do the makeup 💄 it's not over done and nice and every day looking. Girl...can we also talk about your BEA-U-TI-FUL eyelashes. Nothing drives me crazier than to see 👀 ALL the fake eyelashes. Are yours all natural or do you use eyelash extensions...either way they are nice and full and look so pretty 😍 I also enjoy how you can have a conversation without 😊 slamming people and not being soooo dramatic 😊 and just being a young lady 😊
Please do a summary of the products at the end! 🙏🏻
You can also sharpen the liners. I almost missed that when I bought a lip kit because it doesn’t seem like it would be one that sharpened but I’m here to tell you it does so don’t toss it out if it breaks at the top when in use.
i think her biggest mistake was “rebranding”. from going to trendy and modern, to ugly and girly. like yes change the formula, but cheapening the packaging?? and making it all ab pink?? no baby nooooo
I love this type of videos, I love listening you speak 💖
thank you 💗
omg i’m so early!! but its ok cause there’s nothing better than an angelika video to relax before bedtime
Blessing us with these long videos! Thank u for the great videos ❤️
💗💗
Coty cosmetics, the company who bought kylie cosmetics, is a publicly traded company. When the sale went thru info about the brands financials became public and that's how we found out that kylie had over inflated the brands worth and lied about being a billionaire in Forbes. Coty cosmetics shareholders actually sued coty bc they overpaid for kylie cosmetics and they claimed that coty didn't do the proper verification processes to evaluate the worth of kylies brand. They ended up not going forward with the lawsuit idk why exactly probably bc it wasn't financially beneficial.
I have so much fatigue over cancel culture and every person & their grandma being called out for the smallest of things.
At this point, if Ted Bundy was alive & selling anything, I would not have the energy to care.
It's the grandma for me 🤣🤣🤣
Cancel culture is just how supply and demand works. It’s weird to be so offended that people don’t want to financially support someone.. 🤷🏻
@@asmrtpop2676 it's not about Financial support. Don't harass people On social media because you disagree with them. Don't dox people's family's or business addresses. Don't spam someone's social media with hateful comments.
@@Jeremy-wp4yh canceling someone means ending the relationship. You can cancel a subscription, unfollow, stop supporting them. If you mean internet bullying then say that. But not wanting to buy from someone or a company is okay for any reason.
@@katybee3891 they're the same thing. If you get cancelled, your socials get spammed with hate. The same way drama channels make a million videos on one person while pretending theyre irrelevant
i think what Kylie would do to her brand is to step down a bit as you said. Because she is the face of her brand, her brand is only trendy because she is trendy.
She isn't a mainstream brand either, i think she did a good step by following tiktok brands and i think if she focused more into face products (Foundation, concealer,..) she'd take her brand to the next level because i think a brand is really strong only if they have a go-to product and lip products aren't necesserly a good rely-on because how many lipsticks do u finsih in a year vs foundation or a skin everyday product.
If she stepped out of being just a "trendy brand of 2014/15/16" and changed her damn pink packaging that makes it look like kids makeup (her old black packaging was better) maybe she'd make her brand stand out.
Love your stuff! Thanks 😊
when you started talking about her lips getting bigger and was whispering when talking as her, that was really funny haha
Whats the foundation you used?????? It matches so well ahhhhh I have the hardest time finding good ones but I feel like I'm the same shade as you and yours looks perfect on your face😭
I like brush applicator in lip glosses because this way i get more product, with other applocators i have to dip like a 10000 times
i feel like i can never get enough out!! interesting how it works differently for people xx
I’m from Ireland but am visiting in USA & I saw in the 4 ultra stores that of her line are sold out but still on the shelf’s. I assumed it’s either all sold out or going to be taken off shelves soon ?? I was curious while looking at it as I’m a huge makeup buyer
I’m not the only one who’s obsessed with whatever sponge it is that you’re using, right? I’ve been mesmerized by it 😂
It looks like the colourpop detail sponge! She used to for sure use it! It’s also my absolute favorite
it’s coco by chloe cosmetics x
hey angelika where did you get the puff thing you're using to put the foundation on? it looks really useful
it’s in the description! x
Please do more deep dives!!!!
I think she can recreate the hype that she had in 2016/2017 but with eyelashes like now everyone use fake eyelashes if she releases a good quality mascara and eyelashes in three different colors like the Normal black , and she can do brown and ginger colors because there’s people who have light brown eyelashes and this people don’t have many options , she could use the 2000s aesthetic that is doing a comeback now in the fashion and promote and do a rebrand of her old lipsticks with this aesthetic , she definitely could be more inclusive when it comes to her products likes her blush the colors that she released don’t work to well in dark skin she can release a orange shade for dark skin, and do a collaboration with some show like if the people could say this is the palet that they used in this serie , the people could associate the brand without only thinking in Kylie
her makeup used to be super fun like all the fun lip colors & eyeshadows she had were always fun to watch her reveal on her snapchat but now everything she releases is the same & plus the hype for makeup in the beauty community hit its peak before the pandemic, obviously that slowed makeup production & with people losing their jobs, they’re not gonna drop hundreds of dollars on makeup ya know, and once u miss a makeup collection, you kinda lose the motivation to keep collecting so idk, i know she tried rebranding last year but the one thing she didn’t change was the lips on her packaging which IMO is the most outdated part of it, she’s just kinda losing relevancy in that department
her eyeshadows weren't even good quality. a lot of her products r literally the exact same as color pop. & color pop is way more affordable.
Kylie has been active on tiktok recently and i think that will really help her brand. that’s why i recently bought stuff from it
I worked at ulta summer 2018 for about 8 months and I can’t recall a single person buying her products in my time there. Idk how she still gets sales. Also the skincare was horrible especially that scrub
I'm loving these deep dives
❤️❤️
Kylie cosmetics was SUCH a hype. My best friend who lives in America sent it to me when we couldn’t get it here, and it was sooooooo exciting! But to be honest, was never my favourite. I wouldn’t rush to buy her stuff again. I liked (some) of the skin care. I know you said the lip liners were ok, but mine broke! (Maybe due to she shipped process) but yeah …… don’t rate it anymore. I just bought it for the hype I guess x
Not sure what's wrong with the site but I tried getting the deodorants and apparently I'm not allowed to unless I subscribe. Because if I choose a "one time purchase", it just keeps making me choose the scents over and over again. It never goes to the "extras" or to purchase or anything.
Your lashes look amazing!
Omg where is that sponge from?? It looks AMAZING
coco by chloe cosmetics x
We can't relate to Kylie. She needs to be more involved with the reality show like her sisters. Look at Kim she has multiple businesses yet is still very involved with the reality show so we are more invested in her and her brands
Just wanted to say that light blue liner looks stunning
thank you!! 🥺
I like this format of videos
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