Where is the video where you clearly discuss this "Programmatic & Display" Template that you have given a glimpse of at 26:40? And also, I didn't find that template on your Gumroad listing page to buy! Please upload that to enable us to buy that one too along with this template. Otherwise, this master template is incomplete without that "Programmatic & Display" Template.
Back in 2022 when I watched this video for the first time, I had little knowledge regarding making media plan with every detail being given in the plan. But after 1.5 years, in between I grew up as a professional, when I am watching it again, it seems pretty relevant to me and now I am understanding what should I follow to prepare a proper media plan. Thank you, Ovais. You are a gem.
😢 I am also now watching this video and I felt a little anxious because I couldn't understand all of the things. But your comment gives me hope. Consistency and applied knowledge is powerful.
"Formal education will make you a living; self-education will make you a fortune." - Jim Rohn, This quote helped me to grow and hope it helps you too, a fellow creator,,
Thanks for Amazing Video. I was waiting for this video for a long time. Honestly It would be great if you create part-2 of this video where you go to social media accounts and fill out the data. That would be amazing.
I am little bit confused with media planning and media buying. Now i understand the media planning .Whenever i watch your videos i am learning new things.Thanks for great videos 🙏🙏. Always love your videos. Also can you please make video on media buying as well.
Owais, I a big fan. I have been following you off late and I think you have one of the best content around DM right now. Looking forward to meet you some day. Keep creating such content.
I just bought your template. I have a question for a task I need to do for an interview and I would be soooooo thankful if you would answer. Hey mate as already mentioned amazing video. I bought your templates. Current performance Average Booking Value = £1,845 Total Bookings 2022 = 5,000 New vs repeat bookings = 60%/40% (These numbers are representative only) Brief Propose a mix of performance media activity for a calendar year designed to deliver on the overall web target of £18 million in Revenue, with an overall media budget of £900,000. The client would like to work to a £500 overall cost per booking. " How would you start here with the numbers? Like which formula to use etc. I really need help here Many many thanks in advance
Beautifully explained! Digital marketing through social media is a great avenue to introduce your brand to the right audience and market. Awesome video, man!
Great step-by-step guide for creating a digital media plan! Consider using tools like Trello or Asana to streamline your project management and keep everything organized. #DigitalMarketing #Trello
Thanks for the great video man! I'm new to media plan and I'm wondering how does the plan take into account ab testing/brand lift and future optimization techniques for targeting, creatives, geo, frequency management, budget reallocation, etc ?
Thanks for sharing valuable content I just want to ask in a scenarios I dont know the budget and client also asked me to share the budget with all the details as mentioned in your video then what should I do?
This is something I really wanted to know about how your media plans are made. The ones I made are not that different but these media plans includes some rows and columns which I never thought of adding in my plans. I would definitely be adding them in mine. BTW in the dayparting, how often do you use them with your clients and does have a huge difference in the media plan when you run a daypart campaign vs a non daypart campaign.
Just check your stats on running campaigns. If your not using day parting right now, you can see what the stats are for each hour and make decisions based on that. In my experience you see that it depends on the product and campaign type you are running. For example a B2B focused product or service wil have higher response during office hours. In general it seems that the quality of an impression is better during normal hours compared to nightly hours. So it depends...
Hi, I had one question here - what if we don't know the net rate? Are there any industry standards or websites we can get it from? Also if we are running paid campaigns for the first time ever for my company, there are no previous data available, what to do in that case? Will await your response Senator 🙌
Thanks Sir! Very informative and digestable. A have a question: which software-Tools to use planning the right campaign, for the right target group? Any recommendations?
Great video explains alot 👍 I do have a question, how do you get the estimated number of leads and estimated cost per lead? Is there a way to calculate these before the campaign goes live?
Hi Ovais, I have a question, I always wonder what is the benefit of using Excel Sheets over Google Sheets for Media plans? or it is just personal preference?
Hey mate as already mentioned amazing video. I bought your templates. Current performance Average Booking Value = £1,845 Total Bookings 2022 = 5,000 New vs repeat bookings = 60%/40% (These numbers are representative only) Brief Propose a mix of performance media activity for a calendar year designed to deliver on the overall web target of £18 million in Revenue, with an overall media budget of £900,000. The client would like to work to a £500 overall cost per booking. " How would you start here with the numbers? Like which formula to use etc. I really need help here Many many thanks in advance
In a situation whereby the client did not give you a particular budget to work with, just numbers of what they want to achieve, for example 50k downloads, how do you calculate this ? Thanks
I have a doubt about the click section of Google ads. You mean after spending $5000 on Google ads, I'll get only 31000 impressions? There are a few ads that I have run in the past for real estate clients. On the spend of $120, I have crossed 31000 impressions, as shown. Please help me with this. Also, in the Google forecast, it's showing something else.
it depends on the business, what stage are you in of the product life cycle? usually ROAS - return on ad spend, Customer acquisition costs is what you want to look at. then life time value assuming a customer acquired is retained and upsold . you can choose quarterly or annual depending on how long the purchases cycle is. Best option is to calculate your ad spend and conversion rates and then compare it to the benchmarks and white papers released by search engine land or hubspot etc. They are categorised industry wise, specific benchmarks for industry's vertical, platform specific etc with relevant year over year insights. most marketers start with 1-2% conversion rate as benchmark and roi of break even point for the first year. No agency can guarantee it as people's behaviour change overtime but you will soon find out certain segments are much easier to serve and your own preferences of working with them is higher could be easy sell, or less support issues etc and then agency adjusts their targeting according to the inputs provided by you as you decide which leads or traffic is how valuable to your business.
Thanks a lot for sharing this. This is something that I have been wanting to understand for quite some time. Wanted to know how do we get to know the "Click to Lead" rates if we do not have access to past campaign data or if the client also does not have access to such data? Also wanted to understand how do we get the expected CTR if we do not have past campaign experience on platforms such as DV360?
Hey Owais, Great video and thanks for the information. My only doubt is, are we allocating budget in the video based on the conversion click to lead rate or is it based on the impressions?
mostly it could be conversion as the end goal. if conversion was not the goal then no use of mentioning conv.rate in media plan as the goal would then be reach and impressions.
Thanks a lot Owais sir.. I run a business and wanted to know about DM.. I have been watching every videos of yours for the past weeks.. Its very simple to understand.. Hatts of to you for creating these videos.... I would love to work with you for my concern.. how can i reach out to you.. BTW thanks a ton for sharing your knowledge and journey..
Hi Ovais Ahmad, Sriharsha here. I've been working as a display ad associate at dentsu global services with 2 years of hands-on experience on the social platforms like Meta, Pinterest, Snapchat, and Google's Campaign Manager 360 and Display Video 360. Now, I've got an opportunity to switch to a media planning and strategy role. This would involve working with platforms like Comscore, Vividata, Path matics, GWI for strategy, and tools like Comscore, Nielsen, Kantar, ad servers for media planning. The thing is, I don't have any prior experience working on these platforms and tools. You've got experience on the media planning and strategy side, so I was hoping you could share your thoughts. Do you think this shift would be a good move for me career-wise? Or should I stick to the ad ops side where I'm more comfortable? Let me know what you think, I'd really appreciate your advice!
Hi bro how are you hope so everything be great on your side.I need one favour .I want to learn Digitial marketing and need your guiadance. I need beginner level training Kindly share me useful material thanks in advance
Wrt Ovais sir, Template cost is very high for Indians. For USA 10$ is ok but for Indians it's huge. Please think about it, If you found this comment useful. Thanks 🙏
Sir can u teach this courses in online i am intrested to do this like a course can u train me sir please i really want to switch my career to programmatic advertising field can u help me sir
Buy Media Planning templates:
Option 1: www.senatorwerunads.com/products/663c9b42c41d2c0d0d3bfd74
Option 2: ovais.gumroad.com/l/mediaplanningtemplates
Hey Ovais, is the more complex media planning template that you mention at 26:40 also included when buying the media planning template?
Yes
Where is the video where you clearly discuss this "Programmatic & Display" Template that you have given a glimpse of at 26:40?
And also, I didn't find that template on your Gumroad listing page to buy! Please upload that to enable us to buy that one too along with this template. Otherwise, this master template is incomplete without that "Programmatic & Display" Template.
Can you teach me more about media planning?
Back in 2022 when I watched this video for the first time, I had little knowledge regarding making media plan with every detail being given in the plan. But after 1.5 years, in between I grew up as a professional, when I am watching it again, it seems pretty relevant to me and now I am understanding what should I follow to prepare a proper media plan. Thank you, Ovais. You are a gem.
😢 I am also now watching this video and I felt a little anxious because I couldn't understand all of the things.
But your comment gives me hope. Consistency and applied knowledge is powerful.
You were absolutely correct there were no media planning video, I even messaged you, Thanks Ovais thanks a lot
Yes, I remember
"Formal education will make you a living; self-education will make you a fortune." - Jim Rohn, This quote helped me to grow and hope it helps you too, a fellow creator,,
Thanks for Amazing Video. I was waiting for this video for a long time. Honestly It would be great if you create part-2 of this video where you go to social media accounts and fill out the data. That would be amazing.
Thanks sir. Being a media planner, I can really relate with every point you have mentioned in this video.
Can you please guide me further about Media Planning??
I am little bit confused with media planning and media buying. Now i understand the media planning .Whenever i watch your videos i am learning new things.Thanks for great videos 🙏🙏. Always love your videos. Also can you please make video on media buying as well.
Such a relevant video and too-the-point content! Really appreciate your efforts in making this video Ovais. Thank you!!
Owais, I a big fan. I have been following you off late and I think you have one of the best content around DM right now. Looking forward to meet you some day. Keep creating such content.
Exceptional valuable high quality content. This is what I have been looking for a long long time. Thanks a lot
I just bought your template. I have a question for a task I need to do for an interview and I would be soooooo thankful if you would answer.
Hey mate as already mentioned amazing video. I bought your templates.
Current performance
Average Booking Value = £1,845
Total Bookings 2022 = 5,000
New vs repeat bookings = 60%/40%
(These numbers are representative only)
Brief
Propose a mix of performance media activity for a calendar year designed to deliver on the overall web target of £18 million in Revenue, with an overall media budget of £900,000. The client would like to work to a £500 overall cost per booking. "
How would you start here with the numbers? Like which formula to use etc. I really need help here
Many many thanks in advance
thnq! these are the best templates ever!!! thank you so much for this amazing video!!!
Beautifully explained! Digital marketing through social media is a great avenue to introduce your brand to the right audience and market. Awesome video, man!
This was in detail and very easy to understand. I have learnt a lot from your videos. Thank you sir 🙏
Great step-by-step guide for creating a digital media plan! Consider using tools like Trello or Asana to streamline your project management and keep everything organized. #DigitalMarketing #Trello
i like your starting template that was simple and easy to understand
Salute to you bro i recently got new Job :) Your videos really helped me to crack interview Thank you
Amazing value.
Thank you for sharing this 😊
Thank you... Ovais for this video ..it helps me a lot. I love your content...!!!
Thanks for the detailed explanation of the media plan can you please tell me what is the "Net Rate" here
Thanks for the great video man! I'm new to media plan and I'm wondering how does the plan take into account ab testing/brand lift and future optimization techniques for targeting, creatives, geo, frequency management, budget reallocation, etc ?
Waiting for this since long... Finally you uploaded... 😁
Could you please go next for app install marketing full course with the needed tools , tactics and implementation?
bro ur content is so amazing, thanks a lot
Thanks for sharing valuable content I just want to ask in a scenarios I dont know the budget and client also asked me to share the budget with all the details as mentioned in your video then what should I do?
This is a really good media plan
Do a video on campaign optimization while running the campaign
I don’t think that’s possible for any one as the brands privacy is on the line
Thank you for a detailed explanation, perfect detailing 👌🏻😊
This is something I really wanted to know about how your media plans are made. The ones I made are not that different but these media plans includes some rows and columns which I never thought of adding in my plans. I would definitely be adding them in mine. BTW in the dayparting, how often do you use them with your clients and does have a huge difference in the media plan when you run a daypart campaign vs a non daypart campaign.
Just check your stats on running campaigns. If your not using day parting right now, you can see what the stats are for each hour and make decisions based on that.
In my experience you see that it depends on the product and campaign type you are running. For example a B2B focused product or service wil have higher response during office hours.
In general it seems that the quality of an impression is better during normal hours compared to nightly hours.
So it depends...
Give me please ur Facebook or gmail to contact u
Can you make a specific video for the ABM campaign, as per your experience, and what can be a good practice??
Great video, Thank you for sharing
Thank you very much Sr. It helped me a lot!
Very nice.
Keep it up. Want some more on such topics
holy moly SLS in dubai downtown.
DOPE
Hi,
I had one question here - what if we don't know the net rate? Are there any industry standards or websites we can get it from? Also if we are running paid campaigns for the first time ever for my company, there are no previous data available, what to do in that case?
Will await your response Senator 🙌
You can ask your client for a ballpark figure, or reach out to publishers for this information
Great job mate, keep going!
You have my respect.
Thanks Sir! Very informative and digestable.
A have a question: which software-Tools to use planning the right campaign, for the right target group? Any recommendations?
Owais Sir, how can we forecast these figures i mean what if we dont have any idea .any technique to learn this forecasting
This is great.... very big thing... thanks for sharing
Great video explains alot 👍
I do have a question, how do you get the estimated number of leads and estimated cost per lead?
Is there a way to calculate these before the campaign goes live?
Hi Ovais,
I have a question, I always wonder what is the benefit of using Excel Sheets over Google Sheets for Media plans? or it is just personal preference?
It's a personal preference since many of us learnt excel first. But I agree to collaborate with other people Google sheets is much better.
Hi
Can you share me the link of any video which you has the explanation about the 3H content please
Hey mate as already mentioned amazing video. I bought your templates.
Current performance
Average Booking Value = £1,845
Total Bookings 2022 = 5,000
New vs repeat bookings = 60%/40%
(These numbers are representative only)
Brief
Propose a mix of performance media activity for a calendar year designed to deliver on the overall web target of £18 million in Revenue, with an overall media budget of £900,000. The client would like to work to a £500 overall cost per booking. "
How would you start here with the numbers? Like which formula to use etc. I really need help here
Many many thanks in advance
Amazing and informative content
In a situation whereby the client did not give you a particular budget to work with, just numbers of what they want to achieve, for example 50k downloads, how do you calculate this ? Thanks
Thank you for the video sir. much appreciated!
Hello sir, I am new to the field of media planning. Should I learn how to run campaigns first or can I go straight into media planning?
Very insightful!❤
Big fan brother... Looking forward for more meaningful content 👏
Thank u for this video, very useful!!
Great video man kudos to you
Can you do for me Google ads consulting & optimization?
Hello Ovais, how many media planning templates are there in the package? I'm planning to buy them so need to know please.
Amazing 👌👌👌 If possible please create a video on SOV(Share of Voice) like how to calculate etc. (PPC, Facebook & other channels as well)
Amazing video 👏👏
is the media plan included benchmark for each metric?
Hi how to find to Click to Lead rate?
I have a doubt about the click section of Google ads. You mean after spending $5000 on Google ads, I'll get only 31000 impressions? There are a few ads that I have run in the past for real estate clients. On the spend of $120, I have crossed 31000 impressions, as shown. Please help me with this. Also, in the Google forecast, it's showing something else.
pls make a video on DIGITAL MARKETERS LIFE, CAREER AND SALARIES IN BERLIN
can you please explain about campaign optimization
How did you arrived at Est Leads?
How do we assess the performance of a marketing manager. Any KPIs you can recommend?
it depends on the business, what stage are you in of the product life cycle? usually ROAS - return on ad spend, Customer acquisition costs is what you want to look at. then life time value assuming a customer acquired is retained and upsold .
you can choose quarterly or annual depending on how long the purchases cycle is.
Best option is to calculate your ad spend and conversion rates and then compare it to the benchmarks and white papers released by search engine land or hubspot etc. They are categorised industry wise, specific benchmarks for industry's vertical, platform specific etc with relevant year over year insights.
most marketers start with 1-2% conversion rate as benchmark and roi of break even point for the first year. No agency can guarantee it as people's behaviour change overtime but you will soon find out certain segments are much easier to serve and your own preferences of working with them is higher could be easy sell, or less support issues etc and then agency adjusts their targeting according to the inputs provided by you as you decide which leads or traffic is how valuable to your business.
@@tanmaypanadi1414 thank you very much for this detailed reply.
Thanks a lot for sharing this. This is something that I have been wanting to understand for quite some time.
Wanted to know how do we get to know the "Click to Lead" rates if we do not have access to past campaign data or if the client also does not have access to such data? Also wanted to understand how do we get the expected CTR if we do not have past campaign experience on platforms such as DV360?
Great content sir!
Hey Owais,
Great video and thanks for the information.
My only doubt is, are we allocating budget in the video based on the conversion click to lead rate or is it based on the impressions?
mostly it could be conversion as the end goal. if conversion was not the goal then no use of mentioning conv.rate in media plan as the goal would then be reach and impressions.
Thanks a lot Owais sir.. I run a business and wanted to know about DM.. I have been watching every videos of yours for the past weeks.. Its very simple to understand.. Hatts of to you for creating these videos.... I would love to work with you for my concern.. how can i reach out to you.. BTW thanks a ton for sharing your knowledge and journey..
Hi Ovais Ahmad,
Sriharsha here. I've been working as a display ad associate at dentsu global services with 2 years of hands-on experience on the social platforms like Meta, Pinterest, Snapchat, and Google's Campaign Manager 360 and Display Video 360.
Now, I've got an opportunity to switch to a media planning and strategy role. This would involve working with platforms like Comscore, Vividata, Path matics, GWI for strategy, and tools like Comscore, Nielsen, Kantar, ad servers for media planning.
The thing is, I don't have any prior experience working on these platforms and tools. You've got experience on the media planning and strategy side, so I was hoping you could share your thoughts. Do you think this shift would be a good move for me career-wise? Or should I stick to the ad ops side where I'm more comfortable?
Let me know what you think, I'd really appreciate your advice!
If I was you, I will go for it
@@SenatorWeRunAds Thank you so much sir
from where we get the net rate?
Thanks for the great video
How can I access the detailed template mentioned in the last bit?
senatorwerunads.com/store/
Love your informative videos. I would like to meet you Omar.
Is there any 1-1 online paid training ?
CTR on YT?
Hey sir hope you're good, appreciated your efforts,How much your fee? I wan to learn from you.
well where you from?
Hi, question, is the plan just the page shown on your store or the whole content on the video?
Both the plan templates
Great video! Very helpful to my current job:) Could you create how to draft a Post Campaign media report?
Can you please further guide me about Media Planning?
Thanks Veer
First like😄
I see
Thanks for sharing
Campaign optimization plzzzz
thank you bro thank you
Hi bro how are you hope so everything be great on your side.I need one favour .I want to learn Digitial marketing and need your guiadance. I need beginner level training Kindly share me useful material thanks in advance
Hi , your new subscribers 😊
in $10, are you giving this all templates?? or only 1 template??
This video contains zero bullshit.
Thank
Wrt Ovais sir, Template cost is very high for Indians. For USA 10$ is ok but for Indians it's huge. Please think about it, If you found this comment useful. Thanks 🙏
🤩
Hi, are you able to create a media plan for me?
Sir can u teach this courses in online i am intrested to do this like a course can u train me sir please i really want to switch my career to programmatic advertising field can u help me sir
if google has high potential to getting the customer why we should target facebook and tiktok?
needs more details, seems like this video was made in a hurry
cant you speak urdu
Owais.. @Senatorwerunads How can contact you.. please make any source for contacting you...
Not reeeeeeally my type of media plan 🥱