Interview with Tomer Sharoni CEO and Co-Founder of Addressable

#adressable #advertising #web3marketing
Marketing and advertising for Web3 brands have been a difficult and limited process for many years. With the emergence of blockchain and decentralized technologies, there is a growing need for new marketing strategies to reach potential customers and drive adoption.
Addressable is a super targeted user acquisition platform that uses on-chain data and AI to help Web3 brands reach their target audiences more efficiently and effectively. Tomer Sharoni, the CEO and co-founder of Addressable, shares his insights on the current state of marketing in the Web3 space.
Breaking Beyond The Limits of Community Growth
Word of mouth marketing and organic community is often a core component to many Web3 projects' success. While this is beneficial, it also has its limitations, as it relies heavily on the existing network and may not reach potential users outside of that circle. Getting that momentum early on can be difficult, and even for the more established projects, it can be challenging to continuously grow and expand their user base.
"You have a product, you have a community, you have great people that use the product, how can you get a 10x over 2 years?" - Tomer Sharoni
Tomer and his team are looking to address this challenge by leveraging on-chain data to target users with high potential for conversion. By analyzing user behavior and transactions on the blockchain, Addressable is able to identify and reach out to users who are most likely to be interested in a particular Web3 project. This not only helps with user acquisition, but also improves the overall ROI for marketing efforts.
Although that base layer of dedicated brand advocates is crucial, it should not be the only focus for a successful growth strategy. Scalability requires expanding beyond the existing community and reaching new users. With Addressable, Web3 projects have a way to break through that barrier and expand their reach to potential users who may not have been exposed to their project before.
Read the full interview here: blockster.com/...
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Visit website here: www.addressabl...

[@BigG2612]

Spot on, Tomer! Word of mouth only takes you so far. Addressable's on-chain data and AI-driven approach is exactly what Web3 marketing needs

[@princewillifeanyi1351]

The Addressable team is doing a great job. a super targeted user acquisition platform is amazing

[@Nathasha-ur7kf]

Addressable provides the missing piece for brands aiming to reach new audiences and drive adoption in the decentralized space.
This is a game changing innovation. Kudos to the addressable team.

[@BritzBoy]

The Addressable team is crushing it with their user acquisition platform, efficiently targeting potential users and driving ROI for projects.

[@johnjoseph6864]

So wonderful and amazingly insightful

[@KelvinOkharedia-h7w]

Wonderful and an insightful talk

[@udemesilas1856]

This is a wonderful innovation

[@Sam_emi1]

Addressable transforms Web3 marketing by using on-chain data and AI for targeted user acquisition, helping projects scale beyond their existing communities.

[@FELICIAPAUL-y5o]

Tomer Sharoni discusses how Addressable uses on-chain data and AI to optimize Web3 marketing strategies, breaking the limits of traditional community growth. This platform targets potential users efficiently, boosting user acquisition and ROI for projects.

[@DesmondOdo-yw9lw]

Interesting and very nice

[@FlexyAlpha]

Great session

[@Zaddy_B]

Wow this is great!

[@ImowoEkpeyong]

nice video

[@chinenyenwaiwu3739]

This is incredible

[@etinijoseph6454]

this amazing

[@idongesitedem547]

This is lovely

[@marveloussampson4315]

Scalability matters

[@theabby-z9f]

This is interesting

[@Chocolatechgirl]

This is amazing and insightful

[@chinenyenwaiwu3739]

Great session

[@JoyPeters-x8w]

insightful