Yes, the prize money for Love Island winners is always split.

Serena Page and Kordell Beckham have been elected the winners of Love Island USA season six, following six weeks of drama and romance in the Love Island villa in Fiji. Have any of the past Love Island winners chosen to retain the prize money for themselves, even though Kordell and Serena chose to divide the $100,000 cash prize after she selected the empty envelope?
In reality, none of the previous winners of Love Island USA or any of the other international iterations of the series have chosen to keep the money divided, thus Kordell and Serena were not setting a precedent.
A contestant on a Love Island season arrives at the villa, gets to know the other islanders, and (ideally) falls in love. In order to stay in the competition and not be eliminated at the conclusion of each week, contestants must be paired up, whether through friendship or a romantic relationship.
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