British Design takes the stage at London 2012 | Design Focus

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    Seeking to inspire the country’s youth through sport, London 2012 featured a bold and colourful design program that was also controversial.
    Go beyond the rings into the intriguing history and stories behind designing the Olympic Games: bit.ly/2LlJI19
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ความคิดเห็น • 81

  • @marcosjimenez1842
    @marcosjimenez1842 6 ปีที่แล้ว +57

    It was the first time I took a real interest in the Olympics and all it started with London 2012, I remember the design of the flags in the boxes of the names of the athletes, were great, and innovative, it's hard to believe that 6 years have past since then

    • @esc_stan
      @esc_stan 25 วันที่ผ่านมา

      Yeah, it’s sporty, it’s memorable, nostalgic and the venue & pictogram banners feel inspiring

  • @veryinactiveukmapping
    @veryinactiveukmapping 6 ปีที่แล้ว +94

    The 2012 Summer Olympics were one of the best in my opinion. I didn't get to see it, but I watched a lot of it on TV and loved playing Mario and Sonic.

    • @TusharSundarka
      @TusharSundarka 3 ปีที่แล้ว +3

      Mario and Sonic got me into the Olympics and thus into graphic design :D

    • @lucaswallo8127
      @lucaswallo8127 3 ปีที่แล้ว +1

      how so

    • @n1kunj
      @n1kunj 3 ปีที่แล้ว +3

      Beijing 2008 was the best. No offense

    • @aaronthebest5519
      @aaronthebest5519 3 ปีที่แล้ว +3

      @@n1kunj in terms of legacy - London.

  • @jasminejohnston6393
    @jasminejohnston6393 2 ปีที่แล้ว +8

    Love the way the diving platforms at the aquatics centre were designed. Instead of being a straight support with a straight platform like traditional diving boards, the London 2012 ones were curved into a streamlined shape which looked beautiful

  • @henryrong
    @henryrong 6 ปีที่แล้ว +21

    This was my first Olympics of which I experienced and felt its national impact. I already feel nostalgic!

  • @NicknooVision
    @NicknooVision 5 ปีที่แล้ว +40

    London 2012 was my entry-time to the Olympics, the Games who made me interest in all the theme, from the mascots (Wenlock was the first mascot I loved) to the ceremonies.

    • @mohammedzaman9362
      @mohammedzaman9362 3 ปีที่แล้ว +1

      Same

    • @kurinthekitty6842
      @kurinthekitty6842 2 ปีที่แล้ว +3

      Same
      I still have a plushie of Wenlock & my pin pal Emily has Mandeville
      She from London

  • @fadhilabryanto9037
    @fadhilabryanto9037 4 ปีที่แล้ว +31

    The font and the color pallette was very iconic, no other games did it better than london to this day

    • @daviddoes6174
      @daviddoes6174 3 ปีที่แล้ว

      Not even Munich?

    • @TheBailiff2
      @TheBailiff2 3 ปีที่แล้ว

      @@daviddoes6174 no

    • @ErnestasMage
      @ErnestasMage 3 ปีที่แล้ว

      I think tokyo 1964 was the best logo.

  • @jadecummings8093
    @jadecummings8093 6 ปีที่แล้ว +31

    I really missed London 2012 and it was so amazing.

  • @jasminejohnston6393
    @jasminejohnston6393 ปีที่แล้ว +4

    1:53 I have one of those London 2012 cookie tins, but I got it from a thrift store so it was empty when I bought it. Oh well, I care more about Olympic memorabilia than cookies!

  • @agustingomez1590
    @agustingomez1590 6 ปีที่แล้ว +22

    Wow. London 2012 really rocked!

  • @sundalongpatpat
    @sundalongpatpat 3 ปีที่แล้ว +6

    The rich colors of 2012 and 2016 is chef's kiss.

  • @Muskegon1608
    @Muskegon1608 3 ปีที่แล้ว +7

    The logo was awful, but the colour and general aesthetics of the Games were the best.

  • @gingerberry101
    @gingerberry101 6 ปีที่แล้ว +26

    When the logo was first revealed, I hated it, but I really think it worked out well!

  • @Chris-pn2iy
    @Chris-pn2iy 3 ปีที่แล้ว +6

    This whole time I thought the logo was supposed to represent a city street map, and I thought that was so clever. Now it turns out that was never the case.

  • @mattcarroll2135
    @mattcarroll2135 3 ปีที่แล้ว +18

    The logo was the only big let down from an otherwise incredible games.

    • @Brakkas007
      @Brakkas007 4 วันที่ผ่านมา

      Zion , what's wrong with that?

  • @Pacifistrapist
    @Pacifistrapist 6 ปีที่แล้ว +7

    The eternal London Olympics logo lmao

  • @oscarchacalnerd4108
    @oscarchacalnerd4108 6 ปีที่แล้ว +20

    I'm still thinking that controversial logo/emblem and diferents pictograms are awful and they were not the best option in my opinión!!
    However, I think the color palette it was successful and looks great.

  • @kurinthekitty6842
    @kurinthekitty6842 2 ปีที่แล้ว +3

    London 2012 will always be a memory that is ingraved in my head & my heart I love the vibrant colors & Dynamic shapes symbolizing the year & the Mascots Wenlock & Mandeville are the perfect icing & candles on the Cake
    My Mom, Sister & I were actually in London during the Olympics & that's where I met my friend & pen pal Emily I still(sorta)remember the Opening Ceremony
    After the ceremony we were in the gift shop & for souvenirs I got Wenlock, Emily got Mandeville, my sister got some Magnets & Stationary & my mom got a mug with Wenlock performing Weightlifting
    In conclusion London 2012 will always be loved in my heart I can kinda understand why you may be ehhhhh
    I get maybe your a Rio 2016 fan, a Vancouver 2010 fan, a Barcelona 1994 fan, a Nagano 1998 fan, etc
    Whatever floats your boat
    Cheers I'll tost to that all day long

  • @rajs4719
    @rajs4719 27 วันที่ผ่านมา +3

    12 years later and it looks incredibly dated already

  • @Lugmillord
    @Lugmillord 3 ปีที่แล้ว +3

    I only now saw, that the logo represents the number 2012.

  • @cipreste
    @cipreste 3 ปีที่แล้ว +3

    "lebron doing the basketball" lmao

  • @MrJcjimher
    @MrJcjimher 3 ปีที่แล้ว +8

    I loved that logo and that whole identity from minute 1. And I still love it to this day. 2nd best ever (after Mexico 68)

  • @user-hb5ko8xc1e
    @user-hb5ko8xc1e 5 ปีที่แล้ว +6

    ...waiting for Barcelona '92!

  • @kimiyami
    @kimiyami 21 วันที่ผ่านมา

    Pro designers yell at it, and I'm just a regular person. I love it.

  • @energforce8287
    @energforce8287 4 ปีที่แล้ว +12

    I love the logo. It's memorable after all the years!

  • @heist3336
    @heist3336 5 ปีที่แล้ว +5

    While Vancouver had the energy and feel to the Olympics, London brought a lively design that I still believe to be one of the best depictions of the Olympics.

  • @sleepyraisins
    @sleepyraisins 6 ปีที่แล้ว +3

    Plz do the Rio Olympics design focas

  • @bartoloirias6961
    @bartoloirias6961 4 ปีที่แล้ว +9

    Worst logo ever, and the use of “Pepto Bismol” pink in some venues was hideous

    • @victoriabell9546
      @victoriabell9546 4 ปีที่แล้ว +5

      Ah, yes, the most criticized logo of the modern Olympic games still getting criticized today.

  • @crixxxxxxxxx
    @crixxxxxxxxx 3 ปีที่แล้ว +8

    The London logo, font and mascots are still the absolute worst.

  • @luisfelipedeluna9152
    @luisfelipedeluna9152 3 ปีที่แล้ว +2

    Rio 2016?

  • @itsnathan9131
    @itsnathan9131 3 หลายเดือนก่อน

    Do one with Rio 2016 next

  • @kokococco
    @kokococco 6 ปีที่แล้ว +4

    もう6年前か…

  • @esc_stan
    @esc_stan 25 วันที่ผ่านมา

    This should be popular

  • @hanifchusnul2301
    @hanifchusnul2301 6 ปีที่แล้ว +3

    please do tokyo 1964

  • @catarina_tai
    @catarina_tai 3 ปีที่แล้ว +1

    No video for rio2016?

  • @user-fp2sb9on1w
    @user-fp2sb9on1w 3 ปีที่แล้ว +2

    美しいです😆選手のテンションあがりますよね♥️

  • @jeff9734
    @jeff9734 6 ปีที่แล้ว +6

    I really love the design of 2012

  • @rezabakhshi
    @rezabakhshi 6 ปีที่แล้ว +6

    Best Olympic ever

  • @TusharSundarka
    @TusharSundarka 3 ปีที่แล้ว +1

    1:53 I have one of those :D

  • @sporty2211
    @sporty2211 6 ปีที่แล้ว +2

    Good one

  • @user-fb7gw7sp5b
    @user-fb7gw7sp5b 6 ปีที่แล้ว +2

    สวยมากๆครับ​ อยากดูแล้ว

  • @mikenealon4042
    @mikenealon4042 2 ปีที่แล้ว +1

    but
    that logo

  • @360azzurriQ
    @360azzurriQ 6 ปีที่แล้ว +1

    Is that Jose Mourinho at 2:12?

  • @blauwzakjecrack
    @blauwzakjecrack 4 ปีที่แล้ว +5

    The logo looks trashy,it dous not resemble sport or tournament or whatsoever. It should appeal to a broad audiance without context,and it clearly fails to do so as is explained by the designers in this video that it is misunderstood. The chaotic lines do give a template for more specific sports logo`s but that is just what random chaos dous, when you find logic in chaos and it makes sense dous not advocate correctness and rational logic as is proclaimed in this video.

    • @marksnow7569
      @marksnow7569 3 ปีที่แล้ว

      Once you assume that it is deliberately designed to be misread as "ZiON" it starts to make much more sense

  • @manolo1130
    @manolo1130 5 ปีที่แล้ว +5

    1:19 zion

  • @ndulmillenium
    @ndulmillenium 3 ปีที่แล้ว +1

    The logo known for its "Zion" conspiracy.

    • @PastPresented
      @PastPresented 2 ปีที่แล้ว

      I have a theory that the "zion" thing (plus the emphasis on "2012"- supposed year of the Mayan prophecy- rather than "London") was a deliberate arrangement with security services so that they could follow online discussions about it from 2007 onward, and spot people who might be taking advantage of the controversy to recruit for some evil activity during the Games

    • @חסלכבסכיאייושקס
      @חסלכבסכיאייושקס ปีที่แล้ว

      the 30th olympiad was filled to the brim with conspiracies

  • @user-fp2sb9on1w
    @user-fp2sb9on1w 3 ปีที่แล้ว +2

    輪っわかりました❤️

  • @Griff10poldi
    @Griff10poldi 6 ปีที่แล้ว +4

    I have the font in my computer lol

  • @BHAFCboy3456
    @BHAFCboy3456 หลายเดือนก่อน +1

    🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧

  • @jamesalex5474
    @jamesalex5474 ปีที่แล้ว +3

    This was the shitest logo ever lets not kid ourselves. Everyone rampaged here when it first came out it was that terrible.

    • @marksnow7569
      @marksnow7569 ปีที่แล้ว +1

      It was designed to be talked about (and probably to be interpreted ambiguously)

  • @commentertv3800
    @commentertv3800 6 ปีที่แล้ว +3

    London was middle boring and middle cool

  • @vinnydurham8964
    @vinnydurham8964 27 วันที่ผ่านมา +1

    Worst logo ever

  • @dakotadavidson5108
    @dakotadavidson5108 6 ปีที่แล้ว +2

    4

  • @basicelement
    @basicelement 2 ปีที่แล้ว +4

    The ugliest logo ever, sorry...

  • @bestgamer4157
    @bestgamer4157 6 ปีที่แล้ว +2

    Tankiw

  • @alfiemikhail1106
    @alfiemikhail1106 3 ปีที่แล้ว +7

    The worst Olympic logo ever

  • @antonchristian873
    @antonchristian873 2 ปีที่แล้ว +2

    The worst logo I have seen for the Olympics ! looked like an amateur art school project.

  • @arx1462
    @arx1462 6 ปีที่แล้ว +3

    First

  • @eloic.6903
    @eloic.6903 6 ปีที่แล้ว +2

    First ?

  • @music_by_carlos
    @music_by_carlos 3 ปีที่แล้ว +2

    so bad

  • @aljameelaljameel3562
    @aljameelaljameel3562 6 ปีที่แล้ว +2

    First